A Constructivist Approach to Marketing Education

2019 ◽  
pp. 12-17
Author(s):  
Carlos Brito
Keyword(s):  
Learning Process ◽  
Constructivist Approach ◽  
Know How ◽  
Marketing Education ◽  
Consumer Expectations ◽  
Scientific Skills ◽  
Marketing Profession

This chapter offers a constructivist approach to marketing education aimed at coping with some of the most significant challenges faced by the marketing profession: the globalization of business, the growing digitalization of economy and society, and the increasing consumer expectations on being treated as unique and distinctive. To deal successfully with these challenges, marketing education must foster students' development at three levels: more knowledge, new skills, and an attitude of commitment towards the learning process. In other words, it is not only about promoting “knowledge” and “know-how” but also about stimulating “how to be,” preparing future professionals for volatility, uncertainty, complexity, and ambiguity. This means that the success of marketing education does not depend exclusively on the contents of the courses and teachers' scientific skills but also on what students are encouraged to collectively do.

A Constructivist Approach to Marketing Education

2021 ◽  
pp. 57-61
Author(s):  
Carlos Brito
Keyword(s):  
Learning Process ◽  
Constructivist Approach ◽  
Know How ◽  
Marketing Education ◽  
Consumer Expectations ◽  
Scientific Skills ◽  
Marketing Profession

This chapter offers a constructivist approach to marketing education aimed at coping with some of the most significant challenges faced by the marketing profession: the globalization of business, the growing digitalization of economy and society, and the increasing consumer expectations on being treated as unique and distinctive. To deal successfully with these challenges, marketing education must foster students' development at three levels: more knowledge, new skills, and an attitude of commitment towards the learning process. In other words, it is not only about promoting “knowledge” and “know-how” but also about stimulating “how to be,” preparing future professionals for volatility, uncertainty, complexity, and ambiguity. This means that the success of marketing education does not depend exclusively on the contents of the courses and teachers' scientific skills but also on what students are encouraged to collectively do.

SELF-EFFICACY DALAM PEMBELAJARAN MATEMATIKA SISWA MADRASAH ALIYAH

2019 ◽  
Vol 20 (1) ◽  
pp. 110-121
Author(s):  
Maria Ulpah
Keyword(s):  
Data Collection ◽  
Cooperative Learning ◽  
Student Success ◽  
Learning Process ◽  
Self Efficacy ◽  
Observation Data ◽  
Know How ◽  
Learning Mathematics ◽  
Mathematical Problems

Self-efficacy of students plays a role in determining student success in learning, including learning mathematics. Affective aspects such as self-efficacy, play a major role when students work and use mathematics, because to be able to solve mathematical problems is not enough just to know how to do it, but must be accompanied by self-efficacy about the truth of the concepts and procedures they have. This research was conducted in two groups of students using an instrument in the form of a questionnaire to measure students' self-efficacy. Observation data collection techniques were also conducted to determine the learning process of the two groups. The results showed that groups of students who used active and cooperative learning had higher self-efficacy. Keywords: self-efficacy, mathematics, cooperative learning.

scholarly journals Kepemimpinan Pendidikan

2019 ◽  
Author(s):  
Deby Willy Amanda
Keyword(s):  
Educational Leadership ◽  
Learning Process ◽  
Teaching And Learning ◽  
Know How

This article aims to find out what the leaders of education mean,know how the fun of educational leadership,know the types of educational leadership and know the principal’s leadership style.this article usesresearch literature techniques,by gathering resource frm books as a student studying in education,it is very important to know leadership in education,to facilitate the teaching and learning process.

scholarly journals EVALUASI PELAKSANAAN PPLK1 DI UNBAJA

2019 ◽  
Vol 2 (1) ◽  
pp. 1-17
Author(s):  
Haryati Haryati ◽  
Budi Mulyati
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Learning Process ◽  
Education Program ◽  
Time Management ◽  
Qualitative Approach ◽  
Accounting Education ◽  
Know How ◽  
Approach Method ◽  
The University

Learning Process of PPLK 1 or micro teaching was a Learning Process that learn about the practice of teaching for students that involves their classmates who became learners in the learning process. The purpose of this research were : 1) to know how to prepare PPLK 1 in UNBAJA, 2) to know how was learning process of PPLK 1 in UNBAJA, 3) to know how was the facility for PPLK 1 in UNBAJA. This research used qualitative approach method. The object of research were the dean of FKIP, lecturer of PPLK 1 and the students of Accounting Education Program on semester 6. In this research the data collection techniques were interview, observation and documentation. Data analysis in this research used descriptive qualitative. The results showed that thelearning process of PPLK 1 at the University of Banten Jaya has been running well, student learning process could perform in front class confidently and they could teach like as a teacher. However, the learning process still need improvements, especially in time management and procurement of infrastructure facilities to support the PPLK 1

scholarly journals STRATEGI GURU DALAM MENGOPTIMALKAN KECERDASAN MAJEMUK DI SEKOLAH DASAR

2021 ◽  
Vol 7 (1) ◽  
pp. 15
Author(s):  
Robiatul Munajah ◽  
Asep Supena
Keyword(s):  
Elementary Schools ◽  
Literature Review ◽  
Multiple Intelligences ◽  
Learning Process ◽  
Know How ◽  
Way Of Thinking ◽  
The Difference ◽  
The Given ◽  
Different Levels

The success of students in learning does not only depend on their own abilities. Several factors that can give effect need to be optimized. The teacher's strategy is very meaningful to optimize students' multiple intelligences according to the indicators that each student has. Every child in this world has various intelligences in different levels and indicators. This shows that all children, by nature, are intelligent. The difference lies in the level and indicators of intelligence. These differences are determined by various factors. One of them is the stimulation given when children learn in the learning process carried out by the teacher. The difference in intelligence among students demands a fair and existential way of thinking of educators. This research is a literature review to see more specifically the teacher's strategy in optimizing multiple intelligences in elementary schools based on research reference sources and books. Good educators are able to detect children's intelligence by observing the behavior, tendencies, interests, ways and qualities of children when reacting to the given stimulus. All indicators of intelligence can be recognized by educators to then make a profile of intelligence. Therefore, every teacher should know how to develop the intelligence of their students, by identifying each indicator of children's intelligence and realizing the importance of developing all the intelligences of their students. 

scholarly journals Kahoot Apps in ELT Context: An alternative Learning Strategy

2019 ◽  
Vol 1 (1) ◽  
pp. 11-15
Author(s):  
Nunung Susilo
Keyword(s):  
Learning Process ◽  
Teaching And Learning ◽  
English Language ◽  
Learning Strategy ◽  
English Language Teaching ◽  
Online Application ◽  
Know How ◽  
English Classrooms ◽  
Quality Of Teaching

This research was designed in descriptive qualitative research to ensure there are triangulations data regarding Kahoot apps in English Language Teaching (ELT) context. The data was collected from several related literature on the application of Kahoot online application in English classrooms including online forum. The analysis of the study sees teaching English using media such as Kahoot is one effective strategy that makes students enjoy the teaching and learning process around the globe. Many studies have proven the effectiveness of using video as a learning medium for students, especially in EFL classes. Kahoot seems not only gives students pleasure to learn but also can make students more active and comfortable in the learning process. Therefore, taking a cue from many studies around the world underline the significant findings the teacher as a model must know how to deliver good material using Information system i.e., Kahoot online application. This study also would like to suggest before using this online application as a medium for teaching, teachers must have a step by step plan of what the teacher must do during teaching and learning to ensure the quality of teaching.

Enriching the Experience in Video Games Based on Playability Development Techniques

2013 ◽  
pp. 87-117 ◽  
Author(s):  
José Luis González Sánchez ◽  
Rosa Maria Gil Iranzo ◽  
Francisco L. Gutierrez Vela
Keyword(s):  
Video Games ◽  
User Experience ◽  
Learning Process ◽  
Interactive Systems ◽  
Entertainment Industry ◽  
Educational Video ◽  
Know How ◽  
Player Experience ◽  
Game Elements ◽  
Educational Field

Video games are the most economically profitable entertainment industry. The nature of their design means that user experience is enriched by emotional, cultural, and other subjective factors that make design and / or evaluation difficult using traditional methods commonly used in interactive systems. It is therefore necessary to know how to apply Playability in order to design, analyze, optimize, and adapt it to a player’s preferences. In this chapter, the authors present a way to perform UX based on Playability techniques by adding hedonic factors that enrich the development of video games. The aim is to easily and cost-effectively analyze the different degrees of Playability within a game and determine how player experience is affected by different game elements. These results can be applied in the educational field where the experience of the pupils with educational video games is a crucial factor for the success of the learning process.

Usage of Electronic Portfolios for Assessment

2009 ◽  
pp. 702-719 ◽  
Author(s):  
Yasemin Gulbahar
Keyword(s):  
Learning Process ◽  
Assessment Method ◽  
Electronic Portfolios ◽  
Assessment Criteria ◽  
Constructivist Approach ◽  
The World ◽  
End Products ◽  
Teaching Learning ◽  
K 12

This chapter introduces the use of electronic portfolios (e-portfolios) as an assessment method in the K-12 classroom. Aligned with the constructivist approach, the term e-portfolio is considered to be an umbrella, actually comprising of various components reflecting both the teaching-learning process and the end products. Having many advantages, the use of e-portfolios is spreading all over the world. This chapter, in which issues such as conceptual underpinnings, possible advantages and challenges, implementation ideas, and content and assessment criteria for e-portfolios are also reviewed, concludes with suggestions for teachers who are interested in implementing e-portfolios into their own subject fields.

scholarly journals Toward a Constructivist Approach in Saudi Education

2016 ◽  
Vol 9 (12) ◽  
pp. 104
Author(s):  
Sumayyah Alsulami
Keyword(s):  
Saudi Arabia ◽  
Educational System ◽  
Learning Process ◽  
Social Constructivism ◽  
Effective Theory ◽  
Constructivist Approach ◽  
Saudi Students ◽  
Real Change ◽  
Different Levels

<p>In the way to develop the educational system in Saudi Arabia, the emphasis was only on the materials with no more attention for the role of the learner and the teacher in the learning process or even the external factors around them. However, there are many theories and approaches that may help the Saudi students in different levels to understand the real aims of learning. Constructivism is one of the most influential theories in learning but not the only one. Constructivist approach has different versions that might be applied successfully in Saudi context. This article will introduce two versions of constructivism which are cognitive and social constructivism. This approach can make a real change in learners and teachers in the circle of learning process in Saudi Arabia. Constructivism will be presented as an effective theory of knowledge can improve the educational system of Saudi Arabia.</p>

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