Intersections in Marketing Practice and Marketing Education

2019 ◽  
pp. 117-142
Author(s):  
Mary Beth McCabe
Keyword(s):  
Best Practices ◽  
Practical Experience ◽  
Marketing Strategies ◽  
Academic Programs ◽  
Expert Interviews ◽  
Marketing Practice ◽  
Marketing Environment ◽  
Practical Applications ◽  
Marketing Education ◽  
Marketing Principles

This chapter will describe the value of bridging the gaps between marketing practice and marketing education. The objective is to improve students' academic and practical experience after they complete a marketing degree program. This focus is on how professors can become better educators by targeting what students need to know before they complete academic programs. The chapter provides insights via expert interviews and analysis, using examples of the intersections and the gaps between theoretical marketing principles and practical applications of marketing strategies. The goal is to illustrate best practices and narrow the gaps to maintain relevance in a fast-changing marketing environment.

Intersections in Marketing Practice and Marketing Education

2021 ◽  
pp. 1351-1369
Author(s):  
Mary Beth McCabe
Keyword(s):  
Best Practices ◽  
Practical Experience ◽  
Marketing Strategies ◽  
Academic Programs ◽  
Expert Interviews ◽  
Marketing Practice ◽  
Marketing Environment ◽  
Practical Applications ◽  
Marketing Education ◽  
Marketing Principles

This chapter will describe the value of bridging the gaps between marketing practice and marketing education. The objective is to improve students' academic and practical experience after they complete a marketing degree program. This focus is on how professors can become better educators by targeting what students need to know before they complete academic programs. The chapter provides insights via expert interviews and analysis, using examples of the intersections and the gaps between theoretical marketing principles and practical applications of marketing strategies. The goal is to illustrate best practices and narrow the gaps to maintain relevance in a fast-changing marketing environment.

scholarly journals Um estudo de marketing aplicado ao setor madeireiro de Rio Branco, Estado do Acre

FLORESTA ◽  
1999 ◽  
Vol 29 (12) ◽  
Author(s):  
ZENOBIO A. G. P. DA GAMA E SILVA ◽  
JOÃO CARLOS GARZEL LEODORO DA SILVA
Keyword(s):  
Forest Management ◽  
Marketing Mix ◽  
Marketing Strategies ◽  
Target Market ◽  
Marketing Environment ◽  
Construction Firms ◽  
Marketing Program ◽  
Local Construction ◽  
Marketing Principles

Este trabalho apresenta uma análise sobre a prática dos princípios de marketing adotados em 1995 pelo setor madeireiro em Rio Branco, no Estado do Acre. Esta pesquisa investigou 39 serrarias, 43 indústrias de móveis e 16 depósitos revendedores de madeira serrada localizados nesta cidade. Os principais aspectos considerados na análise foram: (1) ambiente de marketing; (2) composto de marketing; (3) mercados alvo e (4) estratégia de marketing. Algumas das conclusões obtidas foram: esforços de marketing, junto às firmas de construção civil locais, devem ser implementados para assegurar uma demanda para o produto madeireiro acreano; o setor madeireiro local necessita de medidas administrativas, técnicas-operacionais e políticas para o sucesso de um programa de marketing em suas firmas e a falta de uma prática do manejo florestal, pelas firmas madeireiras locais, pode ser um obstáculo de mercado às serrarias de Rio Branco. A marketing study applied to the wooden sector of Rio Branco, State of Acre-Brazil, 1995 Abstract This paper presents an analysis on the practice of marketing principles adopted, in 1995, by the timber sector in Rio Branco (Capital of State of Acre, located in western Amazon-Brazil). The study covered 39 sawmills, 43 furniture manufacturers and 16 timber retailers located in this city. The main aspects considered in the analysis were: (1) marketing environment; (2) marketing mix; (3) target market and (4) marketing strategies. Some of the conclusions obtained were: Practices of marketing, between local construction firms and sawmill must be established in order to develop a demand for Acrean wooden product; local timber sector needs some management, technical and policies actions in order to generate a good marketing program for their sawmills and the non use of forest management by local sawmills cam became a constraint for local timber firms as trade with consumers abroad of Acre.

Implementing the Learning Factory Model in a Laboratory Setting

2004 ◽  
Author(s):  
Mukasa E. Ssemakula ◽  
Gene Y. Liao
Keyword(s):  
Full Range ◽  
Functional Model ◽  
Practical Experience ◽  
Academic Programs ◽  
Engineering Technology ◽  
Practical Applications ◽  
Manufacturing Planning ◽  
Wide Range ◽  
Engine Components ◽  
Product Realization

The Learning Factory concept was first developed as part of the TRP/NSF funded Manufacturing Engineering Education Partnership (MEEP). The objective of the Learning Factory (LF) is to integrate a practice-based engineering curriculum that balances analytical and theoretical knowledge with physical facilities for product realization in an industrial-like setting. The LF model emphasizes practical experience and consequently, Engineering Technology (ET) and other programs that emphasize hands-on experiences for students are well suited to implementing the LF model. This paper describes a project whose goal is to adapt the LF model for implementation in regular academic programs oriented to practical applications without having to build an actual factory. This work is being accomplished by modifying five carefully selected courses in our programs, leading to the use of coordinated projects across those courses. The projects focus on the making of functional model engines. In the various courses, students will generate CAD drawings of all the engine components, produce process plans for and make those components, and assemble and test the engines. This will afford students a good understanding and experience of the full range of issues involved in product design, manufacturing planning, fabrication, assembly and testing of functional products. Because the project is based on modifying existing courses rather than developing new ones, we expect the results of the project to be easily adaptable to a wide range of programs.

Practical Resources for Provision of Services to Culturally and Linguistically Diverse Users of AAC

2015 ◽  
Vol 22 (1) ◽  
pp. 25-39
Author(s):  
Elena Dukhovny ◽  
E. Betsy Kelly
Keyword(s):  
Best Practices ◽  
Augmentative And Alternative Communication ◽  
Linguistically Diverse ◽  
Intervention Strategies ◽  
Culturally And Linguistically Diverse ◽  
Limited Resources ◽  
Flexible Systems ◽  
Alternative Communication ◽  
Practical Applications ◽  
Provision Of Services

According to the 2010 U.S. Census, over 20% of Americans speak a language other than English in the home, with Spanish, Chinese, and French being the languages most commonly spoken, aside from English. However, few augmentative and alternative communication (AAC) systems offer multilingual support for individuals with limited functional speech. There has been much discussion in the AAC community about best practices in AAC system design and intervention strategies, but limited resources exist to help us provide robust, flexible systems for users who speak languages other than English. We must provide services that take into consideration the unique needs of culturally and linguistically diverse users of AAC and help them reach their full communication potential. This article outlines basic guidelines for best practices in AAC design and selection, and presents practical applications of these best practices to multilingual/multicultural clients.

Marketing Town Centres: Retailing and Town Centre Management

2005 ◽  
Vol 20 (2) ◽  
pp. 183-204 ◽  
Author(s):  
Gary Warnaby ◽  
David Bennison ◽  
Barry J. Davies
Keyword(s):  
Marketing Strategies ◽  
Place Marketing ◽  
Marketing Practice ◽  
Public And Private ◽  
The Public ◽  
Wide Range ◽  
Town Centre ◽  
The Uk ◽  
Consensual Approach

The role of town centre management (TCM) schemes in the UK has expanded to incorporate a more overt and explicit focus on marketing and promotion. This paper considers the marketing/promotional activities of TCM schemes in the UK. TCM schemes operate at the interface of the public and private sectors. The implications of this are discussed, including the need for a consensual approach by a wide range of urban stakeholders, and the actual activities undertaken, influenced by the funding imperative under which such schemes operate (which impacts on the feasibility of certain activities and the efforts made to evaluate them). Comparisons are drawn between specific place marketing practice by TCM schemes and wider place marketing strategies.

scholarly journals Building our social landscape in cyberspace

2021 ◽  
Author(s):  
Cynthia Houston
Keyword(s):  
Best Practices ◽  
Community Building ◽  
Professional Preparation ◽  
Academic Program ◽  
Academic Programs ◽  
School Librarian ◽  
Preparation Programs ◽  
Social Landscape ◽  
School Librarianship ◽  
Social Landscapes

Developing a community of learners and leaders in school librarianship is fundamental to effective practice in professional preparation programs. As more and more school librarian preparation programs go online, staying focused on community building and collaboration becomes the key challenge to the best practices ideal. The Internet provides excellent tools and resources for developing online professional communities, as well as opportunities for academic programs to create social landscapes that students will engage in after they finish their academic program.

Chapter 2 Phân tích môi trường marketing (analyzing the marketing environment)

2021 ◽  
Author(s):  
Dao Duy Tung
Keyword(s):  
Marketing Strategies ◽  
Customer Relationships ◽  
Changing Environment ◽  
Marketing Environment ◽  
A Company

marketing operates in a complex and changing environment. Other actors in this environment such as suppliers, intermediaries, customers, competitors, public, and others including may work with or against the company. Major environmental forces demographic, economic, natural, technological, political, and cultural shape marketing opportunities, pose threats, and affect the company’s ability to engage customers and build customer relationships. To develop effective marketing strategies, a company must first understand the environment in which marketing operates

Niche Marketing Strategies for Business Growth

2014 ◽  
pp. 167-186
Author(s):  
Pradeep Kautish
Keyword(s):  
Marketing Strategies ◽  
Marketing Practice ◽  
Niche Marketing ◽  
Essential Condition ◽  
Business Operations ◽  
Clear Identification ◽  
Market Niche ◽  
High Level ◽  
Political Economic

The consumer behavior is the dynamic sum total of the range of political, economic, technological, demographical, and socio-environmental influences. The art of adapting to the changing environment may sound easy to accommodate to in marketing practice, but these changes are not visible to the insensitive myopic eyes. The essential condition for a professionally managed company to grow and keep growing is not taking pride in the high level of corporate marketing management. The strategy for seizing a market niche requires an understanding of important marketing concepts and strategies based on segmentation and targeting widely propounded marketing phenomenon. Considering the market as segmented into a host of individual homogenous elements implies a clear identification of the customers of each company to survive. It is thus necessary to determine, with absolute clarity, who the customers or target audience are for the company and to then offer products and services that match their needs effectively. This may also require the development of an optimal distribution mechanism framework to ensure quality of company offerings. The present case deals with the decision dilemma of a management professional who is in the process of deciding about acquiring a niche marketing company and the case elucidates four companies with respective marketing strategies employed for business operations by them. The case provides an opportunity to compare and contrast different marketing strategies with the protagonist’s decision dilemma in light of market trends.

Green Marketing Mix

2019 ◽  
pp. 1611-1629
Author(s):  
Prashant Kumar ◽  
Bhimrao Ghodeswar
Keyword(s):  
Systematic Review ◽  
Literature Review ◽  
Marketing Mix ◽  
Marketing Strategies ◽  
Green Marketing ◽  
Future Research ◽  
Marketing Practice ◽  
Marketing Orientation ◽  
Environmental Actions ◽  
Business Response

The purpose of this paper is to report the findings of a systematic review of literature in green marketing domain and to propose directions for future research. Green marketing issues are delineated from literature extending marketing orientation and marketing mix frameworks. As society becomes more concerned with the natural environment, businesses modify their behaviour in an attempt to address society's concerns. Based on the literature review, the conceptual review and direction for future research have been delineated and discussed. The paper concludes with the evidences of integration between sustainability and marketing in forms of corporate environmental actions and green marketing practices in businesses. The paper deals with the concept of 4-Ps and the green marketing practice as business response to the increasing environmental consciousness of consumers in the market. The discussion highlights future research avenues and consequent implications for marketers of green products in designing their marketing strategies.

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