Understanding Gender Identities and Food Preferences to Increase the Consumption of a Plant-Based Diet With Heuristics

Author(s):  
Estela Seabra

This chapter discerns existent food preferences and their correlation with women and men, and gender biases, in America. It then proposes a strategy to test the most efficient heuristics to nudge those more averse to a plant-based, sustainable diet. By understanding how negative biases can be reversed through the application of behavioral economics, the plant-based industry and American government can most effectively build marketing procedures to be employed in campaigns, menus, packaging, and media to portray sustainable diets as appealing for men and women, and important for environmental wellbeing. The study recognizes and navigates the irrationality of human preferences as actors in the food market. By accounting for gender norms, cultural roles, and subconscious behavior, it will effectively produce insight on the best heuristical approaches to cognitively orchestrate a wider acceptance, and consequent consumption, of plant-based foods.

Author(s):  
Estela Seabra

This chapter discerns existent food preferences and their correlation with women and men, and gender biases, in America. It then proposes a strategy to test the most efficient heuristics to nudge those more averse to a plant-based, sustainable diet. By understanding how negative biases can be reversed through the application of behavioral economics, the plant-based industry and American government can most effectively build marketing procedures to be employed in campaigns, menus, packaging, and media to portray sustainable diets as appealing for men and women, and important for environmental wellbeing. The study recognizes and navigates the irrationality of human preferences as actors in the food market. By accounting for gender norms, cultural roles, and subconscious behavior, it will effectively produce insight on the best heuristical approaches to cognitively orchestrate a wider acceptance, and consequent consumption, of plant-based foods.


Inner Asia ◽  
2001 ◽  
Vol 3 (1) ◽  
pp. 61-69
Author(s):  
M. L. Butovskaya ◽  
E. B. Guchinova

AbstractKalmyk social life has been transformed over the 20th century, and this article documents changes specifically in the sexual division of labour and gender relations. Previous social norms (which differed from widely-held suppositions aboutmale dominance in all spheres of life)were drastically altered by the Soviet regime, changing work patterns and living conditions for both sexes. The article focuses mainly on Post-Socialist transformations, which are discussed through analysis of field-data concerning Kalmyk children. It was found that there are significant differences between the play activities of boys and girls, the gender norms they uphold, and the actual patterns of relations between men and women found among adults. The gender norms children uphold in speech are stereotyped and more ‘conservative’ than either their own behaviour or that of their parents. Nevertheless, observation of boys and girls at play showed definite differences in aggressiveness and responsiveness, the types of games preferred, and patterns of inter-relations among / between the sexes, and the article concludes that human behavioural universals may be evident here.


1995 ◽  
Vol 11 (1) ◽  
pp. 41-51 ◽  
Author(s):  
David Watkins ◽  
Anne McCreary Juhasz ◽  
Aldona Walker ◽  
Nijole Janvlaitiene

Analysis of the responses of 139 male and 83 female Lithuanian 12-14 year-olds to a translation of the Self-Description Questionnaire-1 (SDQ-1; Marsh, 1988 ) supported the internal consistency and factor structure of this instrument. Some evidence of a “positivity” response bias was found, however. Comparison of the Lithuanian responses to those of like-aged Australian, Chinese, Filipino, Nepalese, and Nigerian children indicated the Lithuanians tended to report rather lower self-esteem. The Lithuanian males also tended to report lower self-esteem than their female peers. Interpretation of the results are considered in terms of reactions to the recent upheavals in Eastern Europe, stable cultural dimensions, and possible cultural and gender biases in the items of the SDQ-1.


Author(s):  
Rasa Jankauskienė ◽  
Brigita Miežienė

Research background and hypothesis. The analysis of factors which might infl uence exercise adherence is important issue for physical activity promotion. Studies show that exercisers’ body image is important factor associated with well being, exercise motivation and specifi c exercise–related behaviour.Research aim was is to examine the relationship between exercise adherence, body image and social physique anxiety in a sample of fi tness centre participants. Research methods. Members of fi tness centres (n = 217, 66 of them were women) provided their answers on exercise experience, in three subscales (appearance evaluation, appearance orientation and overweight preoccupation) of The Multidimensional Body-Self Relations Questionnaire (MBSRQ-AS; Brown et al., 1990) and Social Physique Anxiety Scale (SPAS; Hart et al., 1989). Mean age of the sample was 29.02 (9.85) years (range = 18–68 years).Research results. Women demonstrated higher appearance orientation, overweight preoccupation and social physique anxiety compared to men. However, we observed no signifi cant differences in appearance evaluation, appearance orientation and overweight preoccupation in the groups of different exercise experience of men and women. When overweight respondents (≥ 25 kg / m²) were excluded from the analysis, there were no statistically signifi cant differences observed in body image and social physique anxiety in exercise experience groups of men and women. Exercising longer than 6 years signifi cantly predicted overweight preoccupation [95% CI: 1.25–16.94] controlled by age and gender. Discussion and conclusions. Exercising men demonstrated more positive body image and lower social physique anxiety compared to women, except for appearance evaluation. There were observed no body image and social physique relationships with exercise adherence observed in the sample of fi tness centre participants, however, exercise experience longer than 6 years predicted overweight preoccupation.Keywords: body image concerns, exercise experience, self-presentation.


2012 ◽  
Vol 5 (2) ◽  
pp. 153-174
Author(s):  
Christina D. Weber ◽  
Angie Hodge

Using dialogues with our informants, as well as with each other, we explore how the men and women in our research make it through their mathematics coursework and, in turn, pursue their intended majors. Our research focuses on how students navigate what we call the gendered math path and how that path conforms to and diverges from traditional gender norms. Common themes of women's lower than men's self-perception of their ability to do mathematics, along with the divergent processes of doing gender that emerged in men's and women's discussions of their application of mathematics, reminded us of the continued struggles that women have to succeed in male-dominated academic disciplines. Although self-perception helps us understand why there are fewer women in STEM fields, it is important to understand how different forms of application of ideas might add to the diversity of what it means to do good science.


2020 ◽  
Vol 1 (1) ◽  
pp. 150-158
Author(s):  
A. V. Zhuchkova

The article deals with A. Bushkovsky’s novel Rymba that goes beyond the topics typical of Russian North prose. Rather than limiting himself to admiring nature and Russian character, the author portrays the northern Russian village of Rymba in the larger context of the country’s mentality, history, mythology, and gender politics. In the novel, myth clashes with reality, history with the present day, and an individual with the state. The critic draws a comparison between the novel and the traditions of village prose and Russian North prose. In particular, Bushkovsky’s Rymba is discussed alongside V. Rasputin’s Farewell to Matyora [ Proshchanie s Matyoroy ] and R. Senchin’s The Flood Zone [ Zona zatopleniya ]. The novel’s central question is: what keeps the Russian world afloat? Depicting the Christian faith as such a bulwark, Bushkovsky links atheism with the social and spiritual roles played by contemporary men and women. The critic argues, however, that the reliance on Christianity in the novel verges on an affectation. The book’s main symbol is a drowning hawk: it perishes despite people’s efforts to save it.


2019 ◽  
Vol 56 (Special) ◽  
pp. 164-168
Author(s):  
BN Sadangi ◽  
Biswajit Mondal

Gender mainstreaming in agriculture is new trend to address the inequalities of resources and work participation between men and women for ensuring equity in gender. Though women constitute about half of the total agricultural labour, their access to resources as well as decision making power is limited. Particularly, women in rice-based farming system though undertake hard work, own or share very limited resources and benefits in comparison to other systems. Various needs of women, while undertake research and technologies developed should be addressed appropriately through gender focussed planning, project implementation, monitoring as well as impact assessment. A systematic understanding and capacity building of the planners, researchers, development and extension machineries on innovative mechanism and gender sensitive perspectives would bring socioeconomic upliftment of not only women but the whole society.


Author(s):  
Ashwin Desai ◽  
Goolam Vahed

While small in number, the place of the Indian in South Africa has historically loomed large because of their strong commercial and professional middle class, international influence through India, the commitment of many Indians to the anti-apartheid struggle and the prominent role that they have played in political and economic life post-apartheid. A History of the Present is the first book-length overview of Indian South Africans in the quarter century following the end of apartheid. Based on oral interviews and archival research it threads a narrative of the lives of Indian South Africans that ranges from the working class men and women to the heady heights of the newly minted billionaires; the changes wrought in the fields of religion and gender; opportunities offered on the sporting fields; the search for roots both locally and in India that also witnesses the rise of transnational organizations. Indians in South Africa appear to be always caught in an infernal contradiction; too traditional, too insular, never fitting in, while also too modern, too mobile. While focusing on Indian South Africans, this study makes critical interventions into several charged political discussions in post-apartheid South Africa, especially the debate over race and identity, while also engaging in discussions of wider intellectual interest, including diaspora, nation, and citizenship.


Molecules ◽  
2021 ◽  
Vol 26 (8) ◽  
pp. 2244
Author(s):  
Melania Melis ◽  
Mariano Mastinu ◽  
Stefano Pintus ◽  
Tiziana Cabras ◽  
Roberto Crnjar ◽  
...  

Taste plays an important role in processes such as food choices, nutrition status and health. Salivary proteins contribute to taste sensitivity. Taste reduction has been associated with obesity. Gender influences the obesity predisposition and the genetic ability to perceive the bitterness of 6-n-propylthiouracil (PROP), oral marker for food preferences and consumption. We investigated variations in the profile of salivary proteome, analyzed by HPLC-ESI-MS, between sixty-one normal weight subjects (NW) and fifty-seven subjects with obesity (OB), based on gender and PROP sensitivity. Results showed variations of taste-related salivary proteins between NW and OB, which were differently associated with gender and PROP sensitivity. High levels of Ps-1, II-2 and IB-1 proteins belonging to basic proline rich proteins (bPRPs) and PRP-1 protein belonging to acid proline rich proteins (aPRPs) were found in OB males, who showed a lower body mass index (BMI) than OB females. High levels of Ps-1 protein and Cystatin SN (Cyst SN) were found in OB non-tasters, who had lower BMI than OB super-tasters. These new insights on the role of salivary proteins as a factor driving the specific weight gain of OB females and super-tasters, suggest the use of specific proteins as a strategic tool modifying taste responses related to eating behavior.


2020 ◽  
Vol 4 ◽  
pp. 247028972098001
Author(s):  
Rebecca Leeds ◽  
Ari Shechter ◽  
Carmela Alcantara ◽  
Brooke Aggarwal ◽  
John Usseglio ◽  
...  

Sex differences in cardiovascular disease (CVD) mortality have been attributed to differences in pathophysiology between men and women and to disparities in CVD management that disproportionately affect women compared to men. Similarly, there has been investigation of differences in the prevalence and presentation of insomnia attributable to sex. Few studies have examined how sex and insomnia interact to influence CVD outcomes, however. In this review, we summarize the literature on sex-specific differences in the prevalence and presentation of insomnia as well as existing research regarding the relationship between insomnia and CVD outcomes as it pertains to sex. Research to date indicate that women are more likely to have insomnia than men, and there appear to be differential associations in the relation between insomnia and CVD by sex. We posit potential mechanisms of the relationship between sex, insomnia and CVD, discuss gaps in the existing literature, and provide commentary on future research needed in this area. Unraveling the complex relations between sex, insomnia, and CVD may help to explain sex-specific differences in CVD, and identify sex-specific strategies for promotion of cardiovascular health. Throughout this review, terms “men” and “women” are used as they are in the source literature, which does not differentiate between sex and gender. The implications of this are also discussed.


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