Big Data Myth

2019 ◽  
pp. 223-237
Author(s):  
Agata Mardosz-Grabowska
Keyword(s):  
Decision Making ◽  
Big Data ◽  
Data Analysis ◽  
Qualitative Data ◽  
New Technologies ◽  
Marketing Management ◽  
Individual Experience ◽  
Decision Making Process

Organizations are expected to act rationally; however, mythical thinking is often present among their members. It refers also to myths related to technology. New inventions and technologies are often mythologized in organizations. People do not understand how new technologies work and usually overestimate their possibilities. Also, myths are useful in dealing with ambivalent feelings, such as fears and hopes. The text focuses on the so-called “big data myth” and its impact on the decision-making process in modern marketing management. Mythical thinking related to big data in organizations has been observed both by scholars and practitioners. The aim of the chapter is to discuss the foundation of the myth, its components, and its impact on the decision-making process. Among others, a presence of a “big data myth” may be manifested by over-reliance on data, neglecting biases in the process of data analysis, and undermining the role of other factors, including intuition and individual experience of marketing professionals or qualitative data.

A model for examining the effects of communication on innovation performance: emphasis on the intermediary role of strategic decision-making speed

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Fariborz Rahimnia ◽  
Homa Molavi
Keyword(s):  
Decision Making ◽  
Data Analysis ◽  
Innovation Performance ◽  
Strategic Decision ◽  
Equation Modeling ◽  
Strategic Decision Making ◽  
Decision Making Process ◽  
Content Type ◽  
Intermediary Role

PurposeIn recent years, rapid changes in the economic situation and high levels of competition have increased the need for innovation in order to gain success. In such circumstances, organizational strategists are considered as critical in determining the success or failure of organizations. Using innovation in various aspects of organizational operations is the most important factor to achieve sustainable competitive advantages in industry. As a result, analyzing the effective factors involved in promoting the efficiency of innovative activities in the organization and ways of achieving it are of utmost importance. Thus, this paper examines the relationship between communication and innovation performance with respect to the intermediary role of strategic decision-making process speed.Design/methodology/approachThe present study has used quantitative methodology and questionnaire to collect data from 450 managers and members who are involved in the decision-making process in 150 companies operating in the food-industry sector. Data analysis was done by using structural equation modeling and AMOS software.FindingsThe results of the data analysis suggest that communication and strategic decision-making speed possess a significant positive impact on innovation performance. Also, strategic decision-making speed has sufficiently played the intermediary role between communication and innovation performance.Originality/valueThis survey specifies the effects of communication on the success of making fast strategic decision and innovation performance which aid Iranian food companies to tackle one of the managerial challenges: postponing strategic decisions due to lack of efficient communication to get information. In addition, to the best of the authors' knowledge, this essay is a first in Iran.

scholarly journals Personalized Law and Fundamental Rights

2020 ◽  
Vol 1 (4) ◽  
pp. 56-73
Author(s):  
Tembot Z. Misostishkhov
Keyword(s):  
Decision Making ◽  
Big Data ◽  
Legal Education ◽  
Fundamental Rights ◽  
Legal Positivism ◽  
Decision Making Process ◽  
Minimal Risk ◽  
Legal Norms ◽  
The Public

In recent years, scholars have focused increased attention on the idea of personalized law. It suggests the creation and enforcement of individualized legal norms based on the algorithmic processing of data in the similar manner companies personalize their services using Big Data tools. The article aims to define the role and position of personalized law and to evaluate the risks and consequences of personalization in the context of the emerging digital economy. The research analyses the theoretical grounds of personalized law and justifies its interpretation from the perspective of Hart’s legal positivism striking a balance between the sociological facticity of law and normativism. The study reveals the content, essential features of personalized law and defines its concept. The author analyses the correlation of personalized law with fundamental rights, thus evaluating the risks and consequences of personalization. Particularly, the errors of the approximation of a person’s actual will could occur as part of algorithmic decision-making thereby resulting in discrimination. It appears reasonable that at the beginning, algorithmic personalization should cover only those domains which have the minimal risk of the violation of fundamental norms and of intrusion into the field of social debates. The study underscores, that the transparency of the public sector and of the data-based algorithmic decision-making process is crucial in the context of personalized law, but nevertheless could debase its idea due to opportunistic practices. The issues identified during the research lead one to suggest that professionals who have both legal education and expertise in computer sciences would be in demand in the future. Such professionals could perform the role of independent experts and neutral authority monitoring compliance with data subject’s rights.

Looking professional: How women decide what to wear with and through automated technologies

2021 ◽  
pp. 135485652110385
Author(s):  
Heather A Horst ◽  
Cherry Baylosis ◽  
Sheba Mohammid
Keyword(s):  
Decision Making ◽  
New Technologies ◽  
Decision Making Process ◽  
Relative Importance ◽  
Body Scanning ◽  
Fine Grained ◽  
New Information ◽  
The Usa ◽  
Key Dimensions

From innovations such as virtual fit through 3D body scanning, smart clothes, wearable technology and virtual styling assistants to more mundane capabilities such as digital photography and social media, deciding what to wear and how to wear an item is now accompanied by a range of new information and perspectives. This article examines the sociotechnical systems that support everyday decisions about what to wear, and how this decision-making process is being re-imagined in response to technology. Drawing upon closet ethnographies with women in the USA and Australia, we focus upon the ways in which women make decisions about what will help them to ‘look professional’. Specifically, we attend to two key dimensions of the decision-making process – visions and validations – to understand the ways in which women weigh the opinion of other people, media and technologies, and the real and imagined role of how new technologies such as the Amazon Echo Look may be integrated into this process. Through fine-grained analysis of the ways that women receive, reject or ignore information about their performance of looking professional, we reflect upon the relative importance of different technologies in the process of decision-making.

scholarly journals Thinking about the Coding Process in Qualitative Data Analysis

2018 ◽  
Author(s):  
Victoria Elliott
Keyword(s):  
Decision Making ◽  
Qualitative Research ◽  
Data Analysis ◽  
Qualitative Data ◽  
Research Process ◽  
Decision Making Process ◽  
Individual Study ◽  
Methods Textbooks ◽  
Research Questions ◽  
Made In

Coding is a ubiquitous part of the qualitative research process, but it is often under-considered in research methods training and literature. This article explores a number of questions about the coding process which are often raised by beginning researchers, in the light of the recommendations of methods textbooks and the factors which contribute to an answer to these questions. I argue for a conceptualisation of coding as a decision-making process, in which decisions about aspects of coding such as density, frequency, size of data pieces to be coded, are all made by individual researchers in line with their methodological background, their research design and research questions, and the practicalities of their study. This has implications for the way that coding is carried out by researchers at all stages of their careers, as it requires that coding decisions should be made in the context of an individual study, not once and for all.

scholarly journals The Role of Women Village Heads in Decision Making Process in Lembung Timur Village

2021 ◽  
Vol 4 (2) ◽  
pp. 90-105
Author(s):  
Nur Inna Alfiyah ◽  
Dwi Listia Rika Tini
Keyword(s):  
Decision Making ◽  
Gender Bias ◽  
Research Method ◽  
Qualitative Data ◽  
Women's Leadership ◽  
Decision Making Process ◽  
Village Community ◽  
The Village ◽  
Latent Function

The election of a female village head in Lembung Timur is part of the maturity of the village community of Lembung Timur in seeing the meaning of gender equality in village leadership concerning leadership, especially in the decision-making process. Is it true that the appearance of a female village head to lead the village will be part of the better or more effective village leadership, which will lead to the decision-making process? This study aims to describe the role of female village heads in the decision-making process in Lembung Timur village, Lenteng district. The research method uses descriptive qualitative methods by utilizing qualitative data with descriptive elaboration. This study shows that, mainly in the decision-making process, Mrs. Faizah, as the village head in carrying out her role (manifest function), is only limited to the data collection stage. It can be said that Faizah has carried out her manifest function effectively because, from each stage of the decision-making process, she was done independently. The constraints faced are the lack of ability and experience and the occurrence of gender bias. Qualitatively, this study shows that the latent role or function of women's leadership in decision-making is not practical because the latent function performed in each decision-making process is played by Faizah's parents, namely Mr. Abdul Latif. Therefore, it is needed relating to the ability, skill, courage in playing the latent function for female village heads to break the hegemony of decision-making control by Mrs. Faizah's parents.  

Factors Affecting Customer Switching Behavior towards Hybrid Electrical Vehicles (HEV’s) from a Customer Perspective in Jordan

2018 ◽  
Vol 1 (3) ◽  
pp. 53
Author(s):  
Bushra Mahadin
Keyword(s):  
Decision Making ◽  
Consumer Behaviour ◽  
New Technologies ◽  
International Marketing ◽  
Current Trend ◽  
Switching Behavior ◽  
Future Research ◽  
Decision Making Process ◽  
Customer Switching ◽  
Electrical Vehicles

Purpose-This paper aims to investigate factors that affect customer switching from Internal Combustion Engine Vehicles (ICEV’s) to Hybrid Electrical Vehicles (HEV’s), in Jordan for the period of (2010-2014).Design/methodology/approach-A self-administered survey was hand-delivered to the targeted sample of car users in Jordan. The authors delivered 400 questionnaires to customers, from which 333 were deemed valid for the analysis, corresponding to the percentage of (83.25%) which indicates the validity of the study. Findings- There was no difference in switching behavior between (ICEV’s) and (HEV’s) based on gender in the Jordanian market. Fuel consumption efficiency was the number one variable that supports the switching behavior towards (HEV's), followed by Eco friendliness, lower taxes and technological features. Price and the current trend in the market were the least supporting factors. In addition to that the perception of the battery life of (HEV's), limited choices in the market, lack of information and fear of the relatively new technology were the major hindering factors of choosing an (HEV).Research limitations-Future research needs to investigate other factors that may affect customers’ behavior such as perceived image, trust, and subjective norms. Future research should investigate into the importance of environmental awareness and new technologies, and gender differences in behavior. From an international marketing standpoint, comparative studies between Jordanian and non-Jordanian customers are potential areas of future research for international marketing strategies and cross-cultural consumer behaviour analysis. Practical implications-The paper identifies the determinants of switching behavior. marketers should focus addressing customers concerns in terms of providing enough information and building awareness towards the technology and it's benefits towards the society and the environment.Originality/value-Our study is one of the few in Jordan that investigates the switching behavior towards vehicles technology. Our study is thought to have made a modest contribution to consumer behaviour literature and, specifically, for decision making process. It offers marketers insights into the determinants of switching behavior towards the hybrid vechicle technology and how this contribute to consumers’ decision making process and attitudes to achieve the intended behavioural outcomes

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