With a Little Help from My Friends

2020 ◽  
pp. 76-90
Author(s):  
Daithi McMahon
Keyword(s):  
Social Network ◽  
Human Resources ◽  
Cost Effective ◽  
Economic Hardship ◽  
Radio Station ◽  
Radio Stations ◽  
Network Site ◽  
The Social ◽  
Radio Industry

Ireland has faced significant economic hardship since 2008, with the Irish radio industry suffering as advertising revenues evaporated. The difficult economic circumstances have forced radio station management to devise new and cost effective ways of generating much-needed income. The answer has come in the form of Facebook, the leading Social Network Site (SNS) in Ireland. Using Ireland as a case study, this chapter looks at how radio station management are utilising the social network strategically in a bid to enhance their audiences and revenues. Radio station management consider Facebook to be an invaluable promotional tool which is very easily integrated into radio programming and gives radio a digital online presence, reaching far greater audiences than possible through broadcasting. Some radio stations are showing ambition and are realising the marketing potential that Facebook and other SNSs hold. However, key changes in practice, technology and human resources are required to maximise the profit-making possibilities offered by Facebook.

scholarly journals With a Little Help from My Friends

2017 ◽  
pp. 157-171
Author(s):  
Daithi McMahon
Keyword(s):  
Social Network ◽  
Human Resources ◽  
Cost Effective ◽  
Economic Hardship ◽  
Radio Station ◽  
Radio Stations ◽  
Network Site ◽  
The Social ◽  
Radio Industry

Ireland has faced significant economic hardship since 2008, with the Irish radio industry suffering as advertising revenues evaporated. The difficult economic circumstances have forced radio station management to devise new and cost effective ways of generating much-needed income. The answer has come in the form of Facebook, the leading Social Network Site (SNS) in Ireland. Using Ireland as a case study, this chapter looks at how radio station management are utilising the social network strategically in a bid to enhance their audiences and revenues. Radio station management consider Facebook to be an invaluable promotional tool which is very easily integrated into radio programming and gives radio a digital online presence, reaching far greater audiences than possible through broadcasting. Some radio stations are showing ambition and are realising the marketing potential that Facebook and other SNSs hold. However, key changes in practice, technology and human resources are required to maximise the profit-making possibilities offered by Facebook.

scholarly journals Anonymity, pseudonymity, and the agency of online identity: Examining the social practices of r/Gonewild

First Monday ◽  
2015 ◽  
Author(s):  
Emily Van der Nagel ◽  
Jordan Frith
Keyword(s):  
Social Network ◽  
Identity Construction ◽  
Social Practices ◽  
The Other ◽  
Detailed Account ◽  
Online Identity ◽  
Network Site ◽  
The Social ◽  
Published Research

A debate is currently raging regarding the value of anonymity online. On one side of the debate is Facebook, the world’s largest social network site. Facebook demands that people use their real names and is one of the leading forces behind the push towards a “real name” Internet. On the other side of the debate are scholars such as danah boyd and Bernie Hogan and sites such as 4chan and Reddit that view anonymity and pseudonymity as important to how people construct identity online. While much has been written about the benefits of anonymity and pseudonymity, there is a lack of published research examining specific practices enabled by pseudonyms. This paper provides a detailed account of the behaviors enabled through pseudonymous identity construction through a case study of the subreddit r/gonewild. The main contribution of the article is to provide a specific account of the costs of a totalizing embrace of the “real name” Internet.

Smart Education Using the Social network Site Facebook a solution for Interactions

2020 ◽  
Author(s):  
shariq aziz butt
Keyword(s):  
Social Network ◽  
Research Work ◽  
Original Research ◽  
Social Network Site ◽  
Network Site ◽  
The Social ◽  
Smart Education

The paper is Original Research work and done by mentioned author in the article.

scholarly journals Evaluation of Coordination of Emergency Response Team through the Social Network Analysis. Case Study: Oil and Gas Refinery

2015 ◽  
Vol 6 (1) ◽  
pp. 30-34 ◽  
Author(s):  
Iraj Mohammadfam ◽  
Susan Bastani ◽  
Mahbobeh Esaghi ◽  
Rostam Golmohamadi ◽  
Ali Saee
Keyword(s):  
Social Network ◽  
Social Network Analysis ◽  
Network Analysis ◽  
Emergency Response ◽  
Oil And Gas ◽  
The Social ◽  
Response Team ◽  
Gas Refinery

Facebook als corporate-communicatietool voor bedrijven?

2015 ◽  
Vol 43 (1) ◽  
Author(s):  
Hannelore Crijns PhD ◽  
Liselot Hudders ◽  
Verolien Cauberghe ◽  
An-Sofie Claeys
Keyword(s):  
Content Analysis ◽  
Social Network ◽  
Public Relations ◽  
Communication Strategies ◽  
Corporate Communication ◽  
Marketing Communication ◽  
Communication Tool ◽  
Social Network Site ◽  
Network Site ◽  
The Social

Facebook as a corporate communication tool for companies? A content analysis of the communication strategies of reputable Belgian companies on the social network site Facebook as a corporate communication tool for companies? A content analysis of the communication strategies of reputable Belgian companies on the social network site This study used a quantitative content analysis to investigate how twelve reputable Belgian companies use Facebook as a corporate communication tool. Findings indicate that companies use Facebook more often to post public relations than marketing communication content. The former is also more often shared than the latter. However, the latter creates more engagement in terms of reactions of the company on comments of users. Furthermore, about one fourth of the company posts did not generate any written reactions from users and can be classified as one-way communication. Almost 40% of the posts generated reactions from the users. To conclude, in one third of the cases companies reacted on these reactions of users, and results reveal that this is more often the case when it concerns public relations content than marketing communication content. Reputation score was not able to predict the communication strategy used on Facebook.

scholarly journals Using Experiential Education to Develop Human Resources for the Nonprofit Community: A Course Study Analysis

2017 ◽  
Author(s):  
Ann C. Hodges
Keyword(s):  
Human Resources ◽  
Nonprofit Organizations ◽  
Experiential Education ◽  
Cost Effective ◽  
Study Analysis ◽  
Law Schools ◽  
Community Based ◽  
Increased Pressure

In this era of shrinking resources and increased pressure to produce "practice-ready" lawyers, law schools are seeking new and cost-effective ways to provide experiential education. This article reports and analyzes the results of a survey of graduates and students from a course in Nonprofit Organizations that incorporated a community-based project designed to develop skills, enhance learning and encourage post-graduation involvement with nonprofits. Although limited to one course, this course study, like a case study, offers valuable information. Consistent with other research on experiential education, the survey supports the conclusion that such projects, while less resource intensive and comprehensive than clinics, offer benefits to both the students and to the community.

scholarly journals A Social Network-Based Examination on Bid Riggers’ Relationships in the Construction Industry: A Case Study of China

Buildings ◽  
2021 ◽  
Vol 11 (8) ◽  
pp. 363
Author(s):  
Liang Xiao ◽  
Kunhui Ye ◽  
Junhong Zhou ◽  
Xiaoting Ye ◽  
Ramadhani Said Tekka
Keyword(s):  
Social Network ◽  
Construction Industry ◽  
Small Scale ◽  
High Concentration ◽  
Market Shares ◽  
The Social ◽  
Network Method ◽  
Solid Foundation

Collusive bidding has been an insidious issue in the construction industry. Bidders initiate collusive networks of various sizes to win market shares. The popularity of collusive bidding networks affects market fairness and erodes the interests of market players. Although considerable research efforts were made to diagnose collusive bidding networks, there remains a gap in knowledge regarding the relationships bid riggers use to engage in the networks. Therefore, this study used the social network method, where two hundred sixteen collusion cases were collected from China to test these relationships. The results show that collusive bidding networks were characterized by sparseness, a small scale, a high concentration, and strong randomness. Three types of collusive bidding networks were also detected: contractual, spontaneous, and shadow. Furthermore, these collusive bidding networks had discrepancies regarding participants’ identities, forms of collusive bids, and the determination of bid winners. It was found that the proposed social network model of deliberating bid riggers’ relationships lays a solid foundation for the detection of collusive bidding in the construction sector.

scholarly journals PERAN JARINGAN SOSIAL PADA KAMPANYE LINGKUNGAN DI MEDIA SOSIAL: KASUS KAMPANYE MELAWAN ASAP

INFORMASI ◽  
2016 ◽  
Vol 46 (1) ◽  
pp. 87
Author(s):  
Ika Hariyani
Keyword(s):  
Social Media ◽  
Social Network ◽  
Qualitative Method ◽  
Social Relation ◽  
Executive Board ◽  
The Social ◽  
Environmental Campaigns ◽  
The University ◽  
Depth Interviews

Campaigns nowadays are oftenly carried through social medias, including campaigns concerning the environment. Based on previous studies, effectivity of campaigns through social medias were affected by many factors, such as the activity of the online administrator, additional socialization that were carried off- line, and also the involvement of the active followers in social medias. However, this paper views environmental campaign in social medias could be effective if viewed from another side,that is social network. This study sees how social network can improve the effectivity of environmental campaigns in social medias,therefore it’s safe to say that this study brings an addition to previous studies related tofactors that influenced the effectivity of environmental campaigns that utilized social medias as a channel of communication. The method used for this paper is qualitative method, with case study on Melawan Asap (Fight the Haze) campaign initiated by BEM UI (Executive Board of Students of University of Indonesia) in 2015 to form an alliance consisting several organizations from inside and outside of the university. Collection of data for this study was done with in-depth interviews with certain informants, based on a criteria established previously by the author, beside an observation upon social media accounts that were used for Fight the Haze campaign. The result shows that the involvement of networks in social media affects the effectivity of Fight the Haze campaign. Also, the social relation between organizations that are united under the alliance of Fight the Haze campaign are based on sentimental network.Kampanye kian marak dilakukan dengan menggunakan media sosial, tidak terkecuali kampanye lingkungan. Berdasarkan kajian-kajian sebelumnya, keefektifan kampanye dengan menggunakan media sosial dipengaruhi oleh berbagai faktor seperti adanya administrator online yang aktif, adanya sosialisasi tambahan yang dilakukan secara offline, dan juga terlibatnya pengikut/followers di media sosial secara aktif. Namun, tulisanini melihat kampanye lingkungan di media sosial dapat efektif dari sisi lain yaitu dari jaringan sosial. Kajian ini melihat bagaimana jaringan sosial berperan dalam membuat efektif kampanye lingkungan di media sosial, sehingga dapat dikatakan bahwa kajian ini menambahkan penemuan dari kajian-kajian sebelumnya yang berbicara mengenai faktor yang membuat efektif kampanye lingkungan dengan menggunakan media sosial sebagai media komunikasinya. Metode yang digunakan dalam tulisan ini adalah metode kualitatif dengan studi kasus pada kampanye melawan asap yang diinisiatori oleh BEM UI 2015 untuk membentuk sebuah aliansi dengan menggandeng beberapa organisasi di UI dan juga dari luar UI. Pengambilan data dalam studi ini dilakukan melalui wawancara mendalam dengan informan- informan tertentu berdasarkan kriteria yang penulis tetapkan dan melakukan observasi terhadap akun media sosial yang digunakan untuk menyebarluaskan kampanye melawan asap. Hasil kajian ini menunjukkan bahwa keterlibatan peran jaringan di media sosial mempengaruhi efektifitas kampanye melawan asap, serta hubungan sosial antar organisasi yang tergabung dalam aliansi gerakan melawan asap terbentuk berdasarkan jaringan perasaan/sentiment.

scholarly journals Digital sources: a case study of the analysis of the Recovery of Historical Memory in Spain on the social network Twitter

2019 ◽  
Vol 7 (2) ◽  
pp. 015 ◽  
Author(s):  
Mariluz Congosto
Keyword(s):  
Data Mining ◽  
Social Media ◽  
Social Network ◽  
Historical Memory ◽  
Historical Research ◽  
Huge Amount ◽  
Online Social Media ◽  
The Social ◽  
Special Relevance

The incorporation of digital sources from online social media into historical research brings great opportunities, although it is not without technological challenges. The huge amount of information that can be obtained from these platforms obliges us to resort to the use of quantitative methodologies in which algorithms have special relevance, especially regarding network analysis and data mining. The Recovery of Historical Memory in Spain on the social network Twitter will be analysed in this article. An open-code tool called T-Hoarder was used; it is based on objectivity, transparency and knowledge-sharing. It has been in use since 2012.

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