Marketing the Virtual Library

2011 ◽  
pp. 133-147
Author(s):  
Kim Grohs ◽  
Caroline Reed ◽  
Nancy Allen

During the last decade, there have been significant changes in higher education, particularly in the emergence of distance education and the 24/7-access mantra (24 hours a day, seven days a week). This, in turn, has had a continuing impact upon efforts to reconceptualize what an academic library is and what it does. Not surprisingly, academic libraries face a number of critical issues, including increased costs of resources, expansion of traditional services, increased competition from other information vendors, and the impact of new technologies. Although these issues appear as threats, they are opportunities for libraries to design their own future (Denham, 1995). In the near future, academic libraries will remain a vital resource for faculty, students, and staff. While it is easy for academic libraries to become complacent about their status within a university since there is no competition on campus, successful marketing programs can enhance visibility, create understanding about the value of the library, and shape public perception of the scope of its resources and services (Gómez, 2001). This chapter will briefly look at marketing issues in academic libraries, how those issues were dealt with in marketing the Virtual Library, and where marketing for academic libraries may be going in the future as the physical and virtual worlds shift, meld, and merge.

2011 ◽  
pp. 1-18 ◽  
Author(s):  
Ardis Hanson ◽  
Bruce Lubotsky Levin ◽  
Susan Heron

Change has become a way of life for most organizations in the 21st century. In order to withstand profound change, an organisation must be flexible and incorporate the ability to adapt and respond to its external environment and its many stakeholders (Kanter, Stein, & Tick, 1992). At the same time, in an era of increasing fiscal constraints, new technologies, and an explosion of information, informatics plays an increasingly important and prominent role in society, in knowledge exchange, in communication, and in commerce between organizations. Accordingly, the most remarkable opportunities and challenges have emerged within academic libraries with regard to the incorporation of technology into daily functioning. Academic libraries only achieve real change when every person, from staff to administrator, is willing to examine functions, strategies, goals, and processes and to participate in free discussions of the critical issues. This chapter examines such a landmark shift in an organization’s operation and culture with the creation of a “virtual library” at an urban university. It will review the planning, development, and implementation process of the virtual library. It will also examine the barriers and successes within the organizational role of a multi-campus, autonomous university library system. The chapter will conclude with a discussion of future issues and opportunities for the role of technology in organizations and organizational change.


1998 ◽  
Vol 59 (2) ◽  
pp. 168-175 ◽  
Author(s):  
Qiang Zhu ◽  
Sha Li Zhang

Academic libraries in China are transforming traditionally isolated and separated operations by initiating an integral library system (also known as integral system development) to connect all academic libraries nationwide, and to connect them with other information networks abroad. A three-tier network at the national, regional, and campus levels should be developed. This paper describes the current academic library environment in China, the concept of the integral library system, and the major goals to be realized in the next five years.


Author(s):  
Manoj Kumar Sinha

The aim of this chapter is to give an overview of the modernisation of academic libraries in the ICT era, changing format of the library resources and types of computer-based services being offered by the academic libraries. In view of this, the present chapter discusses various aspects of LIS training and user education, emphasising the need to empower our LIS professionals and library users so that they benefit from the new technologies by using new ICTs for exploring the world of knowledge for their academic pursuit and excellence in higher education and research. The first part of the chapter discusses the recent development in the areas of application of ICT in academic libraries, availability, and usage of electronic resources by the library users, new services provided by the academic libraries to their end users. The second part of the chapter highlights the need for empowering LIS professionals working in academic libraries and their end users in electronic / digital era, enumerates the role of various agencies that are engaged in making library users aware of printed as well as e-resources, and explains the role of Web 2.0/Library 2.0 in making library users more interactive and well informed about the resources, products, and services of the academic libraries to their clientele. The third part of the chapter discusses the user education programme/user awareness programme being organised and offered to the students and research scholars by the Assam University Library (Rabindra Library, Silchar) as a case study. While concluding the chapter, some suggestions and recommendations are also discussed in brief.


2013 ◽  
Vol 8 (1) ◽  
pp. 87
Author(s):  
Annie M. Hughes

A Review of: Dubnjakovic, A. (2012). Electronic resource expenditure and the decline in reference transaction statistics in academic libraries. Journal of Academic Librarianship, 38(2), 94-100. doi: 10.1016/j.acalib.2012.01.001 Objective – To provide an analysis of the impact of expenditures on electronic resources and gate counts on the increase or decrease in reference transactions. Design – Analysis of results of existing survey data from the National Center for Educational Statistics (NCES) 2006 Academic Library Survey (ALS). Setting – Academic libraries in the United States. Subjects – 3925 academic library respondents. Methods – The author chose to use survey data collected from the 2006 ALS conducted by the NCES. The survey included data on various topics related to academic libraries, but in the case of this study, the author chose to analyze three of the 193 variables included. The three variables: electronic books expenditure, computer hardware and software, and expenditures on bibliographic utilities, were combined into one variable called electronic resource expenditure. Gate counts were also considered as a variable. Electronic resource expenditure was also split as a variable into three groups: low, medium, and high. Multiple regression analysis and general linear modeling, along with tests of reliability, were employed. Main Results – The author determined that low, medium, and high spenders with regard to electronic resources exhibited differences in gate counts, and gate counts have an effect on reference transactions in any given week. Gate counts tend to not have much of an effect on reference transactions for the higher spenders, and higher spenders tend to have a higher number of reference transactions overall. Low spenders have lower gate counts and also a lower amount of reference transactions. Conclusion – The findings from this study show that academic libraries spending more on electronic resources also tend to have an increase with regard to reference transactions. The author also concludes that library spaces are no longer the determining factor with regard to number of reference transactions. Spending more on electronic resources is also important to increase both in-person and electronic reference transactions.


2019 ◽  
Vol 5 (1) ◽  
pp. 88-116 ◽  
Author(s):  
Rostislav Kapeliushnikov

Nowadays there are many gloomy prophecies provided by both technologists and economists about the detrimental effects of the so-called Fourth Industrial Revolution on aggregate employment and its composition. These prophecies imply that in the near future we will face Robocalypse — a massive replacement of people by machines alongside an explosion in joblessness. This paper provides theoretical, empirical and historical evidence that the phenomenon of technological unemployment is a phantom. The most general results can be summarized as follows: in the long run, reduction in labor demand under the impact of new technologies is merely a theoretical possibility that has never before been realized in practice; at the level of individual firms, there is a strong positive relationship between innovations and employment growth; at the sectoral level, technological changes cause a multidirectional employment response, since different industries are at different stages of the life cycle; at the macro level, technological progress acts as a positive or neutral, but not a negative factor; a surge in technological unemployment, even in the short-term, seems a remote prospect since in coming decades the pace of technological change is unlikely to be fast enough by historical standards; the impact of new technologies on labor supply may be a more serious problem than their impact on labor demand; technological changes seem to have a much greater effect on the composition of employment than on its level.


2020 ◽  
Vol 23 (3) ◽  
pp. 223-244
Author(s):  
Anna Bussu ◽  
Manuela Pulina

Through a mixed methods approach, this article explores young people’s perceptions about critical issues in secondary school and the improvements being made to prevent dropout risk. The empirical data were gathered from a representative sample of young people (14–24) in a socioeconomically disadvantaged region in the European Union. A principal component analysis assessed the most significant indicators that influence young people’s scholastic experience and effectiveness of education. A content analysis was applied to identify the key critical issues and possible strategies to support young people’s school satisfaction. The findings reveal a set of key indicators: interpersonal relationships, learning process, teacher role, school management, the impact of new technologies.


2011 ◽  
pp. 180-193
Author(s):  
Todd Chavez

Change brought about by innovations in computing technologies has fundamentally altered the nature of work in academic libraries. In his description of the term informatica electronica, Gilbert (1998) suggests that despite the way technology is changing how library staff do their work, it should not change the emphases on traditional services to patrons, such as accessing and retrieving information. This chapter also focuses on human changes that accompany the migration from print to electronic collections, from traditional to online services, and from the academic research library of a decade ago to the virtual library of today and tomorrow.


2022 ◽  
pp. 264-282
Author(s):  
Shipra Awasthi ◽  
Shiva Kanaujia Sukula

With the awareness and proliferation of technology, the smart approach is possible to build a learning system or a smart city. The study aims to present the involvement of digital literacy in academics, making youth smart citizens, and assessing the continuous efforts at different levels. The study highlighted the mechanisms adopted by the libraries, such as training and other programmes, to enhance the digital literacy of the citizens. The chapter spotlighted the inclusion of digital literacy in academics, and with the adoption of digital solutions, young learners can become smart citizens. It also throws light on the impact of digital literacy during COVID-19 and digital literacy activities at JNU Central Library. A glimpse of the practices and measures adopted by the academic libraries to enrich the youth to make them smart citizens is provided, and a case example of an academic library (i.e., Jawaharlal Nehru University [JNU] Central Library) is considered for the study. Digital literacy has become an integral part of the youths' lives, and it supplements in making youth smart citizens would lead to smart city development.


2019 ◽  
Vol 97 (Supplement_3) ◽  
pp. 183-183
Author(s):  
Graham Plastow

Abstract Efficiency in swine production is made up of a number of traits including reproduction, health, and the conversion of feed into pork. Due to the large proportion of cost associated with feed (>70% of overall costs) there has been a focus on this aspect of efficiency. Indeed, significant progress has been made in reducing the amount of feed required to reach market weight. This has been achieved at the same time as increasing growth rate (and therefore decreasing age at slaughter) whilst maintaining carcass quality to meet market needs. A significant proportion of this improvement was delivered through genetics and the application of new measurement technologies. Examples, include the use of ultrasound to measure fat content on the live animal and individual feed intake recording. At a time when sustainable production is increasingly demanded then efficiency will continue to be important through its impact on the economics of farming – productivity and profit. However, sustainability takes into account other aspects such as the impact on the environment as well as social aspects such as animal welfare. Many of these components support each other, for example, more prolific sows producing more efficient full market value pigs contribute to a smaller environmental footprint (more product and less waste). Likewise pigs that stay healthy even when responding to infection continue to eat and require less medication. When antagonisms exist they can be addressed in a balanced selection program that addresses all aspects. We are now at a point where new technologies will make it feasible to address these additional factors providing the opportunity for even greater progress in these key traits in the near future. This presentation will provide examples of the progress made and the role of genomics in utilizing “big data” to continue to improve the efficiency of swine production.


2006 ◽  
Vol 1 (3) ◽  
pp. 73
Author(s):  
Julie McKenna

A review of: Shill, Harold B. and Shawn Tonner. “Does the Building Still Matter? Usage Patterns in New, Expanded, and Renovated Libraries, 1995-2002.” College & Research Libraries 65.2 (Mar. 2004): 123-150. Objective – To measure the impact of academic library facility improvements on physical library usage. Design – The facility improvement data used for this study were previously collected through a 68-item Web survey for the companion article “Creating a Better Place: Physical Improvements in Academic Libraries, 1995-2002” (Shill and Tonner). The measurement of library usage was by exit gate counts before and after library improvements. Setting – American academic libraries in which: facility improvement projects were completed between 1995 and 2002, the project space was not smaller than 20,000 square feet, the project space did not include off-site storage or non-public space, and gate-count statistics from before and after facility changes were available. Subjects – Ninety of 384 identified academic libraries were able to provide usable data on: exit gate count, total circulation, in-house collection use, and reference transaction data. Methods – The data collection was undertaken in 2003 for the companion study (Shill and Tonner). A population of 384 libraries potentially able to meet criteria for the study was gathered and each library was invited by e-mail to complete a Web-based survey. Through this initial contact, 357 libraries were confirmed as meeting the study criteria, and responses were received from 182 of those providing a 51% overall response rate. Respondents were asked about institutional characteristics (public or private, Carnegie classification, etc.); project specific features (year of completion, nature of project, etc.); nature and extent of changes (seating, wiring, HVAC, etc.); presence of non-library services in the facility; collection arrangements; before and after quality changes in lighting, seating and a range of services (as assessed by the survey respondent); and before and after project completion gate count usage statistics. Respondents were asked a set of eleven questions each with a five-point scale about facility quality and librarian satisfaction with the former and the changed facility. A further criteria requirement of the availability of pre- and post-project gate count was implemented, reducing the number of libraries to be studied to 90. Facility usage changes were calculated by subtracting the gate count total for the last complete year pre-project from the most recent year gate count post project. Main results - Eighty percent of the 90 libraries reported increased gate count post-project, and 20 percent reported a decline in usage. The median increase across the libraries was 37.4 percent with 25.6 percent of libraries experiencing a post-project increase of 100 percent or more. Renovated facilities were more likely to see usage decline, but there was no statistically significant difference in usage change between renovated and new facilities. Libraries more recently upgraded saw greater usage growth than those renovations completed earlier in the study period, although 75 percent of the facilities continued to experience higher post-project usage levels. Nearly all of the private institutions (93.1%) experienced usage increases and almost half experienced growth of 100 percent or more. No statistically significant relationship was found between changes in post project usage and: The proportion of facility space allocated for library functions The physical location of the library on campus The size of the library facility The level of degrees offered at the institution The availability of wireless access The number of computers in the instruction lab The number of public access workstations A larger number of seats The number of group study rooms The shelving capacity, the use of compact shelving or off-site storage The presence of coffee or snack bars The presence of any non-library facilities There was a statistically significant correlation (Pearson’s r) between increased post project usage and: The institution type (public or private) (p=.000) The number of data ports in the facility (p=.005) The percent of wired seats (p=.034) Ten elements relating to improved quality emerged as statistically significant in relation to increased usage, although the correlation for quality of artificial lighting was not statistically significant (p=.162 n.s.). The statistically significant correlations (Pearson’s r) between quality and increased usage in order of strength of correlation were: the quality of the instruction lab (p=.000); layout (p=.001); public access workstations (p=.006); natural lighting (p=.007); user workspace (p=.008); telecommunications infrastructure (p=.014); overall ambience (p=.020); collection storage (p=.026); heating, ventilating, and air-conditioning system (p=.026); and service point locations (p=.038). Conclusion – This study confirmed that 80 percent of libraries experience usage increase after a library improvement project. The study revealed those investments that cause increased use, and also found that a number of variables previously predicted to cause usage growth were not significant. The study also found that quality of the improvements, additions, and the building are a significant driver of increased use. The median 37.4 percent increase demonstrates that, contrary to reports in the literature (Shill and Tonner 460), overall library usage is increasing in these institutions.


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