Retailer Use of Permission-Based Mobile Advertising

2005 ◽  
pp. 139-156 ◽  
Author(s):  
Jari Salo ◽  
Jaana Tähtinen
Keyword(s):  
Content Analysis ◽  
Data Analysis ◽  
New Media ◽  
Empirical Data ◽  
Analysis Data ◽  
Previous Experience ◽  
Advertising Agencies ◽  
Mobile Advertising ◽  
Or Education ◽  
Or Groups

This chapter shows how retailers – without any previous experience or education – utilize a new mobile advertising channel. The chapter focuses on permission-based mobile advertising and the specific features that should be considered when designing and targeting mobile advertising. The empirical part of the chapter analyzes data from a field trial where Finnish retailers were able to use mobile advertising. The empirical data is obtained through the use of content analysis. Data analysis explores whether the retailers positioned the m-adverts to target either individuals or groups and whether the content of the m-adverts reflected and utilized the medium’s specific features. The results of this analysis suggest that both retailers and advertising agencies have to learn how to use m-advertising as a new media. Conclusions of the chapter suggest ways to fully utilize the potential of mobile advertising.

scholarly journals Family Achievements in the Battle with Schizophrenia: :Life Experiences in a Qualitative Content Analysis Study in IRAN

2020 ◽  
Author(s):  
fatemeh darban ◽  
Roghayeh Mehdipour_Rabori ◽  
Jamileh Farokhzadian ◽  
Esmat Nouhi ◽  
Sakineh Sabzevari
Keyword(s):  
Content Analysis ◽  
Data Analysis ◽  
Personality Traits ◽  
Qualitative Content Analysis ◽  
Family Members ◽  
Psychiatric Hospitals ◽  
Analysis Data ◽  
Family Ties ◽  
Insight Into ◽  
Taking Care

Abstract Introduction: The challenges of living with and taking care of a patient with schizophrenia can lead to positive changes depending on the experiences and reactions of the families. Such changes may directly affect the family performance and the patient's recovery stage. Therefore, the aim of this study was to explain the positive experiences reported by families of patients with schizophrenia.Materials and methods: In this qualitative study of content analysis, data were collected using semi-structured and in-depth interviews with 15 family members of patients with schizophrenia who referred to one of the psychiatric hospitals in Zahedan City, Iran. Targeted sampling method was applied and data analysis was conducted using contractual content analysis proposed by Graneheim and Lundman.Results: Data analysis resulted in a theme entitled 'family achievements in the battle with schizophrenia'. This theme included four main categories of: Developing positive personality traits in family members, Strengthening family ties, Developing insight into life, and Social mobility.Conclusion: The findings provided evidences that the experience of taking care of patients with schizophrenia led to positive consequences for the families.Highlights- Caring for a patient with schizophrenia promotes personality traits in caregivers- Participating in patient care strengthens family ties- Living with schizophrenia patients developed their insight into life.- Family members of a schizophrenic patient try to reach their previous social status

scholarly journals Family achievements in struggling with schizophrenia: life experiences in a qualitative content analysis study in Iran

2021 ◽  
Vol 21 (1) ◽  
Author(s):  
Fatemeh Darban ◽  
Roghayeh Mehdipour- Rabori ◽  
Jamileh Farokhzadian ◽  
Esmat Nouhi ◽  
Sakineh Sabzevari
Keyword(s):  
Content Analysis ◽  
Data Analysis ◽  
Family Caregivers ◽  
Qualitative Content Analysis ◽  
Psychiatric Hospitals ◽  
Analysis Data ◽  
Family Ties ◽  
Positive Experiences ◽  
Depth Interviews ◽  
Taking Care

Abstract Background The challenges of living with and taking care of a patient with schizophrenia can lead to positive changes depending on the experiences and reactions of family caregivers. Such changes may directly affect the family performance and the patient’s recovery stage. Present study aimed to explain the positive experiences reported by family caregivers of patients with schizophrenia. Methods The present study is a qualitative study of content analysis. Data were collected using semi-structured and in-depth interviews with 15 family caregivers of patients with schizophrenia referring to one of the psychiatric hospitals in Zahedan, Southeast part of Iran. Purposive sampling method was applied and data analysis was conducted using conventional content analysis proposed by Graneheim and Lundman. Results Data analysis created a theme entitled “family achievements in struggling with schizophrenia”. This theme included four categories including Developing positive personality traits in family members, Strengthening family ties, developing insight into the life, and social mobility. Conclusions The results provided insights that the experience of taking care of patients with schizophrenia led to positive consequences for family caregivers. Thus, it is recommended that psychiatrists or consultants help families rely on positive experiences and share these experiences with families with a newly-suffered patient.

scholarly journals Medical Dominance in Nursing Education: Qualitative content analysis

2020 ◽  
Vol 11 (1) ◽  
pp. 61-69
Author(s):  
Mahdi Moosaeifard ◽  
Kourosh Zarea ◽  
Masoud Sirati Nir ◽  
Mohammadreza Dinmohammadi ◽  
Abolfazl Rahimi
Keyword(s):  
Medical Education ◽  
Content Analysis ◽  
Nursing Education ◽  
Data Analysis ◽  
Qualitative Content Analysis ◽  
Educational Status ◽  
Analysis Data ◽  
University Education ◽  
Structured Interviews ◽  
Medical Dominance

Background: Training specialist manpower requires social justice in higher education and inequality leads to the emergence of hierarchies of power and types of dominant or dominated groups. Aim: The aim of the present study was to explain the perceptions and experiences of the heads of nursing departments of Iranian nursing schools regarding medical dominance in nursing education. Methods: The present study was a conventional content analysis. Data collection was carried out using purposeful sampling and in-depth semi-structured interviews with 24 participants. The data analysis process was performed according to Graneheim and Lundman’s qualitative content analysis (2004).  Findings: Data analysis led to the emergence of the theme of "Medical dominance in nursing education" and the three main categories of “physician-centered university education", "weakened educational status", and "belittling nursing education in medical system”. Conclusion: The findings of the present study indicated that physicians enjoy special and superior position in the structure of the Ministry of Health and Medical Education of Iran. Physicians manage the entire system including medical education due to their greater power in managing the system at all micro and macro levels. Thus, other disciplines including nursing education, which are closely related to medicine, are highly ignored.

scholarly journals Family achievements in struggling with schizophrenia: life experiences in a qualitative content analysis study in Iran

2020 ◽  
Author(s):  
fatemeh darban ◽  
Roghayeh Mehdipour_Rabori ◽  
Jamileh Farokhzadian ◽  
Esmat Nouhi ◽  
Sakineh Sabzevari
Keyword(s):  
Content Analysis ◽  
Data Analysis ◽  
Family Caregivers ◽  
Qualitative Content Analysis ◽  
Psychiatric Hospitals ◽  
Analysis Data ◽  
Family Ties ◽  
Positive Experiences ◽  
Depth Interviews ◽  
Taking Care

Abstract Background: The challenges of living with and taking care of a patient with schizophrenia can lead to positive changes depending on the experiences and reactions of family caregivers. Such changes may directly affect the family performance and the patient's recovery stage. Present study aimed to explain the positive experiences reported by family caregivers of patients with schizophrenia.Methods: The present study is a qualitative study of content analysis. Data were collected using semi-structured and in-depth interviews with 15 family caregivers of patients with schizophrenia referring to one of the psychiatric hospitals in Zahedan, Southeast part of Iran. Purposive sampling method was applied and data analysis was conducted using conventional content analysis proposed by Graneheim and Lundman. Results: Data analysis created a theme entitled “family achievements in struggling with schizophrenia”. This theme included four categories including Developing positive personality traits in family members, Strengthening family ties, developing insight into the life, and social mobility.Conclusions: The results provided insights that the experience of taking care of patients with schizophrenia led to positive consequences for family caregivers. Thus, it is recommended that psychiatrists or consultants help families rely on positive experiences and share these experiences with families with a newly-suffered patient.

scholarly journals Dinamika Kajian Pendidikan Bahasa Arab Dalam Sripsi Mahasiswa Program Studi Pendidikan Bahasa Arab Antara Tahun 2010-2014 Fakultas Ilmu Tarbiyah Dan Keguruan IAIN Surakarta

2017 ◽  
Vol 1 (1) ◽  
pp. 101
Author(s):  
Abdul Ghofur
Keyword(s):  
Content Analysis ◽  
Data Analysis ◽  
Analysis Data ◽  
Arabic Language ◽  
Study Data ◽  
Analysis Model ◽  
Normative Study ◽  
Study Program ◽  
Interactive Analysis ◽  
Analysis Technique

This research departs from academic anxiety, the thesis is only used as an annual ritual for the graduation requirements of students, regardless of competence standards, methodological, and actuality issues about education, especially ignored Arabic. In this case thesis student of Arabic Education Study Program (PBA) IAIN Surakarta year 201-2015. The few questions that will be answered in this study are: what are the Arabic educational clusters that have been studied; What percentage, which clusters are already saturated and need to be abandoned to avoid repetition; What clusters are still open opportunities to serve as a topic of study in the future; How its adaptability to the new educational issues being in the community, and what are the methodological problems that are often found. This study includes literary because the data and primary sources are derived from written materials derived from the thesis of students Prodi PBA FITK IAIN Surakarta 2010-2014. This research is descriptive qualitative, data collection using documentation technique. The written data collected and categorized and then analyzed inductively by content analysis method (content analysis). Data analysis technique is an interactive analysis model, namely: data reduction data, and drawing conclusions. The result of this research shows that from 98 thesis amount, "Typology of Study" data of Thesis student of PBA FITK IAIN Surakarta 2010-2014, a normative study is 72 (73.47%), and the sociology of education is 16 (16.33%). For the actuality of the issue, students of PBA FITK are about the problem of applying methods and approaches in learning Arabic. While issues related to current issues concerning the education of Arabic language, such as translation, content analysis, and character thinking, have not been raised much. While methodologically, the most errors that are found from the students' thesis Prodi PBA is in aspects of the theoretical framework, data analysis, and other grammar.

Qualitative Study of Health System Preparedness for Successful Implementation of Disaster Exercises in the Iranian Context

2020 ◽  
pp. 1-10
Author(s):  
Hojjat Sheikhbardsiri ◽  
Mohammad Mahdi Doustmohammadi ◽  
Syed Hossein Mousavi ◽  
Hamidreza Khankeh
Keyword(s):  
Content Analysis ◽  
Data Analysis ◽  
Health System ◽  
Qualitative Content Analysis ◽  
Analysis Data ◽  
Successful Implementation ◽  
Senior Managers ◽  
Logistic Management ◽  
Original Theme ◽  
Iranian Context

ABSTRACT Objectives: Implementing disaster exercises in different parts of the health system is one of the important steps in providing and developing disaster risk management plans. Considering the importance of promoting health system preparedness through exercise, the present study aimed to identify and explain necessary and original components for successful implementation of preparedness exercises of the health-care system in disaster. Methods: The study was a qualitative content analysis. Data were collected by purposeful sampling through in-depth and semi-structured individual interviews with 25 health professionals in disaster. Directed content analysis was used to analyze the data, which extracted the initial codes after performing the recorded interviews on paper and immersing them in the data analysis. Results: The data analysis resulted in the production of 100 initial codes, 14 subcategories, 6 main categories of “coordination and information management,” “standards and indicators,” “conduction and control of the process,” “logistic management and supplies,” “management of treatment operation,” and “management of health operation,” under the original theme of “implementation of exercise.” Conclusions: The findings of this study can greatly increase the attention of senior managers to preparedness in all areas of the health system, especially managers of prehospitals and hospitals who are the forefront of the response to the disaster. The findings of this study can be considered as a guideline for the implementation of principle and standardized health system preparedness exercises.

scholarly journals Family achievements in struggling with schizophrenia: life experiences in a qualitative content analysis study in Iran

2021 ◽  
Author(s):  
Fatemeh Darban ◽  
Roghayeh Mehdipour_Rabori ◽  
Jamileh Farokhzadian ◽  
Esmat Nouhi ◽  
Sakineh Sabzevari
Keyword(s):  
Content Analysis ◽  
Data Analysis ◽  
Family Caregivers ◽  
Qualitative Content Analysis ◽  
Psychiatric Hospitals ◽  
Analysis Data ◽  
Family Ties ◽  
Positive Experiences ◽  
Depth Interviews ◽  
Taking Care

Abstract Background: The challenges of living with and taking care of a patient with schizophrenia can lead to positive changes depending on the experiences and reactions of family caregivers. Such changes may directly affect the family performance and the patient's recovery stage. Present study aimed to explain the positive experiences reported by family caregivers of patients with schizophrenia.Methods: The present study is a qualitative study of content analysis. Data were collected using semi-structured and in-depth interviews with 15 family caregivers of patients with schizophrenia referring to one of the psychiatric hospitals in Zahedan, Southeast part of Iran. Purposive sampling method was applied and data analysis was conducted using conventional content analysis proposed by Graneheim and Lundman. Results: Data analysis created a theme entitled “family achievements in struggling with schizophrenia”. This theme included four categories including Developing positive personality traits in family members, Strengthening family ties, developing insight into the life, and social mobility.Conclusions: The results provided insights that the experience of taking care of patients with schizophrenia led to positive consequences for family caregivers. Thus, it is recommended that psychiatrists or consultants help families rely on positive experiences and share these experiences with families with a newly-suffered patient.

scholarly journals Factors that interfer in the turnover time: opinion of nursing professionals

2021 ◽  
Vol 26 (1) ◽  
Author(s):  
Talitha Peralta ◽  
Fernando Bourscheit ◽  
Patrícia Treviso
Keyword(s):  
Content Analysis ◽  
Data Analysis ◽  
Data Collection ◽  
Qualitative Data ◽  
Analysis Data ◽  
Turnover Time ◽  
Southern Brazil ◽  
Licensed Practical Nurses ◽  
Practical Nurses ◽  
Nursing Professionals

To know the opinion of nursing professionals about the factors that interfere with the turnover time. Method: This is an exploratory,descriptive, prospective study, with qualitative data analysis. Data collection was carried out in a hospital complex in southern Brazil, with the applicationof a questionnaire on the perception of nursing professionals who work in the surgical center (SC). For data analysis, Bardin content analysis was used.Results: A total of 25 professionals participated in the study, four nurses and 21 licensed practical nurses. Two categories were listed, factors related tothe team and factors related to the processes of the SC, and seven subcategories. Conclusion: Several factors interfere in the turnover time, highlightingteam training, adequate staff, collaboration among teams, surgery size, and bureaucratic processes.

The Visibility of Saudi Celebrities in Media Advertisements: A Content Analysis of Celebrity Endorsements in Traditional and New Media Advertisements

2017 ◽  
Vol 8 (2) ◽  
pp. 94
Author(s):  
Shuaa Abdulrahman Aljasir
Keyword(s):  
Saudi Arabia ◽  
Content Analysis ◽  
Middle East ◽  
New Media ◽  
Qualitative Content Analysis ◽  
Visual Media ◽  
Advertising Agencies ◽  
Celebrity Endorsements ◽  
Printed Media ◽  
Celebrity Endorsers

Given the scant literature on the use of celebrity endorsements in advertisements targeting Middle East markets such as Saudi Arabia, this study is aimed at contributing knowledge through investigating the extent to which advertising agencies use this strategy to attract Saudi consumers. A qualitative content analysis of advertisements appearing in traditional print and visual media and on YouTube is conducted. Interestingly, the results show that none of the advertisements in traditional printed media utilize endorsements from Saudi celebrities. While a few Saudi celebrity endorsers appear in television and YouTube commercials, none is portrayed as an expert in the products advertised. In contrast, many embedded endorsements appear in YouTube shows targeting Saudi youths, and the celebrities in these shows are often YouTubers themselves. All three types of endorsements (explicit, implicit, and co-present) are used by these YouTubers, and they are all one-sided endorsements.

scholarly journals ANALISIS NILAI MORAL DALAM CERITA BERSAMBUNG “MBURU PUSAKA” KARYA AL ARIS PURNOMO

2017 ◽  
Vol 3 (1) ◽  
pp. 13-29
Author(s):  
Herlina Setyowati ◽  
Eko Santosa
Keyword(s):  
Content Analysis ◽  
Data Analysis ◽  
Daily Life ◽  
Analysis Data ◽  
Literary Work ◽  
Moral Values ◽  
Note Taking ◽  
Analysis Method ◽  
Content Analysis Method ◽  
Analysis Technique

Karya sastra sebagai salah satu hasil kebudayaan manusia tentunya sangat menarik untuk dikaji kandungan pesan moralnya. Nilai-nilai pesan moral yang terdapat dalam cerita bersambung tersebut dapat dijadikan sebagai pedoman hidup dan dapat diterapkan dalam kehidupan sehari- hari. Dalam penelitian ini, cerita bersambung yang diteliti berjudul “Mburu Pusaka” karya Al Aris Purnomo yang dimuat di Majalah Jaya Baya. Cerita bersambung “Mburu Pusaka” ini dimuat bagian demi bagian dari episode 1 sampai 23, yaitu sejak edisi nomor 06  Bulan Oktober 2014 sampai dengan edisi nomor 27 Bulan Maret 2015. Tujuan penelitian ini ialah mendeskripsikan kandungan nilai moral di dalam cerita bersambung “Mburu Pusaka” karya Al Aris Purnomo. Teknik pengumpulan data yang digunakan adalah teknik pustaka dan teknik catat. Dalam teknik analisis data, peneliti menggunakan metode content analysis (analisis isi). Berdasarkan hasil penelitian, dapat diketahui bahwa cerbung “Mburu Pusaka” karya Al Aris Purnomo mengandung nilai moral baik meliputi sopan, ramah, percaya adanya Tuhan, menghormati perbedaan pendapat, peduli, rendah hati, akrab antara atasan dan bawahan, menghormati orang lain, mempunyai prinsip hidup, mengutamakan orang lain, bijaksana, jujur, dan cerdik; sedangkan nilai moral buruk meliputi mudah percaya pada orang lain, sakit hati pada orang lain, menukar barang milik orang lain, dan licik. Kata kunci: nilai moral, cerita bersambung Literary work is one people cultures which is very interesting to be analyzed in terms of its moral values. Moral values found inside this serial story can become life guidance and it can be applied in daily life. In this research, the serial story which is going to be analysed entitles Mburu Pusaka (hunting for heritage) written by al Aris Purnomo contained in Jaya Baya magazine. This story is contained part by part from episode 1 until episode23, since edition number 06 month of October 2014 until edition number 27 month of March 2015. The aim of this research is to describe the moral values found in serial story of Mburu Pusaka written by Al Aris Purnomo. Data collecting tecniques used are literary and documentary note-taking analysis. Data analysis technique used is content analysis method. Based on reserach result, it is found out that the Mburu Pusaka story contains good moral values such as polite, friendly, respecting different opinions, care, humble, being chummy between boss and staff, respecting others, accentuating others, wise, honest, and smart while bad moral values such as easily believing in others, resentful to othres, exchange other’s goods, and sly.

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