Application of Data Mining to Recommender Systems

Author(s):  
J. Ben Schafer

In a world where the number of choices can be overwhelming, recommender systems help users find and evaluate items of interest. They connect users with items to “consume” (purchase, view, listen to, etc.) by associating the content of recommended items or the opinions of other individuals with the consuming user’s actions or opinions. Such systems have become powerful tools in domains from electronic commerce to digital libraries and knowledge management. For example, a consumer of just about any major online retailer who expresses an interest in an item – either through viewing a product description or by placing the item in his “shopping cart” – will likely receive recommendations for additional products. These products can be recommended based on the top overall sellers on a site, on the demographics of the consumer, or on an analysis of the past buying behavior of the consumer as a prediction for future buying behavior. This paper will address the technology used to generate recommendations, focusing on the application of data mining techniques.

Author(s):  
J. Ben Schafer

In a world where the number of choices can be overwhelming, recommender systems help users find and evaluate items of interest. They connect users with items to “consume” (purchase, view, listen to, etc.) by associating the content of recommended items or the opinions of other individuals with the consuming user’s actions or opinions. Such systems have become powerful tools in domains from electronic commerce to digital libraries and knowledge management. For example, a consumer of just about any major online retailer who expresses an interest in an item – either through viewing a product description or by placing the item in his “shopping cart” – will likely receive recommendations for additional products. These products can be recommended based on the top overall sellers on a site, on the demographics of the consumer, or on an analysis of the past buying behavior of the consumer as a prediction for future buying behavior. This paper will address the technology used to generate recommendations, focusing on the application of data mining techniques.


2017 ◽  
Vol 7 (2) ◽  
pp. 80-89
Author(s):  
Bagher Dastyar ◽  
◽  
Hanieh Kazemnejad ◽  
Alireza Asgari Sereshgi ◽  
Mohammad Amin Jabalameli ◽  
...  

Author(s):  
Benard Magara Maake ◽  
Sunday O. Ojo ◽  
Tranos Zuva

In this chapter, the authors give an overview of the main data mining techniques that are utilized in the context of research paper recommender systems. These techniques refer to mathematical models and tools that are utilized in discovering patterns in data. Data mining is a term used to describe a collection of techniques that infer recommendation rules and build models from research paper datasets. The authors briefly describe how research paper recommender systems' data is processed, analyzed, and then, finally, interpreted using these techniques. They review different distance measures, sampling techniques, and dimensionality reduction methods employed in computing research paper recommendations. They also review the various clustering, classification, and association rule-mining methods employed to mine for hidden information. Finally, they highlight the major data mining issues that are affecting research paper recommender systems.


Author(s):  
Sherry Y. Chen ◽  
Xiaohui Liu

There is an explosion in the amount of data that organizations generate, collect, and store. Organizations are gradually relying more on new technologies to access, analyze, summarize, and interpret information intelligently. Data mining, therefore, has become a research area with increased importance (Amaratunga & Cabrera, 2004). Data mining is the search for valuable information in large volumes of data (Hand, Mannila, & Smyth, 2001). It can discover hidden relationships, patterns, and interdependencies and generate rules to predict the correlations, which can help the organizations make critical decisions faster or with a greater degree of confidence (Gargano & Ragged, 1999). There is a wide range of data mining techniques, which has been successfully used in many applications. This article is an attempt to provide an overview of existing data mining applications. The article begins by explaining the key tasks that data mining can achieve. It then moves to discuss applications domains that data mining can support. The article identifies three common application domains, including bioinformatics, electronic commerce, and search engines. For each domain, how data mining can enhance the functions will be described. Subsequently, the limitations of current research will be addressed, followed by a discussion of directions for future research.


Author(s):  
Scott Nicholson ◽  
Jeffrey Stanton

Most people think of a library as the little brick building in the heart of their community or the big brick building in the center of a campus. These notions greatly oversimplify the world of libraries, however. Most large commercial organizations have dedicated in-house library operations, as do schools, non-governmental organizations, as well as local, state, and federal governments. With the increasing use of the Internet and the World Wide Web, digital libraries have burgeoned, and these serve a huge variety of different user audiences. With this expanded view of libraries, two key insights arise. First, libraries are typically embedded within larger institutions. Corporate libraries serve their corporations, academic libraries serve their universities, and public libraries serve taxpaying communities who elect overseeing representatives. Second, libraries play a pivotal role within their institutions as repositories and providers of information resources. In the provider role, libraries represent in microcosm the intellectual and learning activities of the people who comprise the institution. This fact provides the basis for the strategic importance of library data mining: By ascertaining what users are seeking, bibliomining can reveal insights that have meaning in the context of the library’s host institution. Use of data mining to examine library data might be aptly termed bibliomining. With widespread adoption of computerized catalogs and search facilities over the past quarter century, library and information scientists have often used bibliometric methods (e.g., the discovery of patterns in authorship and citation within a field) to explore patterns in bibliographic information. During the same period, various researchers have developed and tested data mining techniques—advanced statistical and visualization methods to locate non-trivial patterns in large data sets. Bibliomining refers to the use of these bibliometric and data mining techniques to explore the enormous quantities of data generated by the typical automated library.


2022 ◽  
pp. 24-56
Author(s):  
Rajab Ssemwogerere ◽  
Wamwoyo Faruk ◽  
Nambobi Mutwalibi

Classification is a data mining technique or approach used to estimate the grouped membership of items on a basis of a common feature. This technique is virtuous for future planning and discovering new knowledge about a specific dataset. An in-depth study of previous pieces of literature implementing data mining techniques in the design of recommender systems was performed. This chapter provides a broad study of the way of designing recommender systems using various data mining classification techniques of machine learning and also exploiting their methodological decisions in four aspects, the recommendation approaches, data mining techniques, recommendation types, and performance measures. This study focused on some selected classification methods and can be so supportive for both the researchers and the students in the field of computer science and machine learning in strengthening their knowledge about the machine learning hypothesis and data mining.


2015 ◽  
Vol 6 (2) ◽  
pp. 18-30 ◽  
Author(s):  
Marijana Zekić-Sušac ◽  
Adela Has

Abstract Background: Previous research has shown success of data mining methods in marketing. However, their integration in a knowledge management system is still not investigated enough. Objectives: The purpose of this paper is to suggest an integration of two data mining techniques: neural networks and association rules in marketing modeling that could serve as an input to knowledge management and produce better marketing decisions. Methods/Approach: Association rules and artificial neural networks are combined in a data mining component to discover patterns and customers’ profiles in frequent item purchases. The results of data mining are used in a web-based knowledge management component to trigger ideas for new marketing strategies. The model is tested by an experimental research. Results: The results show that the suggested model could be efficiently used to recognize patterns in shopping behaviour and generate new marketing strategies. Conclusions: The scientific contribution lies in proposing an integrative data mining approach that could present support to knowledge management. The research could be useful to marketing and retail managers in improving the process of their decision making, as well as to researchers in the area of marketing modelling. Future studies should include more samples and other data mining techniques in order to test the model generalization ability.


Author(s):  
Dimitrios Katsaros ◽  
Yannis Manolopoulos

During the past decade, we have witnessed an explosive growth in our capabilities to both generate and collect data. Various data mining techniques have been proposed and widely employed to discover valid, novel and potentially useful patterns in these data. Data mining involves the discovery of patterns, associations, changes, anomalies, and statistically significant structures and events in huge collections of data.


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