Personalization Technologies in Cyberspace

2011 ◽  
pp. 3065-3071
Author(s):  
Shuk Ying Ho
Keyword(s):  
Web Sites ◽  
Order Fulfillment ◽  
Web Content ◽  
Doing Business ◽  
Wide Range ◽  
Key Issues ◽  
Brand Promotion ◽  
Color Background ◽  
Tracking Devices ◽  
The Web

Hundreds of thousands of companies worldwide are using the Web as a major channel to interact with their customers for brand promotion, product marketing, order fulfillment, and after-sales support. Competition is extremely keen among online merchants.1 In doing business online, the question that lurks in the back of their mind is, are we maximizing our business opportunities? With the high interactivity of e-commerce, online merchants now adopt various differentiating strategies to attract and retain customers in the hope of remaining competitive. To provide a differentiated service, online merchants first identify each individual, and then acquire more information about each individual’s interests. Then, they can tailor Web content directly to a specific user by having the user provide information to the Web site either directly or through tracking devices on the site. The software can then modify the content to the needs of the user. Ultimately, highly focused and relevant products or services are delivered to each customer, who is treated in a unique way to fit marketing and advertising with his or her needs. This process is generally named personalization. There is a wide range of personalization strategies used nowadays. For instance, My Yahoo! provides a personalized “space” for each user. It automatically generates personalized content (e.g., information on the horoscope for the correct star sign) matched with users’ profiles (e.g., a person’s date of birth). Apart from automatic personalization, it also presents the users with an array of choices and allows the users to select what is of interest to them. The users can personalize not only the content (e.g., weather, finance) but also the layout (e.g., color, background). My Yahoo! was considered to be one of the forerunners among the growing number of personalized Web sites that have been springing up on the Internet over the last few years (Manber, Patel, & Robison, 2000). Amazon.com greets returning customers with a personalized message and offers a hyperlink to book recommendations congruent with their past purchases. These recommendations are generated based on the customers’ previous purchases and the preferences of like-minded people, and there is no extra work imposed on the customers. Amazon continues to establish its personalization system, and more filtering mechanisms are being added to make the book recommendations be more relevant and useful. Recently, there has been the introduction of a personalized search engine, A9.com by Amazon.com, which recommends relevant Web sites to each individual by analyzing his or her browsing history and bookmarks. Expedia.com asks users for their desired destinations and then e-mails them information about special discounts to the place where they like to travel. It is expected that corporate investment in personalization technologies will continue to surge in the future (Awad & Krishnan, 2006; Poulin, Montreuil, & Martel, 2006; Rust & Lemon, 2001). Given the proliferation of personalization, this chapter will address the key issues related to personalization and provide definitions to some keywords, such as rule-based personalization and collaborative filtering.

Multilingual Web Sites in Global Electronic Commerce

2011 ◽  
pp. 823-828
Author(s):  
Shaoyi He
Keyword(s):  
Electronic Commerce ◽  
Web Sites ◽  
Web Site ◽  
The Internet ◽  
Web Content ◽  
Fortune 500 Companies ◽  
National Boundaries ◽  
The Many ◽  
Content Design ◽  
The Web

The World Wide Web (the Web), a distributed hypermedia information system that provides global access to the Internet, has been most widely used for exchanging information, providing services, and doing business across national boundaries. It is difficult to find out exactly when the first multilingual Web site was up and running on the Internet, but as early as January 1, 1993, EuroNews, the first multilingual Web site in Europe, was launched to simultaneously cover world news from a European perspective in seven languages: English, French, German, Italian, Portuguese, Russian, and Spanish. (EuroNews, 2005). In North America, Web site multilinguality has become an important aspect of electronic commerce (e-commerce) as more and more Fortune 500 companies rely on the Internet and the Web to reach out to millions of customers and clients. Having a successful multilingual Web site goes beyond just translating the original Web content into different languages for different locales. Besides the language issue, there are other important issues involved in Web site multilinguality: culture, technology, content, design, accessibility, usability, and management (Bingi, Mir, & Khamalah, 2000; Dempsey, 1999; Hillier, 2003; Lindenberg, 2003; MacLeod, 2000). This article will briefly address the issues related to: (1) language that is one of the many elements conforming culture, (2) culture that greatly affects the functionality and communication of multilingual Web sites, and (3) technology that enables the multilingual support of e-commerce Web sites, focusing on the challenges and strategies of Web site multilinguality in global e-commerce.

Web Content Analysis of Online Grocery Shopping Web Sites in India

2018 ◽  
Vol 5 (4) ◽  
pp. 61-73
Author(s):  
Tanushri Banerjee ◽  
Arindam Banerjee
Keyword(s):  
Web Sites ◽  
Correlation Matrix ◽  
Similarity Index ◽  
Unstructured Data ◽  
Grocery Shopping ◽  
Web Content ◽  
Web Traffic ◽  
Customer Reviews ◽  
Part C ◽  
The Web

This article evaluates online grocery shopping web sites catering to customers primarily in India. The process of evaluation has been carried out in 3 parts using Rapidminer. In part A, the authors have studied the similarity in content that resides on the grocery shopping web sites. Using unstructured data from homepage of grocery shopping websites and the keywords specified for the web sites, the authors have made an effort to establish a cosine similarity index amongst them. In part B, the authors have analysed the customer reviews from the web sites. Studying the resulting association rules, authors have attempted to identify the attributes that drive customer happiness. In part C, the authors have documented the web traffic metric parameters (attributes) measured by search engine optimization (SEO) tool web sites. Hence, the created a correlation matrix to determine the parameters that are significantly impacting per day revenue for the web sites.

Code in action: Closing the black box of WCAG 2.0, A Latourian reading of Web accessibility

First Monday ◽  
2015 ◽  
Author(s):  
David Kreps ◽  
Mhorag Goff
Keyword(s):  
Web Accessibility ◽  
Web Content ◽  
Wcag 2.0 ◽  
Wide Range ◽  
Heterogeneous Nature ◽  
Version 2.0 ◽  
Accessibility Guidelines ◽  
Content Accessibility ◽  
Web Developers ◽  
The Web

The focus of much academic work on Web accessibility has been concerned with the lack of implementation of the Web Content Accessibility Guidelines. There seems, as yet, however, to have been little critical reflection on the Guidelines themselves — save perhaps some awareness of the heterogeneous nature of the Web, and the difficulties facing Web developers trying to ensure their work displays true to their intentions across a wide range of different browsers and devices, making use of continually evolving and contested code. Yet, as this paper highlights, the long drawn out process by which version 2.0 of the WCAG came into being hides many skeletons, including aspects of the process of developing standards that bear closer scrutiny, and reveal much when viewed through Latourian eyes. The findings of this paper suggest that the WCAG2.0 are almost irrelevant today — to the detriment of those for whom they were made — and that the process of creating them was at fault.

Web Caching Replacement Based on User's Visiting Action

2011 ◽  
Vol 52-54 ◽  
pp. 25-30
Author(s):  
Bo Wang ◽  
Yong Wei Wu ◽  
Wei Min Zheng
Keyword(s):  
Web Sites ◽  
Low Cost ◽  
Web Server ◽  
Fast Response ◽  
Web Content ◽  
Full Account ◽  
High Bandwidth ◽  
Web Cache ◽  
Using Data ◽  
The Web

Web server aims to service clients sensitively and clients wish to explore web sites at fast bandwidth. Nevertheless, sometimes users can only get the web content at a slow response due to the slow communication. Using data buffering technique, web cache provides clients an alternative way to acquire the web content from web server at low cost and high bandwidth. Using web cache technique, users can get fast response at low communication cost. When quantities of data are buffered to the cache server, cache policy becomes an important factor which can clearly affect the performance efficiency. Our contribution is that we take full account of the user's visiting action and redesign the cache policy. Based on this, we compare our policy (UVA) with existing method (LFU) through series of experiments. The results show that our method can efficiently improve cache hit rate.

scholarly journals An End User Development Approach for Mobile Web Augmentation

2017 ◽  
Vol 2017 ◽  
pp. 1-28 ◽  
Author(s):  
Gabriela Bosetti ◽  
Sergio Firmenich ◽  
Silvia E. Gordillo ◽  
Gustavo Rossi ◽  
Marco Winckler
Keyword(s):  
Web Sites ◽  
Web Applications ◽  
End Users ◽  
Web Browser ◽  
Mobile Web ◽  
Novel Approach ◽  
Wide Range ◽  
Development Approach ◽  
The Web ◽  
Web Augmentation

The trend towards mobile devices usage has made it possible for the Web to be conceived not only as an information space but also as a ubiquitous platform where users perform all kinds of tasks. In some cases, users access the Web with native mobile applications developed for well-known sites, such as, LinkedIn, Facebook, and Twitter. These native applications might offer further (e.g., location-based) functionalities to their users in comparison with their corresponding Web sites because they were developed with mobile features in mind. However, many Web applications have no native counterpart and users access them using a mobile Web browser. Although the access to context information is not a complex issue nowadays, not all Web applications adapt themselves according to it or diversely improve the user experience by listening to a wide range of sensors. At some point, users might want to add mobile features to these Web sites, even if those features were not originally supported. In this paper, we present a novel approach to allow end users to augment their preferred Web sites with mobile features.We support our claims by presenting a framework for mobile Web augmentation, an authoring tool, and an evaluation with 21 end users.

Multilingual Web Sites in Global Electronic Commerce

2011 ◽  
pp. 1187-1194
Author(s):  
Shaoyi He
Keyword(s):  
Electronic Commerce ◽  
Web Sites ◽  
Web Site ◽  
The Internet ◽  
Web Content ◽  
Fortune 500 Companies ◽  
National Boundaries ◽  
The Many ◽  
Content Design ◽  
The Web

The World Wide Web (the Web), a distributed hypermedia information system that provides global access to the Internet, has been most widely used for exchanging information, providing services, and doing business across national boundaries. It is difficult to find out exactly when the first multilingual Web site was up and running on the Internet, but as early as January 1, 1993, EuroNews, the first multilingual Web site in Europe, was launched to simultaneously cover world news from a European perspective in seven languages: English, French, German, Italian, Portuguese, Russian, and Spanish. (EuroNews, 2005). In North America, Web site multilinguality has become an important aspect of electronic commerce (e-commerce) as more and more Fortune 500 companies rely on the Internet and the Web to reach out to millions of customers and clients. Having a successful multilingual Web site goes beyond just translating the original Web content into different languages for different locales. Besides the language issue, there are other important issues involved in Web site multilinguality: culture, technology, content, design, accessibility, usability, and management (Bingi, Mir, & Khamalah, 2000; Dempsey, 1999; Hillier, 2003; Lindenberg, 2003; MacLeod, 2000). This article will briefly address the issues related to: (1) language that is one of the many elements conforming culture, (2) culture that greatly affects the functionality and communication of multilingual Web sites, and (3) technology that enables the multilingual support of e-commerce Web sites, focusing on the challenges and strategies of Web site multilinguality in global e-commerce.

Interactive Proxy for URL Correction

2011 ◽  
pp. 72-84
Author(s):  
Kai-Hsiang Yang
Keyword(s):  
Web Sites ◽  
World Wide ◽  
Web Pages ◽  
Web Content ◽  
Web Page ◽  
Proxy Servers ◽  
Personal Favorite ◽  
The World ◽  
Cache Miss ◽  
The Web

This chapter will address the issues of Uniform Resource Locator (URL) correction techniques in proxy servers. The proxy servers are more and more important in the World Wide Web (WWW), and they provide Web page caches for browsing the Web pages quickly, and also reduce unnecessary network traffic. Traditional proxy servers use the URL to identify their cache, and it is a cache-miss when the request URL is non-existent in its caches. However, for general users, there must be some regularity and scope in browsing the Web. It would be very convenient for users when they do not need to enter the whole long URL, or if they still could see the Web content even though they forgot some part of the URL, especially for those personal favorite Web sites. We will introduce one URL correction mechanism into the personal proxy server to achieve this goal.

Website Accessibility for the Blind

2010 ◽  
pp. 299-310
Author(s):  
Jonathan Frank
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Web Accessibility ◽  
Past Research ◽  
Health Providers ◽  
Web Content ◽  
Doing Business ◽  
Corporate Social ◽  
The U.S ◽  
The Web

On September 5, 2006, a legal precedent was set for web accessibility in the U.S. Federal judge Marilyn Patel sustained discrimination claims by the National Federation for the Blind against Target Corporation, one of America’s largest retailers. She established that websites must be fully accessible to the blind under the Americans with Disabilities Act. Past research has indicated that organizations doing business on the Web have largely ignored W3C guidelines for making their sites accessible. This study examines web accessibility of e-health providers under the lens of Corporate Social Responsibility. A model is developed linking accessibility behavior to a provider’s propensity to engage in CSR activities, the types of medical services offered, complexity of visual web content, and perceived threat of litigation resulting from an inaccessible site. Fifteen websites of eHealth providers were analyzed using IBM’s aDesigner accessibility tool for the six years before and two years since the commencement of the Target litigation. Results suggest that accessibility of sites has showed significant improvement since the Target case began. A comparison with a benchmark group of companies with a reputation for corporate social responsibility revealed marked differences between the eHealth providers and the top CSR companies.

Web Portal Application Development Technologies

2011 ◽  
pp. 1131-1137
Author(s):  
Américo Sampaio
Keyword(s):  
World Wide Web ◽  
Web Sites ◽  
World Wide ◽  
New Technology ◽  
The Internet ◽  
Web Portal ◽  
Application Development ◽  
Doing Business ◽  
The World ◽  
The Web

The growth of the Internet and the World Wide Web has contributed to significant changes in many areas of our society. The Web has provided new ways of doing business, and many companies have been offering new services as well as migrating their systems to the Web. The main goal of the first Web sites was to facilitate the sharing of information between computers around the world. These Web sites were mainly composed of simple hypertext documents containing information in text format and links to other documents that could be spread all over the world. The first users of this new technology were university researchers interested in some easier form of publishing their work, and also searching for other interesting research sources from other universities.

scholarly journals Critical Appraisal of Information on the Web in Practice: Undergraduate Students’ Knowledge, Reported Use, and Behaviour / Évaluation critique de l’information sur la toile : une vision pratique : les connaissances des étudiants de premier cycle, leur uti

2012 ◽  
Vol 38 (1) ◽  
Author(s):  
Neil R. Hogan ◽  
Connie K. Varnhagen
Keyword(s):  
Undergraduate Students ◽  
Web Sites ◽  
Critical Appraisal ◽  
Multiple Choice Questions ◽  
Online Journal ◽  
Conflicting Information ◽  
Wide Range ◽  
Premier Cycle ◽  
Critical Appraisal Skills ◽  
The Web

Undergraduates use a wide range of information resources for academic and nonacademic purposes, including web sites that range from credible, peer reviewed, online journal sites, to biased and inaccurate promotional web sites. Students are taught basic critical appraisal skills, but do they apply these skills to make decisions about information in different web sites? In an experimental setting, undergraduate students examined pairs of web sites containing conflicting information based on different aspects of critical appraisal, namely credibility of the author of the information, purpose of the web site, and last update of the site, and answered multiple choice questions about the conflicting information. Results indicated that students failed to use critical appraisal criteria, and that while knowledge of and self-reported use of these criteria were related to each other, they were not related to behaviour. This research demonstrates the need for alternative strategies for critical appraisal instruction and assessment. Les étudiants de premier cycle consultent une vaste gamme de sources d’information à des fins universitaires et non universitaires, y compris des sites Web allant de revues en ligne crédibles et évaluées par des pairs à des sites Web promotionnels partials et inexacts. On enseigne aux étudiants des méthodes de base d’évaluation critique, mais mettent-ils ces méthodes en pratique pour prendre des décisions relativement à l’information tirée de différents sites Web? Dans un cadre expérimental, les étudiants de premier cycle ont étudié des paires de sites Web contenant des informations contradictoires en se fondant sur différents aspects de l’évaluation critique, notamment la crédibilité de l’auteur de l’information, l’intention du site Web et la dernière mise à jour du site, et ont répondu à des questions à choix multiples concernant les informations contradictoires. Les résultats indiquent que les étudiants n’ont pas utilisé les critères d’évaluation critique et que si les connaissances et l’utilisation de ces connaissances déclarée par les étudiants étaient reliées, cette relation ne correspondait toutefois pas au comportement observé. Cette recherche démontre la nécessité de stratégies de rechange en matière d’enseignement de l’évaluation critique et son évaluation.

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