Significance and Success Factors of E-Commerce in China and Russia

Author(s):  
Reinhold Decker

This chapter outlines and discusses current empirical findings and conceptual ideas concerning the status quo and future prospects of e-commerce in emerging markets, with a special focus on China and Russia. Besides two own online-surveys covering business companies from different industries as well as management consultancies acting in these countries, we also refer to the results of recent studies dealing with the topic of interest in a meta-analytical sense. The resulting managerial implications are primarily based on those factors which determine the success of e-commerce activities and on the corresponding value creation.

2015 ◽  
Vol 19 (02) ◽  
pp. 1550023 ◽  
Author(s):  
SABINE KUESTER ◽  
SILKE C. HESS ◽  
ANDREAS HERRMANN

Innovation rejection remains a serious problem for companies introducing new products, as customers may overvalue products they already own and underestimate the innovation's advantage. Choice data from two experiments demonstrate that innovation rejection is determined by (dis)satisfaction with the status quo and that defaults are powerful instruments to overcome the status quo effect in innovation decision making. Innovation rejection decreases significantly if the innovation is implemented as a default, an option customers select unless they actively opt out. Furthermore, it is observed that implementing the innovation as the default significantly increases the perceived value and decreases the perceived risk of the innovation. Taking into account customer expertise, the authors detect that defaults are more effective in reducing innovation rejection for novices. The study derives managerial implications for new product launch management that aims at preventing innovation rejection.


Author(s):  
Alessandro Arbore

This chapter presents a competitive framework suggesting a circular perspective in analyzing and managing competitive wars in a hyper-competitive and hyper-connected world. The author uses the expression “competitive cycles” to represent a typical journey of a competitive arena. The journey starts with the status quo, characterized by a direct confrontation on specific success factors (War of Position); eventually, this scenario is disrupted by the game-changing strategy of an insurgent (War of Movement). This leads to the next stage of the journey, the War of Imitation, ending up when the new game finally becomes the new status quo, that is, back to the War of Position. Then everything flows, until a new cycle, with its new rules, will start again. The digital tsunami is adding momentum and clock-speed to competitive cycles. In every moment of a firm's life, then, it is vitally important to be fully aware of its different wars. In fact, behind each of them lies distinctive rationales and dynamics, which call for specific strategic approaches.


Author(s):  
Mavis Chamboko-Mpotaringa ◽  
Tembi Tichaawa

Owing to the unprecedented advancements in digital technologies adopted for use in marketing tourism, their use in tourism is expected only to gain momentum. The purpose of this paper is to systematically review literature published in tourism-related journals on digital marketing tools in tourism from 2016-2020, and to discuss future trends. The analysis reveals that the increased adoption of digital marketing tools has disrupted the status quo of the tourism industry. Findings also highlight a growing and broad digital marketing tools terrain that is thematically diverse. Tourism marketers have to ensure that they understand the trends in the digital marketing domain and be able to adapt to the changes in order to remain competitive. Based on literature synthesis, the study provides insights into practical managerial implications and provides the groundwork for future studies.


Author(s):  
Martin von Hoyningen-Huene ◽  
Walter Wedig ◽  
Julie Jeanpert ◽  
André Edel

In this study, the status quo of university engineering education in the US, Germany, and France is presented. The different ways of training mechanical and aeronautical engineers are compared. Based on this, the strengths and weaknesses of their “products”, the outcoming engineers at Bachelor’s and Master’s level, are analyzed in respect to the needs in industry. After a presentation of new tendencies and concepts in engineering education in the three countries under concern, the authors outline their vision of an engineer’s training. Some of these proposals are currently under realization in the Department of Mechanical Engineering of the University of Karlsruhe and at the Grande Ecole ENSAM in Paris that jointly have pursued this broad study.


Energies ◽  
2019 ◽  
Vol 12 (22) ◽  
pp. 4228 ◽  
Author(s):  
Steffi Weyand ◽  
Carolin Wittich ◽  
Liselotte Schebek

Emerging photovoltaic technologies are expected to have lower environmental impacts during their life cycle due to their extremely thin-film technology and resulting material savings. The environmental impacts of four emerging photovoltaics were investigated based on a meta-analysis of life-cycle assessment (LCA) studies, comprising a systematic review and harmonization approach of five key indicators to describe the environmental status quo and future prospects. The status quo was analyzed based on a material-related functional unit of 1 watt-peak of the photovoltaic cell. For future prospects, the functional unit of 1 kWh of generated electricity was used, including assumptions on the use phase, notably on the lifetime. The results of the status quo show that organic photovoltaic technology is the most mature emerging photovoltaic technology with a competitive environmental performance, while perovskites have a low performance, attributed to the early stage of development and inefficient manufacturing on the laboratory scale. The results of future prospects identified improvements of efficiency, lifetime, and manufacturing with regard to environmental performance based on sensitivity and scenario analyses. The developed harmonization approach supports the use of LCA in the early stages of technology development in a structured way to reduce uncertainty and extract significant information during development.


2004 ◽  
Vol 7 (3) ◽  
pp. 440-458
Author(s):  
H Kruger ◽  
LCH Fourie

The Internet has forced most companies to consider online brand building strategies. This strategic consideration depends on the determination of the status quo of the brand at present. The former is crucial as identified success drivers of online brand initiatives are neither uniformly nor generically applicable to all online brand offerings. It is thus suggested that the applicability of success factors to online brand offerings depends on the appropriateness of the brand’s context, which in turn is determined by benchmarking the brand against categorised characteristics of existing online brands. This paper summarises and categorises South African online brand offerings over a three year period and applies the findings for elucidatory purposes to a three dimensional Brandscape Model. After managerial implications have been discussed, the study concludes with recommendations for future research.


Author(s):  
Samir Marwan Hammami ◽  
Tareq Muhammad Alhousary ◽  
Ahmad Taha Kahwaji ◽  
Syed Ahsan Jamil

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