Strategizing in the Digital World

2011 ◽  
pp. 135-154
Author(s):  
Yvonne Lee ◽  
Martin Kornberger
Keyword(s):  
New Media ◽  
Digital Media ◽  
Business Models ◽  
Information Communication ◽  
Communications Networks ◽  
Customer Support ◽  
Web Technologies ◽  
Digital World ◽  
Business Applications ◽  
Multiple Devices

In the rapidly changing digital marketplace, firms increasingly try to look for new ways to acquire, engage, and retain their consumers. In doing so, they hope to enhance their ability to monitor and predict consumer expression and affiliation while relying on consumers to spread the word about a product. The current state of the industry and enabling technologies that shape development is transitioning from an inexpensive medium for advertising, marketing, and customer support, to a common platform for transactions and business applications for information, communication, commerce, and entertainment as one large consolidated industry. More consumers are accessing the internet using multiple devices and over multiple communications networks, along with changing behavior and consumer patterns. With the evolution of digital media, Web technologies and consumer patterns changing rapidly, we see strategizing in the digital world of new media as essential. It needs to be addressed and understood holistically, including its impact on existing offline business models, branding practices, and the shape of future business models.

scholarly journals Does the 'old' media's coverage of religion matter in times of 'digital' religion?

2013 ◽  
Vol 25 ◽  
pp. 204-221 ◽  
Author(s):  
Teemu Taira
Keyword(s):  
Mass Media ◽  
New Media ◽  
Digital Media ◽  
Empirical Research ◽  
Business Models ◽  
Media Convergence ◽  
Mainstream Media ◽  
The Media ◽  
The Relationship

The study of digital religion and religion in the ‘new’ media, especially in tracing the transformation of communities, ideas, practices and forms of interaction which people tend to classify as religious, has already proved fruitful. What is not well-justified is the assumption that the ‘old’ media does not really matter anymore. This is something to be examined, although the structures and business models of the mainstream media are changing because of the ‘new’, digital media. Furthermore, we need to explore the interactions between ‘old’ and ‘new’ media, what emerges from their convergence, and start theorising about its implications in the context of religion. Some of the things that will be dealt with apply to the media in general. Only some are religion-specific. However, the intention is not to repeat what media scholars have already said about intermediality, media convergence and the relationship between ‘old’ and ‘new’ media. The reflections shared here are rather based on empirical research of religion in the media, especially in the ‘old’ mainstream mass media in Britain and Finland.

scholarly journals THE ROLE OF INTERACTIVE MEDIA IN DEVELOPING INTERNATIONAL RELATIONS BETWEEN IRAQ AND CHINA

2021 ◽  
Vol 11 (2) ◽  
Author(s):  
Adnan Hammood Radhi
Keyword(s):  
New Media ◽  
International Relations ◽  
Digital Media ◽  
Arab World ◽  
Interactive Media ◽  
Geographic Space ◽  
Digital World ◽  
Political Boundaries ◽  
The Media ◽  
Digital Diplomacy

The technological revolution in the field of communication has contributed to the overcoming of geographic space and political boundaries, and new media has brought about a structural change in the quality of quantity and quality in the media. What is meant by new media simply are digital media in order to distinguish them from traditional (interactive), interactive (Internet) and networked (digital) media. We live in a new digital world in which communicative knowledge has increased, especially by boys and young men, and an interactive atmosphere has been created, as there are many media outlets, and the owners of messages have multiplied with them, and their media materials have varied, which include the chaff, the fat, the good, the bad, the truthful and the liar. Countries, researchers and specialists should search for the essence of these media in terms of form and content, especially in our Arab world which, unfortunately, is consumed and not innovated, and this is what makes us deepen the search for these means and know the content of the material they broadcast and verify their effects, the truth of those behind them, and determine the goals that They want to reach it, Shedding light on digital diplomacy and modern means of communication and its importance in political work and international relations is a very important issue, and how does it play this role? How can it be invested, and discover its ability to reach all segments of society

scholarly journals The Emergence of Native Podcasts in Journalism: Editorial Strategies and Business Opportunities in Latin America

2020 ◽  
Vol 8 (2) ◽  
pp. 159-170 ◽  
Author(s):  
José Luis Rojas-Torrijos ◽  
Francisco Javier Caro-González ◽  
José Antonio González-Alba
Keyword(s):  
Latin America ◽  
New Media ◽  
Digital Media ◽  
Business Models ◽  
Secondary Data ◽  
Consulting Services ◽  
Emerging Media ◽  
Multiple Case ◽  
Editorial Strategies ◽  
Language Content

This article analyses the state of the art of podcasting in the new digital landscape as well as the structures, editorial strategies, and business models of native podcasts launched in Latin America over the last few years. To this end, a multiple case study has been made to examine the way new digital outlets are using audio content. This qualitative research is made up of a variety of approaches, such as interviews, online surveys of podcasters, as well as the collection and analysis of secondary data. A specific aim of this comparative study was to include a sample of podcasts produced by thirteen emerging media platforms from eight countries registered in the directory of digital natives conducted by SembraMedia (https://www.sembramedia.org). This is a nonprofit organization dedicated to increasing the diversity and quality of Spanish language content by helping digital media entrepreneurs become more sustainable and successful. Results of this exploratory study reveal that native podcasting in Spanish is still expanding and that where the new media are small in scale, they are more oriented to the full exploitation of the narrative and innovative possibilities of this audio format and do not have responding to their target audiences’ needs as their main priority. These new media are finding different ways to become monetised (mainly content production for clients, sponsored content, sponsorship, consulting services, and advertising) and to make a profit.

scholarly journals Religious Moderation and Information Communication Technology Dissemination: The Practice of Muhammadiyah Papua Through Online Campaign

2021 ◽  
Author(s):  
Budi Santoso ◽  
Ahsanul Inam ◽  
Abdul Haris ◽  
Ismail Suardi Wekke
Keyword(s):  
Information Technology ◽  
Digital Media ◽  
Communication Technology ◽  
Information Communication Technology ◽  
Information Communication ◽  
Digital World ◽  
Library Research ◽  
West Papua ◽  
Technology Dissemination

This article contains the efforts made by Muhammadiyah universities in Papua and West Papua related to religious moderation campaigns through information technology. There are at least three things that form the basis for the birth of this study: 1) the speed of the radicalism movement over which religion exists in the digital world; 2) potential for conflict and SARA, especially in Papua and West Papua 3) the importance of strengthening religious moderation in Indonesia, especially through digital media. The method used is library research, namely by exploring various literatures, both primary and secondary, related to the concept of religious moderation in Indonesia. The results of the study show that Muhammadiyah Papua universities in campaigning for religious moderation function as a counterweight in the digital world. That is, the narrative of religious moderation from the Muhammadiyah Papua university gave birth to a substantive and essential religious framing that is moderate and tolerant.

All’s Simple (Club)? Education and Learning in the Digital World

MedienJournal ◽  
2020 ◽  
Vol 44 (1) ◽  
pp. 18-29
Author(s):  
Ilona Andrea Cwielong ◽  
Jana Metz
Keyword(s):  
Young People ◽  
Digital Media ◽  
Business Models ◽  
School Life ◽  
School Students ◽  
Digital World ◽  
Moving Images ◽  
Funded Project ◽  
Youtube Videos ◽  
Educational Market

Young people use the potentials of digital media to learn outside of school, for example through explanatory videos and tutorials. The use of such YouTube videos has long since found its way into everyday school life. However, it is entirely unclear how the (educational) market for explanatory videos and tutorials currently presents itself, especially to pupils since it is no longer shaped solely by semi-professional and amateurishly created moving images. In this article, we present the first data and findings of a market analysis of school-related explanatory videos and tutorials with their communicative embedding, and of a survey of ca. 700 secondary school students regarding their usage and motivation gathered for the BMBF-funded project "Digital extracurricular learning and education-related action practices of young people". We present a scope of forms these videos can take, show how differently knowledge and education are valued and how the students’ attention is increasingly treated as a good in business models.

scholarly journals Building Students’ Islamic Characters through Information, Communication dan Technology Literacy

2018 ◽  
Vol 3 (2) ◽  
pp. 115
Author(s):  
Eka Sartika ◽  
Suparjo Suparjo ◽  
Ihsan Nul Hakim ◽  
Dadan Supardan
Keyword(s):  
Staff Development ◽  
New Media ◽  
Educational Innovation ◽  
Future Generation ◽  
Literacy Skills ◽  
Technology Literacy ◽  
Ict Literacy ◽  
Information Communication ◽  
Digital World ◽  
Use Of Technology

In today’s digital world, technology has contributed to an expanded understanding of literacy. Besides having literacy skills, today’s students – millennials - also need technology skills for communicating, investigating, accessing, and using information, thinking critically about messages inherent in new media. Teachers and staff development need to learn the use of technology as well as guiding and opening the students’ perspective where the technology will help them to support the Muslim world. The use of ICT is not only to create the generation with the advanced knowledge in technology but also to have the Islamic character in the future. It is bringing about new opportunity for educators, because it can provide powerful support to educational innovation in creating future generation with Islamic characters. In short, this article is mainly about how the convergence of both literacy instruction and ICT in staff development can help in promoting future generation with Islamic characters. Keywords: Students and teachers, ICT literacy, Islamic Characteremotion

All’s Simple (Club)? Education and Learning in the Digital World

MedienJournal ◽  
2020 ◽  
Vol 44 (1) ◽  
pp. 18-29
Author(s):  
Ilona Andrea Cwielong ◽  
Jana Metz
Keyword(s):  
Young People ◽  
Digital Media ◽  
Business Models ◽  
School Life ◽  
School Students ◽  
Digital World ◽  
Moving Images ◽  
Funded Project ◽  
Youtube Videos ◽  
Educational Market

Young people use the potentials of digital media to learn outside of school, for example through explanatory videos and tutorials. The use of such YouTube videos has long since found its way into everyday school life. However, it is entirely unclear how the (educational) market for explanatory videos and tutorials currently presents itself, especially to pupils since it is no longer shaped solely by semi-professional and amateurishly created moving images. In this article, we present the first data and findings of a market analysis of school-related explanatory videos and tutorials with their communicative embedding, and of a survey of ca. 700 secondary school students regarding their usage and motivation gathered for the BMBF-funded project "Digital extracurricular learning and education-related action practices of young people". We present a scope of forms these videos can take, show how differently knowledge and education are valued and how the students’ attention is increasingly treated as a good in business models.

Digital and Technical Developments in the Amblyopia Therapy

2020 ◽  
Vol 237 (10) ◽  
pp. 1172-1176
Author(s):  
Charlotte Schramm ◽  
Yaroslava Wenner
Keyword(s):  
New Media ◽  
Digital Media ◽  
Technical Progress ◽  
Therapy Monitoring ◽  
Everyday Lives ◽  
Technical Developments ◽  
The Future

AbstractThe digital media becomes more and more common in our everyday lives. So it is not surprising that technical progress is also leaving its mark on amblyopia therapy. New media and technologies can be used both in the actual amblyopia therapy or therapy monitoring. In particular in this review shutter glasses, therapy monitoring and analysis using microsensors and newer video programs for amblyopia therapy are presented and critically discussed. Currently, these cannot yet replace classic amblyopia therapy. They represent interesting options that will occupy us even more in the future.

Coda: The Rosetta Stone

2018 ◽  
Author(s):  
Jesse Schotter
Keyword(s):  
Twentieth Century ◽  
New Media ◽  
Digital Media ◽  
The Novel ◽  
Digital Code ◽  
Media Technologies ◽  
Rosetta Stone ◽  
The World ◽  
Western Imagination ◽  
Origin Point

Hieroglyphs have persisted for so long in the Western imagination because of the malleability of their metaphorical meanings. Emblems of readability and unreadability, universality and difference, writing and film, writing and digital media, hieroglyphs serve to encompass many of the central tensions in understandings of race, nation, language and media in the twentieth century. For Pound and Lindsay, they served as inspirations for a more direct and universal form of writing; for Woolf, as a way of treating the new medium of film and our perceptions of the world as a kind of language. For Conrad and Welles, they embodied the hybridity of writing or the images of film; for al-Hakim and Mahfouz, the persistence of links between ancient Pharaonic civilisation and a newly independent Egypt. For Joyce, hieroglyphs symbolised the origin point for the world’s cultures and nations; for Pynchon, the connection between digital code and the novel. In their modernist interpretations and applications, hieroglyphs bring together writing and new media technologies, language and the material world, and all the nations and languages of the globe....

Users behaviors: The Heritage of Digital World

2014 ◽  
Vol 13 (7) ◽  
pp. 4675-4682
Author(s):  
Atefeh Danesh Moghadam ◽  
Alireza Alagha
Keyword(s):  
Technology Development ◽  
Second Step ◽  
Information Communication ◽  
The Third ◽  
Digital World ◽  
New Concepts ◽  
Emerging Patterns ◽  
History Of ◽  
Fourth Step ◽  
Communication And Technology

In the advent of information era, not only digital world is going to expand its territories, it is going to penetrate into the traditional notions about the meaning of the words and also valorize new concepts. According to Oxford Dictionary, the word heritage is defined: The history, tradition and qualities that a country or society has had for many years and that are considered an important part of its character. In order to present how emerging patterns, as the consequences of technology development, are going to be considered as the new concept of heritage, we follow four steps. In the first step, we present the convergence of Information, Communication and Technology (ICT) and a concise history of its convergence. In the second step, we argue how convergence has culminated in emerging patterns and also has made changes in digital world. In the third step, the importance of users behaviors and its mining is surveyed. Finally, in the fourth step; we illustrate User Generated Contents (UGC) as the most prominent users behaviors in digital world.

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