Consumer Response to High Technology Mobile Phones in Emerging Markets

2010 ◽  
pp. 226-256
Author(s):  
Ernesto Fierros ◽  
Dr. Rajagopal
Keyword(s):  
Emerging Markets ◽  
Competitive Advantage ◽  
Mobile Phone ◽  
Mobile Phones ◽  
High Technology ◽  
Consumer Response ◽  
Marketing Plan ◽  
Mobile Telecommunication ◽  
High Performing ◽  
Telecommunication Companies

The principal objective of the study is to identify the primary variables that can make an impact on the buying decision for a mobile phone. The focus of this study is to suggest developing a high performing customer-centric marketing plan to guide the mobile telecommunication companies to gain competitive advantage in the market.

Consumer Response to High Technology Mobile Phones in Emerging Markets

2010 ◽  
pp. 1160-1182
Author(s):  
Ernesto Fierros ◽  
Dr. Rajagopal
Keyword(s):  
Emerging Markets ◽  
Competitive Advantage ◽  
Mobile Phone ◽  
Mobile Phones ◽  
High Technology ◽  
Consumer Response ◽  
Marketing Plan ◽  
Mobile Telecommunication ◽  
High Performing ◽  
Telecommunication Companies

The principal objective of the study is to identify the primary variables that can make an impact on the buying decision for a mobile phone. The focus of this study is to suggest developing a high performing customer-centric marketing plan to guide the mobile telecommunication companies to gain competitive advantage in the market.

scholarly journals Mobile phones and media use in Madang Province of Papua New Guinea

2013 ◽  
Vol 19 (2) ◽  
pp. 156 ◽  
Author(s):  
Amanda Watson
Keyword(s):  
Mobile Phone ◽  
Papua New Guinea ◽  
Mobile Phones ◽  
New Guinea ◽  
Mobile Telecommunication ◽  
Media Access ◽  
Telecommunication Sector ◽  
Rural Villages ◽  
Early Adoption ◽  
Culture Model

A mobile phone service was not available to the majority of the population in Papua New Guinea (PNG) until mid-2007. Since that time, commercial competition has been introduced into the mobile telecommunication sector and coverage has spread across many parts of the country. While the focus of this article is on mobile phones, the research has also explored media access and media usage more generally. Analysis in this article adopts the ‘circuit of culture’ model developed by du Gay et al. (1997). The article is based on data from a survey conducted in 2009 in eight rural villages in Madang Province. The research occurred during the primary stages of mobile phone adoption in these places, providing a rare opportunity to gauge early adoption behaviour and attitudes.

Multilingual SMS

2007 ◽  
pp. 666-668
Author(s):  
M. Shirali-Shahreza
Keyword(s):  
Mobile Phone ◽  
Mobile Phones ◽  
Mobile Telecommunications ◽  
Telecommunication Companies

With the expanding use of mobile phones and the development of mobile telecommunications, telecommunication companies as well as companies manufacturing mobile phones decided to add additional features to their telephone sets in order to attract more customers. One of the services that were provided on the mobile phone was the SMS.

Utilitarian or entertainment? Value obtained from mobile phones by users in low socioeconomic strata in emerging markets

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Moutusy Maity
Keyword(s):  
Emerging Markets ◽  
Mobile Phone ◽  
Mobile Phones ◽  
Well Being ◽  
Equation Modeling ◽  
Primary Concern ◽  
Content Type ◽  
Lower Socioeconomic ◽  
Socioeconomic Strata ◽  
Entertainment Value

PurposeThis research empirically investigates the differential roles of utility and entertainment on the value obtained from the use of mobile phones by users belonging to low-income groups in emerging markets.Design/methodology/approachThis research reports the findings from an investigation that obtains data through a survey of mobile phone users from urban and rural areas across five emerging markets. Structural equation modeling is used to analyze the data obtained.FindingsStudy findings demonstrate that users obtain utility, social as well as entertainment value from mobile phones.Research limitations/implicationsThis investigation uses the capability approach for conceptualizing the capabilities obtained from mobile phones by users from lower socioeconomic strata, a theoretical lens that is particularly suited for explaining behavior that may represent well-being of the user group.Practical implicationsManagers may explore whether the platform of entertainment is a suitable vehicle for offering additional services. This study’s findings also suggest that creating value for customers should be a primary concern in emerging markets, similar to that in developed markets.Originality/valueThis research is among a few that report investigations into the differential roles of utility and entertainment on the value obtained from mobile phones. This study also presents differences in terms of: urban versus rural, younger versus older and male versus female subgroups. This research presents a large-scale multicountry empirical study investigating mobile phone use by users from lower socioeconomic groups in emerging markets.

scholarly journals Building a Research Model for Mobile Prepaid Phone Cards: An Evidence of Telkomsel in Bengkulu

2019 ◽  
Vol 9 (1) ◽  
pp. 3598-3602
Keyword(s):  
Mobile Phone ◽  
Product Quality ◽  
Purchase Intention ◽  
Structural Equation ◽  
Online Survey ◽  
Equation Modeling ◽  
Survey Method ◽  
Mobile Telecommunication ◽  
Promotional Strategy ◽  
Telecommunication Companies

The growth of telecommunication companies has led to competition in getting the customers to buy their data plan through the purchase of prepaid card. However, little is known on the factors that influence mobile phone users’ decision to purchase prepaid card. This study aims to examine the effects of product quality, promotional strategy, and price on the intention to purchase prepaid car, which can be used by prepaid card providers to attract more users in purchasing prepaid card for their mobile phones. An online survey method was used to collect data, and 123 questionnaires were properly completed and submitted by mobile phone users in the Telkomsel mobile telecommunication market. Data was tested using a PLS-based Structural Equation Modeling (SEM). The results of this study indicate that there is a positive and significant effect on product quality, promotional strategy and price on purchase intention.

Correlating Personality and Actual Phone Usage

2014 ◽  
Vol 35 (3) ◽  
pp. 158-165 ◽  
Author(s):  
Christian Montag ◽  
Konrad Błaszkiewicz ◽  
Bernd Lachmann ◽  
Ionut Andone ◽  
Rayna Sariyska ◽  
...  
Keyword(s):  
Big Data ◽  
Social Network ◽  
Mobile Phone ◽  
Mobile Phones ◽  
Self Report ◽  
Psychological Variables ◽  
New Approach ◽  
Report Data ◽  
Self Report Data ◽  
Voice Calls

In the present study we link self-report-data on personality to behavior recorded on the mobile phone. This new approach from Psychoinformatics collects data from humans in everyday life. It demonstrates the fruitful collaboration between psychology and computer science, combining Big Data with psychological variables. Given the large number of variables, which can be tracked on a smartphone, the present study focuses on the traditional features of mobile phones – namely incoming and outgoing calls and SMS. We observed N = 49 participants with respect to the telephone/SMS usage via our custom developed mobile phone app for 5 weeks. Extraversion was positively associated with nearly all related telephone call variables. In particular, Extraverts directly reach out to their social network via voice calls.

The Effect of Prestige Sensitivity on Price Acceptance in Vietnam’s Mobile Phone Market

2018 ◽  
pp. 97-112
Author(s):  
Huyen Thi Nguyen ◽  
Ngoc Minh Nguyen
Keyword(s):  
Mobile Phone ◽  
Mobile Phones ◽  
Structural Equation ◽  
Sampling Method ◽  
Product Knowledge ◽  
Mediating Role ◽  
Modelling Method ◽  
Equation Modelling ◽  
Convenience Sampling

The purpose of this study is to examine the effect of prestige sensitivity on mobile phone customer’s price acceptance in Vietnam and the mediating role of product knowledge and price mavenism on this relationship. We used the convenience sampling method for data collection via questionnaires with a sample of 605 consumers who purchased mobile phones. The collected data was analysed by applying a structural equation modelling method. The result indicates that prestige sensitivity has both direct and indirect effects on price acceptance via product knowledge and price mavenism. The findings suggest that prestige sensitivity can be used as a market segmentation criterion for mobile phones when making price decisions and providing customers with adequate information could improve price acceptance.

Women, Empowerment, and Mobile Phones in the Developing World

2020 ◽  
pp. 528-544
Author(s):  
Laura Stark
Keyword(s):  
Developing Countries ◽  
Mobile Phone ◽  
Social Status ◽  
Mobile Phones ◽  
Mobile Communication ◽  
Recent Literature ◽  
Mobile Telephony ◽  
Women Empowerment ◽  
Gender And Development ◽  
And Control

This chapter surveys and analyzes recent literature on mobile communication to examine its relationship to gender and development, more specifically how women in developing countries use and are impacted by mobile phones. Focusing on issues of power, agency, and social status, the chapter reviews how mobile telephony has been found to be implicated in patriarchal bargaining in different societies, how privacy and control are enabled through it, what benefits have been shown to accrue to women using mobile phones, and what barriers, limitations, and disadvantages of mobile use exist for women and why. The conclusion urges more gender-disaggregated analysis of mobile phone impact and use and offers policy and design recommendations based on the overview and discussion.

scholarly journals Misuse and addiction to mobile phone in a sample of first-grade secondary school students of Palermo

2020 ◽  
Vol 30 (Supplement_5) ◽  
Author(s):  
S Pizzo ◽  
C Costantino ◽  
D Giliberti ◽  
I Calò ◽  
C Vella ◽  
...  
Keyword(s):  
Secondary School ◽  
Mobile Phone ◽  
Mobile Phones ◽  
Representative Sample ◽  
Secondary School Students ◽  
First Grade ◽  
Educational Interventions ◽  
School Students ◽  
Developed Country ◽  
Teenagers And Young Adults

Abstract Background Nowadays, smartphone overuse affects massively teenagers and young adults. From 2014 to 2018 in Italy, for the 11-17 years age group, there has been an increase from 79.9% to 85.8% of daily mobile phone users. This project aims to investigate usage prevalence and misuse/addiction of mobile phones in a representative sample of first-grade secondary school students of the Province of Palermo, Italy, carrying out educational interventions to promote a proper and conscious use of smartphone. Materials and Methods An anonymous, standardized and previously validated pre-intervention questionnaire consisting of 39 items on general socio-demographic characteristics, attitudes and habits regarding smartphone usage, was administered online to 10-15 years old students of the Palermo's Province. Moreover, two additional sets of 11 and 15 items contributed to calculate a Misuse and an Addiction Score, respectively. After administration, educational interventions aimed at promoting the correct and conscious use of the smartphone, were carried out. Results A total of 1600 students belonging to 16 schools, responded to the questionnaire. 93% of the sample had a personal smartphone and 84% had a personal profile on at least one social network. About 15% of the sample experienced cyber bullying episodes and 30% accessed to adult content online (38% of parents didn't set parental control on the devices). Overall, 78.3% of the sample showed a moderate to severe misuse and 38.3% a moderate to severe addiction to mobile phones. Conclusions The uncontrolled and unconscious use of smartphones among adolescents exposes to different health risks including psycho-social and cognitive-relational problems. Results obtained demonstrate high levels of misuse and addiction to mobile devices in a representative sample of students in a developed Country, suggesting the need to implement educational interventions and the development of guidelines to encourage a responsible use of smartphones. Key messages The present study highlights an uncontrolled and unconscious use of mobile phones among 11-15 years old aged students in Southern Italy. The implementation of educational intervention at school and the development of guidelines regulating smartphone usage among adolescents, should represent a future global health priority.

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