Extending TAM and IDT to Predict the Adoption of the Internet for B-to-B Marketing Activities

Marketing Activities ◽

Acceptance Model ◽

Business To Business ◽

Positive Effect

There has been considerable Research into the usage of the Internet for Business-to-Business (B-to-B) marketing activities in recent years. The need to understand how and why B-to-B companies utilize the Internet is important for researchers and practitioners alike. This study combines Davis’ model-the Technology Acceptance Model (TAM)- and Roger’s Theory- the Innovation diffusion Theory (IDT) to understand the process of Internet adoption for marketing purposes. It makes a comprehensive review of information technology, information systems, and marketing literature to locate factors that predict Internet use for marketing purposes. Moreover, it extends both TAM and IDT to find out factors that affect relative advantage, ease of use and compatibility of using the Internet for B-to-B marketing activities. Using a sample of 123 UK companies utilize the Internet, we found a substantial positive effect of the proposed factors on the Internet usage for B-to-B marketing activities.

Adoption of Mobile Technology by Farmers in Southwest-Nigeria

International Journal of ICT Research and Development in Africa ◽

10.4018/jictrda.2012070103 ◽

2012 ◽

Vol 3 (2) ◽

pp. 32-44 ◽

Cited By ~ 2

Author(s):

Senanu R. Okuboyejo ◽

Ann O. Adejo

Keyword(s):

Technology Acceptance ◽

Mobile Technology ◽

Diffusion Theory ◽

Reliability And Validity ◽

Ease Of Use ◽

Perceived Usefulness ◽

Relative Advantage ◽

Perceived Ease Of Use ◽

Southwest Nigeria

This study evaluates the behavioral intention of farmers in selected areas of Nigeria to adopt mobile technology for agricultural purposes. A theoretical framework was developed based on the technology acceptance model (TAM) and innovation diffusion theory (IDT). Five variables were evaluated. Convenience sampling was employed in the investigation. A total of 202 responses were retrieved. Factor analysis was performed to test the reliability and validity of the measurement items. Correlation analysis was used to test the conformity of the empirical data with the presumed model using SPSS version 16. All five measurement items: perceived ease of use, perceived usefulness, relative advantage, compatibility, and attitude were found to be direct predictors of adoption behavior. The study provides evidence for the potential of mobile technology in agriculture.

Postgraduate Students’ Perceived E-Learning Acceptance

International Journal of Asian Business and Information Management ◽

10.4018/jabim.2013070105 ◽

2013 ◽

Vol 4 (3) ◽

pp. 51-60

Author(s):

M. R. K. N. Yatigammana ◽

Md. Gapar Md. Johar ◽

Chandra Gunawardhana

Keyword(s):

Technology Acceptance ◽

Ease Of Use ◽

Perceived Usefulness ◽

Relative Advantage ◽

Perceived Ease Of Use ◽

Postgraduate Students ◽

Geographically Dispersed ◽

Postgraduate Studies ◽

E Learning ◽

E-learning is a method of delivering knowledge using information technology and electronic media for the remote users. The advantages of e-learning method can be fully achieved with the postgraduate studies as majority of the postgraduate students are engaged in learning while they are working and also geographically dispersed due to the family and work life thus physically appearing for the lecture sessions are difficult to them. This paper attempts to develop a framework to measure the postgraduate students’ perceived technology acceptance by developing a modified version of the Technology Acceptance Model (TAM) which replaces perceived usefulness and perceived ease of use in the original model of TAM with relative advantage and complexity and incorporate other variables of trialability, observability, compatibility, psychological wellbeing and social influence of the students. The developed model is validated using 30 postgraduate students from Sri Lanka and thus this model can be used in future researchers to measure the perceived e-learning acceptance of postgraduate students.

A Behavioral Study on Middle-Class Consumers in Adopting M-Commerce in East Java

Jurnal Economia ◽

10.21831/economia.v14i2.19547 ◽

2018 ◽

Vol 14 (2) ◽

pp. 113-125

Author(s):

Mariatul Ulfa Mansyur ◽

Bambang Hariadi ◽

Wuryan Andayani

Keyword(s):

Information Technology ◽

Theory Of Planned Behavior ◽

Technology Acceptance ◽

Innovation Diffusion ◽

Planned Behavior ◽

Technology Acceptance Model ◽

Behavioral Intention ◽

Diffusion Theory ◽

Abstract: A Behavioral Study on Middle-Class Consumers in Adopting M-Commerce in East Java. The objective of this study is to examine factors that influence the behavioral intention of consumers in using and adopting m-commerce. This study combines Technology Acceptance Model (TAM), Theory of Planned Behavior (TPB), and Innovation Diffusion Theory (IDT). The data of this study were collected through a survey and samples were selected by using convenience sampling technique with SEM-PLS requirement as many as ten times the number of paths. The data were analyzed using Partial Least Square (PLS). The results of this study show that perceived usefulness, perceived ease of use, social influence, and personal innovativeness affecs behavioral intention. Furthermore, behavioral intention affects actual user, i.e. consumers, to use and adopt m-commerce information technology. This study implies that vendors of m-commerce information technology and management should pay more attention to and reconsider perceived usefulness, perceived ease of use, social influence, personal innovativeness, behavioral intention, and consumers as actual users, when they make decision regarding adoption and appliance of m-commerce.Keywords: m-commerce information technology adoption, consumer behavior, Technology Acceptance Model, Theory of Planned Behavior, Innovation Diffusion TheoryAbstrak: Studi Keperilakuan Konsumen Kelas Menengah dalam Pengadopsian M-Commerce di Jawa Timur. Studi ini bertujuan untuk menguji faktor-faktor yang memengaruhi minat perilaku konsumen dalam menggunakan maupun mengadopsi m-commerce. Studi ini merupakan penggabungan model Technology Acceptance Model (TAM), Theory of Planned Behavior (TPB), dan Innovation Diffusion Theory (IDT). Studi ini menggunakan metode survey, sampel dipilih dengan menggunakan teknik convenience sampling, dan teknik analisis yang digunakan adalah SEM-PLS. Studi ini menemukan bahwa konstruk persepsi kegunaan, persepsi kemudahan penggunaan, pengaruh sosial dan keinovatifan pribadi berpengaruh terhadap minat perilaku. Selanjutnya, studi ini juga menemukan bahwa minat perilaku berpengaruh terhadap pengguna yang sesungguhnya, yaitu konsumen, terkait dengan penggunaan maupun adopsi m-commerce. Implikasi studi ini adalah vendor layanan teknologi informasi m-commerce dan manajemen harus memperhatikan dan mempertimbangkan lagi persepsi kegunaan, persepsi kemudahan, pengaruh sosial, keinovatifan pribadi, minat perilaku dan konsumen sebagai pengguna sesungguhnya dalam mengambil keputusan terkait dengan pengenalan dan adopsi m-commerce.Kata kunci: Adopsi Teknologi Informasi M-commerce, Perilaku Konsumen, Technology Acceptance Model, Theory of Planned Behavior, Innovation Diffusion Theory

Effect of Personal Innovativeness, Attachment Motivation and Social Norms on the Acceptance of Camera Mobile Phones

Emergent Trends in Personal, Mobile, and Handheld Computing Technologies ◽

10.4018/978-1-4666-0921-1.ch018 ◽

2012 ◽

pp. 302-323

Author(s):

Kamel Rouibah ◽

Hasan A. Abbas

Keyword(s):

Social Norms ◽

Technology Acceptance ◽

Field Study ◽

Reasoned Action ◽

Diffusion Theory ◽

Personal Innovativeness ◽

The Social ◽

Social Use ◽

This study develops a model to assess the consumer acceptance of Camera Mobile Phone (CMP) technology for social interaction. While there has been considerable research on technology adoption in the workplace, far fewer studies have been done to understand the motives of technology acceptance for social use. To fill in this gap, the authors develop a model that is based on the theory of the technology acceptance model, the theory of reasoned action, the attachment motivation theory, innovation diffusion theory, and the theory of flow. The first research methods used was a qualitative field study that identified the variables that most drive CMP acceptance and build the research model using a sample of 83 consumers. The second method was a quantitative field study, which collected from a sample of 240 consumers in Kuwait in order to test the model. Results reveal the “social use” and “use before shopping” uses, explaining 32.3% and 30% of the variance, respectively. Most importantly, the study reveals that personal innovativeness, attachment motivation, and social norms have an important effect on CMP acceptance.

Integrating innovation diffusion theory with technology acceptance model: supporting students’ attitude towards using a massive open online courses (MOOCs) systems

Interactive Learning Environments ◽

10.1080/10494820.2019.1629599 ◽

2019 ◽

pp. 1-13 ◽

Cited By ~ 14

Author(s):

Waleed Mugahed Al-Rahmi ◽

Noraffandy Yahaya ◽

Mahdi M. Alamri ◽

Ibrahim Youssef Alyoussef ◽

Ali Mugahed Al-Rahmi ◽

...

Keyword(s):

Technology Acceptance ◽

Innovation Diffusion ◽

Technology Acceptance Model ◽

Online Courses ◽

Diffusion Theory ◽

Massive Open Online Courses ◽

Massive Open Online ◽

Integrating Technology Acceptance Model With Innovation Diffusion Theory: An Empirical Investigation on Students’ Intention to Use E-Learning Systems

IEEE Access ◽

10.1109/access.2019.2899368 ◽

2019 ◽

Vol 7 ◽

pp. 26797-26809 ◽

Cited By ~ 24

Author(s):

Waleed Mugahed Al-Rahmi ◽

Noraffandy Yahaya ◽

Ahmed A. Aldraiweesh ◽

Mahdi M. Alamri ◽

Nada Ali Aljarboa ◽

...

Keyword(s):

Technology Acceptance ◽

Innovation Diffusion ◽

Technology Acceptance Model ◽

Empirical Investigation ◽

Diffusion Theory ◽

Learning Systems ◽

Intention To Use ◽

E Learning ◽

Mobile Banking Adoption in the United States

International Journal of E-Services and Mobile Applications ◽

10.4018/ijesma.2015070102 ◽

2015 ◽

Vol 7 (3) ◽

pp. 18-30 ◽

Cited By ~ 2

Author(s):

Michel N. Engwanda

Keyword(s):

United States ◽

Technology Acceptance ◽

Structural Equation ◽

Diffusion Theory ◽

The United States ◽

Equation Modeling ◽

Mobile Banking ◽

Quantitative Correlational Study ◽

Mobile banking penetration has been relatively low even though smartphones are the most dominant forms of mobile computing in the United States. This quantitative correlational study is focused on how consumers ‘perceptions affect their intention to use mobile banking in the United States. Among U.S. consumers with smartphones, Internet access, and a bank account; 68% used Internet, 33% used telephone-based banking, and only 21% engaged in some type of mobile banking activities in 2011. The web-based survey used in this study was derived from the technology acceptance model extended by the innovation diffusion theory. Data were collected by e-mail from a random sample of 398 people in the United States. The structural equation modeling (SEM) technique was used to analyze data. The results indicated that, perceived compatibility, credibility, and costs were the significant predictors of mobile banking adoption in the United States.

Improving passwords: influence of emotions on security behaviour

Information Management & Computer Security ◽

10.1108/imcs-09-2013-0068 ◽

2014 ◽

Vol 22 (2) ◽

pp. 167-178 ◽

Cited By ~ 10

Author(s):

Iwan Gulenko

Keyword(s):

Information Systems ◽

Technology Acceptance ◽

Positive Emotions ◽

Social Cognitive ◽

Cognitive Theory ◽

Diffusion Theory ◽

Content Type ◽

The Mean ◽

Purpose – This paper aims to study the influence of emotions on security behaviour by reviewing Information Systems Security (ISS) topics in Information Systems (IS) literature. Researchers in ISS study how to motivate people to adhere to security policies; they mainly focus on cognitive models such as the technology acceptance model (Davis, 1985), innovation diffusion theory (Brancheau and Wetherbe, 1990), theory of planned behaviour (Mathieson, 1991) and social cognitive theory (Compeau and Higgins, 1995). Applying positive emotions such as joy and interest is feasible by adding emoticons and positive messages; we use this approach to improve password choosing. Design/methodology/approach – We apply differential emotional theory (Izard 2002) from psychology to the context of ISS. Twenty-two participants took part in an experiment with the task of choosing strong but memorable passphrases. The dependent variable is the strength of the chosen passphrase. The task for the user is to come up with a passphrase that is both strong and memorable. We choose a between-subject design. The independent variable is the emotional interface that the user is confronted with. Findings – We found that 5.35 words was the mean when participants were shown positive smiley faces and messages. When exposed to negative emoticons, the mean was only 4.35 words. Through ANOVA, we find the differences to be statistically significant (F1; 20 = 3.16; p < 0.1). We derive from the experiment that positive emotions should be used in ISS when making users start a habit (e.g. developing a new, individual password strategy), and we conclude from our literature review that negative emotions should be used when reinforcing a habit (e.g. taking care of shoulder surfing). Originality/value – We contribute to practice by developing a user script that can be installed in all established Internet browsers. The script supports the user to choose a good passphrase strategy when registering for a new service. We find that trainings should not rely on facts only but must make use of emotions, which are crucial for human motivation.