Adoption of Mobile Technology by Farmers in Southwest-Nigeria

2012 ◽  
Vol 3 (2) ◽  
pp. 32-44 ◽  
Author(s):  
Senanu R. Okuboyejo ◽  
Ann O. Adejo
Keyword(s):  
Technology Acceptance ◽  
Mobile Technology ◽  
Diffusion Theory ◽  
Reliability And Validity ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Relative Advantage ◽  
Perceived Ease Of Use ◽  
Innovation Diffusion Theory ◽  
Southwest Nigeria

This study evaluates the behavioral intention of farmers in selected areas of Nigeria to adopt mobile technology for agricultural purposes. A theoretical framework was developed based on the technology acceptance model (TAM) and innovation diffusion theory (IDT). Five variables were evaluated. Convenience sampling was employed in the investigation. A total of 202 responses were retrieved. Factor analysis was performed to test the reliability and validity of the measurement items. Correlation analysis was used to test the conformity of the empirical data with the presumed model using SPSS version 16. All five measurement items: perceived ease of use, perceived usefulness, relative advantage, compatibility, and attitude were found to be direct predictors of adoption behavior. The study provides evidence for the potential of mobile technology in agriculture.

scholarly journals Does knowledge matter? The role of m-Health literacy to the acceptance of m-Health applications

2021 ◽  
pp. 42-47
Author(s):  
Doan Thi Lien Huong, Tran Dinh Long Doan
Keyword(s):  
Technology Acceptance ◽  
Diffusion Theory ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Privacy And Security ◽  
Innovation Diffusion Theory ◽  
The Impact

With the proliferation of the Internet and wireless technology in many areas of people's life; the use of mobile phones; especially smartphones for health practices and information (mHealth) has increasingly been prevalent. Based on Technology Acceptance Model (TAM) and the Innovation Diffusion Theory (IDT); this study examined the role of mHealth literacy and other factors toward the adoption of wellness apps among the users in Danang city. The results confirmed the impact of mHealth Literacy on (1) intention to use health apps (2) the perceived usefulness and (3) the perceived ease of use. While the perceived usefulness and the perceived ease of use are found to exert influence on the intention of use; the role of privacy and security concerns on intention to use was rejected.

Postgraduate Students’ Perceived E-Learning Acceptance

2013 ◽  
Vol 4 (3) ◽  
pp. 51-60
Author(s):  
M. R. K. N. Yatigammana ◽  
Md. Gapar Md. Johar ◽  
Chandra Gunawardhana
Keyword(s):  
Technology Acceptance ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Relative Advantage ◽  
Perceived Ease Of Use ◽  
Postgraduate Students ◽  
Geographically Dispersed ◽  
Postgraduate Studies ◽  
E Learning ◽  
Acceptance Model

E-learning is a method of delivering knowledge using information technology and electronic media for the remote users. The advantages of e-learning method can be fully achieved with the postgraduate studies as majority of the postgraduate students are engaged in learning while they are working and also geographically dispersed due to the family and work life thus physically appearing for the lecture sessions are difficult to them. This paper attempts to develop a framework to measure the postgraduate students’ perceived technology acceptance by developing a modified version of the Technology Acceptance Model (TAM) which replaces perceived usefulness and perceived ease of use in the original model of TAM with relative advantage and complexity and incorporate other variables of trialability, observability, compatibility, psychological wellbeing and social influence of the students. The developed model is validated using 30 postgraduate students from Sri Lanka and thus this model can be used in future researchers to measure the perceived e-learning acceptance of postgraduate students.

scholarly journals Factors enhancing mobile technology acceptance: A case study of 15 teachers in a Pretoria secondary school

2020 ◽  
Vol 40 (Supplement 2) ◽  
pp. S1-S16
Author(s):  
K Moodley ◽  
P Callaghan ◽  
WJ Fraser ◽  
MA Graham
Keyword(s):  
Professional Development ◽  
Technology Acceptance ◽  
Mobile Technology ◽  
Classroom Practice ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Mobile Technologies ◽  
Research Approach ◽  
Perceived Ease Of Use ◽  
Action Research Approach

While a considerable body of research has focused on learners’ acceptance of or resistance to mobile technologies, fewer studies have focused on teachers. This research study aimed to understand the factors influencing South African teachers’ acceptance of or resistance to using mobile technologies in their classroom practice. The Technology Acceptance Model (TAM) was used as a lens to explore factors that enhance mobile technology acceptance. The study consisted of a sequential mixed method, action research approach. Fifteen participants received training at a Mobile Technology workshop, aiming to provide professional development and enhance technological literacy knowledge and skills for teachers. The participants were then tasked to teach with technology and to share and reflect on their experiences and perceptions during the community of practice meetings. Content analysis was used to analyse the transcripts of these meetings and this led to the identification of 2 key factors, which enhanced the teachers’ acceptance of mobile technology, namely, perceived usefulness and perceived ease of use. Six sub-factors affecting acceptance were also identified: anxiety, ability, attitude, facilitating conditions, subjective norm and voluntariness. The factors that were identified suggest that additional professional development, infrastructure and resources need to be provided for teachers. We argue that by providing these necessities and eliminating or significantly reducing these factors, the use of mobile technology will be a success.

Behavioral Intention to Use Mobile Technology in Language Teaching

2020 ◽  
Vol 16 (4) ◽  
pp. 14-34
Author(s):  
Ibtehal Mahmoud Aburezeq ◽  
Fawzi Fayez Ishtaiwa-Dweikat ◽  
Marielle Patronis
Keyword(s):  
Technology Acceptance ◽  
Mobile Technology ◽  
Behavioral Intention ◽  
Language Teaching ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Study Results ◽  
Behavioral Intention To Use

This study aimed to qualitatively investigate the factors that influence teachers' behavioral intention to use mobile technology (BIU) for language teaching employing the original technology acceptance model (TAM) as a framework. Semi-structured interviews were conducted with 28 Arabic and English teachers. The study results revealed that there were several external variables influencing teachers' behavioral intention to use mobile technology. It was also found that participants had mixed levels of perceived ease of use (PEOU), perceived usefulness (PU), and attitude toward use (ATU). Moreover, it was concluded that ATU had a direct impact on BIU and PU was the responsible factor for participants who had a mixed ATU.

The Case of Electronic Approval System

2011 ◽  
pp. 269-285
Author(s):  
Sinawong Sang ◽  
Jeong-Dong Lee ◽  
Jongsu LeeSeoul
Keyword(s):  
Technology Acceptance ◽  
Diffusion Of Innovation ◽  
User Acceptance ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Relative Advantage ◽  
Future Research ◽  
Perceived Ease Of Use ◽  
User Adoption ◽  
Acceptance Model

The purpose of this study is to assess and test the factors that influence user adoption of e-Government services: the Electronic Approval System (EAS). This study uses the Technology Acceptance Model (TAM), the extended TAM (TAM2), the Diffusion of Innovation (DOI), and trust to build a parsimonious yet comprehensive model of factors that influence user acceptance of the EAS. We collected data from a total of 112 public officers in 12 ministries in Cambodia. We assessed the model with regression analyses. The findings in this article show that the determinants of the model (perceived usefulness, relative advantage, and trust) explain 30.5% of the variance in user acceptance of the EAS. At the same time, image, output quality, and perceived ease of use explain 38.4% of the variance in user perception of the usefulness of the EAS. In this article, we discuss our findings, implications, and suggestions for future research.

scholarly journals Understanding the Drivers of Cloud-Based Service Adoption and Their Impact on the Organizational Performance

2020 ◽  
Vol 28 (1) ◽  
pp. 56-85
Author(s):  
Prerna Lal ◽  
Sangeeta Shah Bharadwaj
Keyword(s):  
Technology Acceptance ◽  
Organizational Performance ◽  
Diffusion Of Innovation ◽  
Structural Equation ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Relative Advantage ◽  
Survey Method ◽  
Perceived Ease Of Use ◽  
The Impact

This study aims to understand the drivers of cloud-based services (CBS) adoption and its impact on the performance of Indian organizations. The conceptual model was developed using diffusion of innovation theory, technology-organization-environment framework, transaction cost economics, technology acceptance model, and balanced scorecard model. This quantitative study collected data from IT experts of 334 Indian organizations using questionnaire survey method. Data analysis using structural equation modelling reveals that among six identified drivers, credibility of cloud service provider has the strongest impact on the decision to adopt CBS, followed by top management attitude, economic flexibility, perceived usefulness, and relative advantage. While perceived ease of use of the CBS was found statistically not significant. Conversely, the impact of CBS adoption was found strongest on the financial performance of the organizations. Further, CBS's adoption drivers and their impact on performance vary significantly on the basis of age and size of the organizations.

Extending TAM and IDT to Predict the Adoption of the Internet for B-to-B Marketing Activities

2009 ◽  
Vol 5 (4) ◽  
pp. 68-85 ◽  
Author(s):  
Riyad Eid
Keyword(s):  
Technology Acceptance ◽  
Diffusion Theory ◽  
Ease Of Use ◽  
Relative Advantage ◽  
The Internet ◽  
Innovation Diffusion Theory ◽  
Marketing Activities ◽  
Acceptance Model ◽  
Business To Business ◽  
Positive Effect

There has been considerable Research into the usage of the Internet for Business-to-Business (B-to-B) marketing activities in recent years. The need to understand how and why B-to-B companies utilize the Internet is important for researchers and practitioners alike. This study combines Davis’ model-the Technology Acceptance Model (TAM)- and Roger’s Theory- the Innovation diffusion Theory (IDT) to understand the process of Internet adoption for marketing purposes. It makes a comprehensive review of information technology, information systems, and marketing literature to locate factors that predict Internet use for marketing purposes. Moreover, it extends both TAM and IDT to find out factors that affect relative advantage, ease of use and compatibility of using the Internet for B-to-B marketing activities. Using a sample of 123 UK companies utilize the Internet, we found a substantial positive effect of the proposed factors on the Internet usage for B-to-B marketing activities.

Consumers’ Intention to Use Mobile Commerce and the Moderating Roles of Gender and Income

2013 ◽  
pp. 127-148 ◽  
Author(s):  
Uchenna Cyril Eze ◽  
Yew Siang Poong
Keyword(s):  
Technology Acceptance ◽  
Mobile Technology ◽  
Mobile Commerce ◽  
High Income ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Key Factors ◽  
Acceptance Model

Mobile commerce is increasingly becoming a key aspect of human activities with the advancement of mobile technology and services. This chapter examines key factors that influence m-commerce adoption and the moderating roles of gender and income. The conceptual framework is underpinned on an extended technology acceptance model. The data was collected using a questionnaire given to participants selected from Malaysia. The analysis was based on 260 valid responses. Findings reveal that five hypotheses developed for this chapter were supported for female participants, except perceived usefulness, and perceived ease of use was unsupported for male participants. Perceived usefulness and social influence were the most important factors for participants earning low and high income, respectively. Surprisingly, high-income earners indicated that cost is an important factor. The contributions to research and practice, including suggestions for future studies, are discussed.

An Extension of Financial Cost and TAM Model with IDT for Exploring Users' Behavioral Intentions to Use the CRM Information System

2009 ◽  
Vol 37 (5) ◽  
pp. 621-626 ◽  
Author(s):  
Feng-Cheng Tung ◽  
Ming Shing Lee ◽  
Chih-Chung Chen ◽  
Yao-Sheng Hsu
Keyword(s):  
Information System ◽  
Technology Acceptance ◽  
Behavioral Intentions ◽  
Diffusion Theory ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Customer Relationship ◽  
Perceived Ease Of Use ◽  
Financial Cost ◽  
Tam Model

In the present study, the researcher investigated innovation diffusion theory, the technology acceptance model, trust, and perceived financial cost. Based on 288 questionnaires collected from 65 corporations in Taiwan, it was found that compatibility, perceived usefulness, perceived ease of use, trust, and perceived financial cost were critical factors for users' behavioral intentions to use the customer relationship management information system. Results indicated that compatibility, perceived usefulness, perceived ease of use, and trust have a significant positive effect on behavioral intentions, and perceived financial cost has a significant negative effect on behavioral intentions.

scholarly journals Intention to Use Smartphones among Peruvian University Students

2019 ◽  
Vol 13 (03) ◽  
pp. 40 ◽  
Author(s):  
Mercedes Rojas-Osorio ◽  
Aldo Alvarez-Risco
Keyword(s):  
University Students ◽  
Technology Acceptance ◽  
Current Literature ◽  
Behavioral Intention ◽  
Reliability And Validity ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Adoption Decision ◽  
Acceptance Model

<p class="0abstract">This document is a report on the findings of a study aims to investigate human motivations affecting an adoption decision for smartphone among Peruvian university students. This research investigates smartphone users’ perception using a technology acceptance model (TAM). It is analyzed perceived ease of use, perceived usefulness and attitude toward to keep using a smartphone as determinants for behavioral intention to keep using a smartphone between Peruvian university students, evaluating them with reliability and validity and confirming the hypotheses elaborated for the study. Findings indicate that the behavioral intention to keep using a smartphone (BIU) was significantly influenced by perceived ease of use (PEOU), perceived usefulness (PU) and attitude toward to keep using a smartphone (AKUS) and also, PEOU influenced significantly to PU. This study not only provides valuable information about students´ the intention to keep using a smartphone but also enriches the current literature, focusing on Peru, which has a different commercial characteristic and cultural background as compared to North America, Europe, and Asia. According to the current literature review, this is the first study on this subject that specifically focuses on the use of smartphones by Peruvian university students.</p>

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