Framework for Military Applications of Social Media

Author(s):  
Namosha Veerasamy ◽  
William Aubrey Labuschagne

This article describes how social media has revolutionised the way in which people communicate, interact and engage. This phenomenon has transformed the digital world with its ease, convenience and numerous capabilities for sharing, involving and participating in exchanges. The military is now being confronted with how this platform can be used to aid its activities. When utilised correctly, social media could become a force multiplier for the military. Day-to-day functions, official communications, networking and training are just some of the capabilities that can be supported by social media. However, clear guidance, management and governance are required in order to ensure that the platform is implemented correctly. This article discusses the drive for the use of social media within the military and how it can be utilised for military activities. It addresses the high-level functionalities of social media within the military, as well as an overall approach to guide the process.

2018 ◽  
Vol 8 (2) ◽  
pp. 47-56 ◽  
Author(s):  
Namosha Veerasamy ◽  
William Aubrey Labuschagne

This article describes how social media has revolutionised the way in which people communicate, interact and engage. This phenomenon has transformed the digital world with its ease, convenience and numerous capabilities for sharing, involving and participating in exchanges. The military is now being confronted with how this platform can be used to aid its activities. When utilised correctly, social media could become a force multiplier for the military. Day-to-day functions, official communications, networking and training are just some of the capabilities that can be supported by social media. However, clear guidance, management and governance are required in order to ensure that the platform is implemented correctly. This article discusses the drive for the use of social media within the military and how it can be utilised for military activities. It addresses the high-level functionalities of social media within the military, as well as an overall approach to guide the process.


2014 ◽  
Vol 4 (2) ◽  
pp. 35-45
Author(s):  
Margarita Jaitner

The increased adoption of social media has presented security and law enforcement authorities with significant new challenges. For example, the Swedish Security Service (SÄPO) asserts that a large proportion of radicalization takes place in open fora online. Still, approaches to contain social media-driven challenges to security, particularly in democratic societies, remain little explored. Nonetheless, this type of knowledge may become relevant in European countries in the near future: Amongst other factors, the challenging economic situation has resulted in increased public discontent leading to emergence or manifestation of groups that seek to challenge the existing policies by almost any means. Use of social media multiplies the number of vectors that need law enforcement attention. First, a high level of social media adaption allows groups to reach and attract a wider audience. Unlike previously, many groups today consist of a large but very loosely connected network. This lack of cohesion can present a challenge for authorities, to identify emerging key actors and assess threat levels. Second, a high level of mobile web penetration has allowed groups to ad-hoc organize, amend plans and redirect physical activities. Third, the tool social media is as not exclusive to potential perpetrators of unlawful action, but is as well available to law enforcement authorities. Yet, efficient utilization of social media requires a deep understanding of its nature and a well-crafted, comprehensive approach. Acknowledging the broad functionality of social media, as well as its current status in the society, this article describes a model process for security authorities and law enforcement work with social media in general and security services work in particular. The process is cyclic and largely modular. It provides a set of goals and tasks for each stage of a potential event, rather than fixed activities. This allows authorities to adapt the process to individual legal frameworks and organization setups. The approach behind the process is holistic where social media is regarded as both source and destination of information. Ultimately, the process aims at efficiently and effectively mitigating the risk of virtual and physical violence.


2015 ◽  
Vol 10 (1) ◽  
Author(s):  
Erin Careless

Social media as a communicative forum is relatively new, having been around for only ten years. However, this form of digital engagement has revolutionized the way many people interact, network, form relationships, learn, generate and share knowledge. As a noncentralized tool for communication, social media may provide space for critical discourse around issues of social justice, as discussion can be global in scope and is controlled by users themselves. This paper outlines a critical theoretical framework through which to explore the use of social media in adult education to foster such critical and social justice-themed discourse. Drawing upon five critical theorists and their work, this framework sets the stage for a future research project – one that is significant for this increasingly digital world in which we live.


Author(s):  
Sindy Yulia Putri ◽  
Wiwiek Rukmi Dwi Astuti ◽  
Nurmasari Situmeang

With advances in digital technology, MSMEs have great opportunities to take part in it. Various SMEs in Serang Regency are still experiencing problems in promoting their merchandise. This community service program (PKM) aims to transfer knowledge about the use of social media to develop market access for MSMEs in Serang Regency. Indonesia is still facing the Covid-19 pandemic. Therefore, the socialization and training methods are carried out through online webinars with interactive discussion. This discussion is useful for finding solutions to problems faced by MSME business actors in operating social media to increase income. The result of this PKM is that the participants understand the webinar material well. As many as 72.7% of participants have and will create virtual shops to promote their products and 63.6% of participants strongly agree that the ability to use social media is a must have to increase market access for MSME products.


2018 ◽  
Vol 10 (6(J)) ◽  
pp. 150-161
Author(s):  
G. Nchabeleng ◽  
CJ. Botha ◽  
CA Bisschoff

Social media can be a useful tool in public relations in non-governmental organisations (NGOs), but do NGOs make use of social media in their quest for service delivery in South Africa? Social networking sites, blogging, email, instant messaging, and online journals are some of the technological changes that changed the way interaction between people and how they gather information. Although social media is mainly used for interactive dialogue and social interaction, the private sector soon realised that the web-based technologies (especially Facebook and Twitter) could also be a competitive business tool. Non-governmental organisations (NGOs) soon followed suit however at a slower pace than the general communication growth rate of social media in South Africa. This article examines if social networking sites have any impact on public relations practices of NGOs in South Africa – an environment where both customers and employees still struggle to take full advantage of social media. The critical literature findings increase the understanding of the current and future challenges of social media use in public relations at NGOs in South Africa. The study explores the main differences between traditional and social media, how social media is redefining public relations role, and shed some light on defining public relations practices, identify the uses, limitations and benefits of social media by public relations practitioners in NGOs. Recommendations for future communication research are given. Based on the literature, a qualitative research design collected data using semi-structured, individual interviews. The results revealed that social media platforms such as Facebook do have an effect, and even changed the way in which NGOs communicate. The study also revealed that social media certainly has an impact on public relations relationships. This means that it has become crucial that public relations practitioners at NOGs embrace and take advantage of social media, and that they should also invest in proper electronic platforms to reap the benefits of improved communication internally and externally.


2021 ◽  
Author(s):  
Minna Isomursu ◽  
Reija Kuoremäki ◽  
Mika Teikari

BACKGROUND Covid-19 pandemic has boosted digitalization in healthcare, as mobility restrictions and social distancing rules have made healthcare providers to adopt digital tools to replace or complement face-to-face interactions. OBJECTIVE In this paper, we discuss results of a survey study about the effects of Covid-19 pandemic on physician’s use of digital media. We examine whether Covid-19 conditions have changed how physicians use internet resources for information search, how they engage in social media, and how they participate in online events. METHODS The study compares a survey conducted in Finland in spring 2020 with two identical surveys done in 2019 and 2018. Spring 2020 was the time when Finland executed mobility restrictions and re-organization of healthcare because of pandemic. Comparing results of this survey with the results of two previous years gives us a unique opportunity to do comparative analysis if the results of Covid-19 spring are different from earlier years. RESULTS Our results show that the use of digital media for information search did increase, but not more than the steadily rising trend of previous years. Use of print media was still strong, and complementary digital media sources had already been relatively high prior 2020 and continued to stay in that level. Use of social media had also been steadily rising among physicians, and this steady rise continued in 2020. However, our results indicate that Covid-19 situation had an effect on physician’s participation in online events organized by healthcare ecosystem stakeholders. There was a rise in numbers in participation to online congresses, symposia and training, and physicians took part in more eDetailing organized by healthcare ecosystem actors. CONCLUSIONS As use of digital media including social media was already high prior Covid-19 in Finland, our results do not show significant change because of special circumstances in 2020. However, our results show increased participation in online events. With increased participation, also the attitudes towards organized online events had changed more positive, which could indicate that the higher participation numbers could continue also when pandemic related restrictions will be removed.


2011 ◽  
pp. 129-138
Author(s):  
Scott Campbell Mackintosh

This chapter will identify the military’s approach to social media and outline the security controversy it views as an inherent issue associated with condoning and promoting the use of social media. It will then discuss how that approach is evolving with the passage of time and the rapid adoption of social media by society as a whole; examining the balance between security concerns and obvious organizational benefits. In discussing social media as a vehicle of transformational leadership this chapter will reveal untapped benefits of social media in a military context and examine where and how it could be adopted. In closing this chapter will make recommendations, which would facilitate a better adoption of various forms of social media by the military.


Author(s):  
James Robert Masterson

Widespread use of social media in China is a double edged sword: social media offers opportunities for the government to connect with society, gauge the opinion of citizens in the public domain, and allow citizens to voice their anger when necessary by blowing off steam online rather than in the streets. However, social media also allows citizens to access information outside of China much more rapidly and efficiently and to link up and communicate with other citizens much more quickly. Social media allows users to share texts, photos, and files, making it much more difficult for the government to control information and to thwart organizing for political purposes. In some instances, the use of social media has forced the Chinese government to take actions that it otherwise would not have done or to reverse actions or policies already set in place. The goal of this chapter is to illustrate the double-edged sword that social media poses to government officials in China, particularly high-level party officials in Beijing.


2019 ◽  
Vol 35 (4) ◽  
pp. 797-811
Author(s):  
Silvia Dibeltulo ◽  
Sarah Culhane ◽  
Daniela Treveri Gennari

Abstract Is there a way to ensure older adults can bridge the digital divide and engage with online cultural heritage? How can cinema-going memories encourage cross-generational engagement? This article proposes to address these issues by using the Italian Cinema Audiences research project as a case study, and specifically cinema-going memories as intangible cultural heritage (Ercole et al., 2016, Cinema heritage in Europe: preserving and sharing culture by engaging with film exhibition and audiences. Editorial. Alphaville: Journal of Film and Screen Media, 11(Summer): 1–12. Web. ISSN: 2009-4078). It aims to tackle the difficulty of engaging the older generation with the digital world, by proposing and testing new ways to resolve it. Through a mixed-methods ethnographic approach, this article investigates different strategies: the use of social media platforms; a cross-generational activity involving Historypin, a digital, user-generated archive of crowdsourced historical material; an online dedicated archive built in collaboration with the older adults involved in the project. These different solutions aim not only at increasing digital engagement among older adults, but also at furthering younger generations’ involvement in shared cultural heritage in an online context. By focusing on the memories of cinema-going in 1950s Italy, the article explores the implications of the advantages and disadvantages of these different approaches. It also tests Anja K. Leist’s research findings (2013, Social media use of older adults: a mini-review. Gerontology, 59(4): 378–84) on the key role of moderators (the younger generation) to help novice users (the older generation) in the ‘continuous engagement’ in digital environments. We conclude that in order to bridge the digital divide two components are necessary simultaneously: the creation of digital platforms in which the older generations are both curators and users, and the support of and interaction with younger generations.


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