Unravelling Intellectual Property in a Specialist Social Networking Site

Author(s):  
Sal Humphreys

This chapter examines how the complexity of motivations and practices found in a specialist social networking site intersect with the institutions of intellectual property. The popular niche or specialist social networking site (SNS) called Ravelry, which caters to knitters, crocheters and spinners, is used as a case study. In this site people use, buy, sell, give away, and consume in a mixed economy that can be characterised as a ‘social network market’(Potts et al., 2008). In a co-creative social networking site we find not only a multidirectional and multi-authored process of co-production, but also a concatenation of amateurs, semi-professionals and professionals occupying multiple roles in gifting economies, reputation economies, monetised charitable economies and full commercial economies.

2013 ◽  
pp. 335-353
Author(s):  
Sal Humphreys

This chapter examines how the complexity of motivations and practices found in a specialist social networking site intersect with the institutions of intellectual property. The popular niche or specialist social networking site (SNS) called Ravelry, which caters to knitters, crocheters and spinners, is used as a case study. In this site people use, buy, sell, give away, and consume in a mixed economy that can be characterised as a ‘social network market’(Potts et al., 2008). In a co-creative social networking site we find not only a multidirectional and multi-authored process of co-production, but also a concatenation of amateurs, semi-professionals and professionals occupying multiple roles in gifting economies, reputation economies, monetised charitable economies and full commercial economies.


Author(s):  
Joan Francesc Fondevila Gascón ◽  
Ana Beriain

ABSTRACTThe social networking phenomenon starts generating various investigations, but so far none has raised the relationships among users of a social network from the behavioral and psychological point of view. To this end, we have conducted an empirical study based on simulated profiles in Facebook, relevant social network due to the amount of available users and for its IPO. From imaginary profiles, we analyze the types of other Facebook users that are added, which can inspire ecommerce strategies related to digital newspapers.RESUMENEl fenómeno de las redes sociales comienza a generar investigaciones diversas, pero de momento ninguna ha planteado las relaciones entre los usuarios de una red social desde el punto de vista conductual y psicológico. A tal efecto, hemos llevado a cabo un estudio empírico a partir de una simulación de perfiles en Facebook, red social de referencia por la cantidad de usuarios disponibles y por su salida a bolsa. A partir de perfiles imaginarios, analizamos la tipología de otros usuarios de Facebook que se le agregan, lo que puede inspirar estrategias de comercio electrónico vinculadas a los periódicos digitales.


Author(s):  
George Veletsianos ◽  
Cesar Navarrete

<p>While the potential of social networking sites to contribute to educational endeavors is highlighted by researchers and practitioners alike, empirical evidence on the use of such sites for formal online learning is scant. To fill this gap in the literature, we present a case study of learners’ perspectives and experiences in an online course taught using the Elgg online social network. Findings from this study indicate that learners enjoyed and appreciated both the social learning experience afforded by the online social network and supported one another in their learning, enhancing their own and other students’ experiences. Conversely, results also indicate that students limited their participation to course-related and graded activities, exhibiting little use of social networking and sharing. Additionally, learners needed support in managing the expanded amount of information available to them and devised strategies and “workarounds” to manage their time and participation.<br /><strong></strong></p>


Author(s):  
Alexiei Dingli

In this paper, the author investigates the use of the popular Social Networking Site (SNS) Facebook to solve crimes. In particular, the author uses car thefts as a case study. When a car owner discovers that his or her vehicle has been stolen, every means helps to recover the vehicle. Reporting the incident immediately to the police is obligatory, but alerting his or her network of friends on a social networking site about the misfortune could prove useful. In particular, the authors look into a real case study. This report answers several questions, such as: How useful can these sites be to help an owner recover the vehicle? How far can an appeal reach? What type of feedback do users send? The author analyzes how people create the appeal in Facebook and what information is shared.


Author(s):  
Kurt Komaromi ◽  
Fahri Unsal ◽  
G. Scott Erickson

Trust in exchanges is an important concept in business and has become of topic of some interest in e-commerce. Substantial work has been done on how institutional mechanisms, technology, word-of-mouth, and numerous other variables affect trust in a website and potential customers’ willingness to conduct business there. This study continues that line of research by considering how the millennial generation perceives the trustworthiness of three types of online sites: a retailer, an auction site, and a social networking site. Little work has been done on whether social network sites have more or less trust than other types of websites and what aspects of trust are affected. Given the broad trend toward utilizing these social network sites for commercial purposes, it makes sense to assess how targeted users view and interact with them. This study presents preliminary data on all of these issues, suggesting that there do appear to be differences between social network sites and more traditional online vendors.


2018 ◽  
Vol 14 (2) ◽  
pp. 170-189 ◽  
Author(s):  
Kelly Bergstrom

Social network games (SNGs) are genre of casual games that require being logged into a social networking site (e.g., Facebook) to access the gameworld. To date, investigations of these games are typically focused on the rate of attrition or “churn,” reinforcing the idea that SNG players exist to make the developer money rather than participating in a game they derive pleasure from. Seeking to recenter the player in research about SNGs, this article reports on a survey of former players ( N = 147) who were queried about their reason(s) for no longer participating in YoWorld, a Facebook-based SNG. Findings indicate that players typically quit because of external constraints to their leisure time rather than no longer interested in the game, which are not barriers to play that can be overcome by personalized in-game incentives, the typical developer response to prevent churn from taking place.


Author(s):  
Mamata Rath

A social network is a portrayal of the social structure between actors, mostly individuals or organizations. It indicates the ways in which they are connected through various social familiarities ranging from casual acquaintance to close familiar bonds. This chapter exhibits an exhaustive review of various security and protection issues in social networks that directly or indirectly affect the individual member of the network. Furthermore, different threats in social networks have been focused on that appear because of the sharing of interactive media content inside a social networking site. Additionally, the chapter also reports current cutting-edge guard arrangements that can shield social network clients from these dangers.


Author(s):  
Reyhane Radpour ◽  
Ali Reza Honarvar

One of the most influential services provided on the internet is an online social networking site. With increasing competition in global and regional markets, having a brand is not a choice, but an inevitable necessity that in the case of negligence, there could be a reduction in the product market. The present article examines the impact of social network marketing on the creation of customer-specific brand value. In this article, 384 people were selected randomly. Data was collected using a social networking and brand equity questionnaire. After collecting the data, a structural equation model of research hypotheses was used, specifically LISREL and SPSS software for data analysis. Findings of the analysis indicate that all aspects of social network marketing are effective in creating a brand-specific brand value for the customer.


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