Millennials, Social Networking, and Trust

2010 ◽  
pp. 270-286
Author(s):  
Kurt Komaromi ◽  
Fahri Unsal ◽  
G. Scott Erickson
Keyword(s):  
Social Network ◽  
Social Networking ◽  
Preliminary Data ◽  
Millennial Generation ◽  
Word Of Mouth ◽  
Social Network Sites ◽  
Social Networking Site ◽  
Important Concept ◽  
Potential Customers

Trust in exchanges is an important concept in business and has become of topic of some interest in e-commerce. Substantial work has been done on how institutional mechanisms, technology, word-of-mouth, and numerous other variables affect trust in a website and potential customers’ willingness to conduct business there. This study continues that line of research by considering how the millennial generation perceives the trustworthiness of three types of online sites: a retailer, an auction site, and a social networking site. Little work has been done on whether social network sites have more or less trust than other types of websites and what aspects of trust are affected. Given the broad trend toward utilizing these social network sites for commercial purposes, it makes sense to assess how targeted users view and interact with them. This study presents preliminary data on all of these issues, suggesting that there do appear to be differences between social network sites and more traditional online vendors.

Millennials, Social Networking, and Trust

2011 ◽  
pp. 2644-2659
Author(s):  
Kurt Komaromi ◽  
Fahri Unsal ◽  
G. Scott Erickson
Keyword(s):  
Social Network ◽  
Social Networking ◽  
Preliminary Data ◽  
Millennial Generation ◽  
Word Of Mouth ◽  
Social Network Sites ◽  
Social Networking Site ◽  
Important Concept ◽  
Potential Customers

Trust in exchanges is an important concept in business and has become of topic of some interest in e-commerce. Substantial work has been done on how institutional mechanisms, technology, word-of-mouth, and numerous other variables affect trust in a website and potential customers’ willingness to conduct business there. This study continues that line of research by considering how the millennial generation perceives the trustworthiness of three types of online sites: a retailer, an auction site, and a social networking site. Little work has been done on whether social network sites have more or less trust than other types of websites and what aspects of trust are affected. Given the broad trend toward utilizing these social network sites for commercial purposes, it makes sense to assess how targeted users view and interact with them. This study presents preliminary data on all of these issues, suggesting that there do appear to be differences between social network sites and more traditional online vendors.

Online Interaction with Millenials

2013 ◽  
Vol 3 (1) ◽  
pp. 46-62
Author(s):  
Kurt Komaromi ◽  
Fahri Unsal ◽  
G. Scott Erickson
Keyword(s):  
Social Network ◽  
Social Networking ◽  
Preliminary Data ◽  
Millennial Generation ◽  
Word Of Mouth ◽  
Social Network Sites ◽  
Social Networking Site ◽  
Online Interaction ◽  
Important Concept ◽  
Potential Customers

Trust in exchanges is an important concept in business and has become of topic of some interest in e-commerce. Substantial work has been done on how institutional mechanisms, technology, word-of-mouth, and numerous other variables affect trust in a website and potential customers’ willingness to conduct business there. This study continues that line of research by considering how the millennial generation perceives the trustworthiness of three types of online sites: a retailer, an auction site, and a social networking site. Little work has been done on whether social network sites have more or less trust than other types of websites and what aspects of trust are affected. Given the broad trend toward utilizing these social network sites for commercial purposes, it makes sense to assess how targeted users view and interact with them. This study presents preliminary data on all of these issues, suggesting that there do appear to be differences between social network sites and more traditional online vendors.

Fundamentals of Electronic Word of Mouth

2020 ◽  
pp. 1-17
Author(s):  
Adem Akbıyık ◽  
Naciye Güliz Uğur
Keyword(s):  
Information Technology ◽  
Social Network ◽  
Word Of Mouth ◽  
Theoretical Perspective ◽  
Social Network Sites ◽  
Valuable Insight ◽  
Discussion Forums ◽  
Fundamental Research ◽  
Descriptive Approach ◽  
Potential Customers

The assistance of advancing information technology leads consumers to freely share their experiences and positive or negative opinions on consumer-generated media (CGM) platforms, including various forms of online communications such as customer review sites, blogs, social network sites, and discussion forums. This new electronic form of traditional word of mouth (e-WOM) is becoming increasingly powerful for its creation and worldwide propagation of consumer comments. Such comments are valued as trustworthy by potential customers. This chapter adopts a descriptive approach to present fundamental research on the framework and the theoretical perspective of e-WOM and provides valuable insight to practitioners.

Using Internet

2017 ◽  
pp. 294-313
Author(s):  
S. Fatemeh Mostafavi Shirazi
Keyword(s):  
Social Network ◽  
Market Share ◽  
Word Of Mouth ◽  
Social Network Sites ◽  
Subject Area ◽  
The Internet ◽  
Tourism Destination ◽  
The Subject ◽  
Source Of Information

This chapter presents the subject area of the Internet as an international form of media and examines related issues. It begins by considering the Internet as a source of information in various forms of social network sites that enables any individual to post their experiences, opinions and evaluations of tourism destination. This provides a summary of the existing state of knowledge concerning to social network sites and word of mouth (WMO) recommendation. In addition, it serves to clarify the associated word of mouth and market share development.

The Application of Social Networking as a Marketing Platform to Young Adults

2011 ◽  
pp. 184-197
Author(s):  
Justin Henley Beneke
Keyword(s):  
Social Networks ◽  
Young Adults ◽  
Social Network ◽  
Young Adult ◽  
Social Networking ◽  
Word Of Mouth ◽  
Vested Interest ◽  
Symbiotic Relationship ◽  
Annual Basis ◽  
Word Of Mouth Communication

Social networking is often touted as being a prominent application responsible for driving the adoption of residential broadband services. The growth of social networks is phenomenal – in many cases more than doubling in size on an annual basis. This study considers how social networking may be utilized for commercial purposes to spread word-of-mouth communication. The chapter therefore considers the characteristics of young adult social network users, how they behave and interact with other users on such platforms, as well as the manner in which marketers can make the most of this platform without experiencing a consumer backlash. The research suggests that if a symbiotic relationship does indeed exist between broadband proliferation and the adoption of social networking, both have a vested interest in each other’s continued success.

Examining the Opportunities of Social Networking Adoption in the Health Care Systems

2015 ◽  
pp. 173-189
Author(s):  
Peldon
Keyword(s):  
Health Care ◽  
Social Network ◽  
Literature Review ◽  
Social Networking ◽  
Health Care Systems ◽  
Social Network Sites ◽  
Healthcare Systems ◽  
The Third ◽  
Healthcare Profession ◽  
Care Systems

Social Network Sites (SNSs) are known for providing the opportunity to quickly spread information faster than any other mode because of its ease of accessibility and ability to reach wider populations. The purpose of this chapter is to examine the opportunities of adopting Social Networking (SN) in the healthcare systems. Based on the current literature review, using a social network will enhance communication, collaboration, connection, coordination, and knowledge sharing. The healthcare profession of Bhutan undertook the survey for this study. Three new factors were generated from this study, namely 4Cs; it was found that the use of social networking enhances communication, coordination, collaboration, and connection with patients and among healthcare professionals. The second factor, Green and Sustainability, social networking enables the reduction of the carbon footprint, and the third factor is Exchange Knowledge via use of social networking.

Ascertaining Trust Indicators in Social Networking Sites

2013 ◽  
Vol 3 (2) ◽  
pp. 22-37
Author(s):  
N. Veerasamy ◽  
W. A. Labuschagne
Keyword(s):  
Social Networks ◽  
Social Network ◽  
Social Networking ◽  
Social Networking Sites ◽  
Social Network Sites ◽  
Specific Focus

The use of social network sites has exploded with its multitude of functions which include posting pictures, interests, activities and establishing contacts. However, users may be unaware of the lurking dangers of threats originating from Social Networking Sites (SNS) which include malware or fake profiles. This paper investigates the indicators to arouse suspicion that a social networking account is invalid with a specific focus on Facebook as an illustrative example. The results from a survey on users’ opinions on social networks, is presented in the paper. This helps reveal some of the trust indicators that leads users to ascertaining whether a social networking profile is valid or not. Finally, indicators of potentially deceptive agents and profiles are given as a guideline to help users decide whether they should proceed with interaction with certain contacts.

Facebook Addiction: A Reply to Griffiths (2012)

2013 ◽  
Vol 113 (3) ◽  
pp. 899-902 ◽  
Author(s):  
Cecilie Schou Andreassen ◽  
Ståle Pallesen
Keyword(s):  
Social Network ◽  
Social Networking ◽  
Social Networking Sites ◽  
Social Network Sites ◽  
Future Research ◽  
Social Network Site ◽  
Network Site ◽  
Facebook Addiction ◽  
Shed Light

Our recent paper about a new Facebook addiction scale has stimulated an interesting and very welcome debate among researchers concerning the assessment of excessive use of social networking sites. The critique put forward by Griffiths (2012) is mainly built on the conception of “Facebook” as too narrow of a concept, and that assessment of addiction to social network sites in general would be more appropriate. We argue that the concept of “social network site” is not more specific than “Facebook,” so “Facebook addiction” rather than “social network addiction” is defensible. We acknowledge that more research in this area is needed and point specifically to new and important directions for future research that can shed light on the mechanism of addiction to social network sites.

The cost of (anti-) social networks: Identity, agency and neo-luddites

First Monday ◽  
2006 ◽  
Author(s):  
Ryan Bigge
Keyword(s):  
Social Networks ◽  
Social Network ◽  
Social Networking ◽  
Social Networking Sites ◽  
Media Coverage ◽  
Social Network Sites ◽  
Technological Determinism ◽  
Theoretical Approaches ◽  
The Media ◽  
The Cost

The media coverage and resultant discourse surrounding social networking sites such as Facebook, MySpace and Friendster contain narratives of inevitability and technological determinism that require careful explication. Borrowing a tactic from the Russian Futurists, this paper attempts to make strange (that is, to defamiliarize) social network sites and their associated discourses by drawing upon an eclectic but interrelated set of metaphors and theoretical approaches, including: the digital enclosure, network sociality, socio-technical capital and Steven Jones’s recent examination of neo-Luddites. Whenever appropriate, this paper will integrate relevant magazine and newspaper journalism about social networking sites.

Sign in / Sign up

Export Citation Format

Share Document