Impact of Social Networks on Brand Value Based on Customer Behavior Using Structural Equations

2018 ◽  
Vol 9 (3) ◽  
pp. 50-67
Author(s):  
Reyhane Radpour ◽  
Ali Reza Honarvar
Keyword(s):  
Social Network ◽  
Social Networking ◽  
Structural Equation ◽  
Equation Model ◽  
Structural Equations ◽  
Social Networking Site ◽  
Brand Value ◽  
Network Marketing ◽  
Regional Markets ◽  
The Impact

One of the most influential services provided on the internet is an online social networking site. With increasing competition in global and regional markets, having a brand is not a choice, but an inevitable necessity that in the case of negligence, there could be a reduction in the product market. The present article examines the impact of social network marketing on the creation of customer-specific brand value. In this article, 384 people were selected randomly. Data was collected using a social networking and brand equity questionnaire. After collecting the data, a structural equation model of research hypotheses was used, specifically LISREL and SPSS software for data analysis. Findings of the analysis indicate that all aspects of social network marketing are effective in creating a brand-specific brand value for the customer.

scholarly journals EVALUASI PENERIMAAN JEJARING SOSIAL GOOGLE+ PADA SISWA SEKOLAH MENENGAH ATAS DI WILAYAH JAKARTA SELATAN

2015 ◽  
Vol 10 (2) ◽  
pp. 78
Author(s):  
Abdul Mufti ◽  
Fitriana Destiawati ◽  
Tri Yani Akhirina
Keyword(s):  
High School ◽  
High School Students ◽  
Social Network ◽  
Social Networking ◽  
Structural Equation ◽  
Equation Model ◽  
School Students ◽  
Use Of Technology ◽  
Analysis Technique ◽  
Networking Technologies

Based on the research in the first year high school students in Jakarta Google+ social networking technologies application is ready and accept the Google+ social networking technology but not to the use of a continuous basis. Therefore there is need for the development of the research is to use the model Unified Theory Of Acceptance And Use Of Technology (UTAUT). This study was conducted to evaluate the acceptance of the Google+ social network that has been done in the first phase of the study. Based on the results of the first phase of the research is still considered less acceptable social networking Google + as a learning medium high school students. The present study is expected to implement Google+ as a social network that can be used to accomplish more tasks. The method used for processing the data is to use the analysis technique of Structural Equation Model (SEM). The results of this study is the use of Google technology among high school students is strongly influenced by the condition of the supporting facilities for both girls and boys. If the environmental conditions and good supporting facilities, the interest of high school students to use technology Google+ will be even greater

scholarly journals An Investigation on the Use by Academic Researchers of Knowledge from Scientific Social Networking Sites

2020 ◽  
Author(s):  
Vincenzo Corvello ◽  
Mariacristina Chimenti ◽  
Carlo Giglio ◽  
Saverino Verteramo
Keyword(s):  
Social Networking ◽  
Social Networking Sites ◽  
Structural Equation ◽  
Positive Impact ◽  
Work Practice ◽  
Social Networking Site ◽  
Equation Modeling ◽  
Academic Researchers ◽  
Use Of Knowledge ◽  
The Impact

Scientific social networking sites like Researchgate or Academia.edu have become part of the work practice of academic researchers. These digital platforms have been designed precisely to encourage the exchange of knowledge between scholars and to help the expansion of collaborative networks among them. Even if studies on this topic have multiplied in recent years, there is a dearth of research on the actual impact of these platforms on scientific production. The goal of this study is to investigate the relation between the attitude of researchers towards scientific social networks and the use of knowledge in their scientific work. Data from users of the scientific social networking site Researchgate were collected. A total of 143 valid responses were received and structural equation modeling was applied for data analysis. Findings of this study confirmed that researchers use knowledge obtained from scientific social networking sites both incorporating it within their research products and to acquire new competences. In particular approaching the platform as a scientific community with a shared language and a shared vision was found to have a positive impact on knowledge use. To the best knowledge of the authors this is the first study investigating the actual use of knowledge from scientific social networking sites by academic researchers. Results help to understand the impact of these platforms on the work practice of a strategic sector like scientific research.

Quality of Regional Election Implementation as Determinant of Performance of Simultaneous Regional Election: Community Trust and Satisfaction as Mediation, and Regulatory Harmonization as Moderation

2021 ◽  
Vol 24 (01) ◽  
pp. 2150008
Author(s):  
Lely Indah Mindarti ◽  
Akmal Malik ◽  
Bambang Supriyono ◽  
Hermawan
Keyword(s):  
Social Network ◽  
Public Administration ◽  
Structural Equation ◽  
Measurement Model ◽  
Equation Model ◽  
Synchronous Communication ◽  
Community Trust ◽  
Regional Elections ◽  
The Impact

The objectives of this research are to analyze how to build the political and managerial balance of government in direct and simultaneous regional elections in Indonesia based on the managerial approach of government and the decentralization approach quantitatively. Data analysis uses the Social Network Analysis (SNA) or Social Network Theory (SNT) approach to map policies using the XL Node and first-order confirmatory factor analysis which is a form of measurement model in the Structural Equation Model (SEM). The population in this study is the Regency/City and Province Organizers of the 2018 elections, which are 88 pairs of Regional Heads/Deputy Regional Heads. The sample of this study was voters who assessed the quality of the elections and other variables, totaling 340 respondents. The results of the study indicate that community trust and community satisfaction can be mediation for the quality of the implementation of regional election to influence the performance of simultaneous regional election. In addition, harmonization of regulations is a moderating variable that can affect the quality of the implementation of regional elections, public trust, and public satisfaction with the performance of simultaneous regional elections. This study conducted a quantification study related to new approaches in building a balance with the managerial approach of governance (Rosenbloom, DH (2015). Public Administration: Understanding Management, Politics, and Law in the Public Sector, 8th ed. Boston, MA: McGraw-Hill; Frederickson, HG (1980). New Public Administration. University of Alabama Press; Frederickson, GN and NA Lynch (1984). The impact of synchronous communication on the problem of electing a leader in a ring. In Proc. 16th Annual ACM Symp. Theory of Computing, Washington, D.C., pp. 493–503. https://doi.org/10.1145/800057.808719 ) and the decentralization approach (Smith, BC (1985). Decentralization: The Territorial Dimension of the State. Taylor & Francis; Smith, BC (2012). Desentralisasi, Dimensi Teritorial Suatu Negara (diterjemahkan oleh Tim MIPI). Jakarta: MIPI).

scholarly journals Negative Impact of Social Network Services Based on Stressor-Stress-Outcome: The Role of Experience of Privacy Violations

2019 ◽  
Vol 11 (6) ◽  
pp. 137 ◽  
Author(s):  
Sanghyun Kim ◽  
Hyunsun Park ◽  
Moon Jong Choi
Keyword(s):  
Social Network ◽  
Structural Equation ◽  
Information Overload ◽  
Negative Impact ◽  
Equation Model ◽  
User Characteristics ◽  
Negative Effects ◽  
The Impact ◽  
The Relationship

Social network service (SNS) information has benefited many individuals. However, as such information has increased exponentially, the number of SNS users has increased dramatically and negative effects of SNSs on users have emerged. Many SNS users experience negative psychological conditions such as fatigue, burnout, and stress. Thus, in this study, we investigated the SNS and user characteristics that affect SNS fatigue, living disorder, and reduced SNS use intention. We developed a research model to examine the impact of two SNS characteristics (irrelevant information overload and open reachability) and two user characteristics (engagement and maintaining self-reputation) on SNS fatigue. We also examined the role of the experience of privacy violations in the relationship between living disorder and reduced SNS use intention. We collected data from 579 SNS users and created a partial least squares structural equation model to test the hypotheses. The results of the analysis showed that three factors, other than open reachability, positively affected SNS fatigue. Furthermore, we found that SNS fatigue significantly affected living disorder and reduced SNS use intention, and that experience of privacy violations significantly affected the relationship between living disorder and reduced SNS use intention. These results expand our understanding of SNS fatigue and users’ negative behaviors.

scholarly journals Impacto de las telecomunicaciones en la gestión de las instituciones de educación superior públicas de México: Un modelo de ecuaciones estructurales

2017 ◽  
Vol 13 (26) ◽  
Author(s):  
Alberto Zambrano Elizondo ◽  
María de Jesús Araiza Vázquez ◽  
José Fernando Hernández González ◽  
Juan Humberto Vela Quintero
Keyword(s):  
Financial Management ◽  
Structural Equation ◽  
Process Management ◽  
Strong Relationship ◽  
Equation Model ◽  
Structural Equations ◽  
Cross Sectional ◽  
Internal Process ◽  
User Management ◽  
The Impact

Abstract: The present research had as objective to know information regarding the level of relation of the telecommunications and the user and financial management in the educational institutions of higher level (IES) in Mexico, through a structural equations model. The methodology to know the impact of telecommunications in the management of users and financial management consisted of conducting surveys with 28 questions to a sample of 34 public universities in Mexico. The application of the same was of induced character, and of structured form with questions mostly by a Likert scale. Three hypotheses were formulated that we considered fundamental. To verify, a model of structural equations was designed with the telecommunications service, internal process management, user management and financial management as constructs. With data from the surveys, a cross-sectional database was created and introduced to specialized statistical analysis software called Smart PLS V. 2.0 (M3). The results of the statistical model show that the telecommunications service provided by IHEs in Mexico has a strong relationship with the management of internal processes and this in turn has a very strong relationship with user management and financial management. It is generally concluded that telecommunications that exist in public IES have a strong influence on user management and financial management supported by Internal Process Management.Keywords: management, process, structural equation model, telecommunicationsJEL: I23, O31, O32Resumen. La presente investigación tuvo como objetivo conocer información respecto al nivel de relación de las telecomunicaciones y las gestiones de usuarios y financieras en las instituciones educativas de nivel superior (IES) en México, mediante un modelo de ecuaciones estructurales. La metodología para conocer el impacto de las telecomunicaciones en la gestión de usuarios y gestión financiera, consistió en realizar encuestas con 28 preguntas a una muestra de 34 universidades públicas de México. La aplicación de los mismos fue de carácter inducida, y de forma estructurada con preguntas en su mayoría mediante una escala Likert. Se formularon 3 hipótesis que consideramos fundamentales. Para comprobar, se diseñó un modelo de ecuaciones estructurales con el servicio de las telecomunicaciones, la gestión de procesos internos, gestión de usuarios y la gestión financiera como constructos. Con los datos de las encuestas, se creó una base de datos de corte transversal que se introdujo al software especializado en análisis de datos estadísticos denominado Smart PLS V. 2.0 (M3). Los resultados del modelo estadístico presentan que el servicio de las telecomunicaciones que prestan las IES en México tienen una fuerte relación con la gestión de procesos internos y esta a su vez, tiene una muy fuerte relación con las gestiones de los usuarios y las gestiones financieras. Se concluye de manera general que las telecomunicaciones que existen en las IES públicas tienen una fuerte influencia en las gestiones de usuarios y las gestiones financieras apoyadas con las Gestiones de procesos internos.Palabras clave: gestión, modelo de ecuaciones estructurales, telecomunicaciones, procesos

scholarly journals An Investigation on the Use by Academic Researchers of Knowledge from Scientific Social Networking Sites

2020 ◽  
Vol 12 (22) ◽  
pp. 9732
Author(s):  
Vincenzo Corvello ◽  
Maria Cristina Chimenti ◽  
Carlo Giglio ◽  
Saverino Verteramo
Keyword(s):  
Social Networking ◽  
Social Networking Sites ◽  
Structural Equation ◽  
Positive Impact ◽  
Work Practice ◽  
Social Networking Site ◽  
Equation Modeling ◽  
Academic Researchers ◽  
Use Of Knowledge ◽  
The Impact

Scientific social networking sites like ResearchGate or Academia.edu have become part of the work practice of academic researchers. These digital platforms have been designed precisely to encourage the exchange of knowledge between scholars and to help the expansion of collaborative networks among them. Even if studies on this topic have multiplied in recent years, there is a dearth of research on the actual impact of these platforms on scientific production. The goal of this study is to investigate the relationship between the attitude of researchers towards scientific social networks and the use of knowledge in their scientific work. Data from users of the scientific social networking site ResearchGate were collected. A total of 143 valid responses were received and structural equation modeling was applied for data analysis. Findings of this study confirmed that researchers use knowledge obtained from scientific social networking sites both incorporating it within their research products and to acquire new competences. In particular approaching the platform as a scientific community with a shared language and a shared vision was found to have a positive impact on knowledge use. To the best knowledge of the authors this is the first study investigating the actual use of knowledge from scientific social networking sites by academic researchers. Results help us to understand the impact of these platforms on the work practice of a strategic sector like scientific research.

THE EFFECT OF SOCIAL NETWORK MARKETING ON INTENTION TO CHOOSE BY MEDIATING CONSUMER ENGAGEMENT

2020 ◽  
Vol 8 (10) ◽  
pp. 150-161
Author(s):  
Agus Priyatmoko Saputro ◽  
Anas Hidayat
Keyword(s):  
Social Media ◽  
Social Network ◽  
Structural Equation ◽  
Equation Model ◽  
Analysis Tool ◽  
Consumer Engagement ◽  
Network Marketing ◽  
Marketing Tool ◽  
The Relationship

Social media is a new phenomenon in the development of information technology. The role of social media which previously only served as entertainment has now turned into a marketing tool that is widely used by both macro and micro businesses. This study aims to examine the effect of Social Network Marketing on Intention to Choose and Consumer Engagement, and Consumer Engagement to mediate the relationship between Social Network Marketing and Intention to Choose. This study used 220 student respondents using social media in Yogyakarta. The analysis tool used is the Structural Equation Model using the AMOS application. The results of this study indicate that Social Network Marketing has a positive and significant effect on Intention to Choose. Social Network Marketing has a positive and significant effect on Consumer Engagement. Consumer Engagement has a positive and significant effect on Intention to Choose. Consumer Engagement mediates the relationship between Social Network Marketing and Intention to Choose.

The Impact of Social Capital and Time Spent on Facebook on Social Recognition and Attachment

2021 ◽  
pp. 180-192
Author(s):  
Richard Ladwein ◽  
Mohamed Slim Ben Mimoun
Keyword(s):  
Social Network ◽  
Structural Equation ◽  
Equation Model ◽  
Social Recognition ◽  
Brand Attachment ◽  
The Social ◽  
Social Belonging ◽  
The Impact

Prior research deals rather extensively with psychological aspects related to social network sites usage. In contrast, the present study focuses on “psychosociological aspects” related to social network site usage, such as attachment to the sites. The present research seeks to determine the impact of the “need for social belonging” on the extent of a user social network and time spent on Facebook, as well as the resultant effects on social recognition and brand attachment. The research model was tested with data from 315 Facebook users using a web survey. The structural equation model in AMOS was used to test the proposed hypotheses. The results highlight the central role of social recognition in explaining attachment to Facebook. They show that the need for social belonging affects the number of friends but not time spent on Facebook. Results indicate that it is the quality of the social ties and activity on Facebook together with a feeling of social recognition that explain attachment to Facebook.

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