Research Review of OWOM

2012 ◽  
pp. 208-224
Author(s):  
Tao Chen ◽  
Zhiming Zhu ◽  
Tienan Wang
Keyword(s):  
Word Of Mouth ◽  
Online Shopping ◽  
Research Direction ◽  
Communication Process ◽  
Research Review ◽  
Future Research ◽  
Communication Tool ◽  
Future Research Direction ◽  
Online Word Of Mouth ◽  
The World

Internet has been an important communication tool. The population of netizens has become the largest all over the world. Online shopping is regarded as a fashion in china. Online word-of-mouth has significant influences on shopping. Chinese researchers did researches on OWOM (Online Word-of-Mouth), discussed the connotation, communication process and communication effect, and practical application, and put forward some managerial suggestions. This chapter reviews those researches, summarizes and describes the future research direction and hope that it can instruct and contribute Chinese researchers.

How to Develop WOM Marketing

2015 ◽  
pp. 720-737
Author(s):  
Manuela López ◽  
María Sicilia
Keyword(s):  
Word Of Mouth ◽  
Information Source ◽  
Future Research ◽  
The Internet ◽  
Communication Tool ◽  
The World ◽  
Marketing Tool ◽  
Credible Information ◽  
Share Information

Word of Mouth (WOM) is the most influential and credible information source for consumers. The development of the Internet has enabled consumers to share information easier and easier. Information can be watched by consumers around the world. Companies are increasingly interested in using WOM as a new marketing tool. They are encouraging consumers to spread the word about their products. This intentional influencing of consumer-to-consumer communications via professional marketing techniques is called WOM Marketing (WOMM). Companies are currently in the process of learning how to develop WOMM campaigns. In addition, although more and more studies are analyzing WOMM, the topic is still very recent. Thus, the aim of this chapter is twofold. First, it tries to provide a clearer picture of and existing doubts regarding conceptualization of this new communication tool. Second, the chapter compiles and presents the main gaps found in the literature that future research should investigate for establishing guidelines that could be useful for companies when developing WOMM activities.

Research Review of Relationship between TQM and Organization Innovation

2012 ◽  
Vol 472-475 ◽  
pp. 3023-3028
Author(s):  
Xin Ping Wang ◽  
Zi Han Liu
Keyword(s):  
Influence Factors ◽  
Research Direction ◽  
Research Review ◽  
Future Research ◽  
Future Research Direction ◽  
Relevant Study ◽  
Research Status ◽  
The Future

So far, there isn’t more general research review of relationship about TQM and organization innovation. This article summarizes literatures of TQM and its elements, organization innovation and its influence factors and their relationship. It aims at offering reference for the future relevant study, and combines the current research status, points out the future research direction.

How to Develop WOM Marketing

2014 ◽  
pp. 30-47 ◽  
Author(s):  
Manuela López ◽  
María Sicilia
Keyword(s):  
Word Of Mouth ◽  
Information Source ◽  
Future Research ◽  
The Internet ◽  
Communication Tool ◽  
The World ◽  
Marketing Tool ◽  
Credible Information ◽  
Share Information

Word of Mouth (WOM) is the most influential and credible information source for consumers. The development of the Internet has enabled consumers to share information easier and easier. Information can be watched by consumers around the world. Companies are increasingly interested in using WOM as a new marketing tool. They are encouraging consumers to spread the word about their products. This intentional influencing of consumer-to-consumer communications via professional marketing techniques is called WOM Marketing (WOMM). Companies are currently in the process of learning how to develop WOMM campaigns. In addition, although more and more studies are analyzing WOMM, the topic is still very recent. Thus, the aim of this chapter is twofold. First, it tries to provide a clearer picture of and existing doubts regarding conceptualization of this new communication tool. Second, the chapter compiles and presents the main gaps found in the literature that future research should investigate for establishing guidelines that could be useful for companies when developing WOMM activities.

Co-Enzyme Q10 to Treat Neurological Disorders: Basic Mechanisms, Clinical Outcomes, and Future Research Direction

2013 ◽  
Vol 12 (5) ◽  
pp. 641-664 ◽  
Author(s):  
Mohamed Salama ◽  
Ti-Fei Yuan ◽  
Sergio Machado ◽  
Eric Murillo-Rodriguez ◽  
Jose Vega ◽  
...  
Keyword(s):  
Clinical Outcomes ◽  
Neurological Disorders ◽  
Research Direction ◽  
Future Research ◽  
Future Research Direction

Central government patronage, donor aid, and budget performance in local government: testing a mediation effect

2016 ◽  
Vol 28 (2) ◽  
pp. 139-170 ◽  
Author(s):  
Paul Onyango-Delewa
Keyword(s):  
Local Government ◽  
Fiscal Federalism ◽  
Central Government ◽  
Research Direction ◽  
Theory And Practice ◽  
Mediation Effect ◽  
Future Research ◽  
Future Research Direction ◽  
Mixed Methods Design ◽  
Donor Agencies

Drawing on network and fiscal federalism theories, we investigated central government patronage and donor aid as antecedents of budget performance in local government (LG). A mixed methods design with data collected from 18 LGs, two ministries, and four donor agencies in Uganda was employed. Results revealed that both central government patronage and donor aid predict budget performance. Moreover, autonomy does not mediate the interactions as initially hypothesized. Implications for theory and practice are discussed and future research direction is provided.

scholarly journals Context-Aware Recommender System: A Review of Recent Developmental Process and Future Research Direction

2017 ◽  
Vol 7 (12) ◽  
pp. 1211 ◽  
Author(s):  
Khalid Haruna ◽  
Maizatul Akmar Ismail ◽  
Suhendroyono Suhendroyono ◽  
Damiasih Damiasih ◽  
Adi Pierewan ◽  
...  
Keyword(s):  
Recommender System ◽  
Developmental Process ◽  
Research Direction ◽  
Future Research ◽  
Context Aware ◽  
Future Research Direction ◽  
System A

scholarly journals Staffing System Management: Evidences from Singapore

2017 ◽  
Vol 7 (2) ◽  
pp. 136
Author(s):  
Mussie T. Tessema ◽  
Kubilay Gok ◽  
Alex Ngoma ◽  
Mengsteab Tesfayohannes ◽  
Gerry V. Fernando
Keyword(s):  
Public Service ◽  
Research Direction ◽  
Future Research ◽  
System Management ◽  
Critical Factors ◽  
Organization Level ◽  
The World ◽  
Practical Implications

This paper uses Singapore as a case study to illustrate how staffing policies and practices affect the quality of the workforce which ultimately influence performance at employee and organization level. It reveals that Singapore public service has been able to put in place most of the ‘critical factors’ for an effective staffing system management. The presence of those critical factors have played an important role in making Singapore to be one of the most effective public services in the world. Finally, it forwards theoretical and practical implications of the study and future research direction.

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