An Empirical Study of Predicting Hong Kong Consumers’ Online Shopping Intentions

Author(s):  
T. C. E. Cheng ◽  
M. W. Chung

The digital technologies that have made electronic commerce (EC) a reality have changed the landscape of operations management (OM). Past OM studies have focused on the relationship between information systems (IS) and OM strategy, however, there is a lack of investigation into the environmental factors and OM strategy in the EC setting. Moreover, little empirical research has been performed outside Europe and the United States. Thus, the authors’ research fills this gap with a view of understanding the potential factors influencing Hong Kong consumers’ online shopping intentions. The authors collected data from Facebook users via a Web-based survey and their research results support the previous literature and behavioral models in that perceived usefulness and perceived convenience and inconvenience are significantly related to consumers’ online shopping intentions. Further, gender difference plays a role in predicting consumers’ attitudes toward the positive features of online shopping, as well as predicting personal innovativeness toward information technology. In the collectivist culture of Hong Kong, the findings show that men are positively associated with the subjective norm. Unlike gender, education can only explain consumers’ perceived usefulness.

2010 ◽  
Vol 6 (3) ◽  
pp. 56-70
Author(s):  
T.C.E. Cheng ◽  
M. W. Chung

The digital technologies that have made electronic commerce (EC) a reality have changed the landscape of operations management (OM). Past OM studies have focused on the relationship between information systems (IS) and OM strategy, however, there is a lack of investigation into the environmental factors and OM strategy in the EC setting. Moreover, little empirical research has been performed outside Europe and the United States. Thus, the authors’ research fills this gap with a view of understanding the potential factors influencing Hong Kong consumers’ online shopping intentions. The authors collected data from Facebook users via a Web-based survey and their research results support the previous literature and behavioral models in that perceived usefulness and perceived convenience and inconvenience are significantly related to consumers’ online shopping intentions. Further, gender difference plays a role in predicting consumers’ attitudes toward the positive features of online shopping, as well as predicting personal innovativeness toward information technology. In the collectivist culture of Hong Kong, the findings show that men are positively associated with the subjective norm. Unlike gender, education can only explain consumers’ perceived usefulness.


Author(s):  
Jianfeng Wang ◽  
Linwu Gu ◽  
Milam Aiken

Previous studies explored the effects of individual cognitive and affective reactions on online shopping and those of individual differences on usage of information systems. However, few studies evaluated how individual differences affect online shopping. This paper draws on the theory of reasoned action (TRA) and the technology acceptance model (TAM) as it attempts to gain understanding of individual difference impacts on online shopping attitudes. The model was tested using data collected from a Web survey, and 171 questionnaires were collected and analyzed. Results show that online shopping experience, level of Internet usage, cognitive absorption, personal innovativeness, and computer self-efficacy positively influence online shopping attitudes, and that perceived usefulness is a significant mediator, but only between online shopping attitudes and two individual differences variables: the level of Internet usage and cognitive absorption.


2010 ◽  
Vol 6 (1) ◽  
pp. 52-67 ◽  
Author(s):  
Jianfeng Wang ◽  
Linwu Gu ◽  
Milam Aiken

Previous studies explored the effects of individual cognitive and affective reactions on online shopping and those of individual differences on usage of information systems. However, few studies evaluated how individual differences affect online shopping. This paper draws on the theory of reasoned action (TRA) and the technology acceptance model (TAM) as it attempts to gain understanding of individual difference impacts on online shopping attitudes. The model was tested using data collected from a Web survey, and 171 questionnaires were collected and analyzed. Results show that online shopping experience, level of Internet usage, cognitive absorption, personal innovativeness, and computer self-efficacy positively influence online shopping attitudes, and that perceived usefulness is a significant mediator, but only between online shopping attitudes and two individual differences variables: the level of Internet usage and cognitive absorption.


2013 ◽  
Vol 9 (2) ◽  
pp. 24-45 ◽  
Author(s):  
Donald L. Amoroso ◽  
Mikako Ogawa

This research looks at the adoption of Internet and mobile applications comparing the factors that influence loyalty and satisfaction. It is the intent of this exploratory study to examine factors of adoption that are common in both Japan and the United States. After a comprehensive review of the literature, we derived a research model for and tested related hypotheses with data collected from consumers in both Japan and the United States. The authors used online shopping as the common application between Internet and mobile technologies. They found that the original technology acceptance model factors to be less important in explaining the overall variance of satisfaction, especially with mobile applications, than expected. This research takes an important first step in understanding the adoption of online shopping by differentiating mobile and Internet factors. Inertia was found to be critical in explaining satisfaction only with mobile applications. This factor is important for online retailers who count on repeat sales as a major part of their revenue. Loyalty is key to online retailers identifying the factors that will enhance the satisfaction of the online consumer. This study provides managers with a framework for online shopping which areas they need to focus upon when launching new online products, such as shaping and/or changing their consumers’ attitude toward using the Internet, making their Website easier to use, and enhancing the perceived usefulness of the technologies that allow consumers to access their products online.


2020 ◽  
Author(s):  
Miaojie Qi ◽  
Jiyu Cui ◽  
Xing Li ◽  
Youli Han

BACKGROUND Unbalanced distribution of medical resources is becoming a big challenge, particularly in selecting doctors. E-consultation could provide patients with more choices of doctors and break out the constraints of time and space. But the acceptance of e-consultation is still poor and the mechanism of adoption is unclear. OBJECTIVE This study aims to identify the factors influencing the public intention to use e-consultation and explore the effect path of factors and behavior intention. METHODS The hypotheses of our research model were developed based on technology acceptance model and perceived risk theory. A Web-based survey was conducted by a electric questionnaire collection platform and the 29 items questionnaire with 5-point Likert scales were completed by 934 respondents. Structural equation modeling was used to analyze the data. Item evaluation and reliability, validity, path loading, goodness of fit, and multiple-group analysis were used to check moderation effects. RESULTS Standardized factor loadings of items were between 0.551 and 0.873. Composite reliability of 9 constructs ranged from 0.706 to 0.840. Average variance extracted ranged from 0.387 to 0.640. The fitness indices showed that the collected data fitted well with the research model. Perceived usefulness was the strongest positive factor effecting behavior intention (β=0.399, P<.001). Perceived ease of use had a positive effect on behavior intention but it is not statistically significant (β=0.117, P=.066), and had a positive effect on perceived usefulness (β=0.537, P<.001). Perceived risk could be well explained by financial risk (β=0.972, P<.001), privacy risk (β=0.774, P<.001), social risk (β=0.871, P<.001), time risk (β=0.894, P<0.001), and psychological risk (β=0.774, P<.001). Perceived risk had negative effects on perceived usefulness (β=-0.375, P<.001) and behavior intention (β=-0.297, P<.001). Personal innovativeness had a positive influence on perceived ease of use (β=0.241, P<.001) and a slight effect on behavior intention (β=0.124, P=.001). Age(χ2=133.457, P<.001) and usage experience(χ2=82.495, P=.019) had a slight moderation effect on the paths. CONCLUSIONS Perceived usefulness and perceived risk have significant effects on public intention to use e-consultation. Therefore, platform and manufacturer must improve the function of e-consultation, which will promote the public intention to use e-consultation fundamentally. In order to control the perceived risk of public, government should play an important role in enforcing management of e-consultation markets and approving corresponding medical insurance policies. Besides, personal innovativeness had an effect on behavior intention. And the paths of factors had some heterogeneity among different characteristic people. Therefore, it is necessary to adjust the strategies to fit more groups better. CLINICALTRIAL


2019 ◽  
Vol 118 (11) ◽  
pp. 137-145
Author(s):  
Sohail Imran Khan ◽  
Rohat Zada

Evolution of technology has completely revolutionaries’ day to day life of common man. Technology has penetrated in our life like anything. These days everybody is using technology for their benefit’s and marketers are no an exception to it. They are using technology to reach to the customers. Days are far gone when people used to line up in stores to purchase the general product. These days, more and more individuals lean toward online shopping, which is presently a pattern of style and fashion. Nagpur, the center city of the country and world-famous for its oranges is advancing towards computerized explosion that makes high significance on the assessment of the present acknowledgment level of online shopping by the youngsters. In this way, understanding the by and a large state of customer's attitude towards web-based shopping is significant for the Nagpurians. In this study, 143 respondents took part in the survey. Respondents were selected through simple random technique. Data was analyzed using SPSS Version 22. This study found that online shopping is very common in this young generation of Nagpur. Major reason for Nagpurains to do online shopping is that it saves a lot of time. However, consumer those who do not shop online is only because of online fraud, lack of personal touch and no return policy. Nagpur consumers do prescribe online shopping as an elective path for shopping.


Author(s):  
Peter Westwood

Abstract This article describes the evolution of inclusive education in Hong Kong, moving from segregation via integration to inclusion. The outside influence of education policies and trends from Britain, Australia, and the United States are identified, and the current situation is described. In particular, obstacles that are encountered on the route to inclusion are compared with those found in other countries. These obstacles include large class size, teachers’ often negative attitudes, parents’ expectations, teachers’ lack of expertise for adapting the curriculum and for providing differentiated teaching, and ongoing conflicts between the notion of ‘inclusive schooling for all’ and the ‘academic standards agenda’.


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