scholarly journals An Examination of the Effects of Self-Regulatory Focus on the Perception of the Media Richness: The Case of E-Mail

2015 ◽  
Vol 54 (4) ◽  
pp. 394-407 ◽  
Author(s):  
Xavier Armengol ◽  
Vicenc Fernandez ◽  
Pep Simo ◽  
Jose M Sallan
Keyword(s):  
Regulatory Focus ◽  
Self Regulation ◽  
Business Success ◽  
Media Richness ◽  
Media Richness Theory ◽  
Expansion Theory ◽  
The Media ◽  
The Individual ◽  
E Mail ◽  
Gathering Data

Communication is a key element in organizations’ business success. The media richness theory and the channel expansion theory are two of the most influential theories regarding the selection and use of communication media in organizations; however, literature has focused little on the effects of self-regulation by managers and employees in these theories. To analyze these topics, this study develops an empirical investigation by gathering data from 600 managers and employees using a questionnaire. The results suggest that the perception of media richness is positively affected when the individual shows a promotion focus or strategy.

Acceptance and Appropriation of Videoconferencing for E-Training

2011 ◽  
pp. 104-119
Author(s):  
Bernard Fallery ◽  
Roxana Taddei ◽  
Sylvie Gerbaix
Keyword(s):  
Perceived Usefulness ◽  
Media Richness ◽  
Intention To Use ◽  
Media Richness Theory ◽  
Training Systems ◽  
Desktop Videoconferencing ◽  
Virtual Class ◽  
The Media ◽  
Technological Distance ◽  
Expected Benefits

The purpose of this paper is to explore the acceptance and the appropriation of videoconferencing-mediated training during real training situations in a French company. The authors compare the acceptance and appropriation by 60 employees of two videoconferencing-mediated training systems: the virtual class (desktop videoconferencing) and the remote class (where learners are gathered together in the same room while the trainer is located at distance). In considering the acceptance of these videoconferencing-mediated training systems, a link was confirmed between perceived usefulness and the intention to use, but no relationship was established between the levels of acceptance and the required effort. The intention to use videoconferencing was associated with the expected benefits and not with the expected effort. Regarding appropriation, learners did not report a perception of technological distance. Moreover, this paper shows that learners and the trainer preferred the virtual class rather than the more classical remote class. The authors’ findings contradict the media richness theory, according to which the remote class, which is the “richer” medium in their research, should have been preferred.

The Self-Regulatory Focus as a Determinant of Perceived Richness of a Communication Medium

2012 ◽  
Vol 1 (1) ◽  
pp. 1-9 ◽  
Author(s):  
Vicenc Fernandez ◽  
Xavier Armengol ◽  
Pep Simo
Keyword(s):  
Regulatory Focus ◽  
Theoretical Foundation ◽  
Self Regulation ◽  
The Self ◽  
Communication Media ◽  
Regulatory Focus Theory ◽  
Communication Medium ◽  
Expansion Theory ◽  
Channel Expansion ◽  
Focus Theory

At present, a large number of theories exist which explain the process for choosing communication media in organizations. Channel expansion theory combines a large part of the theoretical foundation for these theories, suggesting that the perceived richness of a communication medium varies according to experience based on the knowledge of the organization’s members. Equally, Regulatory Focus Theory also suggests that individuals behave in a different way when their self regulation states are different. This investigation intends to present a set of proposals based on the existing literature about how strategy type /focus (promotion and prevention) affects the perception of the richness of a communication medium, increasing the explanatory capacity of channel expansion theory.

scholarly journals Digital Marketing Effects of Clubhouse on Crowdfunding in the Context of COVID-19

2021 ◽  
Vol 14 (8) ◽  
pp. 347
Author(s):  
Peter Konhäusner ◽  
Robert Seidentopf
Keyword(s):  
Social Media ◽  
Research Question ◽  
Text Messages ◽  
Media Richness Theory ◽  
Expert Interview ◽  
The Social ◽  
Expansion Theory ◽  
The Media ◽  
The Impact ◽  
Media Channel

In the marketing mix, promotion is mentioned as using the communication channels available to present and market the product or service at hand. In recent years, social media has risen as an influential marketing communication channel in digital space. Apart from end-to-end direct messengers and video communication in times of the COVID-19 pandemic, the social media channel Clubhouse offers an audio-only experience. The current research lacks analysis of the potential influence of the hyped social network. Due to the novelty of the channel and the absence of text messages as well as visual stimuli, questions regarding the impact that usage of this social media channel might have on crowdfunding, a means of rising popularity in alternative financing, have arisen. The study builds upon the media richness theory of Daft and Lengel as well as the channel expansion theory of Carlson and Zmud. Besides literature research, explorative expert interview analyses were applied to answer the research question at hand. The main findings include different approaches to foster the opportunities of Clubhouse for marketing crowdfunding campaigns in line with insights about the user group of Clubhouse as well as development options for the platform.

scholarly journals PEMANFAATAN INSTAGRAM OLEH DEPARTEMEN CORPORATE COMMUNICATION PT.PUPUK KUJANG DALAM MENJAGA HUBUNGAN BAIK DENGAN STAKEHOLDERS

2020 ◽  
Vol 19 (2) ◽  
Author(s):  
Maretha Nadya Rahayu ◽  
Ana Fitriana Poerana ◽  
Fardiah Oktariani Lubis
Keyword(s):  
Communication Technology ◽  
Qualitative Method ◽  
Corporate Communication ◽  
The Internet ◽  
Media Richness ◽  
Media Richness Theory ◽  
Effective Media ◽  
Communication Function ◽  
Information And Communication ◽  
The Media

Along with the development of information and communication technology, the internet opens new spaces provided by the Corporate Communication to carry out its functions. One of the media facilitated by the internet is Instagram social media. PT. Pupuk Kujang is one company that utilizes Instagram in carrying out the Corporate Communication function, one of which is maintaining good relations with stakeholders. The purpose of this study was to determine how the efforts of the Corporate Communication Department of PT. Pupuk Kujang in maintaining good relations with stakeholders through Instagram media. The method used in this research is descriptive qualitative method. The theory used is Media Richness Theory. In conclusion, the efforts made by the Corporate Communication Department of PT. Pupuk Kujang in maintaining good relations with stakeholders through Instagram is by posting useful content, giveaway content, and greeting content. Instagram is an effective media in maintaining good relations with stakeholders because it meets the criteria of Media Richness Theory.Keywords: Corporate Communication, Instagram, Stakeholders, Media Ricnhness Theory

Determining Appropriate Social Media Sites for Knowledge Sharing

2021 ◽  
pp. 16-42
Author(s):  
Albert Gyamfi
Keyword(s):  
Social Media ◽  
Knowledge Sharing ◽  
Data Science ◽  
Social Network Sites ◽  
Media Richness ◽  
Media Richness Theory ◽  
Language Variety ◽  
Media Platform ◽  
The Media ◽  
The Relationship

The study aims at developing a fully developed and operational cloud-based published website for predicting appropriate social media for sharing knowledge during an outbreak. The media richness theory (MRT) is used in establishing the relationship between the richness of a social media platform, which is based on four criteria—ability to provide feedback, multiple cues, language variety, and personal focus—and the level of equivocality and uncertainty in the knowledge sharing task. A survey is used to gather data on the use of four social network sites (SNSs) (Facebook, Twitter, YouTube, and Instagram) that were mostly used for sharing knowledge during the COVID-19 pandemic. Data science techniques are used to analyze the data and develop a system for selecting appropriate social media for sharing knowledge.

scholarly journals Sensemaking of Shared Information: Perspective of Relevance in WhatsApp

2020 ◽  
Author(s):  
Joseph Kwame Adjei ◽  
Pearl Tweneboah ◽  
Peter Ebo Tobbin
Keyword(s):  
Social Media ◽  
Information Sharing ◽  
Relevant Information ◽  
Media Richness ◽  
Media Richness Theory ◽  
Is Research ◽  
Group Context ◽  
The Social ◽  
Shared Information ◽  
The Media

Despite the growing literature on information sharing in Social Media there is minimal understanding of how user’s estimate relevant information from shared information in the media. This paper explores the issue of relevant information sharing in social media by using a qualitative approach drawing on Media Richness Theory (MRT) through the lens of sensemaking to collect data. A questionnaire and interview were used to obtain data from regular users of WhatsApp with different backgrounds in the social network group context. Besides the capabilities of the media the results showed additional variables Channel Influence, Social influence, Nature of the Content, Experiential influence and Individual processing capabilities by conveyance and convergence play an important role in sensemaking for the shaping of relevant information. A framework for sensemaking of media relevant information is developed; the paper extends the Media Richness concept and has also opened a new area of research for innovative knowledge to emerge to address the challenges in social media information use which is highly relevant to IS research.

scholarly journals Acceptance and Appropriation of Videoconferencing for E-training

2010 ◽  
Vol 6 (3) ◽  
pp. 37-52 ◽  
Author(s):  
Bernard Fallery ◽  
Roxana Taddei ◽  
Sylvie Gerbaix
Keyword(s):  
Perceived Usefulness ◽  
Media Richness ◽  
Intention To Use ◽  
Media Richness Theory ◽  
Training Systems ◽  
Desktop Videoconferencing ◽  
Virtual Class ◽  
The Media ◽  
Technological Distance ◽  
Expected Benefits

The purpose of this paper is to explore the acceptance and the appropriation of videoconferencing-mediated training during real training situations in a French company. The authors compare the acceptance and appropriation by 60 employees of two videoconferencing-mediated training systems: the virtual class (desktop videoconferencing) and the remote class (where learners are gathered together in the same room while the trainer is located at distance). In considering the acceptance of these videoconferencing-mediated training systems, a link was confirmed between perceived usefulness and the intention to use, but no relationship was established between the levels of acceptance and the required effort. The intention to use videoconferencing was associated with the expected benefits and not with the expected effort. Regarding appropriation, learners did not report a perception of technological distance. Moreover, this paper shows that learners and the trainer preferred the virtual class rather than the more classical remote class. The authors’ findings contradict the media richness theory, according to which the remote class, which is the “richer” medium in their research, should have been preferred.

DYNAMIC AND COMPETENCE ASPECTS OF THE MEDIA EDUCATIONAL CONCEPT OF DEVELOPING A PERSON’S READINESS FOR LIFELONG SELF-EDUCATION

2019 ◽  
pp. 23-33
Author(s):  
S. V. Akmanova ◽  
L. V. Kurzaeva ◽  
N. A. Kopylova
Keyword(s):  
Informal Education ◽  
Great Influence ◽  
Formal Training ◽  
Life Stages ◽  
Media Technologies ◽  
Educational Concept ◽  
The Media ◽  
The Individual ◽  
Competence Models ◽  
Scientific Achievements

The harmonious existence of the individual in the modern informational era, which is overly saturated with rapidly developing media technologies, is almost impossible without the developed readiness of the individual for lifelong continuous self-education. The formation and development of this readiness can begin during the formal training at the stage of higher education of the person and continue during informal education throughout his future life. Stages of socialization and professionalization of the person have a great influence on the level nature of this readiness. Based on scientific achievements in the field of self-education of university students, national and world media education, we developed dynamic and competence models of media educational concept of developing a person’s readiness for lifelong self-education. The concept demonstrates interconnection of these two models, as well as consistency with the previously developed normative model of developing this readiness.

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