From E-Commerce to V-Commerce

2011 ◽  
pp. 42-60
Author(s):  
Susan Jones
Keyword(s):  
Web 2.0 ◽  
Virtual Worlds ◽  
Search Engines ◽  
Internet Marketing ◽  
Web 3.0 ◽  
To Come ◽  
Business To Business

This introductory chapter provides an overview of e-commerce marketing focused on history, trends and future predictions for the field – leading into the development and application of virtual worlds and v-commerce. It begins with a discussion of the transition from Web 1.0 to Web 2.0 and Web 3.0. Next is a survey of developments in marketing convergence, as businesses integrate their customer-centric online/offline marketing efforts and databases. The chapter continues with an overview of business-to-business Internet marketing, including the profit strategies businesses employ in the online world. A commentary on the evolution of browsers, portals and search engines is followed by a discussion of social networking’s movement toward a money-making model. To set the stage for the chapters to come, the piece concludes with a preview of what is on the horizon for “v-commerce” – with opportunities and applications that are capturing the imagination of consumers and marketers alike.

From E-Commerce to V-Commerce

E-Marketing ◽  
2012 ◽  
pp. 1373-1392
Author(s):  
Susan Jones
Keyword(s):  
Web 2.0 ◽  
Virtual Worlds ◽  
Search Engines ◽  
Internet Marketing ◽  
Web 3.0 ◽  
To Come ◽  
Business To Business

This introductory chapter provides an overview of e-commerce marketing focused on history, trends and future predictions for the field – leading into the development and application of virtual worlds and v-commerce. It begins with a discussion of the transition from Web 1.0 to Web 2.0 and Web 3.0. Next is a survey of developments in marketing convergence, as businesses integrate their customer-centric online/offline marketing efforts and databases. The chapter continues with an overview of business-to-business Internet marketing, including the profit strategies businesses employ in the online world. A commentary on the evolution of browsers, portals and search engines is followed by a discussion of social networking’s movement toward a money-making model. To set the stage for the chapters to come, the piece concludes with a preview of what is on the horizon for “v-commerce” – with opportunities and applications that are capturing the imagination of consumers and marketers alike.

Augment Your Business Reality with New Age Web Tools

2011 ◽  
pp. 261-281
Author(s):  
Lukas Ritzel
Keyword(s):  
Social Networks ◽  
Augmented Reality ◽  
Web 2.0 ◽  
New Age ◽  
Information Gathering ◽  
The Internet ◽  
Web 3.0 ◽  
Look Back ◽  
On Line ◽  
To Come

When Berners Lee invented the Internet, he for sure could not have imagined the beast he unleashed. Today, some years later, the Internet is the single most important tool of communication, leisure, and information gathering. With Web 2.0 and social networks becoming more and more mainstream, we must ask the question about what more is about to come. If ever we will look back and define the current moments in 2010 as Web 3.0, it will for sure be the talk of touch screens, 3D technologies, and most of all, the rise of Augmented Reality (AR). This more sensory Internet leads to an entirely new experience of bridging the off-line with the on-line world. It makes the use more human and easier to use because it simulates various aspects of needs and activities we would demand and use even if we were not computer freaks. This chapter talks about AR and its applications and the way it can change our lives and businesses with the support of cyberspace.

From Web 2.0 to Web 3.0: Implications for Advertising Courses

2011 ◽  
Vol 15 (1) ◽  
pp. 6-15 ◽  
Author(s):  
Carol Scovotti ◽  
Susan K. Jones
Keyword(s):  
Web 2.0 ◽  
Web 3.0

scholarly journals Developing virtual worlds: The interplay of design, communities and rationality

First Monday ◽  
2010 ◽  
Author(s):  
F. Ted Tschang ◽  
Jordi Comas
Keyword(s):  
Business Model ◽  
Virtual Worlds ◽  
The Other ◽  
User Generated Content ◽  
Complex Interplay ◽  
Emergent Community ◽  
To Come

This paper examines the evolution of virtual worlds from the developer's perspective. What are the motivations of developers? What are the specific challenges of the governance of user-generated content? User-created virtual worlds may be characterized according to their degree of design or emergence. On one end is the 'the designer as god' perspective and on the other is the unforeseeable and perpetually emergent 'user creativity.' Utilizing a theoretically derived sample of virtual worlds, we illustrate how governance is more complex as designers contend with three major issues. In general, across all three worlds, developers had to come to grips with the limits of their ability to design virtual worlds for premeditated outcomes. Secondly, communities forming within worlds, as opposed to atomized users, are central to the (creative) building, usage and governance of virtual worlds. Developers have a range of choices for how to interact with communities ranging from arm's length monitoring to engagement. Thirdly, developers have to manage instrumentally rational aspects of their business which can lead to tensions with the design and community goals, and, ultimately, lead to the failure of a world's business model. A fuller accounting of governance will have to accommodate the complex interplay between purposeful design, emergent community, and the logic of the marketplace.

scholarly journals Stopień optymalizacji witryn internetowych obiektów turystyki wiejskiej dla wyszukiwarek internetowych

2018 ◽  
Vol 105 (2) ◽  
pp. 110-121 ◽  
Author(s):  
Karol Król
Keyword(s):  
Rural Areas ◽  
Search Engines ◽  
Internet Marketing ◽  
Rural Tourism ◽  
The Internet ◽  
Significant Relation ◽  
Basic Tool ◽  
Internet Applications ◽  
Marketing Activities ◽  
Overnight Stays

Profitability of touristic activity conducted at rural areas usually depends on the number of provided overnight stays. Constant inflow of customers is particularly significant for objects that conduct commercialised activity. It would not be possible without marketing activities in the Internet. A website is a basic tool in the internet marketing. The website prepared with a view to perform certain functions may be ineffective when it will not be visible in search results. This visibility can be increased by optimization activities. The aim of the research was to measure the level of optimization of websites of rural tourism objects for search engines. The surveys were performed in the set of 712 websites in the form of the SEO audit by means of the selected internet applications. Evaluation of the level of optimization of every website was obtained using the method of unitarization. It was proved by means of the Pearson linear correlation that significant relation between websites’ responsivity and the level of their optimization for search engines took place. There are two recommendations that result from the surveys: the owners of rural tourism objects should adapt their websites to mobile devices and concentrate their activities on gaining contents generated by users.

scholarly journals OPTIMALISASI PLATFORM ONLINE INTERNET MARKETING UNTUK SME LITTLE ROSE BANDUNG

2020 ◽  
Vol 1 (1) ◽  
pp. 1
Author(s):  
Budi Harto ◽  
Rita Komalasari
Keyword(s):  
Social Media ◽  
Search Engines ◽  
Internet Marketing ◽  
Online Marketing ◽  
Internet Search ◽  
Further Training ◽  
Marketing Program ◽  
Keywords Internet ◽  
Marketing Activities ◽  
New Jobs

Almost everyone now has been searching for anything through internet search engines such as Google, e-commerce sites / buying and selling sites, and social media. This online internet marketing program can be started by SMEs easily, several ways that can be applied are by making Google My Business, Google Website, E-Commerce Shopee, and Social media such as Facebook and Instagram. Little Rose as an Indonesian SME that manufactures various kinds of fabric crafts made from fabric makes it has a lot of opportunities to become a marketable product, unfortunately the lack of marketing activities makes it still not widely known. Little Rose needs a new market in order to increase revenue, expand businesses, and create new jobs. After this training, the Little Rose team can still be given further training on the platforms that have been provided. In the future if there is already a budget for marketing, it would be better to create a website with a better appearance, e-commerce sites can be upgraded to become paid if there are already many products, and use social media ads to advertise Little Rose even further Keywords: Internet Marketing, Online Marketing, UMKM, SME

Gaining a Past, Losing a Future: Web 2.0 and Internet Historicity

2012 ◽  
Vol 143 (1) ◽  
pp. 99-109 ◽  
Author(s):  
Matthew Allen
Keyword(s):  
Popular Culture ◽  
Web 2.0 ◽  
First Century ◽  
The Internet ◽  
Historical Interpretation ◽  
Web 3.0 ◽  
The Past ◽  
The Future ◽  
Or Practice ◽  
The Web

This article explore how, in the first decade of the twenty-first century, the internet became historicised, meaning that its public existence is now explicitly framed through a narrative that locates the current internet in relation to a past internet. Up until this time, in popular culture, the internet had been understood mainly as the future-in-the-present, as if it had no past. The internet might have had a history, but it had no historicity. That has changed because of Web 2.0, and the effects of Tim O'Reilly's creative marketing of that label. Web 2.0, in this sense not a technology or practice but the marker of a discourse of historical interpretation dependent on versions, created for us a second version of the web, different from (and yet connected to) that of the 1990s. This historicising moment aligned the past and future in ways suitable to those who might control or manage the present. And while Web 3.0, implied or real, suggests the ‘future’, it also marks out a loss of other times, or the possibility of alterity understood through temporality.

A NOVEL APPROACH FOR SEMANTIC WEB APPLICATION IN ONLINE EDUCATION BASED ON STEGANOGRAPHY

2022 ◽  
Vol 17 (4) ◽  
pp. 0-0
Keyword(s):  
Online Education ◽  
Semantic Web ◽  
Web 2.0 ◽  
Language Processing ◽  
Web Application ◽  
Information Needs ◽  
Extensive Literature ◽  
Web 3.0 ◽  
Novel Approach ◽  
Current Concerns

Semantic Web technology is not new as most of us contemplate; it has evolved over the years. Linked Data web terminology is the name set recently to the Semantic Web. Semantic Web is a continuation of Web 2.0 and it is to replace existing technologies. It is built on Natural Language processing and provides solutions to most of the prevailing issues. Web 3.0 is the version of Semantic Web caters to the information needs of half of the population on earth. This paper links two important current concerns, the security of information and enforced online education due to COVID-19 with Semantic Web. The Steganography requirement for the Semantic web is discussed elaborately, even though encryption is applied which is inadequate in providing protection. Web 2.0 issues concerning online education and semantic Web solutions have been discussed. An extensive literature survey has been conducted related to the architecture of Web 3.0, detailed history of online education, and Security architecture. Finally, Semantic Web is here to stay and data hiding along with encryption makes it robust.

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