scholarly journals OPTIMALISASI PLATFORM ONLINE INTERNET MARKETING UNTUK SME LITTLE ROSE BANDUNG

2020 ◽  
Vol 1 (1) ◽  
pp. 1
Author(s):  
Budi Harto ◽  
Rita Komalasari
Keyword(s):  
Social Media ◽  
Search Engines ◽  
Internet Marketing ◽  
Online Marketing ◽  
Internet Search ◽  
Further Training ◽  
Marketing Program ◽  
Keywords Internet ◽  
Marketing Activities ◽  
New Jobs

Almost everyone now has been searching for anything through internet search engines such as Google, e-commerce sites / buying and selling sites, and social media. This online internet marketing program can be started by SMEs easily, several ways that can be applied are by making Google My Business, Google Website, E-Commerce Shopee, and Social media such as Facebook and Instagram. Little Rose as an Indonesian SME that manufactures various kinds of fabric crafts made from fabric makes it has a lot of opportunities to become a marketable product, unfortunately the lack of marketing activities makes it still not widely known. Little Rose needs a new market in order to increase revenue, expand businesses, and create new jobs. After this training, the Little Rose team can still be given further training on the platforms that have been provided. In the future if there is already a budget for marketing, it would be better to create a website with a better appearance, e-commerce sites can be upgraded to become paid if there are already many products, and use social media ads to advertise Little Rose even further Keywords: Internet Marketing, Online Marketing, UMKM, SME

scholarly journals Stopień optymalizacji witryn internetowych obiektów turystyki wiejskiej dla wyszukiwarek internetowych

2018 ◽  
Vol 105 (2) ◽  
pp. 110-121 ◽  
Author(s):  
Karol Król
Keyword(s):  
Rural Areas ◽  
Search Engines ◽  
Internet Marketing ◽  
Rural Tourism ◽  
The Internet ◽  
Significant Relation ◽  
Basic Tool ◽  
Internet Applications ◽  
Marketing Activities ◽  
Overnight Stays

Profitability of touristic activity conducted at rural areas usually depends on the number of provided overnight stays. Constant inflow of customers is particularly significant for objects that conduct commercialised activity. It would not be possible without marketing activities in the Internet. A website is a basic tool in the internet marketing. The website prepared with a view to perform certain functions may be ineffective when it will not be visible in search results. This visibility can be increased by optimization activities. The aim of the research was to measure the level of optimization of websites of rural tourism objects for search engines. The surveys were performed in the set of 712 websites in the form of the SEO audit by means of the selected internet applications. Evaluation of the level of optimization of every website was obtained using the method of unitarization. It was proved by means of the Pearson linear correlation that significant relation between websites’ responsivity and the level of their optimization for search engines took place. There are two recommendations that result from the surveys: the owners of rural tourism objects should adapt their websites to mobile devices and concentrate their activities on gaining contents generated by users.

Marketing Meets Social Media

2014 ◽  
pp. 1-28
Author(s):  
Anteneh Ayanso ◽  
Kaveepan Lertwachara ◽  
Brian Mokaya
Keyword(s):  
Social Media ◽  
Online Advertising ◽  
Academic Research ◽  
Digital Technologies ◽  
Internet Marketing ◽  
Online Marketing ◽  
Web Technologies ◽  
Media Technologies ◽  
Recent Developments

In Internet marketing, organizations leverage the Internet and related technologies to promote themselves, their products, their services, and their brands. In virtually all sectors, recent advances in Web technologies have dramatically changed the nature and volume of Internet marketing. Competition in online advertising is currently very intense as organizations have shifted their focus from print and other traditional advertising media to emails, search engines, and social media outlets for most of their promotional activities. However, due to the growing convergence of digital technologies, distinguishing one form of online marketing from another is becoming increasingly difficult. The current practice shows that there is a significant overlap of technologies as well as activities in most of the online marketing and advertising outlets. This chapter attempts to provide a classification of the major forms of Internet marketing (or online advertising) available, and discuss the key technological trends, practices, and academic research in each area. In particular, the chapter highlights the changing trends in Internet marketing due to recent developments in Web 2.0 and social media technologies.

scholarly journals Online Marketing Issues of Real Estate Companies: A Case of Latvia

2015 ◽  
Vol 3 (1) ◽  
pp. 130-139 ◽  
Author(s):  
Maira Dumpe
Keyword(s):  
Social Media ◽  
Real Estate ◽  
Web Sites ◽  
Online Communication ◽  
Online Marketing ◽  
Web Pages ◽  
Online Research ◽  
Qualitative Information ◽  
Marketing Activities ◽  
Corporate Web Pages

Abstract Today online marketing has become an integral part of marketing mix. Potential real estate customers prefer to make online research themselves. Therefore, real estate companies should be ready that search engines, corporate web pages, profiles on social media sites should strengthen the image of real estate companies and ensure better communication with customers. The aim of this paper is to explore results of qualitative research regarding real estate online marketing activities. It has been found that real estate companies’ web sites provide customers with qualitative information. Some companies offer online communication experience. Several companies have created their profiles on Facebook and Twitter but not all of them use social media in an appropriate way. Real estate companies should learn how to use online marketing tools more effectively.

scholarly journals Analysis of Online Marketing Management in Czech Republic

Organizacija ◽  
2015 ◽  
Vol 48 (2) ◽  
pp. 99-111 ◽  
Author(s):  
Zdenek Smutny
Keyword(s):  
Social Media ◽  
Czech Republic ◽  
Online Marketing ◽  
Marketing Management ◽  
The Internet ◽  
Current State ◽  
Online Tools ◽  
Individual Assessment ◽  
Marketing Activities ◽  
Use Of Social Media

Abstract Background and Purpose: Doing business over the Internet has become increasingly competitive for many companies. The aim of this study is to analyse the current state of utilizing online tools, approaches of Czech companies to the management of online marketing activities and to identify weaknesses and opportunities of these activities. Methodology/Approach: The paper presents empirical research that uses two different approaches in investigation: (1) descriptive quantitative research of current state, based on examination of websites of a sample of 4,584 Czech companies and (2) questionnaire survey among 161 Czech companies which do business via the Internet. Results: There is a large gap that currently exist between the use of social media and its connection to marketing activities. The competitive level of the use of social media in the Czech Republic is still low compared to the USA companies. The online marketing management (OMM) of the majority of companies rely on individual assessment and do not use any metrics or management methodologies. One of the main problems of OMM is the ever increasing number of tools used in marketing activities as well as low possibility of a broader perspective on the success of cross channel marketing activities. Conclusion: In the future, it is expected that a large number of Czech companies will increasingly use online tools as social media for their marketing activities. In the context of this development they cannot rely only on individual assessment to manage these activities as they do currently, but they will have to use comprehensive tools or methodologies. Based on this, we can conclude that Czech companies still have enough opportunities for a better use of online tools for marketing purposes.

scholarly journals Social media marketing of pharmacies across the Republic of North Macedonia

2021 ◽  
Vol 66 (2) ◽  
pp. 87-93
Author(s):  
Goran Pop-Nikolov ◽  
Aleksandra Kapedanovska Nestorovska ◽  
Zorica Naumovska ◽  
Ljubica Suturkova ◽  
Zoran Sterjev
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Analysis Data ◽  
Relevant Information ◽  
Internet Marketing ◽  
Digital Marketing ◽  
Social Media Marketing ◽  
Keywords Internet ◽  
Marketing Tool ◽  
The Republic

Internet marketing or digital marketing, is the fastest growing type of promotion for brands and companies to connect with potential customers. There are as many specializations within digital marketing as there are ways of interacting using digital media. This study evaluates and describes the usage of social media marketing as most common type of digital marketing used for self-promotion of the pharmacy sector in the Republic of North Macedonia. Social media marketing is raising brand awareness by engaging people in discussion online. The most popular platforms for social media marketing are Facebook and Instagram. For the purpose of the analysis, data from social network profiles Facebook and Instagram and from the websites of the 1000 pharmacies is used. This data includes: profile content, frequency of posts of health related articles and products, presence of relevant information and links to sites from which the content is shared, frequency of posting offers and sales at the pharmacy. The conducted research shows that the use of Internet as a digital marketing tool in Republic of North Macedonia is not sufficiently developed, especially when websites are used as a marketing tool for promotion of the pharmacy business and their services. The results show that Facebook as social media is used most frequently for posting health advices, promotion of new products and answering customer’s questions. Promotion of the professional pharmaceutical services is lower than the promotion of products. This leads to insufficient data for the implementation of the principles of evidence-based medicine in daily practice. Keywords: Internet marketing, digital marketing, social media marketing, promotion, pharmacies, Facebook, Instagram, website

Marketing Meets Social Media

2015 ◽  
pp. 473-500
Author(s):  
Anteneh Ayanso ◽  
Kaveepan Lertwachara ◽  
Brian Mokaya
Keyword(s):  
Social Media ◽  
Online Advertising ◽  
Academic Research ◽  
Digital Technologies ◽  
Internet Marketing ◽  
Online Marketing ◽  
Web Technologies ◽  
Media Technologies ◽  
Recent Developments

In Internet marketing, organizations leverage the Internet and related technologies to promote themselves, their products, their services, and their brands. In virtually all sectors, recent advances in Web technologies have dramatically changed the nature and volume of Internet marketing. Competition in online advertising is currently very intense as organizations have shifted their focus from print and other traditional advertising media to emails, search engines, and social media outlets for most of their promotional activities. However, due to the growing convergence of digital technologies, distinguishing one form of online marketing from another is becoming increasingly difficult. The current practice shows that there is a significant overlap of technologies as well as activities in most of the online marketing and advertising outlets. This chapter attempts to provide a classification of the major forms of Internet marketing (or online advertising) available, and discuss the key technological trends, practices, and academic research in each area. In particular, the chapter highlights the changing trends in Internet marketing due to recent developments in Web 2.0 and social media technologies.

scholarly journals Increasing the Creative Economy through Utilization of Fruit Wrapping Waste and Food Bags as Decorative Flowers Crafts in Langon, Ambulu District of Jember Regency

2021 ◽  
Vol 4 (2) ◽  
pp. 415
Author(s):  
Reni Umilasari ◽  
Ilanka Cahya Dewi
Keyword(s):  
Social Media ◽  
Unemployment Rate ◽  
National Development ◽  
Development Planning ◽  
Daily Basis ◽  
Creative Economy ◽  
New Business ◽  
Marketing Activities ◽  
New Jobs

The Covid-19 pandemic causes the number of unemployed to increase in 2020. The National Development Planning Agency (Bappenas) stated that the unemployment rate is expected to increase by 4 million to 5.5 million in 2020 and around 7.7 percent to 9.1 percent in 2021. This of course has an impact on the economic condition and welfare of the community. One of the efforts that can be made to prevent and reduce the unemployment rate is by creating new jobs, so that efforts to increase the creative economy must always be carried out to support the formation of new jobs. Increasing the quality of human resources, efforts to increase the creative economy can be done. In this Stimulus Community Partnership Program (PKMSS) activity, a concrete manifestation of increasing skills and knowledge can be done by providing training on making decorative flowers made from fruit wrapping / sarong waste and food bags to PKK RT 003 RW 030 women in Langon Hamlet, Ambulu Village District Ambulu. In addition, marketing activities through social media or market places will also be given special training. The objectives of this PKMSS activity include: (1) Increasing the knowledge and skills of the community in waste management that are commonly encountered on a daily basis; (2) reducing the amount of waste for fruit wrappers and food bags; (3) Creating new business opportunities, especially for PKK RT 003 RW 030 women in Langon Hamlet, Ambulu District. Quoting data from CupoNation Indonesia, domestic e-commerce platforms still control the number of website visitors throughout 2019 even though several international online shopping sites are also included in the ranks of the e-commerce market in Indonesia. Therefore, digital-based marketing training through social media or e-commerce needs to be given to expand product marketing.

scholarly journals Pelatihan Trik Pemasaran Dengan Meningkatkan Pendapatan Melalui Media Sosial

2021 ◽  
Vol 1 (2) ◽  
pp. 85-91
Author(s):  
Dede Suleman ◽  
Imelda Sari ◽  
Taat Kuspriyono ◽  
Dedi Suharyadi
Keyword(s):  
Social Media ◽  
Low Income ◽  
Print Media ◽  
Online Marketing ◽  
New Methods ◽  
Service Activity ◽  
Marketing Activities ◽  
Use Of Social Media ◽  
Marketing Methods ◽  
The Impact

This journal contains the results of research related to training in marketing tricks to increase income with the help of social media. In the current marketing program, efforts to increase income need to be carried out apart from offline sales, it also needs to be done with online activities. One of the obstacles could be the lack of knowledge from the company team in using online marketing methods, especially through social media. Currently the company's marketing activities were previously carried out offline through advertising marketing and other print media in the form of distributing brochures or pamphlets and then continuing with marketing through print media and electronic media. Currently, both types of marketing activities are considered ineffective, especially in the midst of the Covid-19 pandemic, which has not yet ended. The main problems experienced by companies today include low income due to the impact of the pandemic where offline marketing activities are experiencing a pandemic so there needs to be a solution for marketing methods with new methods. One solution that is trying to be delivered in this community service activity is training on the use of social media. could be Instagram. So, it can be said that this could be one of the solutions in digital marketing with more emphasis on the use of social media in marketing products to increase company income.

scholarly journals The analysis of graphic design platforms used in social media marketing

2020 ◽  
Author(s):  
Ksenija Mitrović ◽  
◽  
Anja Jakšić ◽  
Jelena Spajić ◽  
◽  
...  
Keyword(s):  
Social Media ◽  
Graphic Design ◽  
Online Marketing ◽  
Digital Marketing ◽  
Social Media Marketing ◽  
Real Field ◽  
The Internet ◽  
Visual Content ◽  
Wide Range ◽  
Marketing Activities

Development of the internet conditioned the evolution of marketing. Nowadays, organizations have relocated their marketing activities on the internet, so digital marketing comes into focus, as the most influential branch of marketing. A progress of digital marketing activities established the appearance of different digital marketing elements, among which social media marketing becomes more prevalent. Social media marketing is an inevitable element of digital marketing strategy and nowadays business. In order to complement social media marketing activities, graphic design is used as a crucial part of a content strategy. This paper focuses on the importance of effective visual content for social media and the usage of different tools that can facilitate and improve its creation. Social media users interact with visual content. In order to achieve higher engagement, social media posts are enriched with compelling visuals. Social media have become a real field for competition in terms of creating competitive content and attracting more users’ attention. The aim of this paper is to analyze the effectiveness of online graphic design tools that are used for creating visual content adapted to the requirements of communication on social networks. Given the importance of visuals in social media marketing, an abundance of tools are created with different features in order to support content design. These online platforms offer complete customization options, a wide range of different editing tools and templates and diverse functionalities. Visual content, through social media platforms, boosts user awareness of existing brands and makes it easier for users to associate with the organization. Through a relevant literature review in the field of social media marketing, the importance of visual elements and graphic design in online marketing communication is emphasized. In addition, this paper provides a comparative analysis of the most commonly used online tools and platforms that provide graphic design solutions and increase the effectiveness of online marketing campaigns.

Mumbai Indians: a case on social media marketing

2013 ◽  
Vol 3 (5) ◽  
pp. 1-10
Author(s):  
Sanjeev Prashar ◽  
Harvinder Singh ◽  
Kara Shri Nishanth
Keyword(s):  
Social Media ◽  
Internet Marketing ◽  
Subject Area ◽  
Online Marketing ◽  
Social Media Marketing ◽  
Graduate Degree ◽  
Integrated Marketing ◽  
Media Campaigns ◽  
Content Type ◽  
Management Students

Subject area The courses prominent in this context are: social media marketing, integrated marketing communication, internet marketing. For the students of internet marketing, the case may be focussed on understanding the dynamics of social media marketing. Study level/applicability The case shall be administered among students pursuing their post graduate degree in management. Case overview The case reflects the importance of social media marketing and various successful campaign activities led by Mumbai Indians. It highlights how companies can connect with audience vide social media that provides instant feedback and direct connection with the target audience. The strategic frame that can be used to organize the campaign has been suggested by the authors in teaching notes, besides evolving the metrics to evaluate the success/effectiveness of such campaigns. The case evaluated social media campaigns and identified best-suited channel. Expected learning outcomes The case may be focused on understanding the dynamics of social media marketing. Management students would have a huge learning in terms of how social media campaigns are developed and effectiveness of social media campaigns. The case explains the metrics to evaluate the success/effectiveness of such campaigns. The case evaluated social media campaigns and identified best-suited channel which would be a learning for student studying online marketing. Supplementary materials Teaching notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes.

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