scholarly journals Stopień optymalizacji witryn internetowych obiektów turystyki wiejskiej dla wyszukiwarek internetowych

2018 ◽  
Vol 105 (2) ◽  
pp. 110-121 ◽  
Author(s):  
Karol Król
Keyword(s):  
Rural Areas ◽  
Search Engines ◽  
Internet Marketing ◽  
Rural Tourism ◽  
The Internet ◽  
Significant Relation ◽  
Basic Tool ◽  
Internet Applications ◽  
Marketing Activities ◽  
Overnight Stays

Profitability of touristic activity conducted at rural areas usually depends on the number of provided overnight stays. Constant inflow of customers is particularly significant for objects that conduct commercialised activity. It would not be possible without marketing activities in the Internet. A website is a basic tool in the internet marketing. The website prepared with a view to perform certain functions may be ineffective when it will not be visible in search results. This visibility can be increased by optimization activities. The aim of the research was to measure the level of optimization of websites of rural tourism objects for search engines. The surveys were performed in the set of 712 websites in the form of the SEO audit by means of the selected internet applications. Evaluation of the level of optimization of every website was obtained using the method of unitarization. It was proved by means of the Pearson linear correlation that significant relation between websites’ responsivity and the level of their optimization for search engines took place. There are two recommendations that result from the surveys: the owners of rural tourism objects should adapt their websites to mobile devices and concentrate their activities on gaining contents generated by users.

scholarly journals OPTIMALISASI PLATFORM ONLINE INTERNET MARKETING UNTUK SME LITTLE ROSE BANDUNG

2020 ◽  
Vol 1 (1) ◽  
pp. 1
Author(s):  
Budi Harto ◽  
Rita Komalasari
Keyword(s):  
Social Media ◽  
Search Engines ◽  
Internet Marketing ◽  
Online Marketing ◽  
Internet Search ◽  
Further Training ◽  
Marketing Program ◽  
Keywords Internet ◽  
Marketing Activities ◽  
New Jobs

Almost everyone now has been searching for anything through internet search engines such as Google, e-commerce sites / buying and selling sites, and social media. This online internet marketing program can be started by SMEs easily, several ways that can be applied are by making Google My Business, Google Website, E-Commerce Shopee, and Social media such as Facebook and Instagram. Little Rose as an Indonesian SME that manufactures various kinds of fabric crafts made from fabric makes it has a lot of opportunities to become a marketable product, unfortunately the lack of marketing activities makes it still not widely known. Little Rose needs a new market in order to increase revenue, expand businesses, and create new jobs. After this training, the Little Rose team can still be given further training on the platforms that have been provided. In the future if there is already a budget for marketing, it would be better to create a website with a better appearance, e-commerce sites can be upgraded to become paid if there are already many products, and use social media ads to advertise Little Rose even further Keywords: Internet Marketing, Online Marketing, UMKM, SME

scholarly journals REVITALIZATION OF MOUNTAIN RURAL TOURISM AS A TOOL FOR SUSTAINABLE LOCAL DEVELOPMENT IN KABYLIE (ALGERIA). THE CASE OF YAKOUREN MUNICIPALITY

2021 ◽  
Vol 34 (1) ◽  
pp. 112-125
Author(s):  
Amal KELFAOUI ◽  
◽  
Mohamed A. REZZAZ ◽  
Louardi KHERROUR ◽  
◽  
...  
Keyword(s):  
Rural Communities ◽  
Rural Areas ◽  
Swot Analysis ◽  
Local Development ◽  
Rural Tourism ◽  
Mountainous Areas ◽  
Conceptual Approach ◽  
Field Surveys ◽  
The Impact ◽  
Overnight Stays

Our study focuses on the planning and revitalization of mountainous rural tourism to generate income for many rural communities. It targets a community of Great Kabylie in the heart of Djurdjura massif in the eastern part of Tizi-Ouzou province in Algeria. Tourism in these mountainous areas could contribute to rural development, given that it covers 80% of the region and records 13913 tourist overnight stays. Rural tourism can be a valuable tool for local development in the Yakouren municipality. This paper is based on a literature review, field surveys, descriptive and analytical approach to revitalizing mountainous rural tourism in Yakouren, and revealing its potential through various methods, including Butler's theory, SWOT analysis, and elaboration of an indicator grid, and calculation of tourist traffic. From the results, we identified eight segments that attract tourists and five segments that villagers request. Finally, in a conceptual approach, we discuss the impact of this market on rural areas structure and propose some ideas to overcome it. As a result, through constant promotion, Yakouren can benefit from an increase in tourist traffic. Rural tourism in this mountainous community can be an essential source of income, but it requires investment.

Analysis of the Variables which Determine a Good E-Marketing Strategy

2011 ◽  
pp. 152-168
Author(s):  
Beatriz Sainz de Abajo ◽  
Isabel de la Torre Díez ◽  
Miguel López Coronado
Keyword(s):  
Marketing Strategy ◽  
Customer Relationship Management ◽  
Search Engines ◽  
Relationship Management ◽  
Strategic Plan ◽  
Internet Marketing ◽  
Global Market ◽  
Customer Relationship ◽  
The Internet ◽  
E Mail

Internet marketing covers all aspects related to the promotion and sale of a product or service through the Internet. This chapter demonstrates how adequate planning is fundamental in a Small and Medium-sized Enterprise (SME) to increase sales. The objective is to analyze the aspects which must be taken into consideration when developing a good e-marketing strategy and to study some of the different alternatives that the Internet and e-marketing make available to us: e-mail marketing, viral e-marketing, geomarketing, and positioning within search engines. Also the concept of Customer Relationship Management (CRM) will be analyzed. The leap into the global market is not easy and the reduction in budgets has inspired marketing professionals to adopt strategies which can be measured and the results controlled, pointing out that the online tactics and tools used by the vast majority of marketing professionals in their strategic plan are banners, search engines, and e-mail.

scholarly journals Study on the Internet + Marketing Rural Tourism Products

2018 ◽  
Author(s):  
Cong-xi CHENG ◽  
Lu JIANG ◽  
Tong-min CHEN ◽  
Zhen-xing PAN ◽  
Jia-qi HU
Keyword(s):  
Internet Marketing ◽  
Rural Tourism ◽  
The Internet

scholarly journals СТРАТЕГІЯ ІНТЕРНЕТ-МАРКЕТИНГУ ІТ-ПРОДУКТУ НА РИНКУ B2C

2021 ◽  
Vol 149 (4) ◽  
pp. 92-100
Author(s):  
Володимир І. Ординський
Keyword(s):  
Marketing Research ◽  
Effective Communication ◽  
Internet Marketing ◽  
The Internet ◽  
Brand Knowledge ◽  
Software Companies ◽  
Strategic Approach ◽  
Marketing Activities ◽  
High Degree ◽  
Use Of Internet

The article discusses the issues of developing an effective strategic approach to promoting IT products via the Internet on a B2C market to attain marketing goals. The study provides insights into the peculiarities and essential differences in marketing activities on a B2B and B2C markets along with revealing the specifics of using Internet marketing tools in a consumer market subject to specific features of an information technology product and a particular phase of a consumer’s purchase decision. The findings demonstrate that IT products are characterized by high degree of innovation and technological complexity which differentiates them from products in other areas of business. It is argued that the promotion of IT products on the Internet imposes a strategic approach to the selection of advertising channels and formats to ensure effective communication and achieving marketing goals. It is important that this process shall rely on the results of marketing research including the research on target audiences, competitors activities, and the effectiveness of particular tools for selecting advertising channels and formats that will ultimately contribute to reaching marketing goals. In this context, using Internet marketing tools for IT products is critical to build an effective communication system in the framework of a customer conversion funnel. It is noted that the use of Internet marketing instruments by software companies also has certain specifics driven by the conversion funnel and differentiation characteristics which make it differ from other areas of the IT market. The study findings highlight a significant role of a video format in building brand knowledge as well as in achieving conversion goals. The research results have important implications to IT companies, in particular to mobile applications developers, which can be utilized in designing product promotion strategies or while launching a new product into the market.

Changes in Rural Tourism

2020 ◽  
pp. 191-206 ◽  
Author(s):  
Daniel Avram
Keyword(s):  
Eastern Europe ◽  
Rural Areas ◽  
Rural Tourism ◽  
International Level ◽  
Demand Structure ◽  
Tourism Activity ◽  
Rural Destinations ◽  
Tourism Services ◽  
Overnight Stays ◽  
Statistical Indicators

This chapter addresses the main trends of rural tourism and focuses on the development of this niche in Romania, one of the countries in Central and Eastern Europe that has a real potential to become a reference destination internationally. The analysis is based on the breakdown of statistical indicators and changes in the demand structure to assess the evolution of rural tourism activity objectively. Thus, elements such as the evolution of accommodation structures in rural areas, the number of overnight stays by agro-tourists, as well as changes in the profile of tourists that can influence the activity of rural tourism have been included. Also, there are examples of rural destinations that have made their mark on Romania as providers of rural tourism services that have echoes at the international level.

scholarly journals MONETIZATION PROCESSES IN THE STRUCTURE OF INTERNET MARKETING ACTIVITIES OF SMALL BUSINESS COMPANIES

2018 ◽  
pp. 44-48
Author(s):  
A. E. Kovalenko ◽  
I. Yu. Okolnishnikova ◽  
J. G. Kuzmenko
Keyword(s):  
Small Business ◽  
Small Businesses ◽  
Internet Marketing ◽  
The Internet ◽  
Additional Element ◽  
Small Organizations ◽  
Marketing Activities ◽  
Hierarchical Interaction

The article explores the essence of monetization processes in the structure of internet marketing activities of small business companies. The authors have reviewed the approaches to the characterization of the main processes of Internet marketing. Highlighted communication, conversion processes and their limitations, which determine the need to consider monetization processes as an additional element in the hierarchical interaction of Internet marketing processes in small organizations. The specificity of the monetization processes of Internet marketing was determined, consisting in the economic synthesis of communication and conversion processes, which allows to consider the transformation of behavioral characteristics of target audience units on the websites of small organizations into cash flow from the Internet marketing activities of small organizations. The specifics of Internet marketing monetization process allowed us to present the characteristics and to determine the monetization models used by small organizations. And present the provisions characterizing the role of monetization processes in the Internet marketing activities of small businesses.

scholarly journals Las políticas territoriales de desarrollo rural de la Unión Europea: un balance de veinte años en Castilla y León

2020 ◽  
Vol 29 (1) ◽  
pp. 7
Author(s):  
Pablo Gordo Gómez
Keyword(s):  
Quality Of Life ◽  
Rural Areas ◽  
Structural Characteristics ◽  
Rural Tourism ◽  
Economic Activities ◽  
Castilla Y Leon ◽  
Rural Environments ◽  
Marketing Activities ◽  
The Eu

Specific farm policies have not revitalized Castile and Leon rural environments, whose physical and structural characteristics limit their productive possibilities in the EU competitive market. Faced with this situation territorial polices for rural developments have been considered adequate for enhancing competitiveness by helping restructuring, diversifying economic activities emphasising endogenous potentialities, maintaining population in rural areas, and increasing quality of life in them. An assessment of the results obtained within the LEADER framework in the last two decades indicates that rural tourism has benefited, and that there has been a boost for the farm activities, especially trade and marketing activities, which small and medium-sized enterprises (SMEs) have started and that have led to employment gains. However, the benefits have been located in few places, only those that boast high sizes, and have not achieved a visible reduction of rural inequalities nor have translated in an active participation in European networks of multinational cooperation.

scholarly journals Urban tourism and Covid-19 in Poland

REGION ◽  
2021 ◽  
Vol 8 (2) ◽  
pp. 187-199
Author(s):  
Karolina Józefowicz
Keyword(s):  
Rural Areas ◽  
Tourism Industry ◽  
Urban Tourism ◽  
Rural Tourism ◽  
Survey Method ◽  
Tourist Destinations ◽  
Tourism Sector ◽  
Domestic Tourism ◽  
Overnight Stays

World Tourism Organisation estimates an 80% drop in tourist arrivals by the end of 2020. The Polish tourism industry is also dramatically affected by the ongoing pandemic, with a 30% drop in the number of tourists in July 2020 compared to July 2019. The global lockdown has limited the functioning of the tourism sector, therefore domestic tourism, including urban tourism, may rise in importance. Domestic urban tourism can become a useful response to the growing resilience of the tourism industry, for example in the context of reducing dependence between the tourism industry and mobility which favours the spread of coronavirus. The potential of urban tourism in Poland is clearly visible (in 2019, it was three times higher than rural tourism in terms of overnight stays provided). However, the COVID-19 pandemic is not conducive to urban tourism in Poland, for instance, because infections are much more frequent in cities than in rural areas. The aim of the research, in addition to checking destinations of Poles in the context of urban tourism in the era of the pandemic, was to learn about the behaviour of tourists during their holiday trips. To achieve the aim of the paper, the study was conducted from 16 to 31 August 2020, using CAWI survey method, among people who visited Polish cities starting from May 2020 through the end of August 2020 (following the partial lifting of restrictions). The research indicated, despite the threat, the popularity of the largest tourist destinations in Poland. It also indicated that the behaviour and decisions of tourists were not different from those before the pandemic.

scholarly journals Internet Marketing as a Modern Enterprise Communication Tool

2020 ◽  
pp. 97-102
Author(s):  
I. Fomichenko ◽  
◽  
S. Barkova ◽  
A. Dykan ◽  
K. Kosik ◽  
...  
Keyword(s):  
Marketing Research ◽  
Internet Marketing ◽  
Marketing Communications ◽  
The Internet ◽  
Communication Policy ◽  
Communication Tool ◽  
Goods And Services ◽  
Modern Enterprise ◽  
Marketing Activities ◽  
Use Of Internet

The article identifies the need for the use of Internet marketing technologies to promote goods and services in a modern domestic enterprise. Based on the analysis, the need to improve the marketing, sales and communication policy of domestic enterprises using the Internet is substantiated. The main marketing processes that are implemented using Internet marketing technologies, which include marketing research on the Internet, marketing communications on the Internet and promotion and marketing of products over the Internet. The main types of Internet marketing at a modern enterprise are studied. Current trends in Internet marketing communications are identified. The advantages of the use of Internet technologies in the marketing activities of enterprises are substantiated, which also affect the efficiency (or empowerment) not only in marketing activities, but also in other areas of the enterprise.

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