Social Media Marketing
Keyword(s):
Social media platforms are effective tools that business leaders can use in order to build and sustain relationships with present and potential customers. The key to attracting customers is to establish a feasible social media marketing plan that enables business leaders to generate content that is beneficial to its agency and the consumer. There are a plethora of social platforms that enable communities to create and share content while inviting members to take action. This chapter reviews two of the most commonly used social networking sites (Facebook and Twitter). It also provides strategies that can be used to measure the effectiveness of each when promoting program awareness in an effort to garner funds.
2020 ◽
Vol 3
(10)
◽
pp. 111-114
2018 ◽
Vol 10
(6(J))
◽
pp. 150-161
2021 ◽
Vol 37
(3)
◽
pp. 288-303
Keyword(s):
2021 ◽
pp. 65-78
2019 ◽
Vol 12
(4)
◽
pp. 405
Keyword(s):
2016 ◽
Vol 1
(1)
◽
pp. 89-93
2019 ◽
Vol 12
(4)
◽
pp. 405
Keyword(s):