scholarly journals A Study on the Influence of Instagram on Business Development of Unorganised Netpreneurs Among Various Popular Social Media Platforms

2020 ◽  
Vol 3 (10) ◽  
pp. 111-114
Author(s):  
Sibichan Thomas ◽  
S. Rajendran
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Customer Relations ◽  
Cost Effective ◽  
Business Development ◽  
Social Media Marketing ◽  
Social Media Networks ◽  
Social Media Platforms ◽  
The Cost

Social networking sites have become a new tool in marketing. A large number of companies already use Instagram as a platform for marketing. Myriads of opportunities are waiting for retailers through social media networks. Instagram based platform provides retailers a new arena. Most of the netpreneurs are using Instagram for customer relations, and to introduce new brands to the customers. It has also been proved as one of the cost effective marketing method for retailers. Throughout the study and survey, it has been proved that about 90% of respondents agree that Instagram is one among the top social sites, that supports marketing. Most of the netpreneurs use different tactics in business, by putting offers and promotion. Instagram could be used as a better platform for the collaboration of different netpreneurs to handle the tasks. Though social media marketing is time consuming, by outsourcing netpreneurs can overcome the main hurdle in this marketing strategy.

scholarly journals May FB ka na ba? navigating students’ visit in social media networks

2021 ◽  
Vol 5 (S1) ◽  
pp. 1360-1372
Author(s):  
Nilda O. Babaran
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Sampling Strategy ◽  
Health It ◽  
Social Media Networks ◽  
The Everyday ◽  
The World ◽  
Social Media Platforms ◽  
Networking Tool

Without a doubt, social media is the most influential networking tool on the world. This research demonstrates the influence of social media on people's life. It investigates how social media platforms such as YouTube, Twitter, Instagram, Messenger, Facebook, Linkiden, Multiply, and others manage and navigate the everyday lives of students who utilize these platforms for academic purposes. In the research, descriptive techniques are employed, and the sampling strategy is based on Slovin's Formula. Students were found to regularly use YouTube, Facebook, and other social networking sites. As a consequence, the networks were easy to use, as were the phones they utilized. They often utilize these services to fulfill the requirements of their friends as well as their scholastic responsibilities, enabling them to establish additional friends outside of their nation. Social networking sites, when utilized properly and in moderation, may be extremely helpful to children's scholastic growth and development. Excessive usage may result in addiction and be detrimental to one's health. It was highly recommended that, students could utilize extra educational networking sites such as research gate and google scholar, scribd, and sage to become more educationally oriented and meet academics and professionals in the aforementioned networks.

Social Media Marketing

2020 ◽  
pp. 53-62
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Business Leaders ◽  
Social Media Marketing ◽  
Marketing Plan ◽  
Social Media Platforms ◽  
Program Awareness ◽  
Potential Customers

Social media platforms are effective tools that business leaders can use in order to build and sustain relationships with present and potential customers. The key to attracting customers is to establish a feasible social media marketing plan that enables business leaders to generate content that is beneficial to its agency and the consumer. There are a plethora of social platforms that enable communities to create and share content while inviting members to take action. This chapter reviews two of the most commonly used social networking sites (Facebook and Twitter). It also provides strategies that can be used to measure the effectiveness of each when promoting program awareness in an effort to garner funds.

scholarly journals Influencing Factors of Social Media Marketing on Consumers Buying Decisions

2019 ◽  
Vol 8 (2) ◽  
pp. 40-48
Author(s):  
Anjali Chaudhary
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Influencing Factors ◽  
Social Networking Sites ◽  
Negative Impact ◽  
Social Media Marketing ◽  
Purchasing Behavior ◽  
Technology Infrastructure ◽  
The Social ◽  
Social Media Platforms

In recent years, the world has witnessed a kind of social communication between humans in virtual cyberspace. The social networking is popular in marketing which utilizes the platform to present various marketing programs and strategies. The study based on the affecting influencing factors of social media marketing such as technology, infrastructure, culture, society in consumers’ buying decision in Saudi Arabia.The research focuses on consumer’s behavior and responses, in terms of indirect advertising, exaggerating on praising the product or service, false advertising, deceitful, and unprofessional behaviors. The research was carried out the buying behavior of customer through survey questionnaire. The results of the study concluded there is a relationship between Social media marketing on consumer purchasing decisions. The result further shows that e-advertising on the social media platforms has a negative impact on consumer purchasing behavior by stealth advertisement, unethical behavior, and fake advertise, and exaggeration on promoting a product to those who spend three hours or more on social networking sites in the Kingdom of Saudi Arabia.

scholarly journals The Use of Social Media in Public Relations at Non-Governmental Organisations in South Africa

2018 ◽  
Vol 10 (6(J)) ◽  
pp. 150-161
Author(s):  
G. Nchabeleng ◽  
CJ. Botha ◽  
CA Bisschoff
Keyword(s):  
South Africa ◽  
Social Media ◽  
Public Relations ◽  
Social Networking ◽  
Social Networking Sites ◽  
Instant Messaging ◽  
Public Relations Practitioners ◽  
Social Media Platforms ◽  
Use Of Social Media ◽  
The Way

Social media can be a useful tool in public relations in non-governmental organisations (NGOs), but do NGOs make use of social media in their quest for service delivery in South Africa? Social networking sites, blogging, email, instant messaging, and online journals are some of the technological changes that changed the way interaction between people and how they gather information. Although social media is mainly used for interactive dialogue and social interaction, the private sector soon realised that the web-based technologies (especially Facebook and Twitter) could also be a competitive business tool. Non-governmental organisations (NGOs) soon followed suit however at a slower pace than the general communication growth rate of social media in South Africa. This article examines if social networking sites have any impact on public relations practices of NGOs in South Africa – an environment where both customers and employees still struggle to take full advantage of social media. The critical literature findings increase the understanding of the current and future challenges of social media use in public relations at NGOs in South Africa. The study explores the main differences between traditional and social media, how social media is redefining public relations role, and shed some light on defining public relations practices, identify the uses, limitations and benefits of social media by public relations practitioners in NGOs. Recommendations for future communication research are given. Based on the literature, a qualitative research design collected data using semi-structured, individual interviews. The results revealed that social media platforms such as Facebook do have an effect, and even changed the way in which NGOs communicate. The study also revealed that social media certainly has an impact on public relations relationships. This means that it has become crucial that public relations practitioners at NOGs embrace and take advantage of social media, and that they should also invest in proper electronic platforms to reap the benefits of improved communication internally and externally.

Hyperreality of #BlackLivesMatter Movement on Social Media

2021 ◽  
Vol 37 (3) ◽  
pp. 288-303
Author(s):  
Ghozian Aulia Pradhana ◽  
◽  
Syaifa Tania ◽  
Keyword(s):  
Social Media ◽  
African American ◽  
Content Analysis ◽  
Social Networking ◽  
Social Movement ◽  
Social Networking Sites ◽  
The Other ◽  
The Social ◽  
True Meaning ◽  
Social Media Platforms

This study aims to reveal how hyperreality is reflected in using the #BlackLivesMatter hashtag on social media. The death of an African-American, George Floyd, that involved white police, has sparked outrage and demonstrations in many U.S. states. Issues pertaining to racism sparked in relation to the event, and many people protested demanding justice. The demand for justice then went into a wave of massive global protests both in offline and online realities—the #BlackLivesMatter hashtag was widely used on social media when protests were held. The #BlackLivesMatter hashtag even became a trending topic on several social media platforms, as if everyone was concerned about the issue and aiming for the same purpose. However, we might find several posts that neither reflected nor were related to the case. Some social media users put the hashtag even though their content substance was not related. This phenomenon then led to a condition of hyperreality in questioning reality from a simulation of reality. The method used in this study is content analysis which measures the sentiment of comments on Twitter and Instagram. The study found that social networking sites mobilised online movements even though they were not directly related to the #BlackLivesMatter movement. On the other hand, hashtag activism reduced the true meaning of the social movement. Therefore, the hyperreality in #BlackLivesMatter could not be seen any longer as a form of massive protests demanding justice and ending violence, but merely to gain more digital presence on social media. Keywords: Black lives matter, movement, social media, hyperreality, hashtag activism.

The sharing economy and livestreaming of terror: Co-production of terrorism on social media

2021 ◽  
pp. 65-78
Author(s):  
Yasmin Ibrahim
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Terrorist Attack ◽  
Sharing Economy ◽  
Mass Murder ◽  
Terrorist Attacks ◽  
Recording Device ◽  
Social Media Platforms ◽  
Mass Entertainment

In the xenophobic attack on a mosque in New Zealand, the perpetrator filmed the mass murder through a GoPro recording device attached to his head. The attack was streamed live on social networking sites, including a notorious extremist alt-right forum. This livestreaming of the terrorist attack on social media platforms received global condemnation, but it brought renewed scrutiny to the ‘sharing economy’ online and how terrorist attacks can be made for sharing, reposting, and editing of content by users, circumnavigating the removal of such content. This phenomenon widens the co-production of terror through mass audiences’ interaction in real time, positioning terror as mass entertainment. This chapter examines the architecture of the ‘sharing economy’ online and its significance in the production of terror, as well as the moral and ethical considerations it poses for humanity.

scholarly journals Harnessing Social Media to Explore Youth Social Withdrawal in Three Major Cities in China: Cross-Sectional Web Survey

2018 ◽  
Vol 5 (2) ◽  
pp. e34 ◽  
Author(s):  
Lucia Lin Liu ◽  
Tim MH Li ◽  
Alan R Teo ◽  
Takahiro A Kato ◽  
Paul WC Wong
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Social Withdrawal ◽  
Web Survey ◽  
Cross Sectional ◽  
Metropolitan Cities ◽  
Social Media Platforms ◽  
Employment Education ◽  
Use Of The Internet ◽  
The Cost

Background Socially withdrawn youth belong to an emerging subgroup of youth who are not in employment, education, or training and who have limited social interaction intention and opportunities. The use of the internet and social media is expected to be an alternative and feasible way to reach this group of young people because of their reclusive nature. Objective The aim of this study was to explore the possibility of using various social media platforms to investigate the existence of the phenomenon of youth social withdrawal in 3 major cities in China. Methods A cross-sectional open Web survey was conducted from October 2015 to May 2016 to identify and reach socially withdrawn youth in 3 metropolitan cities in China: Beijing, Shanghai, and Shenzhen. To advertise the survey, 3 social media platforms were used: Weibo, WeChat, and Wandianba, a social networking gaming website. Results In total, 137 participants completed the survey, among whom 13 (9.5%) were identified as belonging to the withdrawal group, 7 (5.1%) to the asocial group, and 9 (6.6%) to the hikikomori group (both withdrawn and asocial for more than 3 months). The cost of recruitment via Weibo was US $7.27 per participant. Conclusions Several social media platforms in China are viable and inexpensive tools to reach socially withdrawn youth, and internet platforms that specialize in a certain culture or type of entertainment appeared to be more effective in reaching socially withdrawn youth.

scholarly journals Recruitment Via Social Media: An Exploratory Study

2016 ◽  
Vol 1 (1) ◽  
pp. 89-93
Author(s):  
Aida Maryani Bt Abd Rashid ◽  
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Exploratory Study ◽  
Job Applicants ◽  
Social Media Platforms ◽  
Online Recruitment ◽  
Use Of Social Media ◽  
The Right ◽  
Recruitment Tool

Recent studies have shown that social media platforms such as Facebook and LinkedIn, have become emergent agents for employer and recruitment Agents to search for potential employees to work for their companies. Employers and recruitment agents are using social networking sites for recruitment as these sites offers a vast database of people information. Social media has made an easy pathway for employers and recruitment agents to narrow down their search to the targeted group of people and hire the best employees, thus elevating online recruitment to greater height. However, there are risks associated with the use of social media as a recruitment tool and users must understand that once they become part of a social media community, their online profiles can be accessed by almost everyone. By knowing the risks and complications of social media, it will be a step in the right direction towards managing the apparent risks. The objective of this paper is to study how social media is used in attracting quality job applicants and examine the risk associated with social media recruitment.

Social Media as a New Emerging Tool of Marketing

2017 ◽  
pp. 1-10
Author(s):  
Rawan T. Khasawneh
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Network ◽  
Social Networking ◽  
Social Networking Sites ◽  
Social Media Marketing ◽  
Network Marketing ◽  
The Third ◽  
Electronic Marketing ◽  
Distinct Features

During the fast growth of social media, the ways companies usually use in their marketing are changed; social networks became a great approach for companies to improve their communication with customers. The wide usage of social networking sites and tools by individuals makes companies want to think carefully on how they can benefit from such usage in rebuilding their relationship with customers and increasing their engagement level. Such companies found that social media marketing is the solution through which companies and their customers will become much closer. This chapter covers three main sections where traditional marketing and electronic marketing concepts are reviewed in the first section. Then a detailed exploration of social networks and their distinct features is presented in the second section. Finally a discussion of social network marketing tools and its related technologies is explored in the third section.

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