Geographic Marketing in Support of Decision-Making Processes

Author(s):  
Maria Fernanda Augusto

Nowadays, geographic information and spatial aspects are essential elements for the definition of companies' strategies. With the use of different sources data, companies were able to obtain insights that they could not obtain without the spatial component and were able to use them to optimize their business. Then, geographic marketing presents itself as an added value for companies, one of the key factors being its role in supporting decision making. The main attributes of geographic marketing or GeoMarketing allow us to identify and present through digital maps the behavior and trends of certain variables based on characteristics of a market. The meticulous study of spatial and demographic information generated by GeoMarketing are crucial for important strategic adjustments in the business plan, such as definitions related to the location considered ideal for the business, target audience, price and growth prospects, among other factors. In this context, GeoMarketing will be introduced, exploring its scope, applicability, and relevance of its use in support of the decision-making process.

Author(s):  
Suvi Jokila

The recruitment of international students has become a global phenomenon. Prospective candidates planning to study abroad rely on different sources of information in their decision-making processes, provided by different national, institutional and private actors. Thus, more analysis of the mediators facilitating this encounter of recruiters and students is needed. This study analyses how study choices in Finland and China are constructed by analysing the embeddedness of national recruitment strategies in websites, the construction of study choices as capitals and the trust-building devices (dispositifs) employed in the websites. Data consist of textual material from four websites representing educational offerings in Finland and China, targeted for international students searching for information in their study-abroad decision-making. This study puts forward three arguments. First, the analysed websites reflect the national strategies on the recruitment of international students; however, the approaches the websites use vary greatly. Second, websites construct expectations that build on a holistic study-abroad experience. Third, non-governmental websites employ commercially oriented dispositifs to distinguish or affirm choices.


2015 ◽  
Vol 791 ◽  
pp. 56-62
Author(s):  
Ewa Golińska ◽  
Marcin Zemczak

Controlling of the manufacturing processes is one of the key factors that allow companies to produce goods of high quality. In the article one of methods of the quality management - statistical process control (SPC) has been discussed. On the example of the car headrests manufacturing enterprise benefits from applying this method have been presented. Authors pointed out that the use of statistical methods in decision-making processes must not be difficult and time-consuming, if is being supported by a computer with using inexpensive tools.


Author(s):  
Kanter van Deurzen ◽  
Imre Horváth ◽  
Regine Vroom

People use cognitive representations in order to characterize, understand, reason and predict the surrounding world. A class of these representations are called mental models. Designers of informing systems are interested in how mental models influence decision making, especially during critical events. With this knowledge they could optimize the content and amount of information that is needed for a dependable decision making process. New insights are needed about the operation of mental models in the course of critical events, as well as on how informing influences the real life operationalization of mental models. Most of the definitions available in the literature are overly general, and no definition was found that would support the design of informing systems for critical events. Therefore, the objective of our research was to derive a definition of mental models that play a role in critical events. Actually, we systematically constructed a definition from those attributes of mental model descriptions that were found to be relevant to critical events. First we decomposed 125 published descriptions to a set of attributes, and then assessed each attribute to see if they were associated with critical events, or not. In fact, this analysis involved not only the relevance of the attributes to critical events, but also the frequency of occurrence in the surveyed papers. This exploration provided a large number of attributes for a new mental model definition. Based on the top rated attributes, a definition was synthesized which, theoretically, has a strong relation to critical events. Though further validation will be needed, we argue that the derived mental model definition is strong because it establishes relationships with all generic features of critical events and makes the related information contents explicit. Hence the proposed definition can be considered a starting platform for investigations of the influence of informing on decision making processes in critical events.


2020 ◽  
Vol 30 (Supplement_5) ◽  
Author(s):  
A Maassen ◽  
C Sostongs

Abstract In 2019, members of the EuroHealthNet Partnership established the first Thematic Working Group on Health Promotion and Disease Prevention Programme Registers with the intention of becoming 'the competence engine for Programme Registers in Europe.' The group's objectives include to exchange experience, to initiate joint projects, to identify and further develop common topics relevant to Programme Registers, and to share findings in scientific papers and international conferences. Through such activities, the group builds the foundation for a more systematic and scientific European approach to translating evidence into practice and provides a forum for liaison and exchange between EU Member States, the European Commission, and international partners. Programme registers are only as relevant as they are influential in professionals' and policy makers' decision-making around intervention selection. Facilitating uptake of best practices requires an understanding of incentives, disincentives and decision-making processes, as well as how to make the programme registers more prominent and user-friendly. Outcomes from the 2020 Working Group meeting in Cologne will be presented, including case studies from across Europe, as well as recommendations to improve the uptake of best practices, tailored to portals at different stages of development.


Author(s):  
Massimo Felici

This paper concerns decision-making processes that rely on trust. In particular, it analyzes how different aspects of trust (e.g., trust, trustworthiness, trustworthy evidence) influence trust decisions, and acting on them eventually. It proposes a trust decision model that structures the analysis of contextualized trust problems. Rather than seeking a general definition of trust, this paper advocates the necessity to have a structured way to analyze and characterize situational trust problems systematically.


2015 ◽  
pp. 433-455
Author(s):  
Marco Picone ◽  
Francesco Lo Piccolo

The most recent forms of e-participation seem to provide new issues that need to be discussed. One such discussion involves the role of GIS. Can an ethically aware GIS be conceived? What does it mean for a GIS to be ethical at all? Throughout this paper, first the authors create a theoretical framework to encompass four key elements that lead us to the definition of ethical digital mapping: GIS ethics, social justice, power, and participation. Then they introduce the concept of PPGIS (Public Participation GIS), and argue that only a ‘qualitative turn' can enhance their importance in decision-making processes. Finally, the authors discuss an experiment that is currently taking place in Palermo, Italy, to debate the opportunities qualitative PPGIS may grant.


2021 ◽  
Author(s):  
J. C. Cunha ◽  
J. Eric Bickel ◽  
Luis Mendoza ◽  
Jeremy Walker ◽  
Ellen Coopersmith ◽  
...  

Abstract This article aims to provide a guideline to better decision quality on multi-company upstream projects. The scope is to provide a high-level overview of what should be included in a decision quality process, when companies with different levels of ownership and influence on the decision-making process naturally tend to have different approaches towards risks and decision management. It is well known in our industry that there is a predominance of multicompany participation in these projects and the paper will provide guidelines that will ultimately provide better decision quality and participant's alignment. Normally high-risk upstream projects have multi-company ownership. However, it has been noticed that companies tend to face decision management differently, which causes unnecessary delays on budget approvals and even operational timeline. Procedures to normalize the definition of an initial decision frame and creation of solutions based on a good set of alternatives are paramount to facilitate discussions and drive final recommendations. In summary, companies’ alignment on decision-making processes is key to quality, speed, and effectiveness of those decisions and critical to project success. Alignment between partners on pivotal decisions can significantly improve project delivery. The main results are practical guidelines for generating (a) decision framing, (b) strategies, (c) alternatives and potential consequences, and (d) logical analysis, partners’ alignment and commitment to action.


Facilities ◽  
2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Erik Carl Backus ◽  
Jakob C. Bruhl

Purpose The facility decision-making process (FDMP), as described in this paper, is a framework based on decades of proven effectiveness in analogous military applications. The purpose of this paper is to evaluate key factors which justify the need for the FDMP before describing the FDMP. Design/methodology/approach This paper conducts a literature review as it relates to facilities specific decision-making, puts forward a new concept for those processes and provides an abridged case study of the concept in application. Findings Facilities management is a key function for nearly every type of business or enterprise. As part of facilities management, many decisions are made about physical assets that a business or enterprise owns or maintains. Currently, there is no uniform decision-making framework, in literature or in practice, which enables consistency, robustness and scalability for facility management decisions. Such a framework would enable facility managers to effectively justify decisions related to capital and operational expenses. Practical implications The FDMP provides a robust procedure for facilities managers and engineers that enables enhanced strength in the face of business enterprise scrutiny as compared with the often-intuitive decision-making processes currently used in practice. Originality/value This novel conceptual process articulates the opportunity to provide for a comprehensive facilities decision-making process that enables better decisions especially as it relates to what are often ill-defined problem sets in facilities management.


1992 ◽  
Vol 17 (3) ◽  
pp. 4-8
Author(s):  
Nigel Spence

This paper studies the decision-making processes that occur in child welfare case conferences. Using a small sample of eight case conferences the study focuses on the way child welfare professionals and parents interact in formulating constructions of “children’s needs” and “parental competence”. The case conference setting, group composition, sequence and the relationships between the health and welfare professionals present are also identified as key factors in influencing the outcome of the case conference.


2018 ◽  
Vol 42 (01) ◽  
pp. 17-29 ◽  
Author(s):  
Alina Wilson ◽  
Laura Sokal ◽  
Deb Woloshyn

Directors of Student Teaching from the Western Canadian provinces participated in focus groups about the realities and decision-making processes around practicum for preservice teachers with disabilities. Results showed current standards, when applied rigidly, served to reify a static, homogenous, and unrealistic definition of ‘teacher’ that marginalises preservice teachers with disabilities. However, the effort of directors to challenge this notion of ‘teacher’, framed within the constructionist model of disability, gives hope for a more inclusive future teaching force.


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