Platform Economy Research in Africa

2021 ◽  
pp. 18-39
Author(s):  
Obed Kwame Adzaku Penu
Keyword(s):  
South Africa ◽  
Systematic Review ◽  
Selection Criteria ◽  
Theoretical Framework ◽  
Research Area ◽  
Future Research ◽  
Research Publications ◽  
African Context ◽  
Methodological Approaches ◽  
Platform Economy

This chapter undertakes a systematic review of research publications as of July 2019 on the platform economy in the African context. The focus is to identify the dominant themes, frameworks, and methodological approaches used in those research works. The review also identified gaps from such studies for future research. Based on the selection criteria for inclusion, the chapter identified 16 relevant publications. The review reveals that a significant number of published studies are on South Africa. Also, most of the studies are without a theoretical framework and mostly qualitative, with few featuring quantitative and mixed methodologies. Considering the nascent nature of research on the platform economy, the findings of this chapter contribute to painting the landscape of this research area, especially in Africa, and provides stimulating insights for future research.

Reframing Climate-Induced Socio-Environmental Conflicts: A Systematic Review

2020 ◽  
Author(s):  
Cesare M Scartozzi
Keyword(s):  
Climate Change ◽  
Systematic Review ◽  
Computational Models ◽  
Descriptive Statistics ◽  
Future Research ◽  
Environmental Conflicts ◽  
Changement Climatique ◽  
Social Ecological ◽  
Revisión Sistemática ◽  
Methodological Approaches

Abstract This article draws a comprehensive map of conflict climate change scholarship. It uses visualizations and descriptive statistics to trace the temporal, spatial, and topical evolution of the field of study via a bibliometric analysis of more than six hundred publications. It then proceeds to summarize findings, theoretical explanations, and methodological approaches. Overall, this systematic review shows a remarkable inconsistency of evidence among publications. As a way forward, this article recommends future research to use computational models, informed by a social-ecological perspective, to better explore the link between climate change and conflict. Resumen En este artículo se traza un mapa integral de la erudición conflictiva del cambio climático. Se utilizan visualizaciones y estadísticas descriptivas para rastrear la evolución temporal, espacial y temática del campo de estudio mediante un análisis bibliométrico de más de seiscientas publicaciones. Luego, continúa con un resumen de los hallazgos, las explicaciones teóricas y los enfoques metodológicos. En términos generales, esta revisión sistemática muestra una notable incoherencia de evidencias entre las publicaciones. En este artículo se recomiendan investigaciones a futuro para utilizar los modelos computacionales, informados con una perspectiva socioecológica, a fin de explorar mejor la conexión entre el cambio climático y los conflictos. Extrait Cet article offre une représentation complète des recherches portant sur les conflits liés au changement climatique. Il utilise des visualisations et des statistiques descriptives pour retracer l’évolution temporelle, spatiale et thématique de ce domaine d’étude via une analyse bibliométrique de plus de six cents publications. Il résume ensuite les constatations, explications théoriques et approches méthodologiques. Globalement, cette synthèse systématique montre une incohérence remarquable des preuves entre les publications. Pour aller de l'avant, cet article recommande que les recherches futures passent par des modèles informatiques éclairés par une perspective socio-écologique pour mieux explorer le lien entre le changement climatique et les conflits.

scholarly journals The Influence Of Brand Experience On Brand Satisfaction, Trust And Attachment In South Africa

2013 ◽  
Vol 12 (10) ◽  
pp. 1303 ◽  
Author(s):  
Richard Chinomona
Keyword(s):  
South Africa ◽  
Brand Management ◽  
Future Research ◽  
Brand Experience ◽  
Brand Trust ◽  
Data Set ◽  
Brand Attachment ◽  
Managerial Implications ◽  
African Context ◽  
Brand Satisfaction

This study examines the influence of consumer brand experience on their brand satisfaction, brand trust and brand attachment in an African context. Five hypotheses are posited and in order to empirically test them, a sample data set of 151 was collected from Gauteng Province of South Africa. The results indicate that brand experience positively influences brand satisfaction, brand trust and brand attachment in a significant way. Drawing from the studys findings, managerial implications are discussed and limitations and future research directions are suggested. By and large, this study immensely contributes new knowledge to the existing body of brand management literature in Africa - a context that is often most neglected by some researchers in developing countries.

scholarly journals The Influence Of Market Related Mobile Activities On The Acceptance Of Mobile Marketing And Consumer Intention To Purchase Products Promoted By SMS In South Africa

2013 ◽  
Vol 29 (6) ◽  
pp. 1897 ◽  
Author(s):  
Richard Chinomona ◽  
Maxwell Sandada
Keyword(s):  
South Africa ◽  
Purchase Intention ◽  
Structural Equation ◽  
Mobile Marketing ◽  
Future Research ◽  
Managerial Implications ◽  
Marketing Activities ◽  
African Context ◽  
Future Research Directions ◽  
Using Data

There is an increasing attention being accorded to mobile marketing activities in recent business management literature in the past decade as both academicians and practitioners recognize that mobile activities have potential influence on mobile marketing acceptance and customer purchase intention. Notwithstanding this, there is dearth of research on the same in the African context. In view of this development, the purpose of this research paper is to investigate the extent to which mobile marketing activities influence customers mobile marketing acceptance and their purchase intention in South Africa. Five research hypotheses are postulated and using data collected from mobile marketing activities partakers, the hypotheses are tested using Structural Equation Modelling (SEM) approach (Smart PLS). Managerial implications of the findings are discussed and limitations and future research directions are indicated.

FEA Consumer Needs Model: 25 Years Later

2019 ◽  
Vol 39 (1) ◽  
pp. 24-38
Author(s):  
Belinda T. Orzada ◽  
M. Jo Kallal
Keyword(s):  
Systematic Review ◽  
Design Process ◽  
Theoretical Framework ◽  
Time Span ◽  
Scholarly Journal ◽  
Future Research ◽  
Apparel Design ◽  
Research Directions ◽  
Fea Model ◽  
Future Research Directions

This systematic review examined use of Lamb and Kallal’s (1992) Functional, Expressive, and Aesthetic (FEA) Consumer Needs Model and integrated Apparel Design (AD) Framework within scholarly journal publications. The 126 peer-reviewed articles citing Lamb and Kallal published in English between 1992 and 2017 were the focus of this article. We identify the breadth of citations across the 25-year time span, examine application of the FEA Model and/or the AD Framework, and identify and confirm use of the FEA Model as a theoretical framework. Authors used the consumer needs focus to assess FEA criteria for products targeted to various consumer groups and product types. Findings indicate that the FEA Model has been applied under a variety of conditions to understand consumer needs, inform the design process, confirm the utility of the model, and demonstrate the strength and flexibility of the FEA Model. Future research directions are suggested.

scholarly journals The state of research on leader humor

2019 ◽  
Vol 9 (1) ◽  
pp. 3-40 ◽  
Author(s):  
Dejun Tony Kong ◽  
Cecily D. Cooper ◽  
John J. Sosik
Keyword(s):  
Systematic Review ◽  
Predictive Value ◽  
Meta Analysis ◽  
Research Area ◽  
Empirical Literature ◽  
Future Research ◽  
Theoretical Frameworks ◽  
The Past ◽  
Path Analyses ◽  
State Of Research

During the past two decades, the burgeoning literature on leader humor has documented various ways that humor enables leadership effectiveness. Yet there are problems of construct clarity and measurement associated with leader humor, as well as unanswered questions related to the theoretical frameworks and predictive value of leader humor. We provide a systematic review on leader humor, in which we address the issues of constructs—trait humor versus (behavioral) humor expression—and associated measures, discuss the main and emerging theoretical frameworks, assess the empirical literature via a meta-analysis and path analyses, and offer directions for future research. Our review not only offers theoretical insights for this research area, but also presents empirical gaps and opportunities through a quantitative summary.

A Systematic Review of Digital Marketing in South Africa

2020 ◽  
pp. 143-162 ◽  
Author(s):  
Vera Nsahlai ◽  
Refiloe Khoase ◽  
Patrick Ndayizigamiye ◽  
Shopee M. Dube
Keyword(s):  
South Africa ◽  
Systematic Review ◽  
Social Media ◽  
South African ◽  
Digital Marketing ◽  
Mobile Marketing ◽  
Digital Platforms ◽  
Social Media Platforms ◽  
African Context ◽  
Meta Analyses

This chapter investigates the extent of digital marketing usage in South Africa, its perceived impact, and factors that influence its adoption in the South African context. The methodology adopted is the systematic review using the preferred reporting items for systematic reviews and meta-analyses (PRISMA) framework. The results show that digital platforms currently used include mobile marketing (SMS) and social media platforms. The findings suggest that SMS-based marketing may be appealing to other market segments but not to young adults. The findings further suggest that social media marketing has had a significant influence on the purchase intentions among South African millennials (Generation Y). Moreover, the findings suggest that marketers, in their quest to influence customer purchasing decisions, should consider the knowledge that social media followers have regarding a subject matter (such as a product), and make an effort to educate those followers on the subject (or product) before suggesting a purchase.

Consumer cosmopolitanism in international marketing research: a systematic review and future research agenda

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Anna Makrides ◽  
Olga Kvasova ◽  
Alkis Thrassou ◽  
Elias Hadjielias ◽  
Alberto Ferraris
Keyword(s):  
Systematic Review ◽  
International Marketing ◽  
Marketing Research ◽  
Research Area ◽  
Future Research ◽  
Journal Articles ◽  
Knowledge Gaps ◽  
Systematic Analysis ◽  
Content Type ◽  
Future Research Agenda

PurposeThe purpose of this study is to systematically collate and scrutinize the state of the art on consumer cosmopolitanism (CCOS) from an international marketing perspective and to provide a foundation for future research on the subject matter to proliferate and prosper.Design/methodology/approachA systematic review of the extant literature was conducted focusing on peer-reviewed journal articles published in major marketing, international business and management journals.FindingsA systematic analysis of 44 journal articles shows that CCOS research is a rapidly growing research stream in the international marketing field. However, at the same time, the results reveal a lack of coherent and consistent conceptual underpinning, conflicting empirical findings regarding the profile and behavior of cosmopolitan consumers, persisting knowledge gaps, as well as methodological and contextual weaknesses.Originality/valueThis paper is the first to consolidate the pertinent literature on CCOS. In doing so, it provides a roadmap for future research with reference to theory, context and methodology based on the research inconsistencies and knowledge gaps identified, contributing toward the development of this research area.

Consumer imagination in marketing: a theoretical framework

2017 ◽  
Vol 51 (11/12) ◽  
pp. 2138-2155 ◽  
Author(s):  
Barbara J. Philips
Keyword(s):  
Systematic Review ◽  
Design Methodology ◽  
Theoretical Framework ◽  
Future Research ◽  
Mental Process ◽  
Marketing Theory ◽  
Content Type ◽  
Marketing Literature ◽  
Meta Analyses ◽  
Marketing Messages

Purpose Imagination is a complex mental process where consciousness departs from reality to create new content not currently found in existence. Imagination is key to marketing persuasion, but studies that examine consumer imagination in response to marketing messages illustrate confusing and sometimes contradictory perspectives about consumers’ mental processing. This paper aims to provide a review of the existing literature on consumer imagination relevant to marketing scholarship, and builds a new theoretical framework to organize and explain these papers. Design/methodology/approach A systematic review of the marketing literature was undertaken to identify all papers related to consumer imagination and its role in marketing persuasion. A focus was placed on empirical papers, review papers and meta-analyses. Findings A new conceptual framework was created to classify the consumer imagination literature based on both the characteristics and the content of imagination. The existing marketing literature was then organized into the framework. The framework helps to explain seeming contradictions between different studies as well as helps to collect similar studies together to summarize schools of thought. Originality/value The imagination framework presents an entirely new way of conceptualizing imagination research in marketing. This new categorization structure not only clarifies consumers’ use of imagination in response to marketing messages but also identifies questions for future research in this area of marketing theory.

The transpiring journey of customer engagement research in marketing

2016 ◽  
Vol 54 (8) ◽  
pp. 2008-2034 ◽  
Author(s):  
Jamid Ul Islam ◽  
Zillur Rahman
Keyword(s):  
Systematic Review ◽  
Developed Countries ◽  
Research Area ◽  
Customer Engagement ◽  
Future Research ◽  
Extensive Literature ◽  
Content Type ◽  
Customer Base ◽  
Current Scenario ◽  
Definition Of

Purpose To understand how customer engagement has been researched in the last decade, the purpose of this paper is to provide a systematic review of customer engagement research in the existing literature, derive a comprehensive definition of customer engagement and summarize few important and basic issues that future research should address. Design/methodology/approach An extensive literature review was carried out on customer engagement spread over 38 journals identified from online academic databases of Scopus, Emerald, EBSCOS and Science Direct. A total of 66 conceptual and empirical articles on customer engagement research spanning from 2005 to 2015 were analyzed based on different classification schemes. Findings Customer engagement is becoming a key concept in marketing. Customer engagement is a multi-dimensional concept comprising of cognitive, emotional, behavioral and social dimensions. The theoretical foundations of this concept predominantly lie with relationship marketing and service-dominant logic. Research on customer engagement has gained a significant pace in the last six years (2010-2015) but most of the articles on customer engagement have come from developed countries. Research limitations/implications By providing the distribution schema of customer engagement articles based on different criteria and by highlighting the future research avenues, this study is believed to serve as a valuable tool for researchers to understand the current scenario of customer engagement research in the marketing discipline and take this research area forward. This study acknowledges limitations with respect to its exclusive search criteria, which might affect its generalizability. Practical implications This study exhibits the favorable outcomes organizations can derive by building and managing an engaged customer base. The more an organization knows about how to engage its customers, the better adept it will be to enact so. Therefore, understanding customer engagement is imperative in that regard; this review will help organizations comprehend that better. Originality/value This is the first systematic review of customer engagement that provides a detailed understanding of the current state of customer engagement research on a single platform and also draws a comprehensive customer engagement conceptualization.

scholarly journals Gamification in Management: a systematic review and research directions

2019 ◽  
Vol 6 (2) ◽  
pp. 57-74 ◽  
Author(s):  
Vanissa Wanick ◽  
Hong Bui
Keyword(s):  
Systematic Review ◽  
Risk Management ◽  
Corporate Governance ◽  
Human Resource Management ◽  
Human Resource ◽  
Research Area ◽  
Future Research ◽  
Research Directions ◽  
Strategic Research ◽  
Governance Risk

This paper conducts a contemporary and inclusive review of initial applications of gamification to various management fields, such as finance, corporate governance, risk management, human resource management, etc. It defines and contextualizes gamification within the field of management. This allows to understand the main elements of a general gamified system and its main applications. Via a systematic review of 203 studies addressing management contexts and gamification, it develops a holistic framework for the analysis of gamification in management areas. The study concludes by setting out a list of questions to direct future research in order to increase the impacts of this innovative and strategic research area within businesses and organizations.

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