Case Study
Under Armour purchased a fitness app, MyFitnessPal, that suffered a data breach shortly after Under Armour acquired the app. This breach made customers usernames, emails, and passwords available and for sale on the dark web. Under Armour informed its users of the breach and handled the crisis in the way they saw fit. During the investigation, it was found that Under Armour used a weaker encryption algorithm than it should have to encrypt customers' sensitive information. The company is currently in a lawsuit over the breach with one MyFitnessPal user.