Disruptive Innovation in Communication Apps

Author(s):  
Sedigheh Moghavvemi ◽  
Por Yew Guan

The emergence of social payment and usage of social apps for buying and selling services and products was considered as threats to the banking industry. The usage of WeChat in China has fundamentally altered the whole digital communication landscape. WeChat has over 1.17 billion users. During the COVID-19 pandemic, WeChat implemented various plans to help recover from the COVID-19 pandemic, including consumer awareness, WeChat live stream communication platform, and one-to-one consultation through social media services to assist retailers and increase sales. In addition, they implemented WeChat Work 3.0 for remote working during the pandemic, cross-border e-commerce, and Mini Club Program to converts overseas brick-and-mortar shoppers to online members. WeChat and Facebook facilitated WeChat pay and Facebook pay through their social commerce platform because of market power. This chapter discusses the emergence of WeChat and how it impacts the payment systems.

2020 ◽  
pp. 5-17
Author(s):  
Maria Teresa Cuomo ◽  
Francesca Ceruti ◽  
Alice Mazzucchelli ◽  
Alex Giordano ◽  
Debora Tortora

The actual omnichannel customer uses indifferently both online and offline channels to express himself through consumption, which increasingly blends personal, cultural and social dimensions. In this perspective social media and social networks are able to assist e-retailers in their effort of creating a total e-customer experience, especially in the tourism industry, trying to satisfy their clients from the relational and commercial point of view. By means of an empirical analysis where managers were interviewed on the topic and its degree of application in the firms, the paper underlines how from the managerial point of view, that represents a new prospect on the topic, the expected shift from e-commerce to social commerce paradigm, facilitating the selling and buying of products and services by using various internet features, is nowadays not completely understood and realized.


2021 ◽  
Vol 13 (3) ◽  
pp. 80
Author(s):  
Lazaros Vrysis ◽  
Nikolaos Vryzas ◽  
Rigas Kotsakis ◽  
Theodora Saridou ◽  
Maria Matsiola ◽  
...  

Social media services make it possible for an increasing number of people to express their opinion publicly. In this context, large amounts of hateful comments are published daily. The PHARM project aims at monitoring and modeling hate speech against refugees and migrants in Greece, Italy, and Spain. In this direction, a web interface for the creation and the query of a multi-source database containing hate speech-related content is implemented and evaluated. The selected sources include Twitter, YouTube, and Facebook comments and posts, as well as comments and articles from a selected list of websites. The interface allows users to search in the existing database, scrape social media using keywords, annotate records through a dedicated platform and contribute new content to the database. Furthermore, the functionality for hate speech detection and sentiment analysis of texts is provided, making use of novel methods and machine learning models. The interface can be accessed online with a graphical user interface compatible with modern internet browsers. For the evaluation of the interface, a multifactor questionnaire was formulated, targeting to record the users’ opinions about the web interface and the corresponding functionality.


2016 ◽  
Vol 30 (4) ◽  
pp. 398-410 ◽  
Author(s):  
Yong-Ki Lee ◽  
Sally Y. Kim ◽  
Namho Chung ◽  
Kwanghoon Ahn ◽  
Jong-Won Lee

Purpose Social commerce using social media has been on the rapid increase. Among various social commerce models, group-buying has become the mainstream. There is a paucity of research related to how customers perceive value in group-buying situations. This paper aims to examine and analyze various factors that influence perceived customer value in group-buying. Design/methodology/approach Data were collected using a survey on customers who had purchased a restaurant service deal on a group-buying site. A partial least squares technique was used to estimate the model. Findings Results show that perceived customer value affects customers’ group buying intentions and that all four antecedents of perceived value (low price, valence of experience, trust in social media and reputation of the group-buying site) have a significant influence. Implications and further research directions are discussed at the end of the paper. Originality/value This study provides valuable strategic implications for social commerce firms.


2015 ◽  
Vol 7 (3) ◽  
pp. 251-265 ◽  
Author(s):  
Richard Ghiselli ◽  
Jing Ma

Purpose – The purpose of this paper is to examine the use of social media by restaurants in China and the extent to which consumers are using it to obtain information about dining options. Design/methodology/approach – A questionnaire for consumers was developed and social media usage data were collected from restaurants; the results were compared to determine whether there is a difference between practices and preferences. Findings – Based on the results of this paper, restaurants may want to consider committing resources and efforts to improve their presence on Dianping, Baidu and Meituan, and to utilize WeChat. Also, they may want to send non-personalized updates, especially coupons, discounts and information about special events, through the above-mentioned channels two to three times a month. Additionally, restaurants may want to improve engagement with frequent users so that they will recommend to others. Finally, restaurants may want to evaluate and invest in online ordering and payment systems if they haven’t done so already. Research limitations/implications – Strategic choices should be based on understanding of consumers. Unless the gaps between practices and preferences are identified and understood, restaurant companies may not be able to use social media effectively and efficiently. Originality/value – China’s social media market – the largest in the world – differs considerably from other countries; it presents unique opportunities and challenges. Social media is always a function of the technology, culture and government of a particular country or context; for this reason, it is very important to study social media in its “context”. While the need is pressing, there are limited studies on restaurant consumer preferences in a computer-mediated environment, not to mention in the Chinese context. This study examined consumer preferences and potential gaps between preferences and practices in the Chinese context; the results will help to direct restaurants in China to make better use of social media.


2022 ◽  
Vol 40 ◽  
pp. 100461
Author(s):  
Shu-Hsien Liao ◽  
Retno Widowati ◽  
Chieh-Ju Cheng
Keyword(s):  

Author(s):  
Zuzana Fungacova ◽  
Laura Solanko ◽  
Laurent Weill

2018 ◽  
Vol 4 (3) ◽  
pp. 205630511878477 ◽  
Author(s):  
Jonathan A. Obar ◽  
Anne Oeldorf-Hirsch

The clickwrap is a digital prompt that facilitates consent processes by affording users the opportunity to quickly accept or reject digital media policies. A qualitative survey analysis was conducted ( N = 513), assessing user interactions with the consent materials of a fictitious social media service, NameDrop. Findings suggest that clickwraps serve a political economic function by facilitating the circumvention of consent materials. Herman and Chomsky’s notion of the “buying mood” guides the analysis to analogize how social media maintain flow to monetized sections of services while diverting attention from policies that might encourage dissent. Clickwraps accomplish this through an agenda-setting function whereby prompts encouraging circumvention are made more prominent than policy links. Results emphasize that clickwraps discourage engagement with privacy and reputation protections by suggesting that consent materials are unimportant, contributing to the normalization of this circumvention. The assertion that clickwraps serve a political economic function suggests that capitalist methods of production are successfully being integrated into social media services and have the ability to manufacture consent.


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