scholarly journals The Implication of Accessing Hospital's Social Media and Other Digital Communication Channels During COVID-19 Pandemic

2020 ◽  
Author(s):  
Badra Al Aufa ◽  
Faizah Abdullah Djawas ◽  
Wahyu Sulistiadi
Keyword(s):  
Social Media ◽  
Digital Communication ◽  
Communication Channels

scholarly journals Communication Channels

2021 ◽  
Author(s):  
Anca Constantinescu-Dobra ◽  
Mădălina-Alexanda Coțiu
Keyword(s):  
Social Media ◽  
Communication Channel ◽  
Online Shopping ◽  
Digital Communication ◽  
Communication Channels ◽  
High Quality ◽  
Online Engagement ◽  
Fast Moving Consumer Goods ◽  
Social Media Platforms ◽  
E Mail

The scope of the chapter is to discuss changes in usage of digital communication channels before and during the Covid-19 pandemic. Consumers in both industrial and fast-moving consumer goods markets are considered. The chapter comprises a suggestive overview, followed by conclusions on trends expected in digital communication channels usage due to the shifts in consumer behavior caused by the pandemic. Digital communication channels analyzed include websites, sales pages, social media platforms, as well as e-mail marketing, and blogs. Consumers in Generations X, Y and Z, and their preferences for the different communication channels are analyzed. Results indicate an increased interest of all generations for social media, especially following the Covid-19 pandemic. E-mail marketing also remains an important communication channel across all three generations, while the interest in websites and blogs varies. All consumers favor high quality, attractive content displayed irrespective of the communication channel used. Trends identified suggest the interest for online shopping and online engagement with brands will remain sustained after the lift of the various restrictions imposed by the pandemic. It is therefore important that brands ensure a strong online presence and engage with their audiences based on their consumers preferred communication channels.

scholarly journals Public communication for the fight against syphilis: an experience report of the campaign “Eu sei. Você sabe?” (2020-2021)

2021 ◽  
Vol 33 ◽  
Author(s):  
Mauricio da Silva Oliveira ◽  
Kaline Sampaio de Araújo ◽  
John Willian Lopes ◽  
Raíssa Rodrigues Azevedo ◽  
Mirian Nogueira Tavares ◽  
...  
Keyword(s):  
Social Media ◽  
Digital Communication ◽  
Communication Channels ◽  
Descriptive Study ◽  
Point Of View ◽  
Experience Report ◽  
Public Communication ◽  
Communication Campaign ◽  
Language And Communication ◽  
Audience Size

Introduction: Aiming at strengthening the discourse about syphilis prevention and promoting organic actions with strategies directed to digital communication platforms, the campaign “Eu sei. Você sabe?” (“I know. Do you?”) was developed and placed between mid 2020 and early 2021, within the scope of the project “Sífilis, não” (‘Syphilis, No’). Objective: In this article, we aim to report the planning and execution of this public communication campaign to combat syphilis by reflecting on the aspects of conception, strategic and creative planning, and placement of the campaign. Methods: The reflection was anchored in a descriptive study and in the report of this experience through a scientific narrative, considering the guidelines established in the planning and the period of execution (still under development). Results: The results of this campaign include the production and placement of various materials for digital circulation to disseminate content, such as cards (posts) for different social media websites in different formats; layouts for posters, banners and handouts (printed and digital); institutional website; card videos; sound spots; layouts for digital booklets and newsletters, among others. Conclusion: From the point of view of planning and production, the goal of the campaign was to contemplate the diversity of audiences with actions and materials, by adapting imagery, language and communication channels. It is not yet feasible to measure the reach or the audience size and response, although we can project it as positive in view of its context.

scholarly journals Live Shopping dalam Industri Komunikasi Digital melalui Instagram

Prologia ◽  
2020 ◽  
Vol 4 (1) ◽  
pp. 67
Author(s):  
Vinia Fransiska ◽  
Sinta Paramita
Keyword(s):  
Social Media ◽  
Online Shopping ◽  
Digital Communication ◽  
Qualitative Approach ◽  
Marketing Communication ◽  
Communication Industry ◽  
Communications Industry ◽  
Long Time ◽  
Limited Duration

Live shopping is an online shopping activity that is done directly and within a certain duration. This research discusses the live shopping process in the digital communication industry.. The theory used is the theory of marketing communication, social media, Instagram, and digital communication. This study discusses the phenomenon of live shopping activity in the digital communications industry. The method used is a case study with a qualitative approach and using the techniques of interview, observation, and documentation. The results of this study can be seen that the live shopping activity that uses social media to utilize the features of Instagram namely Stories. The birth of live shopping is based on the phenomenon that has been formed over a long time, namely ‘jastip’. Goods sold in the live shopping activity are also more diverse than shop online as usual. It also offers more interactive shopping activities and fun so that buyers feel the thrill of shopping directly on the spot and the limited duration so that the buyers will be encouraged with time. Before live shopping, sellers will promote it by using Instagram Ads or endorsement to influencers. It can be concluded that the live shopping process starts with 3 main steps, promotion, interaction, and transaction. Live shopping merupakan suatu kegiatan berbelanja secara online yang dilakukan secara langsung dan dalam durasi tertentu saja. Penelitian ini membahas tentang proses live shopping dalam industri komunikasi digital. Teori yang digunakan adalah teori komunikasi pemasaran, media sosial, Instagram, dan komunikasi digital. Metode yang digunakan adalah studi kasus dengan pendekatan kualitatif dan menggunakan teknik wawancara, observasi, serta dokumentasi. Hasil penelitian ini dapat diketahui bahwa kegiatan live shopping yang menggunakan media sosial Instagram ini memanfaatkan fitur Instagram yaitu Instagram Stories. Lahirnya live shopping didasari oleh fenomena yang sudah terbentuk lebih lama yaitu jasa titip atau jastip. Barang yang dijual dalam kegiatan live shopping juga lebih beragam dibandingkan berbelanja online seperti biasa. Kegiatan ini juga menawarkan kegiatan belanja yang lebih interaktif dan menyenangkan sehingga pembeli merasakan sensasi berbelanja langsung di tempat dan durasi waktu yang terbatas sehingga pembeli akan berpacu dengan waktu. Sebelum melakukan kegiatan live shopping, penjual terlebih dahulu akan memasarkannya dengan memanfaatkan fitur Instagram ads atau endorsement kepada influencer. Untuk itu dapat disimpulkan bahwa proses live shopping dimulai dari 3 langkah utama yaitu promosi, interaksi, dan terakhir transaksi. 

scholarly journals Reduced Complexity Trellis for Coded Modulation on Channels Subjected to ISI

2019 ◽  
Vol 8 (10) ◽  
pp. 4432-4436
Keyword(s):  
Digital Communication ◽  
Intersymbol Interference ◽  
Structural Complexity ◽  
Communication Channels ◽  
Coded Modulation ◽  
Reduced Complexity ◽  
Modulation Schemes ◽  
Band Limited

The objective in this paper is to analyze the structural complexity of the non-binary coded modulation schemes for transmission over the digital communication channels which are band-limited and subjected to Intersymbol Interference (ISI). The design of reduced complexity M-QAM Coded Modulation schemes are analyzed algebraically. The performance is demonstrated through simulation.

scholarly journals Facebook and a Fair Trial: Caution, Challenge and Contradiction

2020 ◽  
Vol 2 (1) ◽  
pp. 135-151
Author(s):  
Kate Tubridy
Keyword(s):  
Social Media ◽  
Critical Discourse Analysis ◽  
Digital Communication ◽  
Meaning Making ◽  
Fair Trial ◽  
Critical Discourse ◽  
Criminal Trials ◽  
Legal Principles ◽  
High Profile ◽  
To Receive

This article explores the often fraught intersections between social media, fair trial principles and community engagement with high-profile crimes. Specifically, a detailed analysis is undertaken of the Facebook response to the arrest of Adrian Ernest Bayley for the murder of Ms Gillian (Jill) Meagher in Victoria, Australia in 2012. As one of the first Australian crimes to receive a significant social media response, this research provides empirical insights into the dynamic and evolving relationship between social media, the community and criminal trials. By drawing on a critical discourse analysis of over 3,000 comments on the R.I.P Jill Meagher Facebook page, this article identifies and critiques a ‘Discourse of Challenge’ in which digital communication enabled the reinterpretation of legal principles. Further, this article provides empirical insights into the meaning-making processes of Facebook discourses and focuses on how fair trial principles are contested on Facebook in novel and, at times, contradictory, ways.  

scholarly journals Health science communication strategies used by researchers with the public in the digital and social media ecosystem: a systematic scoping review protocol

BMJ Open ◽  
2018 ◽  
Vol 8 (1) ◽  
pp. e019833 ◽  
Author(s):  
Guillaume Fontaine ◽  
Andréane Lavallée ◽  
Marc-André Maheu-Cadotte ◽  
Julien Bouix-Picasso ◽  
Anne Bourbonnais
Keyword(s):  
Social Media ◽  
Scoping Review ◽  
Science Communication ◽  
Grey Literature ◽  
Communication Channels ◽  
Health Science ◽  
Published Data ◽  
The Public ◽  
Review Team ◽  
Media Ecosystem

IntroductionThe optimisation of health science communication (HSC) between researchers and the public is crucial. In the last decade, the rise of the digital and social media ecosystem allowed for the disintermediation of HSC. Disintermediation refers to the public’s direct access to information from researchers about health science-related topics through the digital and social media ecosystem, a process that would otherwise require a human mediator, such as a journalist. Therefore, the primary aim of this scoping review is to describe the nature and the extent of the literature regarding HSC strategies involving disintermediation used by researchers with the public in the digital and social media ecosystem. The secondary aim is to describe the HSC strategies used by researchers, and the communication channels associated with these strategies.Methods and analysisWe will conduct a scoping review based on the Joanna Briggs Institute’s methodology and perform a systematic search of six bibliographical databases (CINAHL, EMBASE, IBSS, PubMed, Sociological Abstracts and Web of Science), four trial registries and relevant sources of grey literature. Relevant journals and reference lists of included records will be hand-searched. Data will be managed using the EndNote software and the Rayyan web application. Two review team members will perform independently the screening process as well as the full-text assessment of included records. Descriptive data will be synthesised in a tabular format. Data regarding the nature and the extent of the literature, the HSC strategies and the associated communication channels will be presented narratively.Ethics and disseminationThis review does not require institutional review board approval as we will use only collected and published data. Results will allow the mapping of the literature about HSC between researchers and the public in the digital and social media ecosystem, and will be published in a peer-reviewed journal.

Dragonfly Algorithm with Gated Recurrent Unit for Cybersecurity in Social Networking

2019 ◽  
pp. 75-88
Author(s):  
Yutao Han ◽  
◽  
◽  
◽  
Ibrahim M. EL-Hasnony ◽  
...  
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Information Technologies ◽  
Online Communication ◽  
Communication Channels ◽  
Dragonfly Algorithm ◽  
Security Issues ◽  
The Social ◽  
Performance Validation ◽  
Gated Recurrent Unit

The advancements of information technologies and wireless networks have created open online communication channels. Inappropriately, trolls have abused the technologies to impose cyberattacks and threats. Automated cybersecurity solutions are essential to avoid the threats and security issues in social media. This paper presents an efficient dragonfly algorithm (DFA) with gated recurrent unit (GRU) for cybersecurity in social networking. The proposed DFA-GRU model aims to determine the social networking data into neural statements or insult (cyberbullying) statements. Besides, the DFA-GRU model primarily undergoes preprocessing to get rid of unwanted data and TF-IDF vectorizer is used. In addition, the GRU model is employed for the classification process in which the hyperparameters are optimally adjusted by the use of DFA, and thereby the overall classification results get improved. The performance validation of the DFA-GRU model is carried out using benchmark dataset and the results are examined under varying aspects. The experimental outcome highlighted the enhanced performance of the DFA-GRU model interms of distinct measures.

Exploring EFL student use of digital backchannels during collaborative learning activities

2021 ◽  
Vol PCP2020 (1) ◽  
pp. 64
Author(s):  
Peter Ilic
Keyword(s):  
Language Learning ◽  
Digital Communication ◽  
Communication Channels ◽  
Content Management ◽  
Learning Activities ◽  
Target Language ◽  
Network Systems ◽  
Group Members ◽  
Collaborative Activities ◽  
Secondary Communication

This chapter highlights several findings related to the learners' use of digital communication channels during online collaborative activities. The term "digital backchannel" is used to imply that there are two channels of communication operating simultaneously during collaborative activities. The predominant digital channel is that of the online content management system controlled by the instructor and accessed in the target language, English. The secondary channel of digital communication (backchannel) is that of the external personal social network systems (SNS) that students employed to interact with group members and others. The researcher collected qualitative and quantitative data on learner interactions within a yearlong series of language learning activities through internet logs and interviews. The students employed digital backchannels with increasing frequency throughout the study period, even though there was an initial reluctance to use a communication channel, they considered very private for public educational activities. These digital backchannels were primarily mobile-based SNS. The students reported that the use of these backchannels increased in use over the study period and led to increased peer communication and networking. Also, students' language use changed when moving between these primary and secondary communication channels, with L1 being used for the main-channel and L2 used for the backchannel.

Adoption of Social Media as Communication Channels in Government Agencies

2018 ◽  
pp. 773-807
Author(s):  
Reemiah Alotaibi ◽  
Muthu Ramachandran ◽  
Ah-Lian Kor ◽  
Amin Hosseinian-Far
Keyword(s):  
Social Media ◽  
Communication Channel ◽  
Communication Channels ◽  
Extensive Literature ◽  
Public Agencies ◽  
Wide Range ◽  
Level Of Use ◽  
The World ◽  
The Government ◽  
Use Of Social Media

Social media has become an integral part of many people's lives around the world. The main use of this communication channel is to connect with social circles. It is also widely used for commercial and business purposes. Governments are also keen to use social media as an alternative to the traditional communication channels. Nonetheless, when the level of use of social media in the government is compared to other fields, a clear gap becomes apparent. This chapter investigates the adoption of social media as a communication channel between citizens, public agencies and government departments; and considers a wide range of factors that affect the issue from the perspective of public agencies. This chapter presents an extensive literature review and proposes a framework that organises the critical factors that affect public agencies' efforts while implementing social media. We also provide a list of hypotheses to validate and evaluate the significance of these factors.

Megatrends in Engineering and Technology Education

2012 ◽  
pp. 1-8 ◽  
Author(s):  
Arun Patil ◽  
Henk Eijkman
Keyword(s):  
Social Media ◽  
Technology Education ◽  
Digital Communication ◽  
Communication Technologies ◽  
Fully Integrated ◽  
Engineering And Technology Education ◽  
Doing Business ◽  
Engineering And Technology ◽  
The World ◽  
Communication Practices

Engineers and technologists increasingly have to confront socio-scientific issues and evolving communication technologies. Digital communication technologies, such as social media, are important drivers for growth and for changes in learning and in professions as well as and doing business. In the 21st century, to be a scientifically literate engineer and technologist means also to possess the communicative imagination. Thus, moving toward a future with more fully integrated social media into the world of knowledge and communication practices will be a challenging process of resolving tensions and dilemmas. This chapter presents an overview of current megatrends in communicative imagination and advanced approaches of various communication technologies in engineering and technology education. The chapter also reflects on the transformative nature of social media.

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