Investigating Taiwan Instagram users’ behaviors for social media and social commerce development

2022 ◽  
Vol 40 ◽  
pp. 100461
Author(s):  
Shu-Hsien Liao ◽  
Retno Widowati ◽  
Chieh-Ju Cheng
Keyword(s):  
Social Media ◽  
Social Commerce

A managerial perspective on omnichannel e-customer

2020 ◽  
pp. 5-17
Author(s):  
Maria Teresa Cuomo ◽  
Francesca Ceruti ◽  
Alice Mazzucchelli ◽  
Alex Giordano ◽  
Debora Tortora
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Empirical Analysis ◽  
Customer Experience ◽  
Tourism Industry ◽  
Point Of View ◽  
Social Commerce ◽  
Social Dimensions ◽  
Offline Channels ◽  
Managerial Perspective

The actual omnichannel customer uses indifferently both online and offline channels to express himself through consumption, which increasingly blends personal, cultural and social dimensions. In this perspective social media and social networks are able to assist e-retailers in their effort of creating a total e-customer experience, especially in the tourism industry, trying to satisfy their clients from the relational and commercial point of view. By means of an empirical analysis where managers were interviewed on the topic and its degree of application in the firms, the paper underlines how from the managerial point of view, that represents a new prospect on the topic, the expected shift from e-commerce to social commerce paradigm, facilitating the selling and buying of products and services by using various internet features, is nowadays not completely understood and realized.

When social media met commerce: a model of perceived customer value in group-buying

2016 ◽  
Vol 30 (4) ◽  
pp. 398-410 ◽  
Author(s):  
Yong-Ki Lee ◽  
Sally Y. Kim ◽  
Namho Chung ◽  
Kwanghoon Ahn ◽  
Jong-Won Lee
Keyword(s):  
Social Media ◽  
Least Squares ◽  
Significant Influence ◽  
Customer Value ◽  
Design Methodology ◽  
Social Commerce ◽  
Research Directions ◽  
Content Type ◽  
Group Buying ◽  
Perceived Customer Value

Purpose Social commerce using social media has been on the rapid increase. Among various social commerce models, group-buying has become the mainstream. There is a paucity of research related to how customers perceive value in group-buying situations. This paper aims to examine and analyze various factors that influence perceived customer value in group-buying. Design/methodology/approach Data were collected using a survey on customers who had purchased a restaurant service deal on a group-buying site. A partial least squares technique was used to estimate the model. Findings Results show that perceived customer value affects customers’ group buying intentions and that all four antecedents of perceived value (low price, valence of experience, trust in social media and reputation of the group-buying site) have a significant influence. Implications and further research directions are discussed at the end of the paper. Originality/value This study provides valuable strategic implications for social commerce firms.

scholarly journals THE DEVELOPMENT OF A CONCEPTUAL FRAMEWORK FOR MOBILE SOCIAL COMMERCE AND PURCHASING DECISIONS: A SYSTEMATIC LITERATURE REVIEW FROM 2010 – 2020

2021 ◽  
Vol 18 (2) ◽  
pp. 115-132
Author(s):  
Shirley Law Kheen ◽  
◽  
Mohd Nazri Mohd Noor ◽  
Keyword(s):  
Social Media ◽  
Online Community ◽  
Risk Tolerance ◽  
Consumer Involvement ◽  
User Engagement ◽  
Social Commerce ◽  
Purchasing Decisions ◽  
Positive Attitudes ◽  
Technology Advancement ◽  
New Business

This paper aims to develop a framework for mobile social commerce purchase decisions based on the existing literature. Social media and mobile technology advancement has shifted the way contemporary selling is conducted online. This new business model has revolutionised the relationship between consumers and businesses. Mobile social commerce integrates the features of social media, which enables the interactions between users during their mobile shopping experience. Users’ creativities provide innovative solutions in user generated content (UGC) that not only solves their own problems, but also provides possible improvements to products and services. Even so, the authenticity of UGC and the possibility of fabrication remains a challenge that needs to be resolved. Previous studies have shown that user engagement in UGC has a significant effect on enhancing the efficiency of social interaction between businesses and consumers. The corresponding purchasing decisions depend on the degree of consumer involvement in UGC. Based on a review of the literature from 2010 – 2020, the positive attitudes towards online community knowledge sharing will positively influence consumers’ purchasing decisions. A favourable review about the products or services that generate strong positive attitudes is more likely to be considered by consumers. Thus, their purchasing decisions are determined by their commitment to an attitude. The risk perception of consumers differs from various dimensions and capacities. The risk tolerance of each purchasing goal will have an effect on their purchasing decisions. The framework proposed in this study can be further tested in the context of Malaysian consumers.

Customer Engagement

2020 ◽  
pp. 163-176
Author(s):  
Robin Cheng
Keyword(s):  
Social Media ◽  
Product Information ◽  
Customer Engagement ◽  
Social Commerce ◽  
Media Technologies ◽  
Product Service ◽  
The Social ◽  
Innovative Products ◽  
Managerial Implications ◽  
Use Of Social Media

This chapter focused on exploring the engagement in which consumers interact with each other while conducting online shopping activities, such as discovering products, sharing product information, and/or collaboratively making shopping decisions. At the core of the product/service offering, successful shopping models will be able to meet the needs of highly engaged shoppers. In order to develop sustainable shopping model for this group of shoppers, social support theory could explain the current phenomenon of the use of social media for shopping. The social media technologies facilitated collaborative learning and collaborative improvement on the sale of unconventional and innovative products. The chapter contributes in social commerce innovations and provides managerial implications for understanding the overall interactions of social commerce.

Disruptive Innovation in Communication Apps

2021 ◽  
pp. 109-123
Author(s):  
Sedigheh Moghavvemi ◽  
Por Yew Guan
Keyword(s):  
Social Media ◽  
Market Power ◽  
Digital Communication ◽  
Banking Industry ◽  
Disruptive Innovation ◽  
Social Commerce ◽  
Payment Systems ◽  
It Impacts ◽  
Media Services ◽  
Brick And Mortar

The emergence of social payment and usage of social apps for buying and selling services and products was considered as threats to the banking industry. The usage of WeChat in China has fundamentally altered the whole digital communication landscape. WeChat has over 1.17 billion users. During the COVID-19 pandemic, WeChat implemented various plans to help recover from the COVID-19 pandemic, including consumer awareness, WeChat live stream communication platform, and one-to-one consultation through social media services to assist retailers and increase sales. In addition, they implemented WeChat Work 3.0 for remote working during the pandemic, cross-border e-commerce, and Mini Club Program to converts overseas brick-and-mortar shoppers to online members. WeChat and Facebook facilitated WeChat pay and Facebook pay through their social commerce platform because of market power. This chapter discusses the emergence of WeChat and how it impacts the payment systems.

scholarly journals The Impact of Social Media on Sales Promotion in Entertainment Companies

2021 ◽  
Vol 24 (2) ◽  
pp. 189-206
Author(s):  
Dalia Štreimikienė ◽  
Asta Mikalauskienė ◽  
Urtė Sturienė ◽  
Grigorios L. Kyriakopoulos
Keyword(s):  
Social Media ◽  
Quantitative Research ◽  
Positive Impact ◽  
Current Trend ◽  
Sales Promotion ◽  
Online Marketing ◽  
Communication Model ◽  
Social Commerce ◽  
User Friendliness ◽  
The Impact

Social networks including various social media are one of the main online marketing tools that help to achieve marketing aims of the company. Most of social media overlap and have more than one characteristic, aim or purpose. It should be noted that interaction, user-friendliness, openness, freedom and real time are the main features of all social media. When starting to discuss sales promotion of a company on social media, the concept of social commerce becomes inevitable. Taking into account current trend of expansion of internet marketing because it unites the biggest number of users and has the means to implement different aims of the companies, it is necessary explore the impact of social media on sales growth in specific sectors. The paper analyses the impact of social media for sales promotion in entertainment sector. During the quantitative research, 385 respondents were surveyed. The questionnaire of the quantitative research has been prepared based on the marketing communication model for social media used by entertainment companies. The questionnaire included closed type of questions, most of them are provided in Likert scale. The empirical study found that elements (promotion of sales increase; brand strengthening), maintaining connections with present and potential company’s clients that are used by the entertainment companies on social media help to promote sales with users’ engagement. Regular communication of entertainment companies on social media has a positive impact on sales, because users tend to follow such type of accounts actively. The study emphasised the main elements to be applied by the entertainment companies using social media. Therefore, the regular communication and use of influencers are highly recommended for sales promotion of companies. It is also important to stress that companies are advised to communicate regularly, as regularity in communication is one of the most important drivers of sales promotion.

scholarly journals OPENNESS TO EXPERIENCE - A MODERATOR BETWEEN SOCIAL COMMERCE SUCCESS FACTORS AND CUSTOMER SATISFACTION RELATIONSHIP: FACEBOOK BRAND PAGE PLATFORM

2018 ◽  
Vol 17 (3) ◽  
pp. 67
Author(s):  
Ariff Md. Ab. Malik ◽  
Hanitahaiza Hairuddin ◽  
Nurfaznim Shuib
Keyword(s):  
Social Media ◽  
Information System ◽  
Customer Satisfaction ◽  
Information Quality ◽  
Success Factors ◽  
Openness To Experience ◽  
Social Commerce ◽  
Information System Success ◽  
System Success ◽  
The Relationship

Nowadays, the role of social media in marketing strategies is undeniable. Facebook brand page is one of the platforms used by the marketers to promote their products. The purpose of this study is to investigate whether the Openness to Experience personality moderates the relationship between Information System Success (ISS) factors and customer satisfaction using a sample of 354 customers from three different Facebook brand pages. The result found that the Openness to Experience personality effect the relationship between ISS factors and customer satisfaction. Meanwhile, the Information Quality is the most important factor that influences the customer satisfaction towards social media applications.  Keywords: Social Commerce, Information System Success Factors, Personality Traits, Customer Satisfaction, Openness to Experience, Facebook Brand Page

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