A Strategic Model to Promote University of Choice Decisions Among the International Students

2022 ◽  
pp. 260-284
Author(s):  
Andre P. Calitz ◽  
Margaret D. Cullen ◽  
Carlien Jooste
Keyword(s):  
Higher Education ◽  
International Students ◽  
Choice Model ◽  
Cost Effective ◽  
Recruitment Strategy ◽  
Digital Marketing ◽  
University Marketing ◽  
Strategic Model ◽  
University Reputation ◽  
Internationalisation Of Higher Education

The internationalisation of higher education has become increasingly important for many higher education institutions (HEIs) globally. To recruit national and international students, HEIs must invest in effective digital marketing and recruitment strategies. This study investigated the development of a strategic university of choice model that can assist universities in the recruitment of international students. A survey was completed by 306 international students studying at a South African university. The factors identified in this study included academic programme and quality, visa requirements, country/city attractiveness, lectures in English, costs, student life, safety and security, university location, university reputation, and assistance from the international office. The strategic university of choice model could assist university marketing personnel to develop a focused, targeted, and cost-effective digital marketing and recruitment strategy to recruit international students.

scholarly journals The internationalisation of higher education in the regions: case of Latvia

2020 ◽  
Author(s):  
Inga Jekabsone ◽  
Keyword(s):  
Higher Education ◽  
Quality Assurance ◽  
International Students ◽  
Case Studies ◽  
Higher Education Institutions ◽  
Academic Staff ◽  
Complex Concept ◽  
Internationalisation Of Higher Education ◽  
The Government ◽  
Local Students

Internationalisation is set as a horizontal priority of higher education in the context of the quality assurance by the government of Latvia. However, higher education institutions (hereinafter – HEI) in Latvia find it challenging to attract talented international students and academic staff, especially in the regions, thereby the internationalisation rates in HEI differ. The internationalisation is a complex concept – it is understood not only by the attraction of international students and academic staff, but also by internationalisation of local students and staff as well as by creation of inclusive environment for both – international and local students and staff. Taking into account before mentioned, the aim of the research is to analyse the dimensions of the internationalisation of regional HEI in Latvia. During the research, six regional HEI in Latvia were analysed in the context of diverse aspects of internationalisation. Recommendations to regional HEI were developed based on the analysis of case studies. The analysis showed that the internationalisation in the regional HEI in Latvia are mainly focused on attraction of international students and on student and academic staff mobility. At the same time, some of the regional HEI set the internalisation as a priority while others focus more on local students and regional needs. However, most of regional HEI in Latvia lag behind the average EU un national internationalisation rates.

scholarly journals Do international classes pay off? A cost-benefit analysis of the internationalisation of higher education in Flanders

2021 ◽  
Author(s):  
Kristof De Witte ◽  
Mara Soncin
Keyword(s):  
Higher Education ◽  
International Students ◽  
Doctoral Students ◽  
Cost Benefit Analysis ◽  
Cost Benefit ◽  
Benefit Analysis ◽  
Micro Data ◽  
Internationalisation Of Higher Education ◽  
Major Trend ◽  
National Economies

AbstractInternationalisation is a major trend in higher education worldwide. Yet, little evidence is given on the net impact of international students on national economies. This study addresses this gap by estimating the benefits against the costs driven by international students in Belgium and its Flemish region in particular. Using a unique combination of various sources of micro-data, the results show net positive benefits that exceed costs by a factor ranging between 2.4 (lower bound) and 3.1 (upper bound) times. The results vary highly with the level of education, as the ratio is the lowest for doctoral students (1.2–1.6) and highest for master students (5.1–6.3). The effect is mainly driven by a high stay rate of international students, who are likely to work in the country after graduation. When considering indirect effects, our results show that there are no significant peer effects due to the presence of international students in the classroom.

scholarly journals Artificial Intelligence for University Marketing

2021 ◽  
Author(s):  
Irina Alyoshina
Keyword(s):  
Artificial Intelligence ◽  
Higher Education ◽  
Marketing Management ◽  
Digital Marketing ◽  
University Marketing

Artificial intelligence (AI) is embedded in digital marketing technologies and so facilitates the development of university marketing management. The article discusses digital globalization trends and factors influential for AI deployment in higher education.

scholarly journals The expenditure and foreign revenue impact of international students on the South African economy

2011 ◽  
Vol 4 (2) ◽  
pp. 391-406 ◽  
Author(s):  
Naum Aloyo ◽  
Arnold Wentzel
Keyword(s):  
Higher Education ◽  
South Africa ◽  
International Students ◽  
South African ◽  
Impact Analysis ◽  
Balance Of Payments ◽  
Economic Effects ◽  
Nelson Mandela ◽  
Internationalisation Of Higher Education ◽  
South African Universities

In South Africa, there is still no clear policy of internationalisation of higher education, partly due to limited research. So far, only two efforts – at Nelson Mandela Metropolitan University (NMMU) in 2004 and Rhodes University in 2005 – have been made to determine the expenditure and foreign revenue impact of international students on South Africa. Each of these papers sampled only a single university, so they are of limited use for national impact analysis. To build on these studies, this research was conducted at six South African universities that admit the largest number of international students and also included the economic effects of spending items hitherto neglected. We show that international students (mainly from Africa) contribute significantly to South African GDP and balance of payments, but that South Africa still lags behind in exploiting and enhancing these benefits.

scholarly journals The internationalisation of higher education: losses and benefits

2020 ◽  
pp. 39-54
Author(s):  
Marek Butrym
Keyword(s):  
Higher Education ◽  
International Students ◽  
Young People ◽  
Brain Drain ◽  
Foreign Students ◽  
Knowledge Society ◽  
Cultural Development ◽  
Destination Country ◽  
Internationalisation Of Higher Education

International declarations emphasise the role of higher education in building the knowledge society and underline its importance for the economic, social and cultural development of individual countries. The article shows how the internationalisation of higher education transforms universities, cities and countries that welcome international students. At the same time, it is stressed that the internationalisation of higher education and the employment of well-educated foreign students in the destination country is one of the forms of brain drain and competition for gifted young people. The example of Poland, where Ukrainian students dominate among international students, is used to demonstrate the benefits enjoyed by the destination country and losses suffered by the country of origin. The situation is presented against the backdrop of the current political instability in Ukraine, which may additionally encourage young people to study and settle abroad.

scholarly journals The impact of social media on international student recruitment: the case of Lebanon

2018 ◽  
Vol 11 (1) ◽  
pp. 79-103 ◽  
Author(s):  
Demetris Vrontis ◽  
Sam El Nemar ◽  
Ammar Ouwaida ◽  
S.M. Riad Shams
Keyword(s):  
Higher Education ◽  
Social Media ◽  
International Students ◽  
International Student ◽  
Student Recruitment ◽  
Recruitment Strategy ◽  
Simple Random Sample ◽  
Content Type ◽  
International Student Recruitment ◽  
The Impact

PurposeThe purpose of this study is to understand and accentuate the value of social media in international student recruitment in Lebanese higher education institutions (HEIs). This study analyses the significance of social media and the changes occurring in the means of communicating with the potential international students, with an aim to understand how the HEIs could adapt with the changes to implement a model of engagement to include social media as a fundamental constituent of the Lebanese HEIs’ international student recruitment strategy.Design/methodology/approachThe researchers carried out a study through quantitative descriptive approach by using a probabilistic simple random sample and a self-administered questionnaire on 230 international students from several universities and colleges in Lebanon as a data collection method.FindingsThe findings demonstrated a certain level of engagement in social media networks from the part of the students during their search for college or university and course information. Research showed that international students still prefer the traditional sources, apart from social media, during their search. Among traditional media sources, friend, family and university website were the highest in ranking. Among social media sources, Facebook, Instagram, Google+ and YouTube showed the highest ranks. Most students have, indeed, contacted a friend or a university staff for university course information by using social media sites.Practical implicationsFor managerial practice, this is an incentive for institutions of higher education to re-evaluate and assess the effective impact of social media on the recruitment of international students and to regulate their social media marketing strategies. For research in international education, the insights of this study are useful to explore further research avenues in the area of capacity building for business innovation, marketing and quality assurance in higher education in the cross-cultural context.Originality/valueThis study offers insights on the implications of social media for international student recruitment strategies in a particular Lebanese context of HEIs.

scholarly journals The Internationalisation of higher education in Ireland and its impact on language policy: a qualitative document analysis

2020 ◽  
Vol 27 ◽  
Author(s):  
Carmen Maria Ortiz Granero
Keyword(s):  
Higher Education ◽  
International Students ◽  
Document Analysis ◽  
Domestic Students ◽  
Public Records ◽  
Higher Education System ◽  
Internationalisation Of Higher Education ◽  
Trends Over Time ◽  
Institutional Strategies ◽  
Over Time

This paper studies the effect of internationalisation in Irish higher education on the language element of policies and strategies, and provides an insight of the current approaches towards language in higher education. The author explores the language-related trends over time in national public records, as well as the current linguistic targets reflected in European, national and institutional strategies by means of Qualitative Document Analysis (QDA). The evaluation shows a shift from the focus on inward mobility and the efforts for meeting international students’ linguistic needs, to an internationalised higher education system that requires the expansion of outward mobility and domestic students’ linguistic repertoire. Although Irish higher education institutions (HEIs) present the perfect context for becoming leaders in linguistic internationalisation practices, the scant consideration given to language in institutional strategies together with the lack of explicitness in existing national strategies result in language prevailing as a major issue for both, international and domestic students.  

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