Real Estate Marketing and Factors Impacting Real Estate Purchasing

2019 ◽  
Vol 6 (2) ◽  
pp. 15-35
Author(s):  
Mustafa Likos ◽  
Mahir Nakip ◽  
Aytaç Gökmen
Keyword(s):  
Statistical Analysis ◽  
Real Estate ◽  
Structural Factor ◽  
Reference Group ◽  
Social Factor ◽  
Purchasing Behavior ◽  
Analysis Method ◽  
Reference Groups ◽  
The Real Estate ◽  
Real Estate Marketing

The purpose of the study is to introduce factors impact on purchasing behavior in real estate marketing. The seven factors analyzed—location, structural factor, neighborhood, social factor, reference group, financial, advertising—have a direct effect on real estate purchasing behavior. A questionnaire prepared for this purpose was applied to 235 randomly selected people and the collected data were analyzed by variance analysis method. According to the results of the statistical analysis, factors such as location, structural factor, social factor, neighborhood, financial, advertising factor influence the purchasing behavior of the real estate, and it is observed that the reference groups do not affect the purchasing behavior.

scholarly journals Application of Creative Experiential Marketing in Vanke Real Estate

2018 ◽  
Vol 4 (4) ◽  
pp. 296
Author(s):  
Wei Bi ◽  
Jun Wu ◽  
Yang Gao ◽  
Rungtai Lin
Keyword(s):  
Real Estate ◽  
Emotional Experience ◽  
Real Estate Market ◽  
Experience Economy ◽  
Experiential Marketing ◽  
The Real Estate ◽  
Product Experience ◽  
Real Estate Marketing ◽  
User Friendly ◽  
Interactive Experience

<p><em>With the continuous development of China’s real estate market and the continuous improvement of people’s living standards, the home buyers’ demand for emotional experience has been constantly aroused, thus making emotional experiential marketing more important in customer behavior. In the era of pursuing personalized experience, experiential marketing has become a powerful means for enterprises to achieve stRung competitiveness. It is usually connected with the creation of an atmosphere, an environment and a situation, the completion of a process and the making of a commitment, and sometimes it needs a customer’s active participation. This paper is based on Vanke’s real estate marketing, first gives a detailed introduction to the real estate experience in terms of the experience economy, experiential marketing and emotional experience, and then analyzes the application of experiential marketing in real estate marketing from product experience, user-friendly experience, scene setting experience and theme interactive experience to discuss how experiential marketing is implemented in Vanke’s real estate, learn from it and provide reference of effective experience for future researches.</em></p>

scholarly journals Real Estate Marketing in Jordan - Analytical qualitative research: التسويق العقاري في الاردن - بحث نوعي تحليلي

2016 ◽  
Vol 2 (5) ◽  
Author(s):  
Samer Ahmed Abdullah Alzheimat
Keyword(s):  
Qualitative Research ◽  
Real Estate ◽  
Qualitative Method ◽  
The Real ◽  
The Real Estate ◽  
Real Estate Marketing ◽  
Main Factors

 This study focused on real estate marketing in Jordan by studying the concepts, rules and methods of real estate marketing, and how to provide the necessary needs for the real estate consumer and focus on the most important foundations in the organization of real estate trading (buy or sell) and showed that the main factors to determine real estate marketing in Jordan may be almost similar to many countries with some specificities here or there, and the analytical qualitative method was used in this study.

The Evaluation of China's Real Estate Company’s Operating Efficiency by DEA

2014 ◽  
Vol 644-650 ◽  
pp. 5565-5569 ◽  
Author(s):  
Xun Yong Xiao
Keyword(s):  
Real Estate ◽  
Returns To Scale ◽  
Principal Component ◽  
Scale Economy ◽  
Evaluation Index System ◽  
Operating Efficiency ◽  
Analysis Method ◽  
The Real Estate ◽  
Operating Level ◽  
Real Estate Company

The paper uses principal component analysis method to build a real estate company operating efficiency evaluation index system, use of data envelopment analysis method and real estate company financial data (2005 to 2011) to evaluation operating efficiency. The results show that Chinese real estate Company’s operating level of development is on the upswing. From the perspective of scale economy, most of the listed real estate companies no longer increase returns to scale. Accordingly, we can improve the overall efficiency of the real estate company by expanding the scale of real estate companies rather than simply adjusting product structure.

scholarly journals Multi-Agent System for Supporting and Managing Real Estate Marketing

2020 ◽  
Vol 9 (3) ◽  
pp. 54
Author(s):  
Amira B. Sallow ◽  
Sarkawt R. Hussain
Keyword(s):  
Real Estate ◽  
Real Estate Market ◽  
Mobile App ◽  
Multi Agent System ◽  
Agent System ◽  
The Real Estate ◽  
Core Function ◽  
Real Estate Marketing ◽  
Multi Agent ◽  
Suitable Property

Recently there have been major changes in the real estate market, where everyone is investing in sell or buy properties, which meet their needs and suit their pockets. In this paper, a multi-agent system for real estate marketing where considered. The proposed system provides the clients with an easy and practical solution through advertising their property and searches for a buyer or seller on behalf of them. And The system makes use of agent’s technology as its core function for locating a suitable property among hundreds or even thousands of the offers. The proposed system provides clients with an Android mobile app developed using Java which works as an agent for establishing a communication with the other agents located on a server. On the server, there are many agents that work together to fulfill the main goal like sell agent, buy agent, and others, using the Symfony PHP framework. The SUS results confirmed that the rate of overall satisfaction was high nearly 76.66%, which is above average and highly acceptable.

scholarly journals The Influence of Religious Figures in Adult’s Halal Cosmetic Buying Behavior

2021 ◽  
Vol 2 ◽  
pp. 167-170
Author(s):  
Meike Kurniawati
Keyword(s):  
Social Influence ◽  
Reference Group ◽  
Consumer Perception ◽  
Purchase Decision ◽  
Purchasing Behavior ◽  
Reference Groups ◽  
Buying Behavior ◽  
Or Groups ◽  
Regression Test ◽  
Simple Regression

Reference groups are considered a social influence in consumer purchasing. Person or groups that consumers will look to make a purchase decision. The reference group has three types of influences, such as informative comparative and normative influences, that can become a power to influence buying behavior and brand selection—many kinds of reference groups. Religious figures are one of them. This research aims to determine whether religious figures influence the purchasing behavior of halal cosmetics. Consumer perception of religious figures' influence on halal cosmetic buying behavior was examined using 200 halal cosmetic users. Women, 20 - 40 years old, the user of Halal Cosmetic. The data is processed using simple regression. Regression test show that r = 0.421 and sig (p) = 0.000; p <0.05. The value of R = 0.421, R² = 0.177 indicates that the religious figures' influence on buying halal products is 17.7%, while other factors influence the remaining 82.3%.

scholarly journals Statistical Analysis of Chosen Aspects of the Suburbanization Process in Szczecin in 2006-2011

2013 ◽  
Vol 21 (3) ◽  
pp. 71-80 ◽  
Author(s):  
Sebastian Gnat ◽  
Marcin Bas
Keyword(s):  
Statistical Analysis ◽  
Real Estate ◽  
Urban Expansion ◽  
Real Estate Market ◽  
The West ◽  
The Real ◽  
The Real Estate ◽  
The Real Estate Market ◽  
Dynamics Of Population ◽  
Urban Rural

Abstract Suburbanization is one of the processes of urban expansion which is inseparably linked with the real estate market. It takes place when residents of cities gradually leave their administrative limits in order to live in satellite communities. The article presents studies dealing with the demographic and market-related aspects of this phenomenon. The authors analyzed the dynamics of prices of undeveloped plots of land chosen due to their location in municipalities (gminas) located in the proximity of Szczecin. The analysis was supplemented with a survey of average plot sizes and the number of transactions concluded in subsequent years. The dynamics of population flow from the West Pomeranian capital to the urban-rural fringe were also investigated. The analyses resulted in the proposal of a synthetic measure illustrating the suburbanization dynamics which combines the market dimension (prices and the number of transactions) with the demographic dimension (population flow). The study covered the period of 2006-2011.

An Innovative Research on Customer Value in Green Real Estate Enterprise

2014 ◽  
Vol 543-547 ◽  
pp. 4388-4391
Author(s):  
Yu Feng ◽  
Jian Yin
Keyword(s):  
Real Estate ◽  
Customer Value ◽  
Rapid Development ◽  
Real Estate Market ◽  
Real Estate Industry ◽  
Purchasing Behavior ◽  
Customer Demand ◽  
Real Estate Enterprise ◽  
The Real Estate ◽  
Value Evaluation

With the rapid development of China's real estate industry, customers demand for real estate products has changed from the satisfaction of one single criteria to a much more diverse and individualized developmental orientation. But the value evaluation for real estate products varies from person to person, which leads to different customer value. In our country, as one branch market of the real estate industry, the green real estate market should get a thoroughly understanding about the composition of customer value, identify the target customer demand, provide more innovative value for customers, inspire and guide the customer purchasing behavior. This paper, through an analysis of the composition and affected factors of the customer value in green real estate enterprise, aims to conclude the methods for the optimization and innovation of the customer value in green real estate enterprise.

Pengaruh Reference Group Terhadap Keputusan Pembelian Telepon Pintar di Kota Bandung

2020 ◽  
Vol 9 (1) ◽  
pp. 55-62
Author(s):  
Ratna Puspitaningsih ◽  
Shafira Setiapuspita
Keyword(s):  
Operating System ◽  
Reference Group ◽  
Social Factor ◽  
Smart Phones ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Reference Groups ◽  
Independent Variables ◽  
Informational Influence ◽  
Independent Variable

Social factor is one of the factors that greatly influence the purchase of smart phones. One social factor that influences a person in making smartphone purchases is the existence of recommendations that can be part of a reference group or reference group that has significant relevance to one's evaluation, aspirations, or behavior. This is something that companies and marketers of the smartphone industry should realize by looking at the effect of reference groups on smartphone purchase decisions. On this study, linear regression is used on this research methodology. This method is used to see the influence between the independent variables i.e. informational influence (X1), utilitarian influence (X2), and value-expressive influence (X3) against the dependent variable i.e. purchase decision (Y). The result is an independent variable Informational Influence (X1) that most influenced the purchasing decision, the magnitude of variable X influence over the Y variable by 11.4% positively, and there are significant differences between X1variables against age characteristics, variable X2to gender, and X3variables against gender and operating system characteristics.Keywords: Smartphone, Consumer Behavior, Reference Group, Purchased Decision

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