Factors That Influence Perceptions and Purchasing of Organic Produce by South African Consumers

2019 ◽  
Vol 10 (2) ◽  
pp. 61-76
Author(s):  
Geraldene Fynn-Green ◽  
Roger B Mason ◽  
Andrea Giampiccoli
Keyword(s):  
South Africa ◽  
South African ◽  
Organic Food ◽  
Consumer Perceptions ◽  
Food Markets ◽  
Fresh Food ◽  
Food Market ◽  
Organic Fruit ◽  
Organic Produce ◽  
Influence Perceptions

This article provides insight into the literature on consumer perceptions towards organic fruit and vegetables, attempting to identify factors that influence purchasing practices. Several supermarkets and fresh food markets in South Africa are now selling organically produced food items and consequently provide consumers with an alternative to conventionally grown food. However, limited research has been conducted in South Africa regarding consumer awareness and knowledge pertaining to organic produce and how consumer perceptions affect their purchasing practices. This article therefore provides a background to the organic food market in South Africa. From available literature, the article then goes on to explain the consumer behavior related to purchasing organic food produce, specifically with regard to socio-economic demographics and factors influencing willingness to pay a premium for organic produce. The article culminates in suggestions for further research to improve knowledge and understanding of the organic produce consumer in South Africa.

Generation Y students' purchase behaviour towards organic foods in South Africa

2021 ◽  
Vol 6 (4) ◽  
pp. 202-212
Author(s):  
Kirsty-Lee Sharp ◽  
Costa Synodinos
Keyword(s):  
South Africa ◽  
South African ◽  
Generation Y ◽  
Organic Food ◽  
Food Product ◽  
Primary Objective ◽  
Measurement Scale ◽  
Full Time ◽  
The South ◽  
Organic Foods

Objective - The primary objective of this study is to identify and explain the antecedents of organic food purchase behaviour of Generation Y students in the South African context. This study aimed to shed some light on Generation Ystudents' health consciousness, perceived behaviour control, convenience, attitudes, purchase intentions, and actual buying behaviourtoward organic food products. The study also attempted to determine the underlying strengths and relationships between the constructs used in the measurement scale. Lastly, gender relationships were investigated to determine if any differences existed between males and females in terms of their organic food product purchases. Methodology/Technique - This research study employed a descriptive, non-probability, convenience sampling design. The intended target population was full-time registered undergraduate Generation Y students aged between 18 and 24 years. The sample size was 200 students based across the four faculties within the chosen higher education institution, namely the Faculty of Management Sciences, the Faculty of Applied and Computer Sciences, the Faculty of Engineering, and the Faculty of Human Sciences. The 200 self-administered questionnaires were distributed during recess times as to not to disrupt any learning time. The questionnaire contained a cover letter explaining the purpose of the study and that participation in the study was completely voluntary. Findings - The measurement scale displayed adequate reliability and validity for all constructs. Furthermore, all constructs had statistically significant positive means, indicating that Generation Y students are health-conscious, care for the opinions of friends and family, display pro-organic attitudes, intentions, and behaviour. Results from this study indicate that there is a need for food organizations to consider implementing organic-based products in their product offerings within the South African market. Novelty - Investigation oforganic food product purchase behaviouramong South African Generation Y students (Consumer behaviour). Type of Paper - Empirical Keywords: Organic Foods; Purchase Behaviour; Generation Y, South Africa. JEL Classification: M31, M39.

scholarly journals SPATIAL CONCENTRATION AS A PREMISE FOR BUILDING RELATIONS: AN APPLICATION IN POLISH ORGANIC FOOD CLUSTERS

2019 ◽  
Vol 53 (3) ◽  
Author(s):  
Dominika Kuberska ◽  
Eleanor Doyle
Keyword(s):  
Organic Food ◽  
Location Decisions ◽  
Quality Inspection ◽  
Geographic Proximity ◽  
Food Markets ◽  
Cluster Development ◽  
Positive Effects ◽  
Food Market ◽  
Further Development ◽  
Foreign Competitors

Economic activity is embedded in the reality of a given region and market structure. This regularity also materializes in agri-food markets, the organic food market among them. Location plays an important role in building competitive advantage. Geographic proximity which results from location decisions of entities operating within an industry is a significant condition for the undertaken market activities. The accumulation of entities when taking the form of clusters generates positive effects. Relations are established within their borders that should result in the development of the market and its participants. The main aim of the article is to determine the existence of premises for identifying clusters in the Polish organic food market which can be the basis for building relations resulting in its further development. The implementation of such aim was carried out based on data obtained from Agricultural and Food Quality Inspection (IJHARS) and the Eurostat database. The analysis focused on the estimation and assessment of the concentration of entities on the organic food market in Poland taking regional perspective into consideration. In the course of the research, premises indicating the possibility of cluster development on the Polish organic food market were identified. Their structure should enable establishing relations that could translate into further development of the entities as well as the entire market against the foreign competitors.

Stella Artois in South Africa: Cause Marketing and the Building of a Global Brand

2019 ◽  
pp. 1-8
Author(s):  
Julie Hennessy
Keyword(s):  
South Africa ◽  
South African ◽  
Consumer Perceptions ◽  
Export Market ◽  
International Expansion ◽  
Export Markets ◽  
Cause Marketing ◽  
Global Brand ◽  
The Us ◽  
The Uk

Stella Artois, an AB InBev brand, is the world's best-selling Belgian beer. In early 2017, Ricardo Tadeu, AB InBev Zone President for Africa, is planning the brand's entry into its next export market: South Africa. The case explores Stella's introduction strategies into three of its export markets—the UK (1976), the US (2000), and Mexico (2016)—examining the drivers of the brand's success as well as its failures. Students will analyze the brand's previous launches to determine what made it successful in some markets and not in others. They will apply these learnings to develop a strategy for the brand's introduction to the South African market. Beyond the central discussion of growth through international expansion, the case addresses issues of brand positioning for premium products, changing consumer perceptions, the use of cause marketing, category development and maturity, and competitive strategy.

Sharing economy approach for the development of the organic food market in India

2020 ◽  
Vol 32 (1) ◽  
pp. 114-126
Author(s):  
Neeraj Dangi ◽  
Sapna A. Narula
Keyword(s):  
Organic Food ◽  
Sharing Economy ◽  
Farmers Markets ◽  
Health Food ◽  
Food Markets ◽  
Demand And Supply ◽  
Content Type ◽  
Study Approach ◽  
Organic Farmers ◽  
Food Market

PurposeThis paper explores the contextual relevance of sharing economy for the organic food market in an emerging economy like India.Design/methodology/approachCase study approach was used to collect empirical data from different types of organic food markets.FindingsOrganic food farmers markets compared to online and health food stores tends to facilitate sharing economy more since it helps them to build value, scale and trust. By sharing resources, skills and spaces, organic farmers markets have increased organic food availability, reduced its cost of certification and operation besides managing consumer trust. Subjective influence through social media and offline interaction reduces information asymmetry at zero marginal cost. Organic food producers/retailers can get a competitive advantage by tapping underutilized assets to create value and opportunities besides overcoming their demand and supply constraints.Originality/valueThe research offers a fresh perspective to the organic food sector, particularly in emerging economies like India. It could assist all stakeholders to overcome the current demand and supply challenges faced in organic food markets.

Market formation, social movements and judgement devices: Creating the organic food market in Australia

2020 ◽  
pp. 144078332090563
Author(s):  
Michael Gilding ◽  
Lee Glezos
Keyword(s):  
Social Movements ◽  
Organic Food ◽  
Commodity Markets ◽  
Organic Foods ◽  
New Markets ◽  
Certification Scheme ◽  
Market Formation ◽  
Food Market ◽  
The Creation ◽  
Organic Produce

A substantial literature demonstrates how social movements pioneer new economic spaces, engaging in activities that create the conditions for new markets. This article applies this insight to the creation of the organic food market in Australia. In doing so, it makes three contributions. First, it highlights the importance of judgement devices – notably a certification scheme – in the making of this market, given that organic and non-organic produce are visually indistinguishable. Second, it describes how judgement devices for organic foods draw commodity markets for mainstream agricultural foods into the symbolic realm, where health, ethical and aesthetic considerations inform value. Third, it demonstrates the socio-political construction of judgement devices, over and above their functional purposes. Specifically, it describes the struggle between challenger social movements and incumbent businesses in creating and promoting competing judgement devices directed towards the designation of value in new markets.

scholarly journals Consumer perceptions of a perilous product: International tourism to South Africa

1996 ◽  
Vol 27 (4) ◽  
pp. 71-81
Author(s):  
Mike Bendixen ◽  
Denis Cranson ◽  
Russell Abratt
Keyword(s):  
South Africa ◽  
High Risk ◽  
South African ◽  
Market Segmentation ◽  
Economic Activity ◽  
Significant Contribution ◽  
Tourism Industry ◽  
Consumer Perceptions ◽  
International Tourism ◽  
Tourist Destination

Tourism can make a significant contribution to the development of South Africa by providing employment, contributing to foreign exchange earnings and by increasing economic activity. The aim of this study was to establish current perceptions, attitudes and orientations of foreign tourists towards post-apartheid South Africa as a tourist destination. A sample of 250 tourists were interviewed at London's Heathrow Airport. The results show that the South African tourism industry is faced with a multidimensional problem. It is a good example of a perilous or high risk product. However, with sound market segmentation and targeting, and proper planning, South Africa can have a vibrant and sustainable tourism industry. A unique way of segmenting tourist markets is presented. Specific recommendations are discussed in detail, which could aid all those involved in marketing a high risk product.

scholarly journals Wpływ czynników ekonomicznych na zachowania zrównoważone konsumentów żywności

2016 ◽  
pp. 127-139
Author(s):  
Joanna Chudzian
Keyword(s):  
Food Consumption ◽  
Fair Trade ◽  
Market Research ◽  
Organic Food ◽  
Economic Factors ◽  
Self Assessment ◽  
Sustainable Food ◽  
Financial Condition ◽  
Fresh Food ◽  
Food Market

The aim of the paper is to determine the extent to which economic factors determine consumer behavior with respect to sustainability on food market. Research presented in the paper concerns food defined as sustainable in a multifaceted way, e.g. organic food (certified), fresh food, local food, unprocessed food or fair trade food. The results confirm assumption of the existence of new, outstanding, especially in bigger cities, consumer trends related to sustainable food consumption and significant importance of economic factors, including self-assessment of financial condition.

scholarly journals Assessment of the consumer purchase intentions of organic food at the Hazel food market in Pretoria, South Africa

2016 ◽  
Vol 7 (3) ◽  
pp. 81-88
Author(s):  
Vinessa Naidoo ◽  
Makate Henry Ramatsetse
Keyword(s):  
South Africa ◽  
Environmental Economics ◽  
Purchase Intention ◽  
Behavioral Control ◽  
Organic Food ◽  
Sampling Technique ◽  
Survey Method ◽  
Perceived Behavioral Control ◽  
Intention To Purchase ◽  
Food Market

This study on environmental economics has noticed that a growing concern for healthy food and environmentally friendly production has resulted in increased attention towards organic food. In South Africa, the market for organic food is still in the infancy stage. Food marketers continue to grapple in designing marketing campaigns to attract organic food consumers. Using a survey method, self-completed questionnaires were collected from customers aged 18 and above, by means of convenience sampling technique from a sample of 120 customers at the Hazel food market (HFM) in Pretoria. A total of 118 questionnaires were received back. STATA software was used to analyze the data. This is a quantitative study in which data analysis consisted of descriptive statistics, the Chi-square test and reliability analysis. The results suggested that customers at HFM have the intention to purchase organic food. The major findings of the study indicated that factors such as consumer values, attitude, subjective norm and perceived behavioral control significantly influence consumer’s intention to purchase organic food. This study intends to provide valuable insights into current studies of consumer behavior towards organic food in South Africa. Potential beneficiaries of this research study include consumers, vendors and government agencies. Keywords: environmental economics, consumer purchase intention, theory of planned behavior, organic food. JEL Classification: Q5, M31

Marketing of Organic Food Products at Madurai City

2016 ◽  
Vol 15 (1) ◽  
pp. 25-45
Author(s):  
P Shandini ◽  
N Ramani
Keyword(s):  
Organic Farming ◽  
Organic Food ◽  
Food Products ◽  
Global Market ◽  
Traditional Practice ◽  
Total Food ◽  
Organic Products ◽  
Food Market ◽  
Ecological Concern ◽  
Organic Produce

The organic farming sector in developing countries is still diminutive. However, the traditional practice of organic farming by the indigenous farmers is an advantage that would help India to become a global market leader in this sector. India has the potential to emerge as a major exporter of organic produce. Organic products mature without the use of fertilizers, artificial chemicals, and pesticides. The Indian organic food market, although in its nascent stage, has started growing rapidly. Generally, consumers prefer organic food due to safety, human health, and ecological concern. Sometimes it could also be due to attributes like nutrition value, taste, originality and look of organic food. Worldwide trade in organic products is growing incredibly which has prompted experts to project consumption of organic food to be more than 25% of total food consumption by 2020. Universal consumption growth rates over the next 3-5 years will be fairly high (25 – 30%) when compared to most other categories of food. In the last decade, organic food products have been measured to do a healthier business than conventional food products. Thus the expansion of organic agriculture is seen as a part of promising promotion trends. This research reveals the percentage consumption of organic food products and provides suggestions to implement the various marketing strategies adopted by the retailers to sell the products and other factors impacting the preference of the consumers in the various strata of the society.

scholarly journals Organic Food Certification in South Africa: A Private Sector Mechanism in Need of State Regulation?

2016 ◽  
Vol 19 ◽  
pp. 1 ◽  
Author(s):  
Odile Juliette Lim Tung
Keyword(s):  
South Africa ◽  
Private Sector ◽  
South African ◽  
Organic Food ◽  
State Regulation ◽  
Organic Production ◽  
Agricultural Product ◽  
Animal Protection ◽  
Certification System ◽  
Organic Products

Organic production targets the development of a sustainable cultivation system and a variety of high-quality products with emphasis on environmental protection, biodiversity and high standards of animal protection. In South Africa, the organic sector pioneered private practices and systems in small informal groups to guide the public and private sectors on environmental and sustainability issues. A private certification system for organic products is applicable in the country consisting of network certification and third-party certification in collaboration with foreign and locally-based certification organisations. Local producers also use self-declaratory vendor claims associated with organic labels. A State auditor mechanism is nonetheless applicable with respect to the use of the term “free range” on labels for meat products. South African National Standards (SANS 1369) on Organic Agricultural Production and Processing (OAPP) have been drafted by the South African Bureau of Standards (SABS) but the final version has not yet been made public. There is presently no specific legislation on organic products in the country but draft regulations (under the Agricultural Product Standards Act) on the control and sale of organic products which have not yet been promulgated. With mainly a private organic food certification system, to what extent do South African organic food products respect rules of organic production? This paper looks into the organic food regulation in South Africa and examines how far this private sector mechanism for organic food certification is in need of State regulation.

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