scholarly journals Assessment of the consumer purchase intentions of organic food at the Hazel food market in Pretoria, South Africa

2016 ◽  
Vol 7 (3) ◽  
pp. 81-88
Author(s):  
Vinessa Naidoo ◽  
Makate Henry Ramatsetse
Keyword(s):  
South Africa ◽  
Environmental Economics ◽  
Purchase Intention ◽  
Behavioral Control ◽  
Organic Food ◽  
Sampling Technique ◽  
Survey Method ◽  
Perceived Behavioral Control ◽  
Intention To Purchase ◽  
Food Market

This study on environmental economics has noticed that a growing concern for healthy food and environmentally friendly production has resulted in increased attention towards organic food. In South Africa, the market for organic food is still in the infancy stage. Food marketers continue to grapple in designing marketing campaigns to attract organic food consumers. Using a survey method, self-completed questionnaires were collected from customers aged 18 and above, by means of convenience sampling technique from a sample of 120 customers at the Hazel food market (HFM) in Pretoria. A total of 118 questionnaires were received back. STATA software was used to analyze the data. This is a quantitative study in which data analysis consisted of descriptive statistics, the Chi-square test and reliability analysis. The results suggested that customers at HFM have the intention to purchase organic food. The major findings of the study indicated that factors such as consumer values, attitude, subjective norm and perceived behavioral control significantly influence consumer’s intention to purchase organic food. This study intends to provide valuable insights into current studies of consumer behavior towards organic food in South Africa. Potential beneficiaries of this research study include consumers, vendors and government agencies. Keywords: environmental economics, consumer purchase intention, theory of planned behavior, organic food. JEL Classification: Q5, M31

scholarly journals Practicing Green Residence Business Model Based on TPB Perspective

2021 ◽  
Vol 13 (13) ◽  
pp. 7379
Author(s):  
Chao Wu ◽  
Shuling Liang ◽  
Weijiong Wu ◽  
Yuxiang Hong
Keyword(s):  
Business Model ◽  
Purchase Intention ◽  
Structural Equation ◽  
Behavioral Control ◽  
Steel Structure ◽  
Equation Modeling ◽  
Perceived Behavioral Control ◽  
Intention To Purchase ◽  
Wide Range ◽  
Green Business

Green residence is the future of urban development, it is also an attempt to implement the green business model in the residential business field. The key to the success of a green business model is that a wide range of customers can accept its green value proposition and react to it through their purchase decisions. This study aims to develop a theory of a planned behavior (TPB) research model to predict individuals’ intention to purchase green residence. This study took steel structure residence as an example, which was widely recognized as one emerging type of green residence. The samples were selected in Baotou city of Inner Mongolia, P.R. China. Data analysis was performed using the structural equation modeling (SEM) with data obtained from a survey of 208 respondents using SPSS19.0 and AMOS17.0. The results found that the individuals’ intention to purchase green residence was significantly affected by attitude, subjective norm, and perceived behavioral control. Moreover, the empirical evidence showed that these influences differed between different gender groups. Specifically, women responders had a stronger effect on the path attitude impact on purchase intention than men. These findings can provide implications for practicing the green business model of real estate enterprise.

Young consumers' purchase intention toward organic food: exploring the role of mindfulness

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Alok Tewari ◽  
Smriti Srivastava ◽  
Divya Gangwar ◽  
Vimal Chandra Verma
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Behavioral Control ◽  
Organic Food ◽  
Equation Modeling ◽  
Perceived Behavioral Control ◽  
Content Type ◽  
Young Consumers ◽  
The Government

PurposeThe role of mindfulness in influencing green behaviors has been recognized in literature though it has not been explored sufficiently in the context of organic food. This study makes an attempt to explore the role of mindfulness in influencing young consumers' purchase intention (PI) toward organic food in India.Design/methodology/approachA total of 348 useable responses were collected through an intercept survey at organic food stores using a purposive sampling approach. Data analysis was carried out through structural equation modeling.FindingsMindfulness emerged as a significant predictor of behavioral intention. Further, the specific indirect effects of mindfulness through attitude, perceived behavioral control (PBC), drive for environmental responsibility (DER) and label reference willingness (LRW) were also significant.Originality/valueThis research is one of the initial efforts to link mindfulness with PI for organic food. The results could help the government and marketers tap onto the potential of mindfulness with regard to environment-friendly products and frame appropriate strategies for stimulating the demand for organic food in India

scholarly journals The Influence of Attitude, Subjective Norm and Perceived Behavioral Control towards Organic Food Purchase Intention

2020 ◽  
Vol 1 (2) ◽  
pp. 132
Author(s):  
Hana Novita Hasan ◽  
Sentot Suciarto
Keyword(s):  
Purchase Intention ◽  
Behavioral Control ◽  
Organic Food ◽  
Subjective Norms ◽  
Perceived Behavioral Control ◽  
Food Purchases ◽  
Analysis Technique ◽  
Food Attitudes ◽  
Perceived Behavior Control ◽  
Two Stages

This study aims to determine the determinants of intention in buying organic food. This thesis focuses on the consumer of organic food products in Indonesia who use online media in Instagram to make their organic food purchases with Theory of Planned Behavior. The data collection in this study was conducted in two stages, namely pre-survey to analyze opinion leaders and types of organic foods that will be used as a limitation of the study and the second stage is the research questionnaire. The analysis technique used is qualitative data analysis. Based on the results of the study conclusions can be drawn as follows:  adherence to organic food and perceived behavioral control significantly influence buying intention in organic food, while subjective norms are found to have no significant effect on buying intention in organic food. Attitudes toward organic food have the strongest influence among the other two variables. Subjective norms have the lowest influence. Subjective norms or pressure from other people to consume organic food apparently do not have a significant effect because it does not originate from oneself (external) or is not their own volition, in contrast to the attitude and perceived behavior control variables that originate from oneself.

Consumers’ intention to purchase counterfeit sporting goods in Singapore and Taiwan

2015 ◽  
Vol 28 (1) ◽  
pp. 23-36 ◽  
Author(s):  
Weisheng Chiu ◽  
Ho Keat Leng
Keyword(s):  
Purchase Intention ◽  
Design Methodology ◽  
Behavioral Control ◽  
Subjective Norm ◽  
Perceived Behavioral Control ◽  
Content Type ◽  
Tertiary Institutions ◽  
Intention To Purchase ◽  
Positive Attitudes ◽  
Sporting Goods

Purpose – The purpose of this paper is to compare the purchase intention of counterfeit sporting goods between Singaporean and Taiwanese students using the Theory of Planned Behavior. Design/methodology/approach – A quantitative approach was taken, collecting data from Singaporean and Taiwanese students studying in tertiary institutions. In total, 295 valid questionnaires were included in the data analysis. Findings – The results showed that consumers’ attitude, subjective norm, and brand consciousness were predictive of purchase intention for both countries, whereas perceived behavioral control had an effect only among Taiwanese students. Further analysis showed that Singapore students had significantly higher positive attitudes toward the purchase of counterfeit sporting goods and higher levels of acceptance from peers in purchasing counterfeits. Research limitations/implications – A limitation of this study was that respondents were selected from the undergraduate population and as such were relatively younger than the general population. Originality/value – The findings of this study provides a better understanding on how these factors affect purchase intention of counterfeit sporting goods across countries.

Predicting the Intention to Purchase Electric Vehicles in South Africa

2021 ◽  
Vol 12 (1) ◽  
pp. 81
Author(s):  
Olawale FATOKI
Keyword(s):  
South Africa ◽  
Electric Vehicles ◽  
Purchase Intention ◽  
The Body ◽  
Survey Method ◽  
Perceived Benefits ◽  
Road Transportation ◽  
Environmental Consciousness ◽  
Response Efficacy ◽  
Intention To Purchase

One of the major contributors to the relatively high levels of Greenhouse gas emissions in South Africa is road transportation. Electric vehicles (EVs) have been proposed as one of the solutions to this problem. However, the use of EVs is very limited in South Africa. Drawing on the Theory of Planned Behaviour (TPB), the study investigated the predictors of the intention to purchase EVs in South Africa. The study extended the TPB by adding three individual constructs (environmental consciousness, anticipated guilt and response efficacy) and two situational constructs (perceived benefits and perceived barriers). The cross-sectional survey method was used for data collection in a quantitative study. Descriptive statistics and structural equation modelling were used for data analysis. The results showed significant positive relationships between two TPB constructs (attitude and perceived behavioral control) and EV purchase intention. In addition, the effects of the environmental consciousness, response efficacy, perceived benefits and barriers are significant. Theoretically, the study extended the TPB to develop a model of EV purchase intention from the South African perspective. Empirically, the study added to the body of literature on the determinants of EV purchase intention. Practically, recommendations to improve the purchase of EVs are suggested.

Developing a Model of Organic Food Choice Behavior

2015 ◽  
Vol 43 (2) ◽  
pp. 217-230 ◽  
Author(s):  
Bo Won Suh ◽  
Anita Eves ◽  
Margaret Lumbers
Keyword(s):  
Food Choice ◽  
Choice Behavior ◽  
Behavioral Control ◽  
Organic Food ◽  
Purchase Behavior ◽  
Perceived Behavioral Control ◽  
Factors Affecting ◽  
Intention To Purchase ◽  
Original Survey ◽  
The Relationship

We investigated the purchase intentions of consumers with respect to organic food and identified the determinants of the relationship between intended and realized purchase behavior. We conducted 2 surveys with South Korean consumers and developed a new organic food choice behavior model that reflects the relationship determinants. The factors affecting intention to purchase were evaluated using a survey based on the theory of planned behavior. Realized purchases were established through follow-up interviews with a subset (n = 20) of the participants who had completed the original survey. The key influences on intention to purchase were, in descending order, consumer past experience, attitude, the subjective norm, trust, and perceived behavioral control. The determinants of actual purchase behavior were unexpected circumstances, living circumstances, and price.

scholarly journals Intenção de Compra de Alimentos Orgânicos: evidências de validade da Teoria do Comportamento Planejado ## Intention to Purchase Organic Food: evidence of validity of the Theory of Planned Behavior

2021 ◽  
Vol 10 (2) ◽  
pp. 304
Author(s):  
Gabriel Horn Iwaya ◽  
Andrea Valéria Steil ◽  
Denise Cuffa
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Online Survey ◽  
Behavioral Control ◽  
Organic Food ◽  
Subjective Norms ◽  
Perceived Behavioral Control ◽  
Organic Foods ◽  
Production Chain ◽  
Intention To Purchase

O artigo descreve o processo de busca de evidências de validade de conteúdo e de estrutura interna do modelo da Teoria do Comportamento Planejado (TCP) (Ajzen, 1991) aplicado à predição da intenção de compra de alimentos orgânicos no contexto brasileiro. O artigo apresenta o efeito que as atitudes, as normas subjetivas e o controle comportamental percebido exercem sobre a intenção de compra de alimentos orgânicos. A pesquisa seguiu o delineamento de levantamento online com amostragem por conveniência. A amostra contou com 705 consumidores brasileiros, maiores de idade e responsáveis ou parcialmente responsáveis pela compra de alimentos em suas residências. Na análise de dados foram utilizadas as técnicas de análise fatorial exploratória, confirmatória e de regressão linear múltipla hierárquica. O modelo da TCP explicou 58% da variação da intenção de compra de alimentos orgânicos. As atitudes (β=0,42), as normas subjetivas (β=0,30) e o controle comportamental percebido (β=0,35) são preditores da intenção de compra de alimentos orgânicos. Os resultados são relevantes para as organizações públicas e privadas envolvidas na cadeia de produção, de alimentos orgânicos que buscam subsídios teóricos e evidências científicas para justificar o desenvolvimento de mensagens voltadas à promoção da compra de alimentos orgânicos. As evidências encontradas corroboram a eficácia da TCP como modelo preditivo e apresentam resultados significativos que contribuem para o entendimento da formação da intenção de compra de alimentos orgânicos no contexto brasileiro.ABSTRACTThe article describes the search process for evidence of content validity and internal structure of the Theory of Planned Behavior model (TPB) (Ajzen, 1991) applied to the prediction of the intention to purchase organic food in the Brazilian context. The article presents the effect that attitudes, subjective norms and perceived behavioral control have on the intention to purchase organic foods. The research followed the design of an online survey with convenience sampling. The sample included 705 Brazilian consumers, of legal age and who are responsible or partially responsible for the purchase of food at their homes. In the data analysis, the techniques of exploratory and confirmatory factor analysis and hierarchical multiple linear regression were used. The TBP model explained 58% of the variation in the intention to purchase organic food. Attitudes (β = 0.42), subjective norms (β = 0.30) and perceived behavioral control (β = 0.35) are predictors of the intention to purchase organic foods. The results are relevant for public and private organizations involved in the organic food production chain that seek theoretical subsidies and scientific evidence to justify the development of messages aimed at promoting the purchase of organic foods. The evidence found corroborates the effectiveness of TPB as a predictive model and presents significant results that contribute to the understanding of the formation of the intention to purchase organic food in the Brazilian context.

scholarly journals Pengaruh Personal Attitude, Subjective Norm, dan Perceived Behavioral Control terhadap Entrepreneurial Intention

2020 ◽  
Vol 2 (3) ◽  
pp. 653
Author(s):  
Alfian Loria ◽  
Rodhiah Rodhiah
Keyword(s):  
Behavioral Control ◽  
Sampling Technique ◽  
Entrepreneurial Intention ◽  
Subjective Norm ◽  
Survey Method ◽  
Perceived Behavioral Control ◽  
Probability Sampling ◽  
Personal Attitude ◽  
Convenience Sampling ◽  
Level Of Significance

This study aims to determine the effect of Personal attitude, subjective norm, dan perceived behavioral control toward entrepreneurial intention. This study uses a quantitative method in which data collected by researchers uses a survey method with the "google form" platform of 80 respondents who are students of the Faculty of Economics and Business, management major at Tarumanagara University (FEB-UNTAR). Furthermore, there are three hypotheses that will be tested by calculating Likert scale data using PLS-SEM. Researcher using non-probability sampling technique with a convenience sampling approach. The data analysis method used by researchers is PLS-SEM which is calculated through the SmartPLS 3 software with bootstrapping method to measure the level of significance. The results of this study indicate that there is a significant positive effect on Personal attitude, subjective norm, dan perceived behavioral control toward entrepreneurial intention. Penelitian ini bertujuan untuk mengetahui pengaruh Personal attitude, subjective norm, dan perceived behavioral control terhadap entrepreneurial intention. Penelitian ini menggunakan metode kuantitatif di mana data yang dikumpulkan oleh peneliti menggunakan metode survei dengan platform “google form” terhadap 80 responden yang merupakan mahasiswa Fakultas Ekonomi dan Bisnis Universitas Tarumanagara (FEB-UNTAR), Jurusan Manajemen. Selanjutnya terdapat tiga hipotesis yang akan diuji dengan cara mengkalkulasi data berskala Likert dengan menggunakan PLS-SEM. Pengambilan sampel dilakukan dengan teknik non-probability sampling dengan pendekatan convenience sampling. Metode analisis data yang digunakan oleh peneliti adalah PLS-SEM yang dikalkulasi melalui perangkat lunak SmartPLS 3 dengan metode bootstrapping untuk mengukur tingkat signifikansinya. Hasil penelitian ini menunjukkan bahwa terdapat pengaruh positif yang signifikan personal attitude, subjective norm, dan perceived behavioral control terhadap entrepreneurial intention.

scholarly journals Antecedents of Purchase Intention toward Organic Food in an Asian Emerging Market: A Study of Urban Vietnamese Consumers

2019 ◽  
Vol 11 (17) ◽  
pp. 4773 ◽  
Author(s):  
Thi Tuyet Mai Nguyen ◽  
Thanh Hung Phan ◽  
Hoang Linh Nguyen ◽  
Thi Kim Thoa Dang ◽  
Ngoc Diep Nguyen
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Environmental Concern ◽  
Behavioral Control ◽  
Emerging Market ◽  
Organic Food ◽  
Subjective Norm ◽  
Capital City ◽  
Equation Modeling ◽  
Perceived Behavioral Control

This study aims to investigate some factors influencing purchase intention toward organic food among urban consumers in Vietnam, an Asian emerging economy. The extended Theory of Planned Behavior was used as theoretical framework for this study. In order to test the proposed model and hypotheses, a survey was conducted on a sample including 572 consumers in Hanoi, the capital city of Vietnam. The findings of structural equation modeling indicated that modern self, traditional self, health consciousness, organic-label trust, and subjective norm were significant predictors of attitude toward buying organic food, while environmental concern was not significantly related to attitude. In addition, attitude, subjective norm, and perceived behavioral control toward organic food purchase were found to be positively related to purchase intention. The research findings were discussed and implications for marketers and policy makers were provided.

scholarly journals Intention to Purchase Halal Cosmetics: Do Males and Females Differ? A Multigroup Analysis

Cosmetics ◽  
2021 ◽  
Vol 8 (1) ◽  
pp. 19
Author(s):  
Abdul Hafaz Ngah ◽  
Serge Gabarre ◽  
Heesup Han ◽  
Samar Rahi ◽  
Jassim Ahmad Al-Gasawneh ◽  
...  
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Purchase Intention ◽  
Brand Image ◽  
Behavioral Control ◽  
Perceived Behavioral Control ◽  
Daily Lives ◽  
Multigroup Analysis ◽  
Intention To Purchase ◽  
Halal Food

As Muslims bound to Islamic teachings, the attitude of young millennials preferring non-halal international cosmetics is trivial. Despite the acceptance of halal food, literature on the acceptance of halal cosmetics remains scarce. The intention to purchase halal cosmetics is crucial for the sustainability of halal cosmetics manufacturers. The authors used the theory of planned behavior to identify factors influencing the purchase intention of halal cosmetics among Muslim millennials. Since cosmetics are not exclusively used by females, as males are starting to use them in their daily lives, gender was incorporated into the framework to assess its moderating effect on the relationship. Furthermore, brand image was included in the theory of planned behavior. Data were collected from three universities in Malaysia. A total of 501 responses were analyzed with smart partial least squares to run a multigroup analysis. The analysis revealed that subjective norms have a stronger effect on females, and perceived behavioral control has a greater effect on males. Although attitude and brand image have a positive effect on the intention to purchase halal cosmetics, gender has no effect. The findings are essential for halal cosmetics manufacturers to craft a marketing strategy aimed at Muslim millennials in Malaysia.

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