A Framework for Observing Digital Marketplace

Author(s):  
Mohammad Nabil Almunawar ◽  
Muhammad Anshari ◽  
Syamimi Ariff Lim

A digital marketplace is a virtual platform that creates values by managing interactions and transactions among participants in a multi-sided network. It creates a business ecosystem to support all participants, especially buyers and sellers, to transact efficiently and conveniently. Lately, digital marketplaces have created significant impact and disruption in many industries all over the world. As digital marketplace firms provide innovative, efficient business models as well as supportive business ecosystems, they may disrupt conventional firms that rely on physical interactions. Equipped with digital tools for transactions and interactions and supported by digital business ecosystems, digital marketplace firms can grow quickly and hence pose a serious threat to conventional firms. This paper discusses foundation theories related to digital marketplace such as transaction cost economy, network externalities, two-sided markets, and value network and uses these theories to construct a framework for observing digital marketplace.

Author(s):  
Mohammad Nabil Almunawar ◽  
Muhammad Anshari ◽  
Syamimi Ariff Lim

A digital marketplace is a virtual platform that creates values by managing the interaction between two-sided networks or markets, consumers and producers or suppliers to transact. It provides both sellers and buyers to transact cheaply, quickly and conveniently. Digital marketplaces have created significant impacts and disruptions in many industries all over the world. As digital marketplace firms provide innovative and efficient business models, they may disrupt conventional firms that rely on physical interactions. Equip with virtual communications through digital platforms, digital marketplace firms can grow quickly and pose a serious threat to conventional firms. This chapter discusses network externalities, two-sided markets, and value network theories and how these theories can be applied to view digital marketplace firms in setting their expansion strategies. Some digital marketplace business models and how these models operate will also be discussed.


2020 ◽  
Vol 3 (2) ◽  

We are witnessing the digital transformation of businesses has spread across products or services, processes, and deliveries. New business models that take advantage of the digitation process are growing fast and digital platforms spring up in many parts of the world. As digital platforms rely on collaborative actors, viewing a digital firm in isolation may not be appropriate. As such, considering a digital platform in its two-sided network business ecosystem is more suitable to get the big picture of the platform and then analyze how the platform interacts with its surroundings in the ecosystem to keep the balance and expand. The purpose of this paper is to construct a model to map and analyse digital business ecosystem. The paper discusses some theories that are incorporated for the construction of the model and step-by-step how the model is developed. The paper uses as a case to demonstrate how the model works in mapping and analysing a digital business ecosystem of a two-sided market.


Author(s):  
Mohammad Nabil Almunawar ◽  
Muhammad Anshari

The fusion of several technologies has created disruptive innovation that changes the way in which people interact and transact. The rise of new and innovative business models such as mobile-based platforms in the transport industry has posed a big challenge to the incumbent in a very short time. The fusion allows start-up companies that employ the right strategies expanding their business rapidly by taking over the existing markets as well as creating new markets for them to expand in various directions. In this chapter, the authors discuss three theories to examine business expansion strategies in digital intermediation platforms: transaction cost economy, two-sided market, and value network and. Using these theories, they analyze how Gojek, an Indonesian mobile-based platform, rises and expands rapidly in a very short time. They argue that due to high intense competition, businesses that adopt disruptive technologies through mobile-based platforms by introducing products or services within the same platform are likely to be more sustainable in preserving the market.


Author(s):  
Kayvan Miri Lavassani ◽  
Bahar Movahedi

Advancements in organizational information systems and developments in business environments have brought important changes to the contemporary management practices and business models. Organizations have evolved beyond their specific and general environments towards business ecosystems. This study investigates the evolutions of organizational information systems and business environments in the contexts of business ecosystem. Based on an evolutionary study of organizational information systems and business ecosystem an ontological model is proposed for the adoption of new technologies in the real world designs with particular attention to the application of technology. We call for further empirical and conceptual research in understanding and exploring the role of business ecosystems in organizational operations and industrial ecosystems.


2017 ◽  
Vol 8 (1) ◽  
pp. 61-75 ◽  
Author(s):  
Kayvan Miri Lavassani ◽  
Bahar Movahedi

Advancements in organizational information systems and developments in business environments have brought important changes to the contemporary management practices and business models. Organizations have evolved beyond their specific and general environments towards business ecosystems. This study investigates the evolutions of organizational information systems and business environments in the contexts of business ecosystem. Based on an evolutionary study of organizational information systems and business ecosystem an ontological model is proposed for adoption of new technologies in the real world designs with particular attention to the application of technology. The authors call for further empirical and conceptual research in understanding and exploring the role of business ecosystems in organizational operations and industrial ecosystems.


Author(s):  
Catherine Dwinal

This book is a resource on projection systems for any music teacher’s treasure chest of tools. Educators, from brand new to seasoned veterans, can discover new lessons, activities, and resources involving the projection systems already in their classrooms. From conventional projectors to streaming media players, beginners to the digital world will find tips and tricks to start using new systems. More experienced users will discover new resources and activities, from learning how to create VR worlds to demonstrate knowledge of music venues from around the world, to going on an outside safari to find missing instruments of the orchestra. This book also includes a resource index with app and website recommendations for going further and appendices that make it easier to find the activities and resources to fit any type of instruction. This book is a toolbox for teachers to keep on their desks to use every day to incorporate their digital tools in a meaningful way.


Systems ◽  
2021 ◽  
Vol 9 (1) ◽  
pp. 6
Author(s):  
Khaled Medini ◽  
Sophie Peillon ◽  
Martha Orellano ◽  
Stefan Wiesner ◽  
Ang Liu

The evolution towards more customer-centric operations within manufacturing and service industries gave rise to novel ways of value creation and delivery such as Product–Service Systems (PSS). PSS integrate tangible and intangible elements to create new values for both customers and providers. Therefore, a close collaboration is required among various actors in a value network to co-create values towards win–win gains. For companies to keep up with this pace, new decision support tools are needed to accompany PSS engineering and to adjust business models. This need is confronted with the scarcity of PSS-oriented economic assessment models and methods. This paper presents a comprehensive framework for the economic assessment of PSS. The framework relies on a novel combination of system modelling and analysis approaches to enable cost and revenue attribution to different actors in a value network. The applicability and relevance of the framework are demonstrated through a case study in the industrial cleaning sector.


2003 ◽  
Vol 9 (2) ◽  
pp. 8-16
Author(s):  
John Jackson

ABSTRACTWe pick up the case as the new venture moves from a decade of dedicated scientific research into the early stages of becoming a commercially viable business. The case considers the potential of the Near Infra Red (NIR) spectroscopy technology to revolutionise the fruit markets of the world as well as the realities of trying to change existing practices and culture. The dilemma of first-mover advantage as compared to learning from the mistakes of early competitors is included. Various possible business models are introduced. The case also asks the students to consider some of the key issues of a new product/service launch.


2021 ◽  
Vol 12 (2) ◽  
pp. 60
Author(s):  
Felix Röckle ◽  
Thimo Schulz

To design profitable business models for electric vehicle (EV) charging it is necessary to understand user preferences. For this purpose, prior literature is analyzed to develop a conceptual framework linking a company’s assets, the surrounding value network, and user preferences. Then, survey insights from two EV charging projects (ultra-E, SLAM) are summarized to illustrate user preferences in this area. Based on this data, the framework is eventually visualized by applying it to four case studies from the EV charging market. Based on the case studies, the following six key findings are derived: 1. Companies that have a very strong position in one of the three resource classes that define the quality-of-service provision (physical assets, digital assets, brand image) demand a higher price for fast charging. 2. Utility companies leverage their existing customer base. 3. New to the industry firms leverage their brand image to enter the market. 4. Selling below cost is not sustainable. 5. Sharp price distinctions reflect the power balance within the value network. 6. Power plays may result in a fragmented market.


2019 ◽  
Vol 109 (04) ◽  
pp. 294-301
Author(s):  
R. E. Geitner ◽  
T. Bauernhansl

Die fortschreitende Digitalisierung führt zu neuen und konvergierenden Produkt- und Dienstleistungen und effizienteren Prozessen. In Verbindung mit einem Wandel der Bedürfnisse führt sie darüber hinaus auch zu einem veränderten Nutzerverhalten und Nutzenverständnis der Kunden. Zur flexiblen und schnellen Umsetzung von passgenau individualisierten, oft branchenübergreifenden Wertangeboten und der Absicherung des Kundenzugangs wird es zukünftig wettbewerbsentscheidend sein, sich im richtigen Business Ecosystem – also der Gruppe von Akteuren die interagieren müssen, um ein entsprechendes Wertangebot zu realisieren und den entsprechenden Kundenzugang haben – zu bewegen und dieses mitzugestalten. Der Beitrag beschreibt das grundsätzliche Vorgehen zur Identifizierung und Auswahl relevanter Business Ecosystems sowie deren strategische und operative Einbindung in ein Unternehmen.   The ongoing digitization leads to new and converging product benefits and more efficient processes. In connection with a change in needs it also leads to a change in user behaviour and understanding of the benefits for customers. For the flexible and fast implementation of customized, individualized, often cross-industry value propositions and the safeguarding of access to customers, it will be crucial in the future to act and help to shape the relevant business ecosystems (group of actors that need to interact in order to realize a value proposition or to have access to customers). The article describes the basic procedure for identifying and selecting relevant business ecosystems and their strategic and operational integration into a company.


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