Identifikation und Auswahl von Business Ecosystems*/Identification and selection of business ecosystems. Procedure and strategic and operative integration in industrial companies

2019 ◽  
Vol 109 (04) ◽  
pp. 294-301
Author(s):  
R. E. Geitner ◽  
T. Bauernhansl
Keyword(s):  
Value Proposition ◽  
Business Ecosystem ◽  
Industrial Companies ◽  
A Value ◽  
Basic Procedure ◽  
Business Ecosystems ◽  
Value Propositions ◽  
Operational Integration ◽  
A Company ◽  
Selection Of

Die fortschreitende Digitalisierung führt zu neuen und konvergierenden Produkt- und Dienstleistungen und effizienteren Prozessen. In Verbindung mit einem Wandel der Bedürfnisse führt sie darüber hinaus auch zu einem veränderten Nutzerverhalten und Nutzenverständnis der Kunden. Zur flexiblen und schnellen Umsetzung von passgenau individualisierten, oft branchenübergreifenden Wertangeboten und der Absicherung des Kundenzugangs wird es zukünftig wettbewerbsentscheidend sein, sich im richtigen Business Ecosystem – also der Gruppe von Akteuren die interagieren müssen, um ein entsprechendes Wertangebot zu realisieren und den entsprechenden Kundenzugang haben – zu bewegen und dieses mitzugestalten. Der Beitrag beschreibt das grundsätzliche Vorgehen zur Identifizierung und Auswahl relevanter Business Ecosystems sowie deren strategische und operative Einbindung in ein Unternehmen.   The ongoing digitization leads to new and converging product benefits and more efficient processes. In connection with a change in needs it also leads to a change in user behaviour and understanding of the benefits for customers. For the flexible and fast implementation of customized, individualized, often cross-industry value propositions and the safeguarding of access to customers, it will be crucial in the future to act and help to shape the relevant business ecosystems (group of actors that need to interact in order to realize a value proposition or to have access to customers). The article describes the basic procedure for identifying and selecting relevant business ecosystems and their strategic and operational integration into a company.

scholarly journals Techniques for designing value propositions applicable to the concept of outcome-economy

2017 ◽  
Vol 9 (1) ◽  
pp. 56-63 ◽  
Author(s):  
Sylwia Gierej
Keyword(s):  
Internet Of Things ◽  
Value Proposition ◽  
Industrial Internet Of Things ◽  
A Value ◽  
Industrial Internet ◽  
Innovative Solutions ◽  
Value Propositions ◽  
The Impact

Abstract The purpose of this article is to analyse and present some techniques that support the design of a value proposition in the context of the outcome-economy. The proposed techniques are intended to support traditional companies in the design of innovative solutions. Also, the discussed techniques were compared to identify the most effective. The study was conducted based on the information available in the literature on the impact of the Industrial Internet of Things on the economy and creation of a value proposition.

scholarly journals Mining brand value propositions on Twitter: exploring the link between marketer-generated content and eWOM outcomes

2021 ◽  
Vol 11 (1) ◽  
Author(s):  
Mostafa Alwash ◽  
Bastin Tony Roy Savarimuthu ◽  
Mathew Parackal
Keyword(s):  
Social Media Marketing ◽  
Brand Value ◽  
Value Proposition ◽  
Negative Valence ◽  
A Value ◽  
Twitter Data ◽  
Scant Attention ◽  
Value Propositions ◽  
Empirical Perspective ◽  
Content Marketing

AbstractContent marketing has become a mainstream channel for brands to engage the market with value propositions. Through content, brands control, instigate and co-create value with its target audience. However, the nature of value propositions embedded within the cycle of content co-creation and their impact on eWOM outcomes has received scant attention from an empirical perspective. In this paper, we propose a value proposition-based framework around content marketing using established business perspectives. We employ bidirectional Twitter data from brands and customers to unearth descriptive, diagnostic and predictive insights into value propositions. Using a sample of marketer- and user-generated data from 10 Coffee (n(MGC) = 290, n(UGC) = 8811) and Car brands (n(MGC) = 635, n(UGC) = 7035) in 2018, a taxonomy of value propositions based on the literature was proposed and validated. The results of our study identify (a) descriptive insights explaining differentiation of brand value propositions, (b) diagnostic insights relating to consumer sentiments in response to the value proposition mix and (c) predictive insights of models predicting brand-specific values’ influencing Like, Share, Comment and Positive/Negative valence. Our results show that an effective social media marketing strategy selectively uses elements of the marketing mix (i.e. 4 P’s) within value propositions to attract favourable eWOM outcomes.

scholarly journals Employee Performance Assessment for Promotion with the Topsis Method in Senayan Apartments Jakarta

SinkrOn ◽  
2019 ◽  
Vol 3 (2) ◽  
pp. 6
Author(s):  
Sunarti Sunarti
Keyword(s):  
Employee Performance ◽  
Topsis Method ◽  
A Value ◽  
Self Development ◽  
Order Preference ◽  
Job Promotion ◽  
A Company ◽  
Employee Data ◽  
Selection Of

Apartment Senayan Jakarta is a company engaged in rental services. Job promotion is carried out every year. Job promotion makes motivated employees work well and enthusiasm in self-development to improve the quality of performance. Performance evaluation as material for employee evaluation for promotion in Senayan Apartment Jakarta by utilizing the Technique for Order Preference method by Similarity of Ideal Solution (Topsis). This method can show evaluation ranking from highest to lowest by ranking alternatives in the form of employee data and dynamic criteria. The purpose of this study is the selection of quality employee performance for promotion based on the specified criteria. Based on the data sample used as many as 14 employees, the results of the assessment are based on rank, ie employees on behalf of Ridan get the first rank with a value of 0.50.

scholarly journals Developing Value Proposition for Business Models of National Iranian Oil Companies

2018 ◽  
Vol 12 (1) ◽  
pp. 508-521
Author(s):  
Mohammadreza Khorshidi
Keyword(s):  
Business Model ◽  
Business Models ◽  
Oil Industry ◽  
Oil And Gas Industry ◽  
Structured Interview ◽  
Value Proposition ◽  
Oil Companies ◽  
National Oil Companies ◽  
A Value ◽  
Value Propositions

Abstract The Value proposition is one of the key aspects of a business model and plays a significant role in any business model. Nowadays, firms could be successful and even could be initiated, only when a value proposition of their business model is clarified precisely. There is a necessity for new studies in order to see whether National Oil Companies(NOCs) are promoting the proper business models that make them competitive. This research analyzes the value proposition and its influence on the NOC’s competitiveness and it supports to deliver the required products and services to their specific market segment and customers. The main objective of this research is to develop a value proposition for the business model of National Oil Companies(NOCs). This could enable firms to be more competitive in the oil industry, especially in the oil supply glut circumstance. In order to achieve this objective, the research methodology is based on the semi-structured interview with the main stakeholders in the oil industry which is NOCs. First, value propositions in the history of oil and gas industry are addressed in almost every decade, then five current or previous managers of National Iranian Oil Company are selected for the semi-structured interview to clarify the current market situation and eventually propose the desired value propositions for the business model of NOCs.

scholarly journals VALUE PROPOSITION: APPLICATION OF VALUE CREATION ACTIVITIES MODEL IN THE SUPERMARKET (VCAM-S)

2018 ◽  
Vol 19 (4) ◽  
Author(s):  
PAULO R. CONDI ◽  
DARIO DE O. LIMA-FILHO ◽  
CAROLINE P. S. FINOCCHIO ◽  
FILIPE QUEVEDO-SILVA
Keyword(s):  
Value Creation ◽  
Design Methodology ◽  
Field Research ◽  
Current Debate ◽  
Value Proposition ◽  
Structured Interviews ◽  
Product Categories ◽  
A Value ◽  
Open Questions ◽  
Value Propositions

ABSTRACT Purpose: The purpose of this writing is to analyze the activities of the retail supermarket in order to propose value to its clients, describing and associating them in their respective sources of value identified by a Value Creation Activities Model-Supermarket (VCAM-S). Additionally, we seek to identify the words that best represent the meaning of “proposing value” and the product categories of the supermarket that most clients value. Originality/value: The development and implementation of VCAM-S works to identify new value activities in the supermarket. Based on this application, it is intended to suggest activities that enhance the delivery of value to the client. Design/methodology/approach: Bibliographical research and field research were carried out. Twelve retail supermarket specialists were interviewed, including managers, entrepreneurs and consultants with at least eight years of experience in the supermarket sector. Through the qualitative approach, a script of semi-structured interviews with open questions was used. Later, the statements were transcribed and analyzed through the technique of content analysis. Findings: The VCAM-S identified 8 value proposition activities, 71 subactivities and five value sources. It was found that the product categories “FFV”, “Butcher” and “Bakery” were the sections that most proposed value to customers. The words that best represent the meaning of “proposing value” are service, convenience, location, variety and price. The results of the research contribute to the current debate on value and adapt the traditional VCAM to the retail supermarket. The VCAM-S allows for the identification and prospection of value propositions from the perspective of companies, associating them with valuable sources and activities.

scholarly journals Pemilihan Supplier Bahan Baku Partikel Dengan Metode AHP Dan Promethee

2017 ◽  
Vol 16 (1) ◽  
pp. 22
Author(s):  
Ratri Wulandari
Keyword(s):  
Supplier Selection ◽  
Selection Criteria ◽  
Rank Order ◽  
Geographical Location ◽  
Performance History ◽  
Delivery Performance ◽  
A Value ◽  
Promethee Method ◽  
A Company ◽  
Selection Of

The problem of choosing a supplier becomes very important to do a company to be able to meet consumer demand quickly and with quality. So far, the company has not implemented the supplier selection procedures and selection criteria not yet have a supplier. The method can be completed with the supplier selection criteria is the AHP method is used to determine the weights of criteria that have been corporations and PROMETHEE method used to determine the performance of the alternative. The purpose of this research is to identify the criteria used in the selection of a supplier company and determine the weight of these criteria and get ranked supplier to obtain the best supplier. The selected criteria in the selection of the supplier company is quality with a weight of 0.19, with a weight of 0.17 delivery, performance history with a weighting of 0.06, the price with a weighting of 0.36, communication system with a weighting of 0.06, the operating control with weights of 0.05, attitudes supplier with a weighting of 0.04 and a geographical location with a weight of 0.08 where as criteria rank order supplier is UD. TL as the first rank with a net value of flow for 0.254, UD. SD as the second rank with a value of 0.144 and a net flow PT.KTI as third with a net flow value of -0.397.

scholarly journals Proposal of Value for Customer of Spas: Expectations of Spa Patients and Tourist in Polish Spas

2019 ◽  
Vol 11 (13) ◽  
pp. 3598 ◽  
Author(s):  
Adam R. Szromek ◽  
Katarzyna Wybrańczyk
Keyword(s):  
Sustainable Development ◽  
Natural Resources ◽  
Business Model ◽  
Business Models ◽  
Raw Materials ◽  
Spa Therapy ◽  
Value Proposition ◽  
Health Tourism ◽  
A Value ◽  
Value Propositions

Literature on the trends of health tourism development has proven that it is becoming one of the most important tourism activities. With the growing popularity of this form of tourism, the structure of the needs of tourists and spa patients is simultaneously changing. This article presents the results of self-research carried out in Polish spa resorts based on a sample of 753 patients and spa tourists. The purpose of the research carried out was the development of a value proposition for the client of a spa enterprise as an element of a business model. At the same time, this paper points to the need to base spa activity on the values of sustainable development through key spa resources in the form of a therapeutic climate and natural raw materials applied in spa therapy. The key values for patients and spa tourists are the improvement of health with natural therapeutic resources, recreation in a place with a healing climate, achieving the effect of the treatment, the development of cultural activities, the possibility of taking care of a child during treatment, and the introduction of a psychologist and leisure animator. The mentioned features may become the basis for building a business model of spa enterprises to adapt the value propositions of a client in their business models to the needs demonstrated by the beneficiaries of these values. The problem raised in the article requires a simultaneous consideration of the principles of sustainable development in relation to the natural resources used in spa therapy.

Beyond the Paradox of Service Industrialization

2014 ◽  
pp. 207-220
Author(s):  
Jesús Alcoba González
Keyword(s):  
Research Agenda ◽  
Value Proposition ◽  
Human Beings ◽  
Search For Meaning ◽  
Deep Knowledge ◽  
Human Subjectivity ◽  
A Value ◽  
A Company

Highly industrialized services add value to a company, but at the same time they can destroy it, should an almost identical proposal be made to two different clients who are seeking different experiences. The analysis of human subjectivity shows that the interaction with services goes beyond its mere use, as it is related to human beings’ search for meaning, and it can potentially become a part of its users’ biography and identity. The present chapter compiles some of the models that can contribute to getting over the paradox of service industrialization and which are here divided into two types: those that allow for a deep knowledge of the customer and those that are based upon designing experiences as a value proposition. The present chapter also suggests a research agenda that aims to get over the paradox of service industrialization.

scholarly journals CREATING ECOSYSTEM VALUE PROPOSITION BASED ON SELLING SOLUTIONS IN THE DIGITAL ECONOMY

2021 ◽  
Author(s):  
Anton Georgievsky
Keyword(s):  
Research Method ◽  
Digital Technologies ◽  
Digital Economy ◽  
Value Proposition ◽  
Research Groups ◽  
Customer Needs ◽  
A Value ◽  
New Models ◽  
Value Propositions

The development of digital technologies and the ongoing coronavirus pandemic contribute to expanding the company's opportunities to provide a complete value proposition to the client. The purpose of this article is to determine groups of components of the value proposition based on selling solutions in the ecosystem and identify strategies that allow creating such a value proposition in the digital economy. The research method is based on the analysis of academic and consulting literature. As a result of the research, groups of components of the value proposition based on selling solutions in the ecosystem were formed, and strategies for the formation of the value proposition were identified. These results will help researchers build new models of the value proposition, and entrepreneurs form value propositions that fully satisfy customer needs.

Co-Creating Value Derivations in a Service System Journey

2017 ◽  
pp. 154-171
Author(s):  
Ralph D. Badinelli
Keyword(s):  
Value Creation ◽  
Recent Literature ◽  
Service System ◽  
Precise Definition ◽  
Value Proposition ◽  
New Model ◽  
A Value ◽  
Service Execution ◽  
Value Propositions ◽  
Definition Of

Recent literature on the topic of defining and measuring value has revealed many perspectives and limitations of conventional views of value and value creation. From these perspectives, service innovators have adopted the practice of specifying value propositions as a precondition to providing service. In this chapter we posit a new model of value propositions which, among other disruptive changes, precludes the definition of the value proposition prior to a service execution. Instead, we assert that the value derivation is co-created and emerges through the service journey. Furthermore, although a precise definition of value remains elusive, there are some generic dimensions to value that can be incorporated in the design of a service system so that a value derivation can be co-created through the service journey as value itself is co-created or anticipated.

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