Social Media

Author(s):  
Manpreet Kaur ◽  
Rajesh Verma

Internet usage has shown drastic growth in the initial half of the year 2015 in India. The user base has increased over 354 million and with this India has become the top second country after China in terms of internet usage. Facebook is the prime social networking site which is used by 96% of urban users, followed by Google Plus (61%), Twitter (43%) and LinkedIn (24%). This extensive use of social media by the public had attracted the attention of the politicians to use it for election campaigns and has given researchers a reason to find out how politicians are engaging the public through this platform. Influence of Social media on the electorate has been proved from its successful use in the US presidential election in 2008 and by political parties in the 2014 Lok Sabha elections in India. This paper intends to explore the use of social media and its effectiveness in political elections through an extensive literature review. Social media has become an effective tool for political engagement and political participation as it is a low cost media as compared to traditional media. The low cost of this media has made it one of the main source to get information for advanced analysis and in-depth understanding of the electoral process. This paper will provide an insight to politicians, political analysts, journalists and electoral candidates regarding social media usage. The paper will also present a future research agenda to study how political parties can benefit from use of social media and change their strategies to engage workers and the voters.

2018 ◽  
pp. 1-8
Author(s):  
Manpreet Kaur ◽  
Rajesh Verma

Internet usage has shown drastic growth in the initial half of the year 2015 in India. The user base has increased over 354 million and with this India has become the top second country after China in terms of internet usage. Facebook is the prime social networking site which is used by 96% of urban users, followed by Google Plus (61%), Twitter (43%) and LinkedIn (24%). This extensive use of social media by the public had attracted the attention of the politicians to use it for election campaigns and has given researchers a reason to find out how politicians are engaging the public through this platform. Influence of Social media on the electorate has been proved from its successful use in the US presidential election in 2008 and by political parties in the 2014 Lok Sabha elections in India. This paper intends to explore the use of social media and its effectiveness in political elections through an extensive literature review. Social media has become an effective tool for political engagement and political participation as it is a low cost media as compared to traditional media. The low cost of this media has made it one of the main source to get information for advanced analysis and in-depth understanding of the electoral process. This paper will provide an insight to politicians, political analysts, journalists and electoral candidates regarding social media usage. The paper will also present a future research agenda to study how political parties can benefit from use of social media and change their strategies to engage workers and the voters.


Author(s):  
Guido Lang ◽  
Raquel Benbunan-Fich

Recent disasters highlight the importance of social media supporting critical information gathering and dissemination efforts by members of the public. Given that disasters pose unique challenges and social media are evolving rapidly, how can one compare the effectiveness of social media in different disaster situations? Drawing from prior work on e-participation, this paper proposes a novel framework for social media use based on four key modules: selection, facilitation, deliberation, and aggregation. A comparative analysis of social media use following a man-made disaster (the 2007 Virginia Tech tragedy) and during a natural disaster (the 2009 Britain blizzard) exemplifies the value of the proposed framework. Future research can build on and leverage the present work by analyzing and incorporating additional cases on the use of social media in disaster situations.


Author(s):  
Hayley Watson ◽  
Rachel L. Finn

In a relatively new area of research for crisis management, this article presents a discussion of some of the privacy and ethical implications surrounding the use of social media in the event of a crisis. The article uses the travel chaos caused by the eruptions of the Eyjafjallajokull volcano in 2010 to contextualise the analysis. It begins by providing an overview of the use of social media in crisis management, before continuing to present two case studies of the use of social media by members of the public and the aviation industry during the crisis caused by the ash plume. The article then proceeds to examine some select ethical and privacy implications stemming from the use of social media such as privacy infringements and inequality. The article concludes by briefly summarising the findings and considering next steps for future research in this area.


2019 ◽  
Vol 38 (2) ◽  
pp. 168-186
Author(s):  
Mark K McBeth ◽  
Adam M Brewer ◽  
Mackenzie N Smith

This article presents an approach to teaching how social media impacts the public-sector workplace. Social media creates new challenges for both public administration practitioners and teachers. Yet, the topic does not yet have wide-scale discussion in the public administration education literature. After a review of four approaches to public administration (managerial, legal, political, and ethical), we developed a fictional social media case that was administered in an email survey to a sample of 50 graduates of a Master of Public Administration (MPA) program (37 responded and completed the survey). The case involves a local government employee whose employer wants to terminate because of the employee’s use of social media following a city council meeting. The results of our survey provide insight into how administrators would deal with the situation presented in the case and leads to the development of a series of questions for faculty using the case in their classroom. Our teaching case should provoke serious classroom discussions. Our study reveals the importance of the teaching and discussion of social media in public administration courses along with identifying continuing areas of future research.


2019 ◽  
Vol 15 (2) ◽  
pp. 151-157 ◽  
Author(s):  
Usha M Rodrigues

In recent times, researchers have examined the Indian Prime Minister Narendra Modi’s use of social media to directly connect with his followers, while largely shunning the mainstream media. This strategy of direct communication with their constituents has been adopted by other political parties too, with opposition party leaders hosting ‘Facebook Live’ sessions and tweeting their messages. A large proportion of Indian voters, who increasingly own mobile phones, are enjoying being part of the ‘like’ and ‘share’ online networks. What does this effective use of social media by Indian political parties mean for the public discourse in India? This article presents the view that this phenomenon is more than Modi’s ‘selfie nationalism’ or his attempt to marginalize the news media. The article argues that there is a structural shift in the Indian public sphere, which might prove to be the greatest challenge to Indian journalism.


Author(s):  
Hayley Watson ◽  
Rachel L. Finn

In a relatively new area of research for crisis management, this article presents a discussion of some of the privacy and ethical implications surrounding the use of social media in the event of a crisis. The article uses the travel chaos caused by the eruptions of the Eyjafjallajokull volcano in 2010 to contextualise the analysis. It begins by providing an overview of the use of social media in crisis management, before continuing to present two case studies of the use of social media by members of the public and the aviation industry during the crisis caused by the ash plume. The article then proceeds to examine some select ethical and privacy implications stemming from the use of social media such as privacy infringements and inequality. The article concludes by briefly summarising the findings and considering next steps for future research in this area.


Author(s):  
Guido Lang ◽  
Raquel Benbunan-Fich

Recent disasters highlight the importance of social media supporting critical information gathering and dissemination efforts by members of the public. Given that disasters pose unique challenges and social media are evolving rapidly, how can one compare the effectiveness of social media in different disaster situations? Drawing from prior work on e-participation, this article proposes a novel framework for social media use based on four key modules: selection, facilitation, deliberation, and aggregation. A comparative analysis of social media use following a man-made disaster (the 2007 Virginia Tech tragedy) and during a natural disaster (the 2009 Britain blizzard) exemplifies the value of the proposed framework. Future research can build on and leverage the present work by analyzing and incorporating additional cases on the use of social media in disaster situations.


This paper presents the analysis of the increasing use of Social Media and its participation during the electoral voting in India with context to Punjab. Besides that, to understand the meaning and impact of especially Facebook on elections, we take survey results collected from different people in Punjab and Facebook data related to different political parties. There are numerous challenges when it comes to engaging people during political campaigns. The current findings in literature show us that previous efforts to involve public participation with prior media tools did not meet the full expectations. With Social Media’s indulgence this could change, because engagementof people seems to be the major concept that explains the difference between the impact of old media and ‘new’ Social Media. The survey explains that Social Media seemed to significantly influence voting behavior during the last general elections (2014). And, during the elections (2019) too, politicians with higher Social Media engagement are expecting relatively more votes within most political parties and banking upon Facebook practices. To conclude, we hereby propose a future research framework which studies how political parties take benefit from Facebook to contrive and convalesce the methodologies they follow with their party members, volunteers and general public.


Author(s):  
Meghan Lynch ◽  
Irena Knezevic ◽  
Kennedy Laborde Ryan

To date, most qualitative knowledge about individual eating patterns and the food environment has been derived from traditional data collection methods, such as interviews, focus groups, and observations. However, there currently exists a large source of nutrition-related data in social media discussions that have the potential to provide opportunities to improve dietetic research and practice. Qualitative social media discussion analysis offers a new tool for dietetic researchers and practitioners to gather insights into how the public discusses various nutrition-related topics. We first consider how social media discussion data come with significant advantages including low-cost access to timely ways to gather insights from the public, while also cautioning that social media data have limitations (e.g., difficulty verifying demographic information). We then outline 3 types of social media discussion platforms in particular: (i) online news article comment sections, (ii) food and nutrition blogs, and (iii) discussion forums. We discuss how each different type of social media offers unique insights and provide a specific example from our own research using each platform. We contend that social media discussions can contribute positively to dietetic research and practice.


2021 ◽  
pp. 089443932098756
Author(s):  
Marc Esteve Del Valle ◽  
Marcel Broersma ◽  
Arnout Ponsioen

A growing body of research has examined the uptake of social media by politicians, the formation of communication ties in online political networks, and the interplay between social media and political polarization. However, few studies have analyzed how social media are affecting communication in parliamentary networks. This is especially relevant in highly fragmented political systems in which collaboration between political parties is crucial to win support in parliament. Does MPs’ use of social media foster communications among parliamentarians who think differently, or does it result in like-minded clusters polarized along party lines, confining MPs to those who think alike? This study analyzes the formation of communication ties and the degree of homophily in the Dutch MPs’ @mention Twitter network. We employed exponential random graph models on a 1-year sample of all tweets in which Dutch MPs mentioned each other ( N = 7,356) to discover the network parameters (reciprocity, popularity, and brokerage) and individual attributes (seniority, participation in the parliamentary commissions, age, gender, and geographical area) that facilitate communication ties among parliamentarians. Also, we measured party polarization by calculating the external–internal index of the mentions. Dutch MPs’ communication ties arise from network dynamics (reciprocity, brokerage, and popularity) and from MPs’ participation in the parliamentary commissions, age, gender, and geographical area. Furthermore, there is a high degree of cross-party interactions in the Dutch MPs’ mentions Twitter network. Our results refute the existence of “echo chambers” in the Dutch MPs’ mentions Twitter network and support the hypothesis that social media can open up spaces for discussion among political parties. This is particularly important in fragmented consensus democracies where negotiation and coordination between parties to form coalitions is key.


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