Self-Aware Contextual Behavior Analysis for Service Quality Assurance over Social Networks

2022 ◽  
Vol 24 (3) ◽  
pp. 0-0

Social media allows people to share their ideologue through an efficient channel of communication. The social dialogues carry sentiment in expression regarding a particular social profile, trend, or topic. In our research, we have collected real-time user comments and feedbacks from Twitter portals of two food delivery services. This is followed by the extraction of the most prevalent contexts using natural language analytics. Further, our proposed algorithmic framework is used to generate a signed social network to analyze the product-centric behavioral sentiment. Analysis of sentiment with the fine-grained level about contexts gave a broader view to evaluate and perform contextual predictions. Customer behavior is analyzed, and the outcome is received in terms of positive and negative contexts. The results from our social behavioral model predicted the positive and negative contextual sentiments of customers, which can be further used to help in deciding future strategies and assuring service quality for better customer satisfaction.

2022 ◽  
Vol 24 (3) ◽  
pp. 1-23
Author(s):  
Deepanshi ◽  
Adwitiya Sinha

Social media allows people to share their ideologue through an efficient channel of communication. The social dialogues carry sentiment in expression regarding a particular social profile, trend, or topic. In our research, we have collected real-time user comments and feedbacks from Twitter portals of two food delivery services. This is followed by the extraction of the most prevalent contexts using natural language analytics. Further, our proposed algorithmic framework is used to generate a signed social network to analyze the product-centric behavioral sentiment. Analysis of sentiment with the fine-grained level about contexts gave a broader view to evaluate and perform contextual predictions. Customer behavior is analyzed, and the outcome is received in terms of positive and negative contexts. The results from our social behavioral model predicted the positive and negative contextual sentiments of customers, which can be further used to help in deciding future strategies and assuring service quality for better customer satisfaction.


Author(s):  
Isaac Kofi Mensah

This study integrated culture (language) and perceived service quality into the UTAUT model to explore the intention of international students to order food online in China. The results have demonstrated that performance expectancy, effort expectancy, culture (language), and perceived service quality were all significant predictors of the intention of international students to order food online. Also, culture (language) was determined to influence the perceived service quality, effort expectancy, and performance expectancy of ordering food online. Performance expectancy, and effort expectancy were revealed to be significant predictors of perceived service quality. Furthermore, the intention to order food online was a determinant of the intention to recommend. The implications of these findings are discussed.


Author(s):  
Goh Mei Ling ◽  
Ho Sew Tiep ◽  
Ng Zhu Er

In this era of technology, the development and explosion of the internet has created the online business platform for the services and products. One of the areas is the food delivery services. With development of mobile applications for food delivery, it has eased the process of delivering the ordered food, and at the same time create convenience to the beverage industry (Wang et al., 2019). The outbreak of COVID-19 pandemic in early last year has impacted everyone's daily life and resulted in pandemic control measures such as Movement Control Order (MCO) by the Malaysian government around the country. This change has required Malaysian to engage with new norms such as wearing masks, physical distancing and hand hygiene in their daily life. The pandemic has also sparked a new consumption pattern in society. Many people have opted for food delivery services and thus inflated the demand of food delivery service in Malaysia. Hence, understanding customer satisfaction towards the mobile food delivery apps is essential. There are several studies on the customer satisfaction towards online food delivery service during the COVID-19 pandemic (Prasetyo et al., 2021; Rahim & Yunus, 2021). Pasetyo et al. (2021) investigated the customer satisfaction and loyalty from the extended Theory of Planned Behaviour perspective. Meanwhile Rahim and Yunus (2021) examined the relationship between service quality, food quality and price of e-hailing food delivery service. However, these studies did not examine the effect of convenience and website quality on consumers satisfaction toward the mobile food delivery apps. Based on these, this study aims to examine the influence of the factors, namely service quality, convenience, price and website quality on customer satisfaction towards the mobile food delivery apps during the COVID-19 pandemic in Malaysia. Keywords: Customer Satisfaction, Mobile Food Delivery Apps, COVID-19 Pandemic


10.28945/4386 ◽  
2019 ◽  
Vol 14 ◽  
pp. 277-294 ◽  
Author(s):  
Dwi Suhartanto ◽  
David Dean ◽  
Gundur Leo ◽  
Ni Nyoman Triyuni

Aim/Purpose: To examine millennial satisfaction towards online food delivery services, including e-service quality, food quality, and perceived value as the determinants and behavioral intention as the consequence. Background: Among the generational cohorts, millennials are a demanding target group for many retailers, including restaurants. Despite many studies examining millennial behavior in the restaurant context, almost no research on millennial attitudes and behavior in the context of online food home delivery service can be found. Methodology: For this research, 332 millennials completed a self-administered survey in Indonesia. To assess the associations between satisfaction and its determinants and consequences, this study employs Partial Least Square modeling. Contribution: This research extends existing knowledge of millennial satisfaction toward online food delivery service by highlighting that food quality, e-service quality and perceived value are the main determinants of satisfaction for online food purchasing among millennials. Further, this study offers support for the spillover theory in the online food home delivery service from millennial perspective. Findings: This study uncovers the important direct dual influences of e-service quality and food quality on millennial satisfaction with online food delivery services. Further, this study notes that e-service and food quality also have an indirect influence on satisfaction via perceived value. Moreover, satisfied millennial customers are more likely to re-purchase, recommend to others, and re-purchase at an increased price. Recommendations for Practitioners: For small and medium restaurants, it is suggested that they need to focus solely on their core business of providing food. If they want to offer an e-service, they should develop strategic cooperation with one or more online service providers. Recommendation for Researchers: Millennials tend to repurchase, recommend, and be willing to pay more in the future extends the existing models that look at the associations among quality, satisfaction and behavioral intention. Thus, in online restaurant purchasing services, both e-service quality and food quality should be included in the future research models. Impact on Society: This study could help restaurant industries to increase their business performance and, indirectly, impact on society as a whole by providing high quality food, employment opportunities, and tax revenues. Future Research: Future researchers can reassess the model in different countries and/or with other generation cohorts as well as including other variables such as trust, image, involvement, as well as socio-demographic factors.


2020 ◽  
Vol 48 (5) ◽  
pp. 1-11
Author(s):  
Hsiao-Ming Chang ◽  
Ching-Hui Lin

There is a lack of empirical research on tourists' participation behavior in island tourism. Therefore, we developed a behavioral model of this type of participation, including the variables of travel information sources, destination image, service quality, satisfaction, and perceived value. We adopted convenience sampling to survey 430 tourists who had participated in marine recreational activities while visiting Jibei Island in Penghu, Taiwan. The results of partial least squares analysis show that travel information sources affected the island's image and the service quality perceptions of tourists; and the island's image, service quality, satisfaction, and perceived value had a positive influence on tourists' behavioral intention to revisit the island and recommend it as a travel destination to family and friends. Our findings provide a reference for island tourism operators to formulate marketing strategies.


2020 ◽  
Vol 0 (0) ◽  
Author(s):  
Betsy Rymes ◽  
Gareth Smail

AbstractThis paper examines the different ways that professional experts and everyday language users engage in scaling practices to claim authority when they talk about multilingual practices and the social significance they assign to them. Specifically, we compare sociolinguists’ use of the term translanguaging to describe multilingual and multimodal practices to the diverse observations of amateur online commentators, or citizen sociolinguists. Our analysis focuses on commentary on cross-linguistic communicative practices in Wales, or “things Welsh people say.” We ultimately argue that by calling practices “translanguaging” and defaulting to scaled-up interpretations of multilingual communication, sociolinguists are increasingly missing out on analyses of how the social meaning of (cross)linguistic practices accrues and evolves within specific communities over time. By contrast, the fine-grained perceptions of “citizen sociolinguists” as they discuss their own communicative practices in context may have something unique and underexamined to offer us as researchers of communicative diversity.


2021 ◽  
Vol 16 (5) ◽  
pp. 1353-1368
Author(s):  
Mohammad Fahmi Al-Zyoud ◽  
Lu’ay Al-Mu’ani ◽  
Malek Alsoud ◽  
Anas Alsoud

The current study focused on examining the role of TQMk (Total Quality Marketing) in increasing the effectiveness of e-marketing within Jordanian telecommunication sector; TQMk included variables of service quality, market orientation and the customer-focused approach. A quantitative approach was adopted through utilizing a questionnaire, which was distributed to 18 marketing and project managers within Jordanian telecommunication organizations (Zain, Umniah and Orange). Results of the study indicated that TQMk can have an influence in increasing the effectiveness and efficiency of e-marketing solutions within the organization and mainly within the social marketing and electronic marketing departments, through developing the variable of the customer-focused approach, which has the deepest influence on e-marketing approach’s effectiveness; it was followed by an influence of service quality, and the least influential factor was market orientation. The study recommended focusing on clients within the targeted markets through different aspects, including price, new products acceptance, customer behavior and purchase decision motivators.


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