Enhancing the Retailer Gift Card via Blockchain

2021 ◽  
Vol 32 (1) ◽  
pp. 49-68
Author(s):  
Yuan Lu ◽  
Qiang Tang ◽  
Guiling Wang

Though the retailer gift card has been an ultra-practical marketing tactic to attract customers to spend more, it, on the contrary, also places a great number of customers in troublesome situations due to its current limitations. First, dealing with unwanted gift cards is often time-consuming, costly, or even risky due to the frequent occurrences of gift card resale frauds. Worse still, the issuance and redemption of gift cards happen inside the retailer as in a “black-box,” indicating that a compromised retailer can cheat customers (or even third-party auditors) to deny the issuances of some unredeemed gift cards. This paper proposes a practical middle-layer solution based on blockchain to address the fundamental issues of the existing gift card system, with incurring minimal changes to the current infrastructure.

In this paper we revisit techniques from “Creating Dynamic Pre-Trade Models: Beyond the Black Box” (Kissell, 2011) which was awarded The Journal of Trading’s Best Paper of the Year Award in 2011. We provide investors a pre-trade of pre-trade modeling technique that can be used to decipher broker and vendor models, and to calibrate a customized investor specific market impact model. We also provide a suite of Excel TCA Add-In functions that can incorporate investor specific market impact parameters and allow investors to perform TCA analysis on their own desktops within Excel, and with the added level of security and comfort that their investment decision process will not be reverse engineered because they do not need to upload or transmit any of their proprietary information and valuable trade information to a third-party website or API for analysis. Techniques in this paper enable investors to create their own customized TCA analyses within Excel to assist with both trading decisions and portfolio analysis and optimization.


10.28945/3557 ◽  
2016 ◽  
Vol 1 ◽  
pp. 001-016
Author(s):  
Grandon Gill ◽  
Joni Jones

Jeffrey Stiles pondered these seemingly straightforward questions. As IT Director of Jagged Peak, Inc., a developer of e-commerce solutions located in the Tampa Bay region of Florida, it would be his responsibility to oversee the implementation of security measures that went beyond the existing user name and password currently required for each user. Recent events suggested that a move towards increased security might be inevitable. In just the past year, highly publicized security failures at the U.S. Department of Defense, major healthcare providers and large companies, such as Sony and JP Morgan Chase, had made executives acutely aware of the adverse consequences of IT system vulnerabilities. In fact, a study of business risk managers conducted in 2014 found that 69% of all businesses had experienced some level of hacking in the previous year. The nature of Jagged Peak’s business made the security of its systems a particular concern. The company, which had grown rapidly over the years, reporting over $61 million in revenue in 2014, provided its customers with software that supported web-based ordering, fulfillment and logistics activities, built around a philosophy of “buy anywhere, fulfill anywhere, return anywhere”. To support these activities, the company’s Edge platform needed to handle a variety of payment types, including gift cards (a recent target of hackers), as well as sensitive personal identifying information (PII). Compounding the security challenge: each customer ran its own instance of the Edge platform, and managed its own users. When only a single customer was being considered, the addition of further layers of security to authenticate uses was an eminently solvable problem. A variety of alternative approaches existed, including the use of various biometrics, key fobs that provided codes the user could enter, personalized security questions, and many others. The problem was that where multiple customers were involved, it was much more difficult to form a consensus. One customer might object to biometrics because it users lacked the necessary hardware. Another might object to security keys as being too costly, easily stolen or lost. Personalized questions might be considered too failure-prone by some customers. Furthermore, it was not clear that adding additional layers of authentication would necessarily be the most cost-effective way to reduce vulnerability. Other approaches, such as user training might provide greater value. Even if Stiles decided to proceed with additional authentication, questions remained. Mandatory or a free/added-cost option? Developed in house or by a third party? Used for internal systems only, customer platforms only, or both? Implementation could not begin until these broad questions were answered.


2021 ◽  
Vol 5 (1) ◽  
pp. 148-154
Author(s):  
Fiqar Aprialim ◽  
Adnan ◽  
Ady Wahyudi Paundu

The existing crowdfunding platforms still operate using centralized system. While centralized system can operate well, it requires a third party intermediary in order to operate and thus does not completely provide data security and transparency of crowdfunding activities. In addition, the existence of a third party intermediary in a crowdfunding activity also causes the existing processing costs to be expensive. Therefore, the crowdfunding system needs to be built in a decentralized manner so that it eliminates the need for third parties as intermediaries in the crowdfunding process. This study proposes a prototype of decentralized crowdfunding system using Ethereum blockchain and smart contract technology. The result of system functionality test using black box testing method shows that all functionality of the crowdfunding system can run properly while operate in decentralized architecture.  


2016 ◽  
Vol 16 (1) ◽  
pp. 51-59 ◽  
Author(s):  
Ponnuboina Kishore ◽  
G. Padmanabhan

AbstractIn India, Manufacturing companies are primarily being concentrated on the production activities which led to drastic improvement of outsourcing logistics process to third party logistics (3PLS), consequently a strong outsourcing logistics can be observed over the next two decades for the development of a company. It may therefore be noted that the enhancement and extrusion are necessary in order to effectively asses risk and opportunities. To achieve this, the best logistics service provider which leads to the growth of organisation and industry has to be selected. The present work aims at the integration of Analytic Hierarchy Process (AHP) and Technique for Order Preference by Similarity to Ideal Solution (TOPSIS) in Fuzzy environment. The integration is carried out with more consistency while evaluating and selecting the best Logistics service provider based on ten coordination criteria viz. Custom Clearance, On Time Delivery, Number of Customers Handled, Placement Percentage, Tracking Status, Service Quality, Solving of Issues, Collecting Proof of Delivery, Region and Price. Fuzzy AHP is used to calculate relative weights of each coordination criterion. Logistics service providers are ranked based on closeness coefficient, calculated for each LSP using Fuzzy TOPSIS. By this method the LSP5 has selected as best logistic service provider among the seven LSP for battery manufacturing company.


1993 ◽  
Vol 7 (2) ◽  
pp. 149-157 ◽  
Author(s):  
Sheldon M. Ross ◽  
J. George Shanthikumar ◽  
Xiang Zhang

In several queueing systems the service rate of a server is affected by the work load present in the system. For example, a teller at a bank or a checker at a check-out counter in a supermarket may change the service rate depending on the number of customers present in the system. But the service rate as a function of the number in the system can rarely be measured. Consequently, in a typical model of such a system it is assumed that the service rate is constant. Hence, such systems with a single stage are often modeled by GI/GI/c queueing systems with mutually independent arrival and service processes. Then the observed service times are used to find a sample distribution that will represent the distribution of the assumed i.i.d. service times. The purpose of this paper is to explore the effect of this black box queue inference (BBQI) in its ability to predict the performance of the actual system. In this regard, we have shown that when the arrival process is Poisson, if the servers react favorably [unfavorably] to higher work loads (i.e., if the server increases [decreases] the service rate as the number of customers in the system increases) then the BBQI predictions will be pessimistic [optimistic]. This result can be used to identify the server's attitude toward higher work load.


2021 ◽  
Vol 2080 (1) ◽  
pp. 012006
Author(s):  
Aimimi Mat Dam ◽  
Zakiah Kamdi

Abstract Increasing usage of gift cards will end up increasing the waste. Instead of throwing in the dustbin, re-cycling the cards may help in increasing the product usage and contribute to the environment sustainability. In this study, the re-cycle gift cards were combined with polyester to produce polymer blend. The composition of re-cycle gift cards was 2, 4 and 6 wt%. The gift card was crush and mix with the polyester and hardener followed by casting to get the suitable shape based on the testing. Three testing was undergone to evaluate the polymer blend properties which are tensile test, Charpy’s impact test and Durometer hardness test. Similar trend was shown for all mechanical testing which showing an increase of performance from 2 to 4 wt% addition of recycle cards but reduce when achieved 6 wt%.


2021 ◽  
Vol 3 (2) ◽  
pp. 157-169
Author(s):  
Muhammad Hamdan 'Ainulyaqin

Indonesia was ranked first in the global Islamic financial market at the 2019 Sharia Economic and Financial Research Forum (FREKS), where the market share in the Islamic banking sector had reached 6.01% and the OJK is targeting in 2023 the Islamic banking market share of 15%, wrong one indicator of improvement is by increasing the number of accounts and the amount of Third Party Funds (TPF). The purpose of this study is to determine what strategies are used by the Marketing Funding of the BPRS Harta Insan Karimah Cikarang Branch to increase the number of customers or accounts and the amount of TPF. Then what is the role of the strategy used by Marketing Funding in increasing the number of customers and the number of deposits. The pick-up strategy implemented by BPRS Harta Insan Karimah Cikarang branch is an excellent service provided to each customer, this strategy is considered to provide convenience to customers in savings and deposit products because the transaction can be done at home and the Marketing Funding team will visit the customer's house. If the strategy is to pick-up properly, the target number of customers will be achieved and theoretically the amount of deposits will increase as well. This study uses a qualitative method with a descriptive approach, so that the researcher will explain or describe the results of the study in verbal or descriptive form so that it is easy to understand. The research method used in data collection includes interviews, observation, documentation and literature study. The results showed that the strategy used by marketing funding was the pick-up strategy, where deposits, withdrawals and account opening could be done at the customer's house with prior confirmation with the Marketing Funding team so that the interaction was built between the two. The role of this strategy was significant in increasing the number of customers in 2017 reaching 11.11% and in the following year the number of customers increased by 10.79%. However, the role of the pick-ball strategy is not significant in increasing TPF, in other words the increase in the number of customers does not mean that TPF will increase as well, seen in 2015 of 10.79%, and the next 2 years decreased consecutively, namely -21.77% and -9.53%, in 2018 the amount of TPF increased again by 14.65%. Other alternative strategies that can be implemented by BPRS Harta Insan Karimah Cikarang Branch are maximizing social media as a means of advertising, recruiting SDI Marketing Funding team, socializing to guardians of affiliated school students, giving souvenirs to customers who can refer BPRS HIK, sponsoring the community agenda or institutions, as well as Improving the schedule for collecting funds and improving the information system.


Author(s):  
R. Rajesh ◽  
S. Pugazhendhi ◽  
K. Ganesh

Third party logistics (3PL) service providers play a growing responsibility in the management of supply chain. The global and competitive business environment of 3PLs has recognized the significance of a speedy and proficient service towards the customers in the past few decades. Particularly in warehousing, distribution, and transportation services, a number of customers anticipate 3PLs to improve lead times, fill rates, inventory levels, etc. Therefore, the 3PLs are under demands to convene a range of service necessities of customers in an active and uncertain business environment. As a consequence of the dynamic environment in which supply chain must operate, 3PLs should sustain an effective distribution system of high performance and must make a sequence of inter-related decisions over time for their distribution networks. Warehouses play an important role in sustaining the continual flow of goods and materials between the manufacturer and customers. The performance of the 3PL supply chain network can be effortlessly enhanced by a balanced allocation of customers to warehouses. In this paper, the authors develop a genetic algorithm and a particle-swarm-optimisation algorithm for solving the balanced allocation problem and the results are encouraging.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
SangGon (Edward) Lim ◽  
Chihyung “Michael” Ok

Purpose This study aims to provide a better understanding of how gift card receivers react to the types of gift cards. This study examined the effect of gift card types (intangible experiences vs less intangible experience vs tangible goods) on a recipient’s willingness to spend more through emotions and perceived effort (Study 1) and on feeling of appreciation (Study 2). Design/methodology/approach Study 1 adopted a scenario-based 2 (tangible vs intangible) × 3 ($100 vs $200 vs $300) between-subjects design. Study 2 narrowed the scope of gift card type (intangible vs less intangible). Findings Receivers tended to perceive less effort in gift card selection and feel less emotion when receiving gift cards for intangible experiences than when receiving gift cards for both tangible and less intangible products. However, as face value increased, gift card receivers for intangible experiences felt more pleasure and, in turn, rated higher willingness to spend more money than face value than those with gift cards for tangible products. Research limitations/implications Future studies can rule out alternative explanations related to brand-related effects, previous experiences and personal preferences. Practical implications Service providers should put more effort into tangibilizing the intangibles to reduce receivers’ uncertainty. Also, they can increase their profitability by stimulating gift card receivers’ willingness to spend more money through pleasure. Originality/value Answering research calls for examining consumers’ perceptions of different gift card types, this study might be the first to unveil the differential effect of gift card types associated with the tangibility of products on purchase behavior and the underlying emotional mechanism.


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