scholarly journals Analisis Peranan Strategi Marketing Funding Dalam Peningkatan Jumlah Nasabah dan Dana Pihak Ketiga:

2021 ◽  
Vol 3 (2) ◽  
pp. 157-169
Author(s):  
Muhammad Hamdan 'Ainulyaqin
Keyword(s):  
Market Share ◽  
Banking Sector ◽  
Third Party ◽  
Islamic Banking ◽  
Literature Study ◽  
School Students ◽  
Target Number ◽  
Financial Research ◽  
Number Of Customers

Indonesia was ranked first in the global Islamic financial market at the 2019 Sharia Economic and Financial Research Forum (FREKS), where the market share in the Islamic banking sector had reached 6.01% and the OJK is targeting in 2023 the Islamic banking market share of 15%, wrong one indicator of improvement is by increasing the number of accounts and the amount of Third Party Funds (TPF). The purpose of this study is to determine what strategies are used by the Marketing Funding of the BPRS Harta Insan Karimah Cikarang Branch to increase the number of customers or accounts and the amount of TPF. Then what is the role of the strategy used by Marketing Funding in increasing the number of customers and the number of deposits. The pick-up strategy implemented by BPRS Harta Insan Karimah Cikarang branch is an excellent service provided to each customer, this strategy is considered to provide convenience to customers in savings and deposit products because the transaction can be done at home and the Marketing Funding team will visit the customer's house. If the strategy is to pick-up properly, the target number of customers will be achieved and theoretically the amount of deposits will increase as well. This study uses a qualitative method with a descriptive approach, so that the researcher will explain or describe the results of the study in verbal or descriptive form so that it is easy to understand. The research method used in data collection includes interviews, observation, documentation and literature study. The results showed that the strategy used by marketing funding was the pick-up strategy, where deposits, withdrawals and account opening could be done at the customer's house with prior confirmation with the Marketing Funding team so that the interaction was built between the two. The role of this strategy was significant in increasing the number of customers in 2017 reaching 11.11% and in the following year the number of customers increased by 10.79%. However, the role of the pick-ball strategy is not significant in increasing TPF, in other words the increase in the number of customers does not mean that TPF will increase as well, seen in 2015 of 10.79%, and the next 2 years decreased consecutively, namely -21.77% and -9.53%, in 2018 the amount of TPF increased again by 14.65%. Other alternative strategies that can be implemented by BPRS Harta Insan Karimah Cikarang Branch are maximizing social media as a means of advertising, recruiting SDI Marketing Funding team, socializing to guardians of affiliated school students, giving souvenirs to customers who can refer BPRS HIK, sponsoring the community agenda or institutions, as well as Improving the schedule for collecting funds and improving the information system.

scholarly journals The Role of Tagana in Disaster Education for Public Elementary School 2 Wates, Ponorogo

2020 ◽  
Vol 3 (1) ◽  
Author(s):  
Risma Dwi Arisona ◽  
Rohana Sufia
Keyword(s):  
Elementary School ◽  
Elementary School Students ◽  
Disaster Preparedness ◽  
Disaster Mitigation ◽  
Analysis Model ◽  
Literature Study ◽  
School Students ◽  
Disaster Education ◽  
The Impact

<p><em>The focus of this research is to describe the role of Tagana in disaster education and the obstacles it faces in providing disaster education for elementary school students. This research is a qualitative descriptive study. This research was conducted at SDN 2 Wates Ponorogo. Data collection techniques through observation, interviews, literature study, and documentation. Data analysis used the Mile and Huberman analysis model. The results showed that the role of Tagana in disaster education for elementary school students can be seen from the Tagana Goes to School program. The program aims to accelerate the building of students' understanding and preparedness for disasters so as to minimize the impact. In the program, the roles of Tagana are: 1) providing knowledge of the types of disasters to students; 2) providing knowledge of disaster mitigation according to the type of disaster, and 3) conducting disaster mitigation simulations. In this case, disaster education is more focused on earthquake disasters. Meanwhile, the obstacles faced by the Tagana Goes to School team were limited personnel and lack of response from the school. For this reason, additional volunteers must be carried out and disaster preparedness cadres formed in schools, so that the program can run effectively and efficiently.</em></p>

scholarly journals THE ROLE OF SOCIAL MEDIA IN INCREASING MARKET SHARE OF MSME PRODUCTS IN PEMATANGSIANTAR CITY

2020 ◽  
Vol 9 (2) ◽  
pp. 1-12
Author(s):  
Sherly Sherly ◽  
Fitria Halim ◽  
Acai Sudirman
Keyword(s):  
Social Media ◽  
Data Analysis ◽  
Market Share ◽  
Sampling Technique ◽  
Total Sample ◽  
Literature Study ◽  
Analysis Technique ◽  
Short And Long Term ◽  
Use Of Social Media

The increase in product market share cannot be separated from the connectivity of the marketing system and media used. Marketing channels play an important role in increasing sales both in the short and long term. This study aimed to determine the role of social media in increasing the market share of MSME products in Pematangsiantar City. The research design used a literature study and field study models using a qualitative approach with a one-shot model. The research location was in 8 districts in Pematangsiantar City. The population in this study were MSME players scattered in 8 districts in Pematangsiantar City. The samples were collected using a non-probability sampling technique with purposive sampling technique, so that a total sample size of 240 respondents were obtained. Moreover, the data analysis technique used in this study was data analysis with a data reduction model that was obtained from data collection and data display. The results of this study concluded that the use of social media was very dominant in MSME players in the micro sector and Instagram was one type of social media that was often used. Furthermore, the results of the study also suggested that the time factor was the basis for MSME players using social media as a medium for promoting their products.

scholarly journals The Effect of Brand Experience on Customers’ Engagement Behavior within the Context of Online Brand Communities: The Impact on Intention to Forward Online Company-generated Content

2019 ◽  
Vol 11 (17) ◽  
pp. 4649 ◽  
Author(s):  
Yasin ◽  
Porcu ◽  
Liébana-Cabanillas
Keyword(s):  
Online Survey ◽  
Banking Sector ◽  
Islamic Banking ◽  
Brand Experience ◽  
Banking Services ◽  
Brand Communities ◽  
Online Branding ◽  
Online Brand Communities ◽  
The Impact

The purpose of this study is to assess the antecedent role of brand experience (BE) in the intention to forward online company-generated content (CGC) within an online Islamic banking sector. The present study analyzed 387 valid responses collected through an online survey conducted among a number of online Islamic bank customers in Palestine. The results of this study revealed that BE has a stronger influence on customers’ intention to forward online company-generated contents. This research pioneers the empirical research in Palestinian Islamic banking systems exploring the instrumental role of BE on customers’ engagement behaviors, as well as the intention to forward online CGC. In addition, this research aims to fill the existing gap in the under-researched area of the online branding of Islamic banking services.

scholarly journals Literature Study on Murābaḥah Financing in Islamic Banking in Indonesia

2018 ◽  
Vol 9 (1) ◽  
pp. 25 ◽  
Author(s):  
Ahmad Maulidizen
Keyword(s):  
Islamic Banking ◽  
Literature Study ◽  
Significant Growth ◽  
Islamic Bank ◽  
Bank Financing ◽  
Principle Of Justice ◽  
Optimal Function ◽  
Number Of Customers

<p>Islamic banking in Indonesia has experienced significant growth, including assets, financing provided and the number of customers. Islamic bank financing 70-80% is given to the community by using the contract of murābaḥah, in the form of consumptive and productive. Islamic bank operations must be guided by Fatwa of the National Sharia Council in order to carry out its optimal function economically and to run the Shari'a comprehensively. Therefore, this article will explain the concept of murābaḥah conceptually and application in Islamic banking in Indonesia. The purpose of writing this article so that the implementation of Murābaḥah contract in Islamic Bank in Indonesia can be in accordance with the principles of Shari'a that put forward the principle of justice and no party is harmed.</p><p>Perbankan syariah di Indonesia telah mengalami pertumbuhan yang signifikan, termasuk aset, pembiayaan yang diberikan dan jumlah pelanggan. Pembiayaan bank syariah 70-80% diberikan kepada masyarakat dengan menggunakan kontrak murābaḥah, dalam bentuk konsumtif dan produktif. Kegiatan bank syariah harus dipandu oleh Fatwa Dewan Syariah Nasional untuk menjalankan fungsi optimalnya secara ekonomis dan menjalankan syariat secara komprehensif. Oleh karena itu, artikel ini akan menjelaskan tentang konsep murābaḥah secara konseptual dan aplikasinya pada Bank Islam di Indonesia. Tujuan penulisan artikel ini agar pelaksanaan kontrak Murābaḥah di Bank Syariah di Indonesia dapat sesuai dengan prinsip syariah yang mengedepankan asas keadilan dan tidak ada pihak yang dirugikan.</p>

scholarly journals The Importance of Financial Literacy Knowledge For Elementary School Students In 21st Century

EFEKTOR ◽  
2019 ◽  
Vol 6 (1) ◽  
pp. 26
Author(s):  
Ayu Perdanasari ◽  
Sudiyanto Sudiyanto ◽  
Dini Octoria
Keyword(s):  
Elementary School ◽  
Data Analysis ◽  
Elementary School Students ◽  
21St Century ◽  
Student Development ◽  
Financial Literacy ◽  
Literature Study ◽  
School Students ◽  
Literacy Knowledge

Life in the 21st century requires a variety of skills that an individual must master in order to become a successful person in life. Skills in managing finances are needed. Therefore, the need for financial literacy knowledge is taught early, especially in schools so that it will accumulate into adulthood. This article aimed to explain the importance of financial literacy knowledge for elementary school students in the 21st century. Data collection used observation, literature study, and documentation. Data sources from informants and documents. Data analysis used qualitative data analysis of interactive models. The findings showed that students at elementary schools prefer to buy objects that are desired rather than needed. This shows the importance of financial literacy knowledge for elementary school students. This is supported by the results of a literature study that financial literacy knowledge will be useful in managing students' finances for now and in the future. Therefore, it is expected that the role of the teacher in providing teaching material about financial literacy in accordance with the stages of student development.

scholarly journals Potensi Kontribusi Institusi Pendidikan Islam Terhadap Perkembangan Bank Syari'ah di Indonesia

2020 ◽  
Vol 6 (1) ◽  
pp. 51
Author(s):  
Amimah Oktarina ◽  
Asnaini Asnaini
Keyword(s):  
Market Share ◽  
Islamic Education ◽  
Islamic Banking ◽  
Muslim Countries ◽  
The People ◽  
Banking Market ◽  
Great Support ◽  
Depth Study ◽  
The Government

Banking is a functioning institution in gathering and channeling public funds effectively and efficiently in order to improve equity, economic growth and national stability towards improving the standard of living of the people. Market share (market share) of Islamic banking in Indonesia is considered still small when compared to other majority Muslim countries. Currently the Indonesian sharia banking market share is only around 5.7 percent. But so far, the form of support from the Government to strengthen the role of Islamic education institutions in the utilization of Islamic banking in Indonesia is still very minimal. Therefore, this paper will reveal the potential of Islamic education institutions in developing Islamic banking in Indonesia. With the library method, an in-depth study of the topics discussed is conducted. The results of his discussion that the number of PTKIN in Indonesia as many as 58 PTKIN spread throughout Indonesia both UIN, IAIN, and STAIN. To increase the rate of development of Islamic banking, namely the Political Will Government to provide great support in the field of cooperation in Islamic Education Institutions with Islamic banking as a service used for payment traffic and community Break Up Trust towards Islamic banking by directing students especially to become sharia banking customers.

scholarly journals The role of the learning environment in addressing online learning in the Covid-19 era

2020 ◽  
Vol 6 (02) ◽  
pp. 106-116
Author(s):  
Galuh Asprilia Fadhilah
Keyword(s):  
Online Learning ◽  
Learning Environment ◽  
Virus Disease ◽  
Mathematics Learning ◽  
Comparison Method ◽  
Literature Study ◽  
School Students ◽  
Analysis Technique ◽  
The Impact

Since the outbreak of the Corona Virus Disease pandemic (covid-19) has had a significant impact on all aspects of life, especially education. In the world of online learning education is considered to be a new thing in the process so that many students and teachers feel strange doing it. The number of obstacles experienced make online learning not yet implemented well. The lack of preparation for the role of the learning environment is considered to be a contributing factor to online learning in the Covid 19 era. The purpose of writing this article are 1) Describe the role of the environment in the mathematics learning process of elementary school students in the Covid-19 era. 2) Analyzing the impact arising from the unpreparedness of the learning environment in implementing online learning in the Covid-19 era. This research method uses the type of literature study. The object of this research focuses on the role of the learning environment in addressing online learning in the Covid era 19. The validity of the data is done by triangulating various sources. The data analysis technique used in this study is the Constant Comparison method. The results of this study are 1). The learning environment plays an important role in implementing online learning. 2). Online learning takes place suddenly so that the lack of preparation of the learning environment is the main problem at hand. That causes many obstacles faced in implementing online learning.

scholarly journals Factors Influencing Adoption of Islamic Banking: A Study from Pakistan

2014 ◽  
Vol 4 (3) ◽  
pp. 352 ◽  
Author(s):  
Nain Tara ◽  
Madiha Irshad ◽  
Muhammad Rizwan Khan ◽  
Mahwish Yamin ◽  
Muhammad Rizwan
Keyword(s):  
Market Share ◽  
Rural Areas ◽  
Banking Sector ◽  
Banking System ◽  
Islamic Banking ◽  
Muslim Community ◽  
Customer Perception ◽  
Islamic Bank ◽  
Factors Influencing ◽  
Conventional Banks

Islamic banking system was initiated in Pakistan nearly three decades back in 1980 by SBP, through restructuring banking rules and ordinance i.e., it imposed alterations in operations of conventional banks. The first full-fledge Islamic Bank was granted incorporation certificate in 2001. However, the Islamic banking (IB) still seemed to have comparatively low market share. Therefore, the main objective of this study is to scrutinize the awareness, religious perception, and preferences in terms of reputation and networking on IB, of Pakistani community. Hence, a survey was conducted based on 150 respondents, representing Muslim community from metropolitan as well as rural areas, all over the country. Results revealed that there is a significant perceived adoption criteria regarding Islamic Banking. Criteria include factors of importance, starting from the most significant, Awareness regarding financial teachings of Islam, Reputation, Networking and Religion. Thus, the results would be worthwhile for the Islamic banking sector in comprehending the customer perception and preferences regarding IB, and to stimulate it strategically, and for the concerned authorities, in promoting specific regulations and policies that complement the market share of IB.

scholarly journals Eksistensi Perbankan Syariah di Indonesia

2018 ◽  
Vol 4 (1) ◽  
Author(s):  
Imroatus Sholiha
Keyword(s):  
Research Method ◽  
Research Study ◽  
Islamic Banking ◽  
Business Unit ◽  
Literature Study ◽  
Descriptive Research ◽  
Digital Format ◽  
Written Form ◽  
Qualitative Descriptive ◽  
Number Of Customers

This article aims to find out the existence of Islamic banking in Indonesia, This research uses qualitative descriptive research method. In this descriptive qualitative research, the researcher uses literature study which is searching information through books, magazines, journals, SPS OJK date, reference books, and other sources either in written form or in relevant digital format and related to research study object. The results of this study show that sharia banking first started to enter Indonesia in 1992 pioneered by Bank Muamalat Indonesia (BMI) until now its existence still exist and develop rapidly. Visible from year to year the number of sharia banking office experienced a rapid growth yaiitu increasing number of offices spread throughout the province in Indonesia both Sharia (BUS), Syariah Business Unit (UUS) and BPRS. For the branch network of BUS and UUS in 2016 for KPO / KC as much as 623, KCP/UPS as many as 1,342 and KK as many as 240. While the number of BPRS in Iindonesia in 2012 as many as 158 and increased in 2016 to 166. So is the number of customers who save money and take the number of pembisiyaan increasingly increasing year in 2014 the number of customers BUS Dan UUS as much as 11,444,013 and increased in 2016 to 18. 521.121. As for the number of accounts both DPK and Financing also increased from year to year. For the DPK of 2014 the number is 14,386,575 and increased in 2016 to 22. 198.718, and for financing, receivables and greetings in the year 2014 amounted to 3. 769,181 in 2016 increased to 4,515,930.

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