scholarly journals Examining the Role of Social Media Analytics in Providing Competitive Intelligence

2021 ◽  
Vol 29 (6) ◽  
pp. 1-18
Author(s):  
Jiwat Ram ◽  
Changyu Zhang
Keyword(s):  
Social Media ◽  
Inventory Management ◽  
Information Flow ◽  
Service Industries ◽  
Competitive Intelligence ◽  
Social Media Analytics ◽  
Structured Interviews ◽  
Demand Planning ◽  
Competitor Analysis

This study examines the role of social media analytics (SMA) in providing competitive intelligence (CI). Building on CI theory, the data from qualitative semi-structured interviews with respondents belonging to social media, manufacturing, telecommunication, IT and service industries were analyzed using Nvivo coding and matrix queries. The results show that SMA provides an expanded CI beyond the previous limits of customers/markets and competitors, including insights on supply chains, costs and information-flow. Moreover, SMA-driven CI can provide visibility to supply chain uncertainties enabling improvements in demand planning and inventory management. SMA can provide CI about competitors’ strengths and weaknesses and customers’ dynamics; however, the bi-directional nature of CI could be determinantal if SM-linked customers are not educated/kept informed. Matrix query results illuminate the differences/similarities in respondents’ views. Academically, the study shows that SMA provides expanded CI to businesses beyond previously known scope of competitor analysis.

scholarly journals Examining the Role of Social Media Analytics in Providing Competitive Intelligence

2021 ◽  
Vol 29 (6) ◽  
pp. 0-0
Keyword(s):  
Social Media ◽  
Inventory Management ◽  
Information Flow ◽  
Service Industries ◽  
Competitive Intelligence ◽  
Social Media Analytics ◽  
Structured Interviews ◽  
Demand Planning ◽  
Competitor Analysis

This study examines the role of social media analytics (SMA) in providing competitive intelligence (CI). Building on CI theory, the data from qualitative semi-structured interviews with respondents belonging to social media, manufacturing, telecommunication, IT and service industries were analyzed using Nvivo coding and matrix queries. The results show that SMA provides an expanded CI beyond the previous limits of customers/markets and competitors, including insights on supply chains, costs and information-flow. Moreover, SMA-driven CI can provide visibility to supply chain uncertainties enabling improvements in demand planning and inventory management. SMA can provide CI about competitors’ strengths and weaknesses and customers’ dynamics; however, the bi-directional nature of CI could be determinantal if SM-linked customers are not educated/kept informed. Matrix query results illuminate the differences/similarities in respondents’ views. Academically, the study shows that SMA provides expanded CI to businesses beyond previously known scope of competitor analysis.

scholarly journals Examining the role of social media analytics in providing competitive intelligence- The impacts and limitations

2021 ◽  
Vol 29 (6) ◽  
pp. 0-0
Keyword(s):  
Social Media ◽  
Inventory Management ◽  
Information Flow ◽  
Service Industries ◽  
Competitive Intelligence ◽  
Social Media Analytics ◽  
Structured Interviews ◽  
Demand Planning ◽  
Competitor Analysis

This study examines the role of social media analytics (SMA) in providing competitive intelligence (CI). Building on CI theory, the data from qualitative semi-structured interviews with respondents belonging to social media, manufacturing, telecommunication, IT and service industries were analyzed using Nvivo coding and matrix queries. The results show that SMA provides an expanded CI beyond the previous limits of customers/markets and competitors, including insights on supply chains, costs and information-flow. Moreover, SMA-driven CI can provide visibility to supply chain uncertainties enabling improvements in demand planning and inventory management. SMA can provide CI about competitors’ strengths and weaknesses and customers’ dynamics; however, the bi-directional nature of CI could be determinantal if SM-linked customers are not educated/kept informed. Matrix query results illuminate the differences/similarities in respondents’ views. Academically, the study shows that SMA provides expanded CI to businesses beyond previously known scope of competitor analysis.

Losing a Friend

2021 ◽  
pp. 1158-1174
Author(s):  
Tamara L. Wandel
Keyword(s):  
Social Media ◽  
Children And Adolescents ◽  
Media Consumption ◽  
Depth Information ◽  
Older Children ◽  
Structured Interviews ◽  
Case Study Methodology ◽  
Study Methodology

This chapter focuses on the role of social media consumption on older children and adolescents during the bereavement process of a childhood friend. Using case study methodology surrounding an 11-year-old girl's tragic death, surveys were administered to peers and semi-structured interviews with peers, counselors, and the deceased's mother were conducted in order to collect in-depth information on the opinions and feelings of those utilizing social media as they cope with loss, specifically the loss of a friend. The idea of virtual mourning is significant to explore as social media is ubiquitous for most older children and adolescents.

scholarly journals Solving design management problems using lean design management: the role of trust

2019 ◽  
Vol 26 (7) ◽  
pp. 1387-1405 ◽  
Author(s):  
Petteri Uusitalo ◽  
Olli Seppänen ◽  
Antti Peltokorpi ◽  
Hylton Olivieri
Keyword(s):  
Conceptual Framework ◽  
Information Flow ◽  
Interpersonal Trust ◽  
Design Management ◽  
Structured Interviews ◽  
Social Domain ◽  
Content Type ◽  
The Social ◽  
Management Problems

Purpose Although prior studies have noted the importance of trust for project performance, research remains scant on describing the role of trust when using lean design management (LDM) in projects. The purpose of this paper is to explore the connection between LDM and interpersonal trust in solving construction projects’ design management problems. Design/methodology/approach A qualitative study was conducted that included 29 trust- and LDM-themed semi-structured interviews in the USA (California), Brazil and Finland; 11 focus group discussions were also organized to validate the interview findings. Findings The study reveals how LDM contributes to solving design management problems through two distinct but interconnected mechanisms: improved information flow; and improved trust among project team members. A conceptual framework was crafted to illustrate the mechanisms in building trust by means of the social domain of LDM concepts. Research limitations/implications The conceptual framework requires testing through an international survey or through multiple case studies. Practical implications The results indicate that design management would benefit from trustful environments and that trust may be the catalyst for actors’ engagement with LDM. Managers in charge of design within projects can use the conceptual framework when selecting the appropriate LDM tools, which should include both the social and technical domains. Originality/value The study emphasizes the importance of the social domain of LDM concepts. Previous studies have focussed on information flow aspects of LDM but have overlooked the value of interpersonal trust in solving design management problems.

‘To activists: Please post and share your story’: Renewing understandings on civic participation and the role of Facebook in the Indignados movement

2017 ◽  
Vol 32 (6) ◽  
pp. 583-597 ◽  
Author(s):  
Venetia Papa
Keyword(s):  
Social Media ◽  
Civic Participation ◽  
Political Community ◽  
Political Activity ◽  
The Political ◽  
Structured Interviews ◽  
Political Issues ◽  
International Financial Crisis ◽  
Online Social Media

The global upsurge in protest, which has accompanied the current international financial crisis, has highlighted the extensive use of online social media in activism, leaving aside the extent to which citizenship is enacted, empowered and potentially transformed by social media use within these movements. Drawing on citizenship and communication theories, this study employs a cross-country analysis of the relationship between citizenship, civic practices and social media within the Indignados movement in Greece and France. By the use of semi-structured interviews, we attempt to discern the degree of involvement of actors with the political community in question and explore the complex layers of their motivations and goals around participation. Content analysis employed in the movement’s Facebook groups allows us to critically evaluate the potential of social media in (re)defining the meaning and practice of civic participation. Findings indicate that the failure of traditional forms of civic participation to attain and resolve everyday political issues becomes its potential to transfer the political activity in other sites of struggle. The role of Facebook is double: it can reinforce civic talk and debate through activists’ digital story telling (around shared feelings and personal stories) significant for meaningful activist participation online and offline. Second, it can support new forms of alternative politics inspired by more participatory modes of engagement.

Artificial Intelligence: A Strategic Disruption in Public Relations

2019 ◽  
Vol 14 (3) ◽  
pp. 196-213 ◽  
Author(s):  
Geetanjali Panda ◽  
Ashwani Kumar Upadhyay ◽  
Komal Khandelwal
Keyword(s):  
Artificial Intelligence ◽  
Social Media ◽  
Public Relations ◽  
Structured Interviews ◽  
Relevant Research ◽  
Research Papers ◽  
Research And Practice ◽  
Mass Personalization

This article discusses the concept, benefits, application, impact and role of artificial intelligence (AI) in public relations (PR) industry. It examines the application of AI-based systems and their role as strategic disruption in the PR industry. This article is based on qualitative semi-structured interviews of 31 PR professionals and is grounded in the insights from the review of relevant research papers, articles, and case studies. It highlights the developments in research and practice related to AI application in the PR industry. AI-powered systems can scan social media and are smart, intelligent and experts in handling queries. These AI-enabled systems can post responses on social media in real time for the client and manage the crisis. With AI, PR professionals can save time spent on mundane activities like creating media lists, scheduling meetings and sending follow-up emails. Mass personalization and customization using AI are improving the effectiveness of PR activities. It is too early to say whether AI will act as strategic disruption in the PR industry. Based on the insights and discussion in this article, the PR professionals and researchers can make decisions on whether to invest in AI tools and solutions.

The challenges of introducing internal social media – the coordinators’ roles and perceptions

2017 ◽  
Vol 21 (1) ◽  
pp. 2-16 ◽  
Author(s):  
Vibeke Thøis Madsen
Keyword(s):  
Social Media ◽  
Design Methodology ◽  
Structured Interviews ◽  
Content Type ◽  
Daily Routines ◽  
Work Related ◽  
Top Managers ◽  
Internal Social Media ◽  
Practical Implications

Purpose The purpose of this paper is to explore the challenges associated with introducing internal social media (ISM) into organizations in order to help them reap the benefits of coworker communication on ISM. Design/methodology/approach The paper is based on an exploratory study in ten organizations. The data were collected in semi-structured interviews with ISM coordinators in Spring 2014. Findings According to the ISM coordinators, four challenges were associated with introducing ISM: coworkers could perceive communication on ISM as not work related; coworkers might not understand the informal nature of communication on ISM, and self-censorship might stop them communicating on ISM; ISM was not considered a “natural” part of the daily routines in the organizations; and top managers mainly supported ISM in words, not in action. Research limitations/implications The study is based on the perceptions of ISM coordinators. Further research is called for to explore both coworker perceptions and actual communication on ISM. Practical implications Practitioners introducing ISM should be aware of these four challenges, and should help coworkers to make sense of communication on ISM as work-related communication among coworkers. ISM coordinators’ perceptions of their own role in relation to coworker communication on ISM make a difference. Originality/value The study provides insights into the key challenges associated with introducing ISM, as well as the role of ISM coordinators as community facilitators and sense-givers.

scholarly journals The digital hood: Social media use among youth in disadvantaged neighborhoods

2016 ◽  
Vol 19 (6) ◽  
pp. 950-967 ◽  
Author(s):  
Robin Stevens ◽  
Stacia Gilliard-Matthews ◽  
Jamie Dunaev ◽  
Marcus K Woods ◽  
Bridgette M Brawner
Keyword(s):  
Social Media ◽  
Social Interactions ◽  
Standpoint Theory ◽  
Social Worlds ◽  
Structured Interviews ◽  
Specific Knowledge ◽  
Social Phenomena ◽  
Marginalized Communities ◽  
Disadvantaged Neighborhoods

This study examines the role of social media in the lives of youth living in disadvantaged neighborhoods. Feminist Standpoint Theory, which privileges the voices of marginalized communities in understanding social phenomena, suggests that youth at the margins have specific knowledge that helps us understand social media more broadly. We conducted semi-structured interviews with 30 females and 30 males aged 13–24 years about their social worlds and neighborhoods, both online and offline. The findings reveal a dynamic and somewhat concerning interplay between the geographic neighborhood and the digital neighborhood, whereby negative social interactions in the geographic neighborhood are reproduced and amplified on social media.

The consumer’s perspective on evaluating products: service is the key

2015 ◽  
Vol 29 (3) ◽  
pp. 200-210 ◽  
Author(s):  
Jason Oliver
Keyword(s):  
Service Industries ◽  
Special Treatment ◽  
Structured Interviews ◽  
Content Type ◽  
Product Categories ◽  
Manufacturing Environments ◽  
Relational Behaviors ◽  
Service Perspective ◽  
Practical Implications

Purpose – This paper aims to begin to remedy deficiencies in the understanding of how the increased focus on service, even in manufacturing environments, relates to consumer desire for relationships. The role of relationships in both services and physical goods has taken on a new meaning that should be further explored. Design/methodology/approach – The qualitative study reported in this paper examines the extent to which consumers feel that they are in relationships with companies from a variety of product categories that range from search goods (easy to evaluate in advance of purchase) to credence goods (difficult to evaluate). The analysis is based on semi-structured interviews with 20 customers. Findings – The results identify when consumers place an emphasis on specific relational behaviors in evaluating the product use experience. Specifically, trust, commitment and expertise seemed more important when products were difficult to evaluate in advance, whereas social benefits and special treatment were mentioned with search and credence products more than experience products. Research limitations/implications – The results are exploratory and should be replicated and extended utilizing a larger, more representative sample before they are generalized to market. Practical implications – The results have important implications for practitioners in both manufacturing and service industries, as they decide when and how to differentiate their service components and pursue relationships with consumers. Firms need to stand out from a service perspective. Originality/value – The manuscript develops a more robust understanding of the relational behaviors that matter to customers and provides recommendations about how to best manage them.

Sign in / Sign up

Export Citation Format

Share Document