The Influences of Live Streaming Affordance in Cross-border E-commerce Platform

2022 ◽  
Vol 30 (2) ◽  
pp. 0-0
Keyword(s):  
Consumer Behavior ◽  
Purchase Intention ◽  
Live Streaming ◽  
Information Transparency ◽  
Cross Border ◽  
Different Types ◽  
Unique Nature ◽  
The Cross ◽  
Types Of Information ◽  
The Relationship

Despite the promise of cross-border e-commerce, attracting consumers is still a worldwide challenge. Many cross-border e-commerce platforms have responded to the challenges by embracing innovative tools like live streaming. However, there has been limited understandings of the unique nature of live streaming and its empirical influence. Taking an affordance view of live streaming, this study defines affordance of live streaming as the capacities provided by live streaming and examines how affordance of live streaming affect consumer behavior in the cross-border e-commerce context based on information transparency perspective. Results show that although live streaming does not directly affect consumers’ cross-border purchase intention, it can increase consumers’ purchase intention through increasing perceived information transparency. In addition, affordance of live streaming can further moderate the relationship between different types of information transparency and consumers’ cross-border purchase intention. The findings provide a much-needed contribution to academia and business.

scholarly journals The Influences of Live Streaming Affordance in Cross-Border E-Commerce Platforms

2022 ◽  
Vol 30 (2) ◽  
pp. 1-24
Author(s):  
Yujing Xu ◽  
Wenqian Jiang ◽  
Yu Li ◽  
Jia Guo
Keyword(s):  
Consumer Behavior ◽  
Purchase Intention ◽  
Live Streaming ◽  
Information Transparency ◽  
Cross Border ◽  
Different Types ◽  
Unique Nature ◽  
The Cross ◽  
Types Of Information ◽  
The Relationship

Despite the promise of cross-border e-commerce, attracting consumers is still a worldwide challenge. Many cross-border e-commerce platforms have responded to the challenges by embracing innovative tools like live streaming. However, there has been limited understandings of the unique nature of live streaming and its empirical influence. Taking an affordance view of live streaming, this study defines affordance of live streaming as the capacities provided by live streaming and examines how affordance of live streaming affect consumer behavior in the cross-border e-commerce context based on information transparency perspective. Results show that although live streaming does not directly affect consumers’ cross-border purchase intention, it can increase consumers’ purchase intention through increasing perceived information transparency. In addition, affordance of live streaming can further moderate the relationship between different types of information transparency and consumers’ cross-border purchase intention. The findings provide a much-needed contribution to academia and business.

Zachowania nabywców na rynku certyfikowanej żywności dla niemowląt i małych dzieci

2016 ◽  
pp. 81-93
Author(s):  
Dominika Kuberska ◽  
Karolina Suchta
Keyword(s):  
Consumer Behavior ◽  
Baby Food ◽  
Household Expenditure ◽  
Net Income ◽  
Income Per Capita ◽  
Unique Nature ◽  
Food Market ◽  
Per Capita ◽  
The Relationship

The aim of the study was to unveil the specifics of consumer behavior on the certified baby food market, in particular with regard to their determinants. A questionnaire was used as a tool to conduct this study. A unique nature of the relationship between the buyer and the consumer on the market (a mother and a child) could have influenced the results obtained. Price is not the key determinant of behavior of buyers on the market. In addition, there is no correlation between the net income per capita and household expenditure on certified baby food.

The Relationship between Cross-Border Labour Mobility and Diffusion of Eco-Innovations: Case of Ukraine

2019 ◽  
Vol 11 (2) ◽  
Author(s):  
Nataliya Horin ◽  
◽  
Oleh Risnyy ◽  
Ihor Hrabynskyi ◽  
◽  
...  
Keyword(s):  
Labour Markets ◽  
Labour Mobility ◽  
Cross Border ◽  
The Cross ◽  
The Relationship ◽  
And Diffusion ◽  
Cross Border Cooperation

The paper discusses the relationship between the cross-border labour mobility and diffusion of ecoinnovative technologies. Based on the interview surveys the authors found the main directions of circle impact of cross-border cooperation, eco-innovation and open labour markets. The analysis also showed the most important restrictions fordiffusion of eco-innovations in Ukraine and their effect on cross-border labour mobility.

scholarly journals Examining the Relationship between Different Types of Information Disclosure of Foundations and Chinese Donations

2020 ◽  
Vol 11 (3) ◽  
Author(s):  
Zhijun Lin ◽  
Ying Li
Keyword(s):  
Information Disclosure ◽  
Strong Support ◽  
Policy Implications ◽  
Policy Makers ◽  
Different Types ◽  
Chinese Policy ◽  
Types Of Information ◽  
The Relationship ◽  
Information Project ◽  
Unique Dataset

AbstractThe philanthropy industry in China has rapidly advanced in the past few decades and become more prominent in importance. In this study, we examine and compare how the disclosure of different types of information of Chinese foundations is associated with donations by exploiting a unique dataset from the China Foundation Center (CFC). Specifically, we explore a unique index of transparency on information disclosure or the Foundation Transparency Index (FTI) provided by the CFC and investigate how the donations from Chinese donors are associated with the disclosure of foundation’s basic information, its financial information, project information and its governance information. We find that Chinese donations are more sensitive to foundation’s governance information disclosure. These findings have important policy implications for both Chinese policy makers and practitioners in the industry. Specifically, the results lend strong support to advocating for the imposition of more mandatory regulations on the disclosure of foundation information, especially the governance information.

scholarly journals PENGARUH CELEBRITY ENDORSEMENT VS. INFLUENCER ENDORSEMENT VS. ONLINE CUSTOMER REVIEW TERHADAP PURCHASE INTENTION PADA PRODUK SKINCARE

2021 ◽  
Vol 8 (2) ◽  
Author(s):  
Josephine Jesslyne Helbert ◽  
I Gde Surya Putra Ariawan
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Sampling Method ◽  
Marketing Strategies ◽  
Moderating Effect ◽  
Different Types ◽  
Marketing Activities ◽  
The Difference ◽  
The Relationship ◽  
Share Information

Social media which initially only functioned as a medium to expand friendships and share one's daily activities, is now starting to turn into a platform used by many companies to share information and carry out marketing activities. One of the marketing strategies carried out by the company through social media is to use the services of an endorser to promote its products through the endorser's personal social media account. There are three types of endorsers studied in this study, namely celebrity endorsers, influencer endorsers, and online customer reviewers, each of which has its own advantages. Therefore, the purpose of this study is to analyze the difference or comparison of the influence of the credibility of the three types of endorsers above on consumer buying interest in the same product. The products used in this study are skincare products. This research was conducted using purposive sampling method by distributing questionnaires to 100 respondents for each type of questionnaire based on different types of endorsers so that a total of 300 respondents were obtained. The collected data was then processed using PLS-SEM as a whole and PLS-MGA to test the effect of moderation. The results obtained in this study are that an influencer endorser has the highest moderating effect among other types of endorsers on the relationship between endorser's credibility towards attitude toward the ad and attitude toward the brand. Meanwhile, the differences between these three types of endorsers do not have a moderating effect on the relationship between endorser's credibility, attitude toward the ad, and attitude toward the brand towards purchase intention.

scholarly journals BUILDING THE RELATIONSHIP BETWEEN THE CULTURE ORGANIZATION AND CLIENTS IN THE CROSS-BORDER MARKET

2018 ◽  
Vol 18 (2) ◽  
pp. 402-415
Author(s):  
Łukasz Wróblewski ◽  
Zdzisława Dacko-Pikiewicz ◽  
Josef Kašík ◽  
Lucie Chytilová
Keyword(s):  
Cross Border ◽  
The Cross ◽  
The Relationship

scholarly journals Measures Affecting the Cross-Border Supply of Gambling and Betting Services (DS 285)

2008 ◽  
Vol 7 (1) ◽  
pp. 71-113 ◽  
Author(s):  
DOUGLAS A. IRWIN ◽  
JOSEPH WEILER
Keyword(s):  
Similar Measure ◽  
Cross Border ◽  
Appellate Body ◽  
Equivalent Effect ◽  
The Cross ◽  
Relationship Of ◽  
The Relationship ◽  
Regulatory Measure

AbstractThe controversial gambling decision of the Appellate Body is mostly important because of examination of the nature of Access under Article XVI GATS, the relationship of that Article to Articles XIV and XVII GATS, and the parallels with Articles III, XI, and XX GATT. Notably, the Appellate Body took the position that an apparant internal regulatory measure, which, nonetheless, had equivalent effect to a zero quota, violated Article XVI GATS. A similar measure in the area of goods would have been examined under Article III GATT and require a showing of discrimination. The facts of the case would have allowed the decision to be based on Article XVII GATS. Most of this paper deals with this issue. We agree with this interpretation of Article XVI by the Appellate Body but are critical of its hermeneutics, suffering from a textual fetish and a policy phobia. Some other elements in the decision are also examined critically.

scholarly journals Using Virtual Gifts on Live Streaming Platforms as a Sustainable Strategy to Stimulate Consumers’ Green Purchase Intention

2020 ◽  
Vol 12 (9) ◽  
pp. 3783 ◽  
Author(s):  
Qiulai Su ◽  
Fei Zhou ◽  
Yenchun Jim Wu
Keyword(s):  
Social Presence ◽  
Purchase Intention ◽  
Structural Equation ◽  
Analysis Data ◽  
Equation Model ◽  
Live Streaming ◽  
Psychological Outcome ◽  
Self Monitoring ◽  
Marketing Model ◽  
The Relationship

As the use of live-stream marketing by corporations to sell products is increasing, the sustainability of this marketing model has been a controversial topic in recent years. In this study, we propose that live-stream marketing can be used as a sustainable strategy to improve the relationship between customers and the companies endorsed by broadcasters. Based on signal theory and the framework of “affordance--psychological outcome--consumer behavior”, this study answers the question from the perspective of virtual gift visibility, and finds that social presence and self-esteem serve as mediators, and self-monitoring personality as a moderator, of the relationship between online visibility of virtual gifts and green purchasing. Our research model was tested using structural equation model analysis. Data were collected from 552 users of Chinese live streaming platforms in China, and it was found that online gift visibility of live-stream marketing can be used as a sustainable strategy to stimulate customers’ purchase intention. Social presence is a full mediator of the relationship between the online visibility of virtual gifts and green purchases. Furthermore, self-monitoring personality moderates the relationships among the online visibility of virtual gifts, social presence, and green purchase intention. Our research not only extends the understanding of online gifts as a link between consumers and broadcasters, but also clarifies the process of how online gifts lead to green purchase intention.

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