scholarly journals Consumers’ perceived risks associated with purchasing on a branded web site: The mediating effect of brand knowledge

2011 ◽  
Vol 42 (1) ◽  
pp. 45-54 ◽  
Author(s):  
C. Boshoff ◽  
C. Schlechter ◽  
S. J. Ward
Keyword(s):  
Web Site ◽  
Risk Perceptions ◽  
Mediating Effect ◽  
The Internet ◽  
Social Risk ◽  
Perceived Risks ◽  
Brand Knowledge ◽  
Intention To Purchase ◽  
Performance Risk ◽  
The Impact

Research concerning online consumer behaviour has found that consumers are more inclined to utilise the Internet for information searching rather than actual purchasing. One reason proposed for this state of affairs is that potential buyers perceive buying on the Internet as a risky endeavour.The unique purchasing decision in an online environment is different from a traditional purchasing environment and as a result online transactions differ from the traditional "bricks-and-mortar" environment. These differences may lead to risk perceptions among potential purchasers that are unique to online purchase intention. This study assesses the impact of the perceived risks associated with intention to purchase online from a well-established, branded web site on purchasing intentions. A secondary objective of the study was to assess whether the consumer‟s brand knowledge (brand awareness and brand image) mediates the impact of risk perceptions on the intention to purchase from the web site.It was found that both Performance risk and Social risk exert a strong negative influence on Intentions to purchase on a branded web site. Personal risk, however, do not impact on intentions to purchase on a branded web site. Furthermore, it was found that Brand knowledge does act as a mediating variable between Performance risk and Intentions to buy on a branded web site. Brand knowledge, however does not mediate the impact of Social risk on intentions to buy on a branded web site.

An experimental study of Web switching behavior

2003 ◽  
Vol 22 (2) ◽  
pp. 87-93
Author(s):  
James Otto ◽  
Mohammad Najdawi ◽  
William Wagner
Keyword(s):  
Experimental Study ◽  
Electronic Commerce ◽  
Web Site ◽  
Waiting Times ◽  
Switching Behavior ◽  
The Internet ◽  
Wait Times ◽  
Web Page ◽  
Extensive Growth ◽  
The Impact

With the extensive growth of the Internet and electronic commerce, the issue of how users behave when confronted with long download times is important. This paper investigates Web switching behavior. The paper describes experiments where users were subjected to artificially delayed Web page download times to study the impact of Web site wait times on switching behavior. Two hypotheses were tested. First, that longer wait times will result in increased switching behavior. The implication being that users become frustrated with long waiting times and choose to go elsewhere. Second, that users who switch will benefit, in terms of decreased download times, from their decision to switch.

scholarly journals To Trust Or Not To Trust: The Impact Of WebTrust On The Perceived Trustworthiness Of A Web Site

2001 ◽  
Vol 5 (3) ◽  
pp. 35-50 ◽  
Author(s):  
Kris Portz ◽  
Joel M. Strong ◽  
Larry Sundby
Keyword(s):  
Electronic Commerce ◽  
Web Sites ◽  
Private Information ◽  
Web Site ◽  
Positive Impact ◽  
Computer Experiment ◽  
The Internet ◽  
Certified Public Accountants ◽  
Assurance Services ◽  
The Impact

Despite the explosive growth of electronic commerce, many individuals are still reluc-tant to conduct business transactions on the Internet. Individuals may mistrust sending private information over the Internet or they may have concerns about the existence, performance, standing, and integrity of online businesses. In direct response to these concerns, the American Institute of Certified Public Accountants (AICPA) has developed an electronic commerce assurance service called WebTrust which is intended to improve the consumer's confidence in the process and the quality of information disclosed on vendor web sites. The purpose of this study is to shed light on the effectiveness of WebTrust by examining the influence of WebTrust on consumers' perceptions of a web site's trustworthiness. The question is investigated through a computer experiment. The results of this study are very encouraging for electronic commerce assurance services in general, and the WebTrust service in particular. Evidence is found that the presence of WebTrust on a web site has a positive impact on the perceived trustworthiness of the website. The results also show that knowledge of WebTrust plays a significant moderating role in the relationship between perceived trustworthiness and the presence of WebTrust. When subjects have prior knowledge of WebTrust they perceive a web site with WebTrust to be more trustworthy than a web site without whereas, the presence of WebTrust has no impact when subjects are uneducated about the WebTrust assurances. Also, when WebTrust is present, subjects with knowledge of WebTrust are more confident in the web site than those without knowledge of WebTrust. When WebTrust is not present, knowledge subjects are more unsure of a web site without WebTrust than those without knowledge.

Users and non-users of P2P accommodation

2019 ◽  
Vol 10 (3) ◽  
pp. 369-382 ◽  
Author(s):  
Dan Huang ◽  
Xinyi Liu ◽  
Dan Lai ◽  
Zhiyong Li
Keyword(s):  
Perceived Risk ◽  
Behavioral Intentions ◽  
Risk Perceptions ◽  
Social Risk ◽  
Collaborative Consumption ◽  
Content Type ◽  
Perceived Risks ◽  
Targeted Marketing ◽  
Risk Dimensions ◽  
Psychological Risk

Purpose To better understand what inhibits people from participating in collaborative consumption, this paper aims to develop research models of users and non-users to examine the relationship between perceived risks and intentions to use peer-to-peer (P2P) accommodation. Moreover, differences of risk perceptions and behavioral intentions between P2P accommodation users and non-users were identified. Design/methodology/approach The method of convenience sampling was used to collect data. Excluding the invalid questionnaires, 520 were kept for further analysis. In this paper, SPSS and partial least squares (PLS) were used to analyze the data. Findings The findings highlighted the important role of perceived risks in determining tourists’ intentions to use P2P accommodation. The results showed that non-users have higher perceived risks in regards to all four risk dimensions (psychological risk, physical risk, performance risk and social risk), and they also have significantly lower behavioral intentions to use P2P accommodation than the users. For users, only the psychological risk has significant negative effects on behavioral intentions, while for non-users, both psychological and physical risks are important inhibitors. Originality/value This paper contributes to a better understanding of the antecedents that influence consumers’ participation in collaborative consumption in the P2P accommodation domain. Second, it extends the literature on perceived risk by discussing users and non-users in this market. Finally, this research provides insights into the P2P accommodation market in China, which enables online travel platforms to develop targeted marketing strategies.

Entrepreneurial intention of academic students in the time of COVID-19 pandemic

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Kamel Krichen ◽  
Haithem Chaabouni
Keyword(s):  
University Students ◽  
Risk Perceptions ◽  
Financial Risk ◽  
Entrepreneurial Intention ◽  
Entrepreneurial Intentions ◽  
Social Risk ◽  
Educational Support ◽  
Content Type ◽  
Contextual Support ◽  
The Impact

PurposeThe purpose of this study was to investigate the consequences of the economic shock caused by the COVID-19 pandemic on the entrepreneurial intentions of academic students. In addition, this research examined whether the pandemic reinforces the tendency to operate new businesses or represents a barrier to the pursuit of entrepreneurial opportunities.Design/methodology/approachThis study was conducted with a sample of university students. Risk perception and contextual variables were measured. Information was collected from 308 university students enrolled at the University of Sfax (Tunisia) who participated by responding to a structured questionnaire distributed in electronic form by email.FindingsThe results show that university students perceive higher levels of personal entrepreneurial risk than other types of entrepreneurial risks (financial risk and social risk). Perceived financial risk only has a significant effect on entrepreneurial intention for students who view the COVID-19 crisis as an opportunity. Regarding perceived contextual support, only perceived educational support has a significant and positive effect on entrepreneurial intention.Research limitations/implicationsThe results have important practical implications for identifying entrepreneurial intentions. They indicate that universities have an essential role in providing educational support for students by implementing awareness and training programs for entrepreneurship. Furthermore, they reveal the differentiated effect of the COVID-19 crisis on the risk perceptions of participants according to their views of the crisis as a threat or as an opportunity.Originality/valueThis is one of few studies that have examined the impact of the COVID-19 pandemic (positive or negative) on the entrepreneurial intention of academic students.

God blesses those who wear Prada

2016 ◽  
Vol 34 (1) ◽  
pp. 61-79 ◽  
Author(s):  
Denni Arli ◽  
Helene Cherrier ◽  
Fandy Tjiptono
Keyword(s):  
Purchase Intention ◽  
Mediating Effect ◽  
Luxury Brands ◽  
Self Presentation ◽  
Content Type ◽  
Affective Attitude ◽  
Religious Text ◽  
Intention To Purchase ◽  
Intrinsic Religiousness ◽  
The Impact

Purpose – The purpose of this paper is: to explore the impact of religiousness (i.e. intrinsic religiousness, extrinsic religiousness) on purchase intention of luxury brands, affective attitude, and self-presentation; and, to explore the mediating effect of affective and self-presentation attitudes towards luxury brand purchase intention. Design/methodology/approach – Data were derived using convenience sampling at three large universities (i.e. one public and two private universities) in Yogyakarta, Indonesia. Researchers hand-delivered approximately 600 questionnaires to students in classrooms and public spaces (e.g. canteens and lounge rooms) of the universities. However, of the 525 questionnaires returned, only 491 were usable thereby offering an overall response rate of 81 per cent. Findings – The study found that intrinsic religiousness was related positively to affective attitudes towards luxury brands while extrinsic religiousness was positively related to self-presentation attitudes. Affective attitude and self-presentation were positively related to consumer intention to purchase luxury brands. Practical implications – The result of the present study shows that religious consumers are not necessarily anti materialism and often opt for luxury brands over purely utilitarian possession. This finding has important implications. First, it may create future ethical problems as materialism has been found to correlate with unethical behaviours such as the purchase of counterfeits. Second, materialism has been linked to insecurity. When religious consumers view worldly possessions as symbols of achievement or success, sources of happiness, and representations of luxury, they may use possessions rather than religious text to hinder insecurity and shape the self. Originality/value – This is one of the few studies exploring the impact of religiousness on luxury brands possession in Indonesia, a country with the largest Muslim population in the world and home to a highly religious society.

scholarly journals Motivators and Barriers for Buying Intention of Upcycled Fashion Products in China

2021 ◽  
Vol 13 (5) ◽  
pp. 2584
Author(s):  
Fe Yoo ◽  
Hye Jung Jung ◽  
Kyung Wha Oh
Keyword(s):  
Risk Perceptions ◽  
Purchase Intention ◽  
Structural Equation ◽  
Equation Modeling ◽  
Future Research ◽  
Chinese Consumers ◽  
Environmental Consciousness ◽  
Perceived Risks ◽  
Fashion Products ◽  
The Impact

This study examines determinants of the consumption behavior of upcycled fashion products in China. Theoretical and empirical evidence from the upcycled fashion consumption and related literature are used to develop a model to explain consumers’ buying intention toward upcycled fashion products. Environmental consciousness, consumer knowledge of upcycled fashion fabrics, and perceived risks of upcycled fashion products are proposed as key factors (i.e., motivators and barriers) of behavioral intention toward the purchase upcycled fashion products. Hypothesized antecedents of buying intentions toward upcycled fashion are included in the theoretical model, which was tested using structural equation modeling analysis on data from a sample of 397 consumers in China. Environmental consciousness encompassed two factors and was therefore divided into environmental concerns and importance of environmentally conscious behavior. Perceived risks at the time of purchasing upcycled fashion products showed three factors: social, financial, and performance risk perceptions. After examining the impact of environmental consciousness and perceived risks on purchase intention toward upcycled fashion products, this study found that both factors had statistically significant effects on purchase intention. In addition, the study revealed that knowledge of upcycled fashion materials was mediated in the relationship to explain the impacts of Chinese consumers’ perceived importance of conscious behavior and perceived risks of upcycled fashion products on their intention to purchase upcycled fashion products. In other words, to increase the purchase intention toward upcycled fashion products, it is necessary to raise Chinese consumers’ environmental knowledge of upcycled fashion materials, while improving the importance of conscious behaviors and reducing the perceived risk. The implications of the findings for public policy and as guidelines for future research are outlined and discussed.

scholarly journals The Effects of Perceived Risk, Brand Credibility and Past Experience on Purchase Intention in the Airbnb Context

2020 ◽  
Vol 12 (12) ◽  
pp. 5212 ◽  
Author(s):  
Soo-Hyun Jun
Keyword(s):  
Perceived Risk ◽  
Risk Perceptions ◽  
Purchase Intention ◽  
Past Experience ◽  
Future Research ◽  
Social Risk ◽  
Intention To Stay ◽  
Perceived Risks ◽  
Brand Credibility ◽  
Psychological Risk

This study investigated the main effects of perceived risks, brand credibility and past experience on intention to stay at Airbnb places and the interaction effects of past experience with perceived risks and brand credibility on intention to stay. A survey research method was utilized in South Korea. Our study is the first study to have applied and supported Jacoby and Kaplan’s six constructs in explaining consumers’ risk perceptions in the Airbnb context. One of the primary findings of this study was that past experience played a significant moderating role in the Airbnb context. Social risk and psychological risk had negative effects and performance risk had a positive effect on Airbnb users’ intention to stay. With regard to non-users, psychological risk had a negative effect on intention to stay. These findings indicate that Airbnb users consider more specific risks based on their prior experiences of Airbnb use. This study also revealed that brand credibility had the strongest influence on both Airbnb users’ and non-users’ intention to stay. Consistent with previous research, this finding indicates that brand credibility is a critical variable in consumer decision-making for the intangible and heterogeneous products like accommodation. Based on these findings, theoretical and managerial implications were provided, and limitations and future research were discussed.

scholarly journals Understanding Travelers’ Behavior for Sustainable Smart Tourism: A Technology Readiness Perspective

2018 ◽  
Vol 10 (11) ◽  
pp. 4259 ◽  
Author(s):  
Meena Pradhan ◽  
Jungjoo Oh ◽  
Hwansoo Lee
Keyword(s):  
Risk Perceptions ◽  
Negative Impact ◽  
Smart Devices ◽  
Technology Readiness ◽  
Negative Effects ◽  
Perceived Risks ◽  
Index Model ◽  
Negative Perceptions ◽  
The Impact ◽  
Smart Tourism

Smart tourism has contributed to making people’s travels easier and more enjoyable, but sometimes has a negative impact on their travel experience. The challenges travelers face while using smart devices have not been researched in detail and are relatively unknown. While most studies have considered the usefulness of smart devices in tourism, negative perceptions of smart tourism have rarely been discussed. Thus, this study investigates travelers’ risk perceptions of smart tourism from a technology readiness perspective. It examines the impact of optimism, innovativeness, insecurity, and discomfort on travelers’ usage intentions of smart devices through their perceived risks and benefits. To test the proposed model and corresponding hypotheses, a partial least squares analysis was performed on data collected from 250 survey respondents. The results showed that the perceived benefits of smart devices had a significant effect on usage intentions of smart devices while traveling. It was also confirmed that the influence of perceived risks depends on the characteristics of travelers. This study is significant as it is the first empirical study applying the TRI (Technology Readiness Index) model that examines the negative effects of smart devices on tourists during travel. The results of this study provide meaningful insights into smart tourism to companies and governments.

scholarly journals Internet Development and Environmental Quality—Evidence from the Development of Chinese Cities

2021 ◽  
Vol 13 (20) ◽  
pp. 11308
Author(s):  
Xiaoying Zhong ◽  
Ruhe Xie ◽  
Peng Chen ◽  
Kaili Ke
Keyword(s):  
Environmental Quality ◽  
Industrial Structure ◽  
Spillover Effect ◽  
Mediating Effect ◽  
The Internet ◽  
Eastern Region ◽  
Spatial Spillover ◽  
Internet Development ◽  
The Impact ◽  
Spatial Spillover Effect

Based on the data of the 283 prefecture-level cities in China from 2003 to 2018, this paper examines the impact of Internet development on environmental quality. The results show that China’s urban PM2.5 has a significant spatial spillover effect. In general, the Internet has a significant negative direct effect on urban environmental pollution, which means that the development of the Internet can improve urban environmental quality. This result remains robust under different methods. As the Internet has evolved over the years, its influence on environmental quality has increased and became more and more significant. In terms of regions, the spatial spillover effect of PM2.5 shows a pattern of eastern region < central region < western region < northeast region, where the eastern region is the only region with a statistically significant negative value for the coefficient, which indicates the direct effects of Internet development on the environmental quality. In addition, the statistic testing on mediating effect shows that the Internet’s effect on urban environment quality is mainly transmitted through the upgrading of industrial structure. With the industrial structure being used as the threshold variable, the influence of Internet development on environmental quality could be divided into two stages.

High versus low online price discounts: effects on customers’ perception of risks

2014 ◽  
Vol 23 (6) ◽  
pp. 401-412 ◽  
Author(s):  
Jung Eun Lee ◽  
Leslie Stoel
Keyword(s):  
Risk Perceptions ◽  
Purchase Intention ◽  
Purchase Intentions ◽  
Mediating Effect ◽  
Price Discount ◽  
Content Type ◽  
Perceived Risks ◽  
Price Discounts ◽  
Negative Perceptions ◽  
The Relationship

Purpose – The purpose of this paper is to examine the signaling effects of high versus low price discounts by integrating extant literature on price discounts, perceived risks and purchase intentions for products sold online. The study examines the influence of price discounts on perceived risks, and the subsequent influence of these risk perceptions on online purchase intentions. Design/methodology/approach – This study used an experimental design. The manipulated factor was price discount (10, 30, 50, 70 and 90 per cent). Responses were collected via online surveys. Nonlinear regression analysis with the MEDCURVE macro was used for the analysis. Findings – The results show that the discount size increases customers’ perceived risks, and that these perceived risks mediate the relationship between price discount and purchase intentions. Practical implications – This study provides a better understanding of customers’ risk perceptions for online price discounts, which enables retailers to decide appropriate price discounts to attract customers. Originality/value – Most previous literature focusing on price discounts takes into consideration the presentation effect on consumers’ positive perceptions, while this study investigates the price discount effect on customers’ negative perceptions. In particular, this study examines the mediating effect of perceived risks on the relationship between price discount and purchase intention, which has not been investigated in previous studies.

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