How to Save Brand after Crises? A Literature Review on Brand Crisis Management

Since the outbreak of COVID-19, private kindergartens in China have encountered a crisis of survival and development. Whether private kindergartens can successfully overcome difficulties is related to the development goal of preschool education and more children’s enrollment needs could be met in the future. In order to realize the sustainable development of private kindergartens, literature review and interview are adopted in this paper to analyze the practical difficulties faced by private kindergartens during the epidemic. The following suggestions are proposed from the perspective of kindergarten internal management: kindergarten principals should assume the responsibility of management, adopt a variety of ways to reduce the turnover rate of kindergarten teachers, and establish the crisis management system in response to outbreaks.

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Strategic Planning and Sustainable Innovation During the COVID-19 Pandemic: A Literature Review

International Journal of Innovation and Economic Development ◽

10.18775/ijied.1849-7551-7020.2015.75.2005 ◽

2021 ◽

Vol 7 (5) ◽

pp. 52-59

Author(s):

Moses Waiganjo ◽

Danijela Godinic ◽

Obrenovic Bojan

Keyword(s):

Literature Review ◽

Crisis Management ◽

Cost Effective ◽

Economic Downturn ◽

Business Practices ◽

Multiple Perspectives ◽

Sustainable Business ◽

Market Segments ◽

Content Relevance ◽

The Subject

The COVID-19 crisis posed an opportunity for entering new avenues and market segments for large and financially viable enterprises, whilst SMEs lacking resources for such maneuver required cost-effective and quick-fix solutions. In this literature review, we reflect on the drivers of sustainable development of SMEs compared to their larger counterparts during major disasters. We have analyzed prior studies drawing from the concept of “sustainability“ during COVID-19, published between 2020-2021, as well as relevant studies from the domains of crisis management, sustainability, enterprise sustainability, digitisation effects on sustainability, sustainable business practices. Each research was screened to check for the content relevance to the subject matter. The paper suggests that radical sustaining innovation in service delivery combined with diversification could be fostered to mitigate risks and ensure SMEs survival in times of economic downturn. The paper adds to the existing body of organizational knowledge on entrepreneurial sustainability deriving from multiple perspectives on the subject. The conceptual framework developed in this article was designed to provide pragmatic recommendations for SME owners, entrepreneurs, managers and academicians. We find that there are grounds for SMEs to concentrate on innovating in the context of products and services that are considered revenue-generating for same-industry large enterprises, considering this strategy allows SMEs to align their interests and engage in cooperation with competition.

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Structuring and Managing Supply Network

Handbook of Research on Global Supply Chain Management - Advances in Logistics, Operations, and Management Science ◽

10.4018/978-1-4666-9639-6.ch019 ◽

2016 ◽

pp. 341-353

Author(s):

Zheng Liu

Keyword(s):

Decision Making ◽

Literature Review ◽

Crisis Management ◽

Supply Network ◽

Supply Networks ◽

Risk And Crisis Management ◽

The Difference ◽

Business Practitioners ◽

Function Relationship ◽

Emerging Topics

The concept of supply network has extended supply chain across national borders towards globalization. The aim of this chapter is to provide researchers, business practitioners and university students a picture of the architecture of supply networks. By analyzing two main trends of studies in the field of supply network management, components of supply network are classified into structural and infrastructural factors. Also a comparison is made to identify the difference between supply network and traditionally factory-based manufacturing system. Based on the literature review, a conceptual framework is further proposed which describes the supply network from four essential perspectives: Role/function, Relationship/alliance, Configuration/reconfiguration, and Risk and crisis management. After presenting detailed models and decision making areas of each perspective, suggestions are given on some emerging topics.

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Information and knowledge driven collaborative crisis management: A literature review

2016 3rd International Conference on Information and Communication Technologies for Disaster Management (ICT-DM) ◽

10.1109/ict-dm.2016.7857229 ◽

2016 ◽

Author(s):

Mohammed Benali ◽

Abdessamad Reda Ghomari

Keyword(s):

Literature Review ◽

Crisis Management

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Corporate brand reputation and brand crisis management

Management Decision ◽

10.1108/00251740910959431 ◽

2009 ◽

Vol 47 (4) ◽

pp. 590-602 ◽

Cited By ~ 66

Author(s):

Stephen A. Greyser

Keyword(s):

Crisis Management ◽

Corporate Brand ◽

Brand Reputation ◽

Brand Crisis

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GREEK ECONOMIC CRISIS MANAGEMENT PROGRAM AND ITS IMPACT ON PUBLIC EMPLOYEES’ EARNINGS: A CASE SERIES AND LITERATURE REVIEW

Polish Journal of Management Studies ◽

10.17512/pjms.2021.24.2.27 ◽

2021 ◽

Vol 24 (2) ◽

pp. 431-448

Author(s):

Konstantinos Spinthiropoulos ◽

Efthymia Tsiatsiou ◽

Alexandros Garefalakis ◽

Georgios Chaitidis ◽

E. Stavropoulou

Keyword(s):

Literature Review ◽

Crisis Management ◽

Economic Crisis ◽

Case Series ◽

Management Program ◽

Public Employees

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Assessing Interorganizational Crisis Management Capability

International Journal of Information Systems for Crisis Response and Management ◽

10.4018/ijiscram.2019070103 ◽

2019 ◽

Vol 11 (2) ◽

pp. 38-56 ◽

Cited By ~ 1

Author(s):

Magdalena Granåsen ◽

Mari Olsén ◽

Per-Anders Oskarsson ◽

Niklas Hallberg

Keyword(s):

Literature Review ◽

Crisis Management ◽

Present Article ◽

Systematic Literature Review ◽

Thematic Analysis ◽

Scientific Literature ◽

Comprehensive Overview ◽

Management Capability ◽

Valid Assessment ◽

Methodological Approaches

To strengthen the capability of societies to manage severe events, it is vital to understand what constitutes crisis management capability and how this can be assessed. The objective of this article is to explore how interorganizational crisis management capability has been assessed in the scientific literature. A systematic literature review was performed, resulting in a dataset of 83 publications. A thematic analysis resulted in nine themes of crisis management capability being identified, where interaction was the largest one. Analyses resulted in a comprehensive overview of assessment methods within the themes. The evaluation methods were mainly applied on real cases rather than exercises. The present article contributes with an increased understanding of how crisis management capability is evaluated, as well as applicability and limitations of different methodological approaches. This insight is essential in order to conduct a valid assessment of crisis management capability and design exercises that increase this capability.

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Fashion bloggers' discourse on brands under corporate crisis: a netnographic research in Portugal

Journal of Fashion Marketing and Management ◽

10.1108/jfmm-09-2020-0206 ◽

2021 ◽

Vol ahead-of-print (ahead-of-print) ◽

Author(s):

Beatriz Casais ◽

Lucilene Ribeiro Gomes

Keyword(s):

Social Media ◽

Crisis Management ◽

Crisis Communication ◽

Word Of Mouth ◽

Future Research ◽

Content Type ◽

Crisis Events ◽

Brand Crisis ◽

Corporate Crisis ◽

Crisis Situations

PurposeThis paper focuses on the analysis of fashion blog activity regarding brands under corporate crisis situations and discusses how these opinion leaders may be agents of corporate crisis management.Design/methodology/approachThe authors analyzed four influential Portuguese fashion blogs regarding eight fashion brands that had experienced a corporate crisis situation. In total, five of the selected brands were mentioned in 2.846 posts of blog content, whose discourse was deeply analyzed.FindingsThe absence of express reference to brand crisis suggests that fashion bloggers tend to ignore these crisis events or divert the readers' attention to the brands' more positive aspects. This result opens the discussion whether fashion bloggers downplay corporate crisis in brand equity or whether it expresses strategies of brand crisis communication through digital influencers.Originality/valueThough social media may be a source of negative word-of-mouth, social media influencers have been considered important partners of corporate crisis communication in particularly challenging times. Many studies have focused on the role of social media influencers in crisis management, but there was a dearth of research on the specific case of blogs. This study contributes to the understanding of fashion bloggers as agents of brand communication, particularly regarding crisis management and their role on brand activation and positive electronic word-of-mouth, even under crisis situations. This contribution paves the way for future research on whether this is a spontaneous phenomenon or the reflection of possible partnerships between companies and fashion bloggers for the management of corporate crisis situations in the context of fashion brands.

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How a rational organization responds to an increasingly mediatized world

10.31219/osf.io/qdzkc ◽

2019 ◽

Author(s):

Tung Manh Ho

Keyword(s):

Social Media ◽

Literature Review ◽

Crisis Management ◽

Policy Communication ◽

The World ◽

Rational Systems ◽

Rational Organization ◽

And Training

With 64 million accounts, Vietnam ranked seventh in the world in terms of Facebook users, hence, how tocontrol the risks and harness the opportunities of social media is one of the questions that occupy theVietnamese elites. One of the organizations that is in the forefront of dealing with these issues is theCommunist Party of Vietnam's Central Propaganda and Training Commission (CPTC), which is taskedwith "maintaining the integrity and consistency" in the narrative of Vietnamese media. Employing thetheory of Richard Scott (1998) on organizations as rational systems and that of Hoskins and Loughlin onmediatization (2010), this paper aims to provide an account of how the CPTC has rationally changed andadapted since the rise of social media. Through a literature review, this study finds that to deal withproblems raised by social media, the CPTC has (1) since 2012 created their own social media pages todisseminate information and viewpoints that counter the "misinformation" and "misguided opinions"; (2)developed specific discourses to guide relevant discussions; (3) included "policy communication" and"media crisis management" into their agenda. Further research must be done to determine how effectivethese changes are in containing the risks without losing the opportunities of social media. The CPTC'sactions nonetheless provide a useful lesson for how organizations could handle the increasingly mediatizedworld.

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