The Impact of the “Social” in Social Media Space

2018 ◽  
pp. 161-177 ◽  
Author(s):  
Alan J. Daly ◽  
Miguel del Fresno ◽  
Jonathan A. Supovitz
Keyword(s):  
Social Media ◽  
The Social ◽  
Media Space ◽  
The Impact

Pedagogical context of mercantile orientation of the youth active in social media

2019 ◽  
Vol 579 (4) ◽  
pp. 3-10
Author(s):  
Adam Andrzejewski
Keyword(s):  
Social Media ◽  
The Social ◽  
Media Space ◽  
The Media ◽  
People’S Attitudes ◽  
The Impact ◽  
Theoretical Considerations

The publication concerns theoretical considerations on the mercantile orientation of active youth in social media. The theoretical aspects of pedagogy in the context of the impact of the media on people are presented. The phenomenon of cyberculture appearing in the social media space was interpreted. The mercantile orientation was analyzed and its role in shaping young people's attitudes in relation to social media was defined.

scholarly journals Modern Political Participation Online vs Offline: New Opportunities — Previous Activity?

2020 ◽  
pp. 18-35
Author(s):  
D. I. Kaminchenko
Keyword(s):  
Social Media ◽  
Political Participation ◽  
Main Channel ◽  
Political Leader ◽  
Willingness To Participate ◽  
Significant Events ◽  
The Social ◽  
Media Space ◽  
Two Factors ◽  
The Impact

The paper is devoted to the study of the features of political participation in the modern information society. In the context of the rapid digitalization of the political space, the analysis of existing and emerging forms of political participation is of particular relevance.The aim of the paper is to study the impact of an individual’s internal attitudes on his/her willingness to participate in socially significant events, both online and offline. The influence of internal attitudes of individuals is considered in the paper through the prism of two factors: the perception of social media as the main channel for the expression of civic interests (perception factor) and people’s attitude to the idea of the possibility of a single political leader appearing in social media space (leadership factor).Poll among students was chosen as the main applied research method, since students are an active users of modern social media.The poll results show that almost half of active users of social media are ready to participate in social processes both online and offline. In addition, the vast majority of respondents perceive the Internet platforms of modern social media as the main channel and mechanism for expressing civic activity. The poll results also showed that half of active users deny the possibility of a single political leader appearing in the social media space (although there is a large proportion of those who, on the contrary, agree with this idea — more than a third of all respondents). Cross-analysis of the poll data confirmed the assumption indicated in the work, according to which the individuals perception of social media as a communicative channel effective for the purpose of civic participation, contributes to their readiness to participate in socially significant events online. At the same time, the study of the impact of the leadership factor on individuals’ readiness for various forms of political participation did not form an unambiguous opinion on the nature of this impact and requires further study. This study demonstrates that activity in social media does not contribute to the socio-political passivity of their users.

New Wars and Their Visual Representation: Dead Bodies without Graves/Mourne

2020 ◽  
Vol 2 ◽  
pp. 1-18
Author(s):  
Tuncay Şur ◽  
Betül Yarar
Keyword(s):  
Social Media ◽  
Visual Representation ◽  
Human Beings ◽  
The Public ◽  
Photographic Images ◽  
War Photography ◽  
New Wars ◽  
The Social ◽  
History Of ◽  
The Impact

This paper seeks to understand why there has been an increase in photographic images exposing military violence or displaying bodies killed by military forces and how they can freely circulate in the public without being censored or kept hidden. In other words, it aims to analyze this particular issue as a symptom of the emergence of new wars and a new regime of their visual representation. Within this framework, it attempts to relate two kinds of literature that are namely the history of war and war photography with the bridge of theoretical discussions on the real, its photographic representation, power, and violence.  Rather than systematic empirical analysis, the paper is based on a theoretical attempt which is reflected on some socio-political observations in the Middle East where there has been ongoing wars or new wars. The core discussion of the paper is supported by a brief analysis of some illustrative photographic images that are served through the social media under the circumstances of war for instance in Turkey between Turkish military troops and the Kurdish militants. The paper concludes that in line with the process of dissolution/transformation of the old nation-state formations and globalization, the mechanism and mode of power have also transformed to the extent that it resulted in the emergence of new wars. This is one dynamic that we need to recognize in relation to the above-mentioned question, the other is the impact of social media in not only delivering but also receiving war photographies. Today these changes have led the emergence of new machinery of power in which the old modern visual/photographic techniques of representing wars without human beings, torture, and violence through censorship began to be employed alongside medieval power techniques of a visual exhibition of tortures and violence.

Should I suggest this YouTube clip? The impact of UGC source credibility on eWOM and purchase intention

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Mazzini Muda ◽  
Muhammad Iskandar Hamzah
Keyword(s):  
Social Media ◽  
Structural Equation Modeling ◽  
Purchase Intention ◽  
Structural Equation ◽  
Word Of Mouth ◽  
Source Credibility ◽  
Equation Modeling ◽  
Content Type ◽  
The Social ◽  
The Impact

PurposeIn spite of the increasing organic and interactive marketing activities over social media, a general understanding of the source credibility of voluntary user-generated content (UGC) is still limited. In line with the social identity theory, this paper examines the effects of consumers' perceived source credibility of UGC in YouTube videos on their attitudes and behavioral intentions. Additionally, source homophily theory is included to predict the antecedent of source credibility.Design/methodology/approachThree hundred and seventy two Generation Y respondents were interviewed using snowball sampling. Data were analyzed with component-based structural equation modeling technique of partial least squares-structural equation modeling (PLS-SEM).FindingsFindings confirmed that perceived source credibility indirectly affects purchase intention (PI) and electronic word-of-mouth via attitude toward UGC. Besides, perceived source credibility mediates the effect of perceived source homophily on attitude toward UGC.Practical implicationsSince today's consumers have begun to trust and rely more on UGC than company-generated content on social media when making purchase decisions, companies may reconsider democratizing certain aspects of their branding strategies. Firms may fine-tune their marketing communication budgets – not only just by sponsoring public figures and celebrities but also by nurturing coproductive engagements with independent content creators who are ordinary consumers. Endowed with their imposing credibility, these micro-influencers and prosumers have high potentials to be uplifted to brand ambassadors.Originality/valueWhile consumers' purchase outcome can be measured easily using metrics and analytics, the roles of source homophily in stages leading up to the purchase is still elusive. Drawing on the rich theoretical basis of source homophily may help researchers to understand not only how credibility and attitude are related to PI but also how this nexus generates positive word of mouth among UGC followers within the social media circles.

scholarly journals Social Media and the Quality of Subjective Well-Being; Counseling Perspective in Digital Era

2018 ◽  
Author(s):  
Zadrian Ardi ◽  
Indah Sukmawati
Keyword(s):  
Social Media ◽  
Well Being ◽  
Subjective Well Being ◽  
Social Community ◽  
Digital Era ◽  
Internet Users ◽  
The Social ◽  
The World ◽  
The Impact

Various studies in the information technology revealed that there has been a change in the trend of internet use in recent years. Internet users in the world prefer to spend time accessing the internet through the social media. Social media with a variety of platforms provides special communities with their own uniqueness and allows users to share lots of content. The members involves creates a new social community with various phenomena, both positive and negative. Counselors in the millennium era are required to have the insight andknowledge that is qualified to deal with the well being conditions of individuals from activities in social media. Counselors are also required to have specific skills in providing handling with the condition of well being individuals related to the impact of activities on social media.

scholarly journals Society and people diagnosed with autism spectrum disorder: an analysis of message descriptors of social media

2019 ◽  
Vol 24 (4) ◽  
pp. 744-755
Author(s):  
Olga A. Vazhenina ◽  
Lidiya K. Lobodenko
Keyword(s):  
Social Media ◽  
Autism Spectrum Disorders ◽  
Digital Media ◽  
Autism Spectrum ◽  
Media Space ◽  
English Speaking ◽  
Spectrum Disorders ◽  
The Impact ◽  
The Relationship ◽  
Social Media Tool

The authors investigate the process of humanization of society in relation to people with autism spectrum disorders and its relationship with the reception of problems of this category of population by society. The authors based on the descriptors of messages in social media published in the digital media space. The article reveals the relationship between the content of messages in social media, as well as the tools of this type of media and the overall degree of humanization of society at both social and political levels. The typological features of such a social media tool as a hashtag, when covering the problems of people with autism spectrum disorders, as well as the impact of these features on the reception of messages on this topic by both domestic and English-speaking users are noted.

scholarly journals Engels’s Theory of Social Murder and the Spectacle of Fascism: A Critical Enquiry into Digital Labour and its Alienation

2020 ◽  
Vol 19 (1) ◽  
pp. 52-67
Author(s):  
Aishik Saha
Keyword(s):  
Social Media ◽  
Working Class ◽  
Social Relations ◽  
Authoritarian Regimes ◽  
Digital Capitalism ◽  
The Social ◽  
Theory Of Value ◽  
Forms Of Violence ◽  
The Impact ◽  
Similar Development

In this paper, I shall attempt to respond to the charge that the digital labour theory, as developed by Christian Fuchs, doesn’t faithfully stick to the Marxist schema of the Labour Theory of Value by arguing that Marx’s critique of capitalism was based on the social and material cost of exploitation and the impact of capitalist exploitation of the working class. Engels’s analysis of The Condition of The Working Class in England links the various forms of violence faced by the working class to the bourgeois rule that props their exploitation. I shall argue, within the framework of Critical Social Media Studies, that the rapid advance of fascist and authoritarian regimes represents a similar development of violence and dispossession, with digital capitalism being a major factor catalysing the rifts within societies. It shall be further argued that much like the exploitative nature of labour degrades social linkages and creates conditions of that exaggerates social contradictions, the “labour” performed by social media users degenerates social relations and promotes a hyper-violent spectacle that aids and abets fascist and authoritarian regimes.

scholarly journals The Impact of Advertising Appeals on Purchase Intention in Social Media Environment——Analysis of Intermediary Effect Based on Brand Attitude

2018 ◽  
Vol 7 (2) ◽  
pp. 17 ◽  
Author(s):  
Qian He ◽  
Hongjian Qu
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Brand Attitude ◽  
Human Beings ◽  
Communication Tool ◽  
Environment Analysis ◽  
Media Environment ◽  
The Social ◽  
Advertising Appeal ◽  
The Impact

Social media, represented by WeChat and micro-blog, has become an indispensable communication tool for human beings. The social media advertising that extends in this environment has also become the focus of enterprise marketing. Based on the brand attitude as the intermediary variable, this paper studies the influence of advertising appeal on the purchase intention under the socialized media environment, and tries to clarify the influence mechanism between the advertising appeal and the consumer purchase intention. Through the related literature, we find out the relationship between the advertising appeal and the brand state and the purchase intention. Put forward relevant research proposals, to enterprises in the social media environment advertising marketing pointed out a new direction.

COVID-19 Infodemic

Glimpse ◽  
2021 ◽  
Vol 22 (2) ◽  
pp. 119-130
Author(s):  
Sarah Lwahas ◽  
Keyword(s):  
Social Media ◽  
Northern Nigeria ◽  
The Social ◽  
Media Services ◽  
The Media ◽  
Setting Theory ◽  
Fact Checking ◽  
Managerial Positions ◽  
The Impact ◽  
Structured Questionnaire

Journalism like many other professions is facing a crucial phase with the emergence of Coronavirus pandemic. The impact of Coronavirus phenomenon is enormous on social and cultural relationships of many communities who depend on the media for information to connect with each other and participate in governance freely. Journalists globally are facing enormous crisis of managing the infodemic of the pandemic streaming particularly from social media; as well as controversies of the media perpetuating disinfodemic or disinformation and distrust in the society. Besides arrests and restrictions of movement, journalists are also under intense threats of losing their jobs, and exacerbated psychological and physical pressures owing to the devastating effects of COVID-19. Using the Social Responsibility theory, that emphasises improved standards of journalism, safeguarding the interests of journalism and journalists among others, and the Agenda setting theory, that controls access to news, information, and entertainment; this research interrogates how journalists from selected states in Northern Nigeria are responding to the challenges of reportage of COVID-19. This research sampled the views of journalists using structured questionnaire administered online and interviewed seven senior journalists holding managerial positions. Findings revealed that journalists are embracing fact checking of the avalanche of information even within familiar sources to verify reports on COVID-19. Similarly, they are deploying digital and multimedia strategies to provide a continuum of media services and sensitive reporting to engage this new infodemic of COVID-19, now globally considered the “new normal”. This research recommends that, since COVID-19 is a novel disease, professionals across countries need to talk with each other, and journalists particularly from Africa and indeed Nigeria; need to put some structure and some science in place, especially in the performance of their jobs, so that professionalism can be sustained without compromising the future of the journalism.

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