Pedagogical context of mercantile orientation of the youth active in social media

2019 ◽  
Vol 579 (4) ◽  
pp. 3-10
Author(s):  
Adam Andrzejewski

The publication concerns theoretical considerations on the mercantile orientation of active youth in social media. The theoretical aspects of pedagogy in the context of the impact of the media on people are presented. The phenomenon of cyberculture appearing in the social media space was interpreted. The mercantile orientation was analyzed and its role in shaping young people's attitudes in relation to social media was defined.

Glimpse ◽  
2021 ◽  
Vol 22 (2) ◽  
pp. 119-130
Author(s):  
Sarah Lwahas ◽  

Journalism like many other professions is facing a crucial phase with the emergence of Coronavirus pandemic. The impact of Coronavirus phenomenon is enormous on social and cultural relationships of many communities who depend on the media for information to connect with each other and participate in governance freely. Journalists globally are facing enormous crisis of managing the infodemic of the pandemic streaming particularly from social media; as well as controversies of the media perpetuating disinfodemic or disinformation and distrust in the society. Besides arrests and restrictions of movement, journalists are also under intense threats of losing their jobs, and exacerbated psychological and physical pressures owing to the devastating effects of COVID-19. Using the Social Responsibility theory, that emphasises improved standards of journalism, safeguarding the interests of journalism and journalists among others, and the Agenda setting theory, that controls access to news, information, and entertainment; this research interrogates how journalists from selected states in Northern Nigeria are responding to the challenges of reportage of COVID-19. This research sampled the views of journalists using structured questionnaire administered online and interviewed seven senior journalists holding managerial positions. Findings revealed that journalists are embracing fact checking of the avalanche of information even within familiar sources to verify reports on COVID-19. Similarly, they are deploying digital and multimedia strategies to provide a continuum of media services and sensitive reporting to engage this new infodemic of COVID-19, now globally considered the “new normal”. This research recommends that, since COVID-19 is a novel disease, professionals across countries need to talk with each other, and journalists particularly from Africa and indeed Nigeria; need to put some structure and some science in place, especially in the performance of their jobs, so that professionalism can be sustained without compromising the future of the journalism.


2021 ◽  
Vol 14 (8) ◽  
pp. 347
Author(s):  
Peter Konhäusner ◽  
Robert Seidentopf

In the marketing mix, promotion is mentioned as using the communication channels available to present and market the product or service at hand. In recent years, social media has risen as an influential marketing communication channel in digital space. Apart from end-to-end direct messengers and video communication in times of the COVID-19 pandemic, the social media channel Clubhouse offers an audio-only experience. The current research lacks analysis of the potential influence of the hyped social network. Due to the novelty of the channel and the absence of text messages as well as visual stimuli, questions regarding the impact that usage of this social media channel might have on crowdfunding, a means of rising popularity in alternative financing, have arisen. The study builds upon the media richness theory of Daft and Lengel as well as the channel expansion theory of Carlson and Zmud. Besides literature research, explorative expert interview analyses were applied to answer the research question at hand. The main findings include different approaches to foster the opportunities of Clubhouse for marketing crowdfunding campaigns in line with insights about the user group of Clubhouse as well as development options for the platform.


2013 ◽  
Vol 12 (1) ◽  
pp. 1 ◽  
Author(s):  
Nadia Yusuf ◽  
Nisreen Al-Banawi ◽  
Hajjah Abdel Rahman Al-Imam

The media serve as the channels used to deliver information or research data for any purpose. With media and technology combined, if today a person is sitting in one corner of the world, he or she can send knowledge and words to an unimaginable number of people without fear of being interrupted or argued with. This paper explores the impact of media technology in our lives. The advent of the social media is playing a role in all facets of our lives. Its overriding existence with free search engines has changed the trends in education, economics, politics, and our day-to-day routine. Here we highlight how the quest of technology in the form of social media has been an important aspect of getting this world expressed in terms of bytes. The social media include web-based technology that has changed communication into a more interactive dialogue. The social media have completely transformed the way we connect or reconnect with old friends and acquaintances, entertain ourselves, pursue our hobbies, shop, relax, and look for jobs. The social media are the primary communication medium today for a new generation of digitally aware consumers.


2021 ◽  
Author(s):  
Mehdi Mourali ◽  
Carly Drake

BACKGROUND The spread of false and misleading health information on social media can cause individual and social harm. Research on debunking has shown that properly designed corrections can mitigate the impact of misinformation, but little is known about the impact of correction in the context of prolonged social media debates. For example, when a social media user takes to Facebook to make a false claim about a health-related practice, and a health expert subsequently refutes the claim, the conversation rarely ends there. Often, the social media user proceeds by rebuking the critic and doubling down on the claim. OBJECTIVE The present research examines the impact of such extended back and forth between false claims and debunking attempts on observers’ dispositions toward behavior that science favors. We test competing predictions about the effect of extended exposure on people’s attitudes and intentions toward masking in public during the early days of the COVID-19 pandemic and explore several psychological processes potentially underlying this effect. METHODS Five hundred US residents took part in an online experiment in October 2020. They reported on their attitudes and intentions toward wearing masks in public. Then, they were randomly assigned to one of four social media exposure conditions (misinformation only vs. misinformation + correction vs. misinformation + correction + rebuke vs. misinformation + correction + rebuke + second correction) and reported their attitudes and intentions for a second time. They also indicated whether they would consider sharing the thread if they were to see it on social media and answered questions on potential mediators and covariates. RESULTS Exposure to misinformation has a negative impact on attitudes and intentions toward masking. Moreover, initial debunking of a false claim generally improves attitudes and intentions toward masking. However, this improvement is washed out by further exposure to false claims and debunking attempts. The latter result is partially explained by a decrease in the perceived objectivity of truth. That is, extended exposure to false claims and debunking attempts appears to weaken belief that there is an objectively correct answer to how people ought to behave in this situation, which in turn leads to less positive reactions toward masking as the prescribed behavior. CONCLUSIONS Health professionals and science advocates face an underappreciated challenge in attempting to debunk misinformation on social media. While engaging in extended debates with science deniers and other purveyors of bunk appears necessary, more research is needed to address the unintended consequences of such engagement.


2013 ◽  
Vol 6 ◽  
pp. 43-62
Author(s):  
Sandra Murinska Gaile

[straipsnis ir santrauka anglų kalba] The purpose of this article is to explore if the social media are worthwile for the local media. Currently, all types of the mass media under the influence of the social media experience changes caused by the technologies in the processes of obtaining and consuming the information. The article reveals the representation of the local media of Latvia in the electronic environment, mainly in social networks. The use of social media is analysed in the context of theory of innovations diffusion, considering social media as a novelty in the local media space. The empirical research has revealed that the local media do not implement all the advantages which are possible to develop within the digital environment. First of all, at the level of interactivity, the media do not offer the material which may provoke a comment or a feedback from the user. Secondly, the personalization allows seeing in detail whether the local media were able to adopt innovation and to inform the audience about it or not. It means that a particular interest is necessary to adopt an innovation. Thirdly, the potential convergence of the Internet and the traditional media mostly is seen at the level of images and text. The social networks for local media in this case use the most necessary opportunities; wider activities are performed in the traditional environment.


2021 ◽  
Vol 273 ◽  
pp. 09029
Author(s):  
Olga Druzhba ◽  
Kseniya Druzhba ◽  
Olga Zarubina ◽  
Larisa Orekhova

This article deals with the “Don Valley” the territorial cluster tourist destination media promotion specifics and such a tourist product as the enotours. The authors allocate the features of enological tourism promotion in the region. Structural changes in the tourism industry led to search for new forms of promotion of both traditional directions of tourism and the new tourist products. The pandemic 2020 largely paralyzed the tourist industry while the state measures taken to support this industry are insufficient. There is a need to make active use of all available resources to support tourism and the media resource in particular. The media promotion specifics of the “Don Valley” tourist destination of the territorial cluster have been investigated within the study, existing problems were identified and approaches were developed to solve them. The media promotion today is a promising method for promoting the tourist product. The social media usage problems in terms of promoting the wine tours and developing the “Don Valley” enogastronomic tourism of the territorial cluster are identified. The algorithm of work in a media space allowing attractivation of enological tourism, wine tours promotion, as well as solving some tasks to restore the tourist sector in the region, has been conceived.


2020 ◽  
pp. 18-35
Author(s):  
D. I. Kaminchenko

The paper is devoted to the study of the features of political participation in the modern information society. In the context of the rapid digitalization of the political space, the analysis of existing and emerging forms of political participation is of particular relevance.The aim of the paper is to study the impact of an individual’s internal attitudes on his/her willingness to participate in socially significant events, both online and offline. The influence of internal attitudes of individuals is considered in the paper through the prism of two factors: the perception of social media as the main channel for the expression of civic interests (perception factor) and people’s attitude to the idea of the possibility of a single political leader appearing in social media space (leadership factor).Poll among students was chosen as the main applied research method, since students are an active users of modern social media.The poll results show that almost half of active users of social media are ready to participate in social processes both online and offline. In addition, the vast majority of respondents perceive the Internet platforms of modern social media as the main channel and mechanism for expressing civic activity. The poll results also showed that half of active users deny the possibility of a single political leader appearing in the social media space (although there is a large proportion of those who, on the contrary, agree with this idea — more than a third of all respondents). Cross-analysis of the poll data confirmed the assumption indicated in the work, according to which the individuals perception of social media as a communicative channel effective for the purpose of civic participation, contributes to their readiness to participate in socially significant events online. At the same time, the study of the impact of the leadership factor on individuals’ readiness for various forms of political participation did not form an unambiguous opinion on the nature of this impact and requires further study. This study demonstrates that activity in social media does not contribute to the socio-political passivity of their users.


2018 ◽  
pp. 161-177 ◽  
Author(s):  
Alan J. Daly ◽  
Miguel del Fresno ◽  
Jonathan A. Supovitz

Author(s):  
Njomza Krasniqi

As it is always with new inventions in human history the role they play in their early stages is mostly none acknowledged before they make a more widespread impact. The social media is one of them. Due to the new aspects that this relatively new kind of media its role is mostly negligee in favors of the more vastly popular other forms. In the kind of era that we live technology means that the place where we get the information is irrelevant in the grand scheme of the things, however that does not mean that the impact is lesser or higher. To make the example more clear even though a news that the currency is going to raise or lower in the USA- for example its mostly limited to the USA citizens it has a dire impact in the rest of the world, but even though the means for this news is the generic media, the ones to give the means to understand and make amends to prepare for the consequences to the rest of the world. Due to this kind of functionality is always difficult to separate where the generic forms of the media begin and where the social media begin. What is interesting is that this function of social media begins since the first forms of the internet and it’s just more pronounced nowadays. As an example of this functionality the more prominent one is the way Turkey interfered in the Kosovo Crises. More than the generic news and political affiliation at the time the most impact in the public opinion did the social media. This paper is a research in this regard. It’s not very detailed and it shows a general picture of the situation and only deal with the main aspects of the behavior of the social media, however is a beginning which shows the great impact all forms of communications, especially the social media.


2015 ◽  
Vol 2 (1) ◽  
pp. 100
Author(s):  
Njomza Krasniqi

As it is always with new inventions in human history the role they play in their early stages is mostly none acknowledged before they make a more widespread impact. The social media is one of them. Due to the new aspects that this relatively new kind of media its role is mostly negligee in favors of the more vastly popular other forms. In the kind of era that we live technology means that the place where we get the information is irrelevant in the grand scheme of the things, however that does not mean that the impact is lesser or higher. To make the example more clear even though a news that the currency is going to raise or lower in the USA- for example its mostly limited to the USA citizens it has a dire impact in the rest of the world, but even though the means for this news is the generic media, the ones to give the means to understand and make amends to prepare for the consequences to the rest of the world. Due to this kind of functionality is always difficult to separate where the generic forms of the media begin and where the social media begin. What is interesting is that this function of social media begins since the first forms of the internet and it’s just more pronounced nowadays. As an example of this functionality the more prominent one is the way Turkey interfered in the Kosovo Crises. More than the generic news and political affiliation at the time the most impact in the public opinion did the social media. This paper is a research in this regard. It’s not very detailed and it shows a general picture of the situation and only deal with the main aspects of the behavior of the social media, however is a beginning which shows the great impact all forms of communications, especially the social media.


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