scholarly journals Public Relations dalam Membina Hubungan dengan Media

InterKomunika ◽  
2018 ◽  
Vol 3 (1) ◽  
pp. 45
Author(s):  
Diajeng Herika ◽  
Poppy Ruliana

The main purpose of this paper is to know and examine the importance of the role of public relations in developing media relations, both traditional media and social media used to build the image or reputation of the company. Media relations involves collaborating with the media in the form of printed media, electronic media and online media to inform the mission, policies and practices of the organization in a positive, consistent and reliable way. Typically, this means coordinating directly with the people responsible for producing news and features in the mass media. 'The purpose of media relations is to maximize positive coverage in the mass media

2015 ◽  
Vol 1 (2) ◽  
pp. 189
Author(s):  
YOHANES BERCHEMANS EBANG

So far, Indonesia has never been able to escape from the entanglement of corruption. This fact requires all elements of the nation to participate actively in combating this social scourge. Given that Indonesia is a democratic state, where the people are the holder of supreme power, the people have an important role in uncovering and combating the problem of corruption. One of the role and participation of the public is through the media. The reason is because the mass media can reach all levels of society. The mass media is a strategic tool that is able to sniff out and dismantle the rotten practices that start emerging or still veiled. The fact proves that in various places in Indonesia and abroad, corruption is always associated with the mass media.


Author(s):  
Aghogho L. Imiti ◽  

The Niger Delta has been a cauldron of restiveness and violent conflicts. Most of these conflicts result from the failure of the multinational corporations operating in the region to adequately discharge their Corporate Social Responsibility to the people. It is against this backdrop that this paper examines the issue of Corporate Social Responsibility as the panacea for the restiveness and conflict in the region as we as the crucial role the mass media have to play in assisting the corporate organisations to effectively discharge their obligations to the people. It is propounded here that failure to disseminate relevant information in this regard has led to mistrust and misunderstanding which eventually culminate in restiveness and conflict. The role of the media is therefore equally examined. The paper discovers that the media are constrained in the performance of this role. These constraints are presented and ways of tackling them are proffered.


2013 ◽  
Vol 23 (2) ◽  
pp. 258-269 ◽  
Author(s):  
Faridah Ibrahim ◽  
Normah Mustaffa ◽  
Fauziah Ahmad ◽  
Chang Peng Kee ◽  
Wan Amizah Wan Mahmud

The dilemma between war and peace has often created continuous debates among many people even though their countries are not involved in the act of war. What they see on television or read on the Internet and in the newspapers are enough to incite emotions and feelings. Some took to the streets and joined street demonstrators who demonstrate against the act of aggression and war in certain countries. While others, would be glued to the television or the Internet, following minute details on the act of war and silently condemning the perpetrators of war. There are also groups of individuals who are indifferent to what is happening around them. In other words, people react to war news in many ways. Moreover with the potential of the mass media to provide neutral and objective reporting of war and peace, one may ask, how do the media perform in times of conflicts and war. Based on a survey of the Malaysian audience, this paper tries to dwell into how the people of a non-warring country like Malaysia, perceives the act of war. To what extent do they see the role of the media in propagating peace and how do they conceptualise the notion of Peace Journalism.


2021 ◽  
Vol 20 (2) ◽  
pp. 163-176
Author(s):  
Muhammad Yunus Patawari

Mass media is one of the leading sectors in handling COVID-19. Amidst current health emergency, public trusttowards the information conveyed by the mass media is the key to successful mitigation. Various types of newsregarding massive COVID-19 reports in several media channels have the potential to cause information bias whichends in pros and cons. Insubstantial debates in varied media are counter-productive to the efforts of various partiesin educating the society to avoid misinformation. Based on this, it is important to know the media that are referencesand that gain public trust in seeking information. This study examines the level of public trust in information aboutCOVID-19 in the mass media, both old and new media, using an online questionnaire methodology on May 3, 2020,which was given to 60 respondents. The results show that the respondents’ level of faith in television is higher, but itsconsumption by viewers is much lower than that of online media (news sites and social media). The results showedthat viewers still deemed television a reliable reference for information. From these data it was found out why themedia are rarely used by the people but are able to gain high trust in the eyes of the public. The results of this studyare expected to provide an overview of the attitudes and behavior of the community in understanding COVID-19information so that relevant parties can make appropriate policies in the perspectives of media and communication.


2018 ◽  
Vol 11 (1) ◽  
pp. 86
Author(s):  
Narayana Mahendra Prastya

Tulisan ini bertujuan untuk menganalisis aktivitas hubungan media yang dilakukan oleh Universitas Islam Indonesia, saat kejadian Tragedi Diksar Mapala UII. Kejadian tersebut merupakan krisis karena tidak diduga, terjadi secara mendadak, dan menimbulkan gangguan pada aktivitas dan citra organisasi. Hubungan media adalah salah satu aktivitas yang penting dalam manajemen krisis, karena media massa mampu mempengaruhi persepsi masyarakat terhadap satu organisasi dalam krisis. Dalam situasi krisis sendiri, persepsi dapat menjadi lebih kuat daripada fakta. Batasan hubungan media dalam tulisan ini adalah dalam aspek penyediaan informasi yang terdiri dari : (1) kualitas narasumber organisasi dan (2) cara organisasi dalam membantu liputan media. Data penelitian ini diperoleh dengan mewawancarai wartawan dari media di Yogyakarta yang meliput Diksar Mapala UII. Hasilnya menunjukkan bahwa media membutuhkan narasumber pimpinan tertinggi universitas. Informasi yang diperoleh dari humas universitas dirasa masih kurang cukup. Dalam hal upaya organisasi membantu aktivitas liputan, UII dinilai masih kurang cepat dan kurang terbuka dalam memberikan informasi. The purpose of this article is to analyse the media relations activities by Islamic University of Indonesia (UII), related to crisis "Tragedi Diksar Mapala UII". This incident lead to crisis because it is unpredictable, happen suddenly, disturb the organizational activities, and make the organization's image being at risk. Media relations is one important activites in crisis management. It is because mass media could affect the public perception toward an organization. In crisis situation, perception could be stronger than the fact. The limitation of media relations in this article are information subsidies. Information subsidies consist of : (1) the quality of news sources that provided by the organization, and (2) how organization facilitate the news gathering process by the media. The data for this article is being collected from interview with journalist from the mass media in Yogyakarta. The results are media want the top management of the universities as the news sources. The information that being provided by public relations is not enough. The university also lack of quickness and lack of openess.


2019 ◽  
pp. 10-13
Author(s):  
Tamara Valentinovna Alekseeva

The article is devoted to the selection and updating of the training content of future media industry specialists. Since the rapid transformation of traditional media dictates the need to clarify and modernize the concepts of the media industry, updating of the substantive component of training is a priority for educational activities. Analyzing the processes of mass media development, the author considers a number of specific features underlying the principles of online media functioning; explores the concept of interaction between online media and the modern consumer; structural and technological transformations affecting the principles of content creation and associated with monetization. The questions discussed in the article will allow participants in the learning process to understand the multidimensionality of the modern mass media and to set guidelines for further research.


2011 ◽  
Vol 15 (3) ◽  
pp. 283-299 ◽  
Author(s):  
Aaron Doyle

Thomas Mathiesen’s ‘The Viewer Society’ has been widely influential. Mathiesen posited, alongside the panopticon, a reciprocal system of control, the synopticon, in which ‘the many’ watch ‘the few’. I point to the value of Mathiesen’s arguments but also suggest a reconsideration. I consider where recent challenges to theorizing surveillance as panoptic leave the synopticon. The synopticon is tied to a top—down, instrumental way of theorizing the media. It neglects resistance, alternative currents in media production and reception, the role of culture and the increasing centrality of the internet. Mathiesen’s piece is most useful in a narrower way, in highlighting how surveillance and the mass media interact, rather than in thinking about the role of the media in control more generally.


2021 ◽  
Vol 74 (2) ◽  
pp. 123-128
Author(s):  
M. Zhumagulov ◽  

In the proposed article, the author describes the content and directions of the forms of influence of mass media and social networks on the legal culture of young people. Due to the fact that the media and social networks are carriers of modern information, scientific works and their own expert approaches were presented in determining their role in the dissemination of legal knowledge, legal education, legal propaganda. The mass media actively act as a means of conducting legal education among young people. The mass media and the Internet, which inform young people about illegal actions and conduct propaganda on the way to raising the level of legal culture as the main factor in preventing it, are an important tool for combating lawlessness. Conducting legal educational work among young people through the media is the main requirement for the creation of a rule of law State and civil society.


2019 ◽  
pp. 56-73
Author(s):  
Tolulope Kayode-Adedeji ◽  
Oyinkansola Ige ◽  
Thelma Ekanem

For ages, the African culture has limited the activities of women and conditioned, to a large extent, the mentality of most African countries about the place and positioning of women in the society. The mass media have been used as a tool in this. Promoting the abilities and achievements of women in the society is one of the important roles of the media in reducing the rate of gender discrimination. These achievements are becoming noticeable in politics and entrepreneurship; thus, setting a standard for other women in the society to build on. This chapter will explore the role of the media in promoting the woman entrepreneur in Nigeria. The study employed the survey research method for data gathering. Findings showed that women have equal opportunity to grow their businesses. Data shows that this growth is slow as there are no significant differences between respondents who agree or disagree with the availability of enabling environment for women to grow their business as compared to their male counterpart. The study recommends that the mass media need to give more voice to their businesses and activities to pave way and encourage the younger women in the society.


2015 ◽  
Vol 9 (2) ◽  
pp. 212-227
Author(s):  
Andrew Bradstock

A public theologian will have two questions constantly in mind: Where is the public square with which I am expected to engage? And, what are its terms of engagement? Both questions necessarily involve examining the nature and role of the media as it touches upon the given context, and it is the intention in this article to reflect upon the challenges and opportunities of undertaking public theology in an environment where, (a) significant sections of the mass media accord very low priority to serious discussion of current issues and (b) voices offering a ‘faith’ perspective, or seeking even to draw upon the language of conviction or moral value, are at worst unwelcome and at best misunderstood. What does it look like to do public theology in a ‘straitened’ public square? What challenges are presented and how might they be met?


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