scholarly journals THE USE OF PUBLIC RELATIONS IN PROJECTING AN ORGANIZATION'S POSITIVE IMAGE

2017 ◽  
Author(s):  
Ioana Olariu
Keyword(s):  
Public Opinion ◽  
Mass Media ◽  
Public Relations ◽  
Theoretical Approach ◽  
Research Topic ◽  
Negative Image ◽  
The Public ◽  
Positive Image ◽  
The Mass Media ◽  
The Impact

This article is a theoretical approach on the importance of using public relations in helping an organization to project a positive image. The study of the impact information has on the image of organisations seems to be an interesting research topic. Practice has proved that the image of institutions has a patrimonial value and it is sometimes essential in raising their credibility. It can be said that an image is defined as the representation of certain attitudes, opinions or prejudices concerning a person, a group of persons or the public opinion concerning an institution. In other words, an image is the opinion of a person, of a group of persons or of the public opinion regarding that institution. All specialists agree that a negative image affects, sometimes to an incredible extent, the success of an institution. In the contemporary age, we cannot speak about public opinion without taking into consideration the mass media as a main agent in transmitting the information to the public, with unlimited possibilities of influencing or forming it. The plan for the PR department starts with its own declaration of principles, which describes its roles and contribution to the organisation.

Strengthening of Collaboration Strategy through Pentahelix Model in Borobudur as a Super Priority Tourist Destination

2021 ◽  
Vol 1 (4) ◽  
pp. 150-161
Author(s):  
Kartika Ayu Ardhanariswari ◽  
Krisnandini Wahyu Pratiwi
Keyword(s):  
Mass Media ◽  
Communication Strategy ◽  
Tourist Destination ◽  
The Public ◽  
Joint Activities ◽  
Tourist Destinations ◽  
Central Java ◽  
North Sulawesi ◽  
The Mass Media ◽  
The Impact

The Indonesian government is set to follow through with the plan for five super-priority tourist destinations. The five super-priority tourist destinations are Lake Toba in North Sumatra, Borobudur Temple in Central Java, Mandalika in West Nusa Tenggara, Labuan Bajo in East Nusa Tenggara, and Likupang in North Sulawesi. Borobudur temple is known as one of the plans for five super-priority tourist destinations. Managed directly by the Badan Otorita Borobudur, it offers various exciting and different facilities from the others. This study aims to find out the communication strategy carried out by the Badan Otorita Borobudur on Borobudur as a super-priority tourist destination. Therefore, it is necessary to strengthen collaboration through Penta helix's synergy (business, government, community, academia, and the mass media). This research uses a case study method; data collection is done by interview and observation. This study indicates that Badan Otorita Borobudur implements several collaboration strategies to introduce Borobudur to the public and with support from the community, academia, and the mass media. From this research, it can be seen that the Badan Otorita Borobudur has carried out the stages of their collaboration strategy well, and the message to be conveyed to the public can be received well. For this reason, the collaborative discussion of the Pentahelix model for the development of Borobudur Temple as one of the super-priority tourism destinations is essential to note. Based on the conclusion of joint activities, it can be seen from the impact of tourism management. The existence of Borobudur tourism is felt to have not had a direct effect on the community's welfare around Borobudur Temple.

scholarly journals „Фейк” — современное лицо масс-медийного обмана

2018 ◽  
pp. 193-202
Author(s):  
Łukasz Małecki
Keyword(s):  
Public Opinion ◽  
Mass Media ◽  
Specific Form ◽  
Human Consciousness ◽  
Fake News ◽  
The World ◽  
The Mass Media ◽  
The Impact

The phenomen of “fake news” disseminated by the mass media is a relatively new phenomenon, the impact of which has not been extensively studied. The article is devoted to the problem of fake in contemporary mass media, which is understood not only as a modern type of lie, but also a fabricated information designed to manipulate public opinion and creating specific form of an image of the world in the human consciousness.

scholarly journals Pemberitaan di Media Massa sebagai Pembentuk Reputasi Organisasi

2013 ◽  
Vol 2 (2) ◽  
Author(s):  
Ike Devi Sulistyasningtyas
Keyword(s):  
Mass Media ◽  
Important Implication ◽  
The Public ◽  
Positive Image ◽  
The Mass Media

Abstract: Reputation not only about what the organization do for positive image, but it is the set of meanings by which an object is known and trough which people discribe, remember and relate to it. In practice, a lot of things shape the reputation. One of them is the mass media that used logic by itself to make symbolic words. Issues about the organization have important implication, because improving the public sensitivity which have unstable and difficult characteristic to account.

Optimizing the Impact of the Mass Media on Communicative Interaction in Public Administration Sphere

2019 ◽  
Vol 12 (2) ◽  
pp. 26-38
Author(s):  
Olena Rachynska
Keyword(s):  
Mass Media ◽  
Theoretical Analysis ◽  
Public Administration ◽  
Research Field ◽  
Political Regime ◽  
Communicative Interaction ◽  
The Public ◽  
The Mass Media ◽  
The Government ◽  
The Impact

The purpose of the article is to conduct a theoretical analysis of the content, essence and functions of the mass media as an important part of the functioning of the political system of society; research on the interaction of government authorities and the mass media; features of the impact of the mass media on society and public administration. Such general scientific and special methods were used in order to reach the set goals: generalization method was used in order to reveal the theoretical and methodological foundations of the communicative interaction mechanisms in the public administration sphere; system method was used in order to reveal the conceptual foundations of communicative interaction in the public administration sphere; logical and dialectical methods, generalization method, method of complex and systemic approaches were used in order to improve certain definitions; logical method was used for theoretical generalization and formulation of conclusions and proposals. In accordance with the goals of the research: 1) on the basis of the theoretical analysis of the research field on the interaction of public administration authorities and the mass media, it was proved that public administration in modern society is impossible without an extensive system of communication; 2) it was established that in the conditions of transition to the information society the role and importance of mass media in the public processes, which take place in modern Ukraine, grow. At the same time, the subjects of public power become the subjects of the communicative process; 3) a theoretical analysis of the research field on the interaction of government authorities and the mass media, where the mass media is often seen not as a socially responsible business, but as a component of political capital or influence, was made; 4) it was established that the formation of the global communication space also affects the role and functions of the mass media; 5) features of the impact of the mass media on society and public administration were analyzed and concepts were singled out; 6) positive aspects of cooperation between the mass media and government authorities in terms of the term “interaction” were defined; 7) it was proved that the mass media is an important tool of public administration, which directly depends on the current political regime in the country; 8) it was established that the mass media is an integral part of the mechanism of democracy functioning, its values and normative principles as well as an important tool of public administration, but it directly depends on the existing political regime in the country. Openness and ensuring access of citizens to information on the activities of the government as well as the involvement of the population in the discussion of socially important information are crucial for the government. It was established that democratic transformations are possible only under the condition of wide openness of the society, publicity and freedom of speech, which would not give advantages to any political force in possession of the mass media. The author’s position on the definition of positive aspects of cooperation between the mass media and government authorities in terms of the term “interaction”. The article contains an original analysis of modern approaches to the peculiarities of the relationship between the government and the mass media, government authorities and the mass media as well as certain aspects of the functioning of the mass media in the processes of democratic transformations of Ukrainian society and legal regulation of state policy in the mass media sphere. The article can serve as a methodological and theoretical basis for further study of the mass media as a component of human communication; the mass media as a channel of manipulative influence on society; features of the functioning of the mass media in the period of transformation of modern Ukrainian society; as well as the role of the mass media in the process of forming the social and communication sphere of civil society.

The Phenomenon of Terrorism as a Threat to International Security

2019 ◽  
Vol 31 (31) ◽  
pp. 32-45
Author(s):  
Izabela Szkurłat
Keyword(s):  
Public Opinion ◽  
Mass Media ◽  
21St Century ◽  
International Security ◽  
Terrorist Attacks ◽  
The Internet ◽  
Economic Threat ◽  
The Media ◽  
The Mass Media ◽  
The Impact

The article presents terrorism as a threat to international security in the 21st century. The problem with defining terrorism has been present for many years and the available definitions are developed based on the main features of terrorism. The article emphasises that terrorism has evolved through the 20th and 21st centuries. Terrorist incidents have become more unpredictable in terms of place and time, and so did methods of carrying out the attacks. The further section describes the impact of terrorist attacks on public opinion and the perception of terrorism. The consequence of presenting terrorist incidents in the media is the widespread sense of threat of terrorism. Terrorists use the mass media to convey their ideologies and the medium that is most used by them is the Internet. Based on examples, the author demonstrates that terrorism has an influence on policies adapted by countries and is an economic threat. Finally, the article states that despite the lower frequency of incidents in Europe, terrorism is still a problem and subsequent terrorist incidents are only a matter of time. Fewer terrorist attacks in Europe do not mean that terrorist organisations are weaker.

Intellectual Capital (IC) Measurement in the Mass Media Context

2012 ◽  
Vol 11 (04) ◽  
pp. 1250029
Author(s):  
Jaco Pienaar
Keyword(s):  
Public Opinion ◽  
Mass Media ◽  
Public Space ◽  
Intellectual Capital ◽  
Holistic Approach ◽  
Global Knowledge ◽  
The Public ◽  
The Media ◽  
The Mass Media ◽  
A Company

Mass media is the key influencer of public opinion. The influence is not only limited to political and social, but also relates to organisational and economical reputation and brands. Within public opinion, organisations must manage how they are represented competitively within mass media so that they can develop their brand strategically to grow and compete in the current global knowledge economy. This is where the link to Intellectual Capital (IC) Measurement is significant. IC, as the sum of all an organisation's intangible assets drives a company's presence and value within the media, albeit related to human, structural or relational capital attributes. The measurement, therefore, of IC in the mass media context is invaluable to understand how a company is placed strategically and competitively in the external space, and how this links to internal activities, goals and outcomes. This paper is an attempt to address some of the issues related to IC measurements in the mass media context by suggesting a framework that provides a multi-disciplinary and holistic approach to the understanding and contextualising of the organisation's presence in the public space.

scholarly journals Environmental reporting through newspapers in South Africa: A comparative study

2016 ◽  
Vol 35 (1) ◽  
Author(s):  
Adriaan J. Van der Walt
Keyword(s):  
South Africa ◽  
Mass Media ◽  
Public Awareness ◽  
Sources Of Information ◽  
Environmental Reporting ◽  
Main Category ◽  
The Public ◽  
The Mass Media ◽  
Environmental News ◽  
The Impact

In the last three decades of the 20th century the world witnessed an increased awareness of the global environment and the impact of human actions. From an environmental perspective, the mass media contributed to the heightened environmental awareness and, rightly or wrongly, focused the attention of the public on specific environmental issues. This vital source of information to the public (the mass media), can take on many forms, including television, magazines, newspapers and pamphlets. In general, newspapers have been found to be one of the most predominant sources of information available to the public. Therefore, this paper focuses on environmental reporting through national newspapers in South Africa and whether the reporting is sufficient to hone public awareness. Copies of two national newspapers, one English (Sunday Times) and one Afrikaans (Rapport) were obtained from the main library in Bloemfontein and were analysed over a two-year period,that is 2007 and 2008. The objectives were to determine the number of environmental articles; the type and/or category of articles and the importance (page number) of articles in both national newspapers. The results were compared and show a very interesting flow of environmental information. Preliminary results indicate that there was a decrease in environmental related articles over the years studied; and that most environmental articles fall into the main category of biodiversity. The Afrikaans paper focused predominantly on national news, while the English paper showed an even distribution between national and international environmental news.

scholarly journals Kodeks etyczny jako narzędzie zarządzania relacjami z pracownikami

2008 ◽  
Vol 4 ◽  
pp. 266-273
Author(s):  
Aleksandra Stanek
Keyword(s):  
Economic Growth ◽  
Public Opinion ◽  
Ethical Issues ◽  
External Environment ◽  
Code Of Conduct ◽  
Negative Image ◽  
The Public ◽  
Ethical Behaviors ◽  
Positive Image ◽  
The Way

The negative image of business in the public opinion has drawn its attention, firstly in USA,and after that in Europe, to the ethical issues in business activity.The ethical behaviors of the companies have mostly the external importance – they are thetools to build positive image of the company and trustworthy among its stakeholders: shareholders, customers, public opinion; and therefore they contribute to the economic growth of thecompany.Nevertheless, the ethical issues are important also inside the company, in the relations withthe employees. Codes of conducts are one of the instruments that besides building the positiverelations with the external environment may also strengthen the ties in organization. The way ofenacting the code and the employees’ identification with the values and rules it contains areimportant.The aim of this paper is to answer the questions: May the code of conduct be a tool ofmanaging the relations with employees, and under what conditions may it be a valuable tool, notonly another unimportant document? The first part of the paper focuses on the issue of ethics in business and genesis of this topic.After that, the deliberations focus on codes of conducts and their role in relations with environ-ment. The last part shows the evidences of the efficiency the codes of conducts in managingrelations with employees.Paper is prepared on basis of literature and researches, as well as on the author’s surveys inbig international companies in some Polish cities (Kraków, Wroc³aw, Poznañ, and Warszawa).

The Role of the Mass Media on Shaping the Public Opinion about the Enlargement of the European Union

2015 ◽  
pp. 248-264
Author(s):  
Ebru Nergiz
Keyword(s):  
European Union ◽  
Public Opinion ◽  
Mass Media ◽  
The European Union ◽  
Opinion Formation ◽  
The Public ◽  
European Union Enlargement ◽  
Critical Issues ◽  
The Mass Media

The pictures in people's minds about the outside world are significantly influenced by the mass media, both what those pictures are about and what those pictures are. The agenda-setting effects of the mass media also have significant implications beyond the pictures created in people's heads. The media are the principal means by which a majority of people receive information about policy issues in general, and the EU in particular. The role of information provided by the mass media is substantially important to public opinion formation and change, especially on critical issues such as European Union enlargement. This chapter investigates why and how mass media affects the public opinion about the enlargement of the European Union.

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